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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 14

Book Business

Publishing is a Global Business

By Steve Laubeon September 11, 2017
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Recently a list of the world’s largest publishers was posted by “Publisher’s Weekly.” It reminded me again of how large the publishing business really is and how easy it is to forget that fact.

Below is the top ten listed along with their sales revenue.

Rank 2017 Publishing Group or Division Parent Company Parent Country 2016 Revenue (in $M)
1 Pearson Pearson PLC UK $5,617
2 RELX Group Reed Elsevier PLC & Reed Elsevier NV UK/NL/US $4,864
3 ThomsonReuters The Woodbridge Company Canada $4,819
4 Bertelsmann Bertelsmann AG Germany $3,697
5 Wolters Kluwer Wolters Kluwer Netherlands $3,384
6 Hachette Livre Lagardère France $2,390
7 Grupo Planeta Grupo Planeta Spain $1,889
8 McGraw-Hill Education Apollo Global Management US $1,757
9 Wiley Wiley US $1,727
10 Springer Nature Springer Nature Germany $1,715

Of the “Big Five” trade publishers we think of in the U.S., note that Bertlesmann owns the majority of Penguin Random House and Pearson owns the rest. This includes their evangelical imprint Waterbrook Multnomah.

Hachette Livre owns Grand Central, Little Brown, and the evangelical imprint FaithWords.

HarperCollins (owned by NewCorp) includes their evangelical division, HarperCollins Christian (Zondervan and Thomas Nelson) which was #12 on the list.

Simon & Schuster (owned by CBS) was #23 on the list. Their evangelical imprint is Howard Books.

The other “Big Five” general market trade publisher commonly known as MacMillan, is owned by Verlagsgruppe Georg von Holtzbrinck (Germany) and was #15 on the list. They do not have an evangelical imprint.

In case you are curious, Scholastic was #11.

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Think about this for a minute. If a publisher is selling five billion dollars of books in a year and the average net sale (the amount received by the publisher) is $10 (US) then that publisher sold 500 million individual books….a little more than 1.3 million books per day. [I am using the arbitrary $10 per book average to account for the mean between expensive textbooks and inexpensive ebooks, and so we can all “do the math” together.]

This, of course, does not account for all the indie author sales.

Then multiply that across all of these publishers and consider how many books are sold each day across the globe. The top 10 in the above list account for over 30 billion dollars in book sales. $30,000,000,000.

Then consider that not all of the books are in English. The scope of the business is truly exhilarating when you think about it. In the ranking for #11-#50 six publishers are based in Japan, five more in Germany, four more in France, three in Italy, and two in Korea.

All of the books our agency represents are published in English first. Most of the time translation rights are controlled by the publisher and they handle the licensing to publishers in other countries. However there are times where we’ve negotiated to control those foreign translation rights. This means that I have had the privilege of licensing client’s books in German, French. Korean, Mandarin Chinese, Portuguese, Romanian, Slovakian, and Dutch. My office has a full shelf of those books in non-English languages.

Even in English your books can travel the globe. Authors have told me of getting letters from exotic places where their book has been read by an entire village.

My point is this. We can forget how tiny the size of our personal writing and publishing bubble is. Take a moment to cast a much larger vision and pray that what you write can help change the World word-by-word.

 

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Category: Book BusinessTag: Book Business, publishing, World

We Need More Reader Segments

By Dan Balowon August 22, 2017
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In the bookselling world, books are categorized with a coding system developed by a collaborative industry organization called the Book Industry Study Group (BISG). They own and manage the BISAC codes, an acronym for “Book Industry Standards and Communications.” No matter how you are published, you will be required to categorize your book in one of the fifty-two primary categories, then by second …

Read moreWe Need More Reader Segments
Category: Book Business, Branding, MarketingTag: Book Business, Branding, Marketing, readers

Actually, It Is About Money

By Dan Balowon July 25, 2017
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It is well-documented, Jesus spoke about money more than any other subject, as recorded in Scripture. He knew it was part of everyone’s life and used it often to teach a myriad of lessons. Still, money can be a polarizing topic. One of my favorite sports books is Moneyball: The Art of Winning an Unfair Game by Michael Lewis. It is the story of Billy Beane, the general manager of the Oakland A’s …

