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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 15

Book Business

Penalty Flag: Illegal Use of an Exception

By Dan Balowon February 20, 2018
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Maybe using the word “illegal” is a bit over the top, but at least it grabbed your attention!

Because book publishing can be such a subjective or borderline mysterious field of endeavor, many authors respond to the uncertainty by hanging their hopes for success on something which could best be described as an exception to whatever rules seem to exist.  If indeed there are any rules in book publishing.

If this were a sporting event (and all of life relates to sports in some form), the referee would be forced to blow a whistle, stop the action and call a foul or penalty for improper use of an exception.

Agents and publishers often feel light-headed for constant whistleblowing after reading proposals all day.

If you use anything about C.S. Lewis or Charles Dickens to prove why your story is viable and valuable, you will be flagged.

Comparing your manuscript to a once-a-generation bestselling book or author is most often treated by publishing professionals somewhere between humor and delusion.

Basing your writing future on the necessity of a one-in-a-million exception makes little sense. For certain, JK Rowling’s success completely messed up a generation of fantasy writers.

“So, you’re telling me there’s a chance?”

There are less egregious penalties called when an author uses a once-in-a-blue-moon example of a marketing success which worked for one book, making a case for it working again. Oprah selected about a hundred titles for her book club over the years. That’s 100 among millions of books published over the same period.

Oprah’s book club did no favors to those promoting 99.99% of all books which needed to find ways to sell without the mega-endorsement.

Not only are you banking on lightning striking in a certain place or time, but you also want the hopes and dreams of hundreds of thousands of other authors to be placed on hold to make room so your book is targeted for a bolt from the heavens.

I’ll repeat this for new readers of this blog, but there are hundreds of thousands of new books published in the US every year (close to a million if you count self-publishing). Sheer competition for attention is always present and there are few or no guarantees to anything.

You can spend $200,000 in an attempt to buy your way onto a bestseller list and fail dramatically, or be the recipient of an unexpected free endorsement from someone you don’t know, triggering big sales of your book.

Go ahead, try and make this a science.

In the Christian publishing world, we have another set of issues weighing on authors’ minds.  And these issues are embedded deep in theology and long-standing Christian belief.

It could be argued only the apostle Paul had the theological credentials to write New Testament text and he needed to be first blinded, humbled by God and sent away for nine years to re-boot his thinking before being allowed to speak and write on behalf of God.

Improper exception – you excuse your lack of theological credentials as similar to those who wrote Scripture, like Peter or Matthew.

Why is this an issue? Because their words are considered God-breathed and once the canon of Scripture was settled, any writing which would add or subtract from it is considered false teaching.

Don’t you find it interesting when you truly feel led by the spirit to write something it is always infused with existing Scripture? Or some new revelation about God is not new at all, but only new to you as your eyes were opened to the truth?

When an author says God led them to write something, it is not as dramatic a statement as you think. The Spirit lives inside a believer so one could assume their words are guided by it.

Every Christian writer submitting to the leading of God is guided by the Spirit within them.

Claiming any special extra-biblical revelation is heresy.

Penalty flag thrown, whistle blown. Illegal claim you are the exception.

While you might think your book and your voice deserves to be treated as an exception in some way, most success in publishing is unexpected and due mostly to things not under your control.

Especially for authors of Christian books.

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Category: Agents, Book Business, Book ProposalsTag: book proposals, The Publishing Life, The Writing Life

Three Significant Announcements Regarding E-books and Audiobooks

By Steve Laubeon January 29, 2018
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Last week there were three significant announcements from Apple, Google, and Walmart of interest to all authors. First the three bits of news and then a few observations. Apple Apple announced that their iBooks app is being renamed to simply Books. Accompanying it will be a complete redesign of the reading app, their store, and the addition of an audiobook tab to make it easier for users to access …

Read moreThree Significant Announcements Regarding E-books and Audiobooks
Category: Book Business, Book Sales, E-Books, Economics, News You Can Use, The Publishing Life, TrendsTag: Audio Books, Book Sales, ebooks, Technology

Three Things I’ve Learned as an Agent

By Bob Hostetleron January 10, 2018
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Just over six months ago, I became a literary agent with the Steve Laube Agency. Hoo boy. It has been some ride.  Lots o’ fun, lots o’ work, and lots o’ learning. So I thought I’d take a few minutes (it’s all I have before the boss calls and starts yelling at me again) to reflect on what I’ve learned in that short period of time. It’s not an easy task, considering I already knew pretty much …

Read moreThree Things I’ve Learned as an Agent
Category: Agency, Agents, Book Business, Indie, Self-Publishing, The Publishing Life, The Writing LifeTag: Agency, Agents

Six Easy Steps to Publishing Success

By Dan Balowon November 7, 2017
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Success in publishing is actually quite simple. Honestly I am surprised more people aren’t more successful financially as an author. So many conference workshops are making this entire publishing thing far more complicated than it needs to be. Today, here are six fast, easy, no risk steps to being a successful author in any type of writing. We will all be shaking our heads at the end for missing …

Read moreSix Easy Steps to Publishing Success
Category: Book Business, Get Published, Marketing, PlatformTag: Get Published, Marketing, Platform

Retail is Dead! Or is it?

By Steve Laubeon November 6, 2017
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You’ve read the news. This calendar year bankruptcies or total closures were announced by Toys R Us, Gymboree, Bebe, American Apparel, Guess, Rue 21, The Limited, Gander Mountain, Vitamin World, and Family Christian Stