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The Steve Laube Agency

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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Publishers are From Mercury, Authors are From Pluto

By Dan Balowon August 19, 2014
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Next time someone tells you that Christianity is not as valid as science, just remind them that not many years ago, Pluto was assumed to be a planet, but in 2006 was determined not to be one, but instead was a “dwarf planet”, of which there a several dozen in our solar system alone.

If you took a test in grade school and answered, “How many planets are there in our solar system” with the number “eight” and were marked incorrect and the grade from that test prevented you from attending college, you have grounds for a lawsuit against the scientific community.  (so says my attorney Rich Suethemall)

Ten years ago, Pluto was a planet and Jesus Christ was the Son of God who came to save us from our sin.  Today, Pluto is not a planet and Jesus is still the same. So tell me, which is more reliable, science or our Christian faith?

For the record, I answered “nine” on the grade school test about how many planets orbited our sun.  So, I was admitted to college under false pretenses. Thankfully the statute of limitations on recalling diplomas has passed.

Of course, I titled this blog post to get your attention, with credit to John Gray and his Women are from Venus, Men are from Mars book from many years ago.  My point is that publishers and authors are usually not on the same planet either. (DISCLAIMER: Placing authors on a now-defunct planet was for effect only. My attorney did a legal reading of this post and recommended I make sure that was clear.)

More often than not, authors (especially never-before published authors) are writing books on subjects that publishers are not interested in publishing.  Of course, book publishing is not a science, but a mix of science and art, which makes publishers a moving target, or orbiting planet, as far as authors are concerned.

Publishers have publishing strategies (science), but if they see a proposal their intuition says will sell (art), they will deviate from their strategy. Their heart might trump their head.

Authors, especially new authors, will write from their heart (art), crafting a manuscript based on something that is important to them, or inspired by something in their lives. Because most new authors are writing from the perspective of what they want to communicate and not from a study of market trends, authors become planets in their own trajectory.

So, how do these two planets eventually get into a closer orbit?  More often than not they do not find each other.  To prove this point, note that a couple years ago, the number of self-published titles began to outnumber the titles published by traditional publishers.

Literary agents want to sell books to publishers. So, we listen to publishers and evaluate potential new authors through the perspective of what we know of publishers’ preferences.  If publishers are not looking to buy a certain type of book and you present that same type of book that has been a passion of yours, don’t be offended when they don’t see things the way you do.  Agents are the literary equivalent to a dating service, trying to match up authors and publishers, but even eHarmonycom isn’t 100% successful.

Most authors, whether they are published or not-yet-published, rarely consider the issue of what publishers are looking for when they sit down to write.

Imagine this…you are asked to give a speech to a student assembly at your local high school. Excited about the opportunity, you set off to craft a speech that you want to deliver.  Teens these days have no respect for authority, drugs and alcohol are bad for them, sex is intended for marriage, work hard so you can get into a good college, stop putting toilet paper on the trees in my neighborhood, etc.  You plan a one-hour speech.

Upon arriving at the school, prepared to set everyone straight once and for all, you discover that the assembly is 25 minutes long and the purpose was to encourage the students following the tragic death of a popular teacher.

If only you had asked on what planet the students were living, you probably would have been more effective.

Knowing your audience is the first rule of effective communication. If you never consider what publishers are looking for, don’t be surprised or offended if you are rejected.

Agents strive to see the world through the eyes of publishers, because we want to match up authors and publishers. When we decline to represent an author, it is because we can’t envision a publisher who is looking for what you wrote.

Authors should pay attention to what readers, agents and publishers want rather than focusing only on what you want to say. All three groups want to publish books and since publishers haven’t mastered space travel yet, it is the responsibility of authors to travel to a planet a little closer to Mercury.

Agents? We live on a starship and travel to every planet on a regular route. Each of us has a phaser (set to stun) and a pet Tribble to keep us company.