Read moreActually, It Is About Money
Category: Book Business, Marketing, MoneyTag: Marketing, Money, The Writing Life

I Love Change, Especially For Someone Else

By Dan Balowon July 18, 2017
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Several decades ago, the British magazine, The Linguist printed a graphic with the phrase, “The strongest drive is not to Love or Hate; it is one person’s need to change another’s copy.” In the cartoon, the word “change” was crossed out and replaced first by amend, then by revise, alter, rewrite, chop to pieces, then back to “change.” I am not sure whether the cartoon necessarily struck a …

Read moreI Love Change, Especially For Someone Else
Category: Book Business, Career, Communication, Editing, The Publishing Life, The Writing LifeTag: Creativity, Editing, publishing

Gilead Publishing Reboots with a New Partner

By Steve Laubeon July 3, 2017
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It is exciting to hear that Gilead Publishing is back in business after an eight month hiatus. This fiction-only publisher lost their funding last Fall and had to suspend their operations while they sought out new partnerships. It is exciting to see that Dan Balow’s efforts have born fruit. One of the keys was securing a partnership with Kregel Publishing to handle all warehousing, inventory, …

Read moreGilead Publishing Reboots with a New Partner
Category: Book BusinessTag: Gilead Publishing, Publishing Business

Someone Stole My Book Idea!

By Karen Ballon June 28, 2017
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Years ago, a successful author friend of mine contacted a group of us, horrified at the discovery that another author’s most recent release centered on the very same little-known historical event as her just-turned-in book. What should she do? What if that author—or readers!–thought she’d stolen the other author’s story idea? We all assured her that, as crazy as it may seem, she was far from …

Read moreSomeone Stole My Book Idea!
Category: Book Business, The Publishing Life, The Writing LifeTag: Book Business, The Publishing Life, The Writing Life

Bestsellers in 1982

By Dan Balowon June 27, 2017
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Continuing my twice-yearly focus on bestsellers from years gone by, today we stop the “way-back” machine thirty-five years ago. The New York Times Bestseller lists from June 27, 1982: Fiction The Parsifal Mosaic, by Robert Ludlum. (Spy novel with possible film being recently discussed, thirty-five years later!) The Man From St. Petersburg, by Ken Follett. (A pre-WWI thriller.) The Prodigal …

Read moreBestsellers in 1982
Category: Book Business, Book Review, Publishing HistoryTag: Bestsellers, Book Business, Publishing History

Trade Fiction Versus Category Fiction: What’s the Difference?

By Tamela Hancock Murrayon May 25, 2017
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Often I’m asked, “What’s the difference between a trade book and a mass market category book?” Great question! Here are some primary differences and as always, the exception proves the rule. Trade books are: About 95,000 words in length, varying between 85,000 and 100,000. Trim size called “Trade Paperback” is usually 5.5″ x 8.5″ Not restricted by the rules of any category …

Read moreTrade Fiction Versus Category Fiction: What’s the Difference?
Category: Book Business, Romance, Romantic Suspense, The Publishing LifeTag: Book Business, The Publishing Life

Test Marketing Books

By Dan Balowon May 23, 2017
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In the traditional book-publishing world, insiders often refer to the initial release of a book from a new author as a marketing test…more R&D than launching and promoting a known product. The self-publishing process can function in a similar role of market testing for a first time author. You won’t know for certain how it will be received, but it is worth the effort to try. Most authors …

Read moreTest Marketing Books
Category: Book Business, Indie, Marketing, Self-Publishing, The Publishing LifeTag: Indie, Marketing, Self-Publishing, The Publishing Life

The Endangered Author

By Dan Balowon May 9, 2017
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There are many kinds of creative writing, for personal enjoyment to the type for which you are paid. As an agent earning a living selling book proposals to traditional publishers, I evaluate everything based both on whether it fits the type of content I want to represent, but also if it is commercially viable for those publishers.  Depending on where you are on the spectrum as an author, maybe …

Read moreThe Endangered Author
Category: Book Business, Career
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