 

 

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Category: Book Business, Career, Communication, The Publishing LifeTag: Authors, Book Business, publishers, The Publishing Life

Fun Friday – August 15, 2014

By Steve Laubeon August 15, 2014
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Two agents at conference. Along comes a writer! {Create your own caption below!}

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Category: Fun Fridays

Discoverability

By Tamela Hancock Murrayon August 14, 2014
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One of the buzzwords you hear in publishing today is discoverability. Authors must be discovered by potential readers. To that end, even though obviously selling a car is much different from selling a book, I still think we might be able to learn some lessons from Maserati. I hadn’t thought about this automobile company except with the vague idea that they are an iconic Italian race car …

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Category: Book Business, Branding, MarketingTag: Branding, Marketing

Writer, Know Thyself!

By Karen Ballon August 13, 2014
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I recently spent four days with a wonderful group of writers. We meet every year to pray together, brainstorm each other’s books, and laugh uproariously. I always come home feeling like I’ve had a major ab workout from all the laughter! In the course of our discussions, I realized that with publishing changing in so many ways, writers can sometimes lose their focus on what they’re really …

Read moreWriter, Know Thyself!
Category: Branding, Craft, Creativity, Genre, Writing CraftTag: Branding, Craft, Genre

8 Things Authors Should No Longer Ask Their Publisher

By Dan Balowon August 12, 2014
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Publishing is changing faster than ever before.  Book publishers have been wrenching to find new business models that make them more flexible, efficient and adaptable to the realities of the digital publishing age. Within this fast-change world, another group who has felt the pain of shifting tectonic plates are authors who have been around publishing for ten or more years.  Some issues that used …

Read more8 Things Authors Should No Longer Ask Their Publisher
Category: Book Business, CareerTag: Book Business, Career, publishing

Fun Fridays – August 8, 2015

By Steve Laubeon August 8, 2014
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Today’s video is a smile maker. A great reminder to say “thank you” to someone today. Your words may be a blessing to one who needs it. Last week I had some rough days personally and professionally…and then a client’s brand new book arrived in the office. In it, on the acknowledgment page, she thanked me for my hard work on her behalf. It was just the right thing at …

Read moreFun Fridays – August 8, 2015
Category: Fun Fridays

Creativity I Enjoy

By Tamela Hancock Murrayon August 7, 2014
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Last week, I promised to share with you how I am creative other than writing. Well, I don’t write much now except for this blog. If you see a “new” book with my name on it, at this point in time, it’s a repackage. I am grateful for repacks! I appreciate the creativity of my writers. I can’t think of a better career than being a literary agent! But as for my …

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Category: Creativity, Writing CraftTag: Creativity, Writing Craft

When Did You Know You Wanted to Be a Writer?

By Karen Ballon August 6, 2014
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Yesterday was my birthday. 57 years of life. It struck me yet again how quickly the days goes by. I swear it was just yesterday that I was a kid, canoeing on Diamond Lake, walking my dog to the used book store to buy my Thor comics (which I collected until my senior year in high school, and which, when I sold my collection, financed my first year of college), gathering with my pseudo-cousins after …

Read moreWhen Did You Know You Wanted to Be a Writer?
Category: The Writing LifeTag: Career, The Writing Life

Etch-A-Sketch Living

By Dan Balowon August 5, 2014
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Like everyone else in the world, I had an Etch-A-Sketch when I was young. When my wife and I had kids, we bought one for them as well. (You really only need one in the house) I have great admiration for anyone who could draw anything resembling anything identifiable on it, since the only thing I could draw were stairs. The best part of an Etch-A-Sketch was also its worst.  If you messed up on a …

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Category: Book Business, The Publishing Life, TheologyTag: Faith, The Publishing Life

Fun Fridays – August 1, 2014

By Steve Laubeon August 1, 2014
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Proof that there’s been a problem in publishing since the stone age! B.C. by Mastroianni and Hart

Read moreFun Fridays – August 1, 2014
Category: Fun Fridays
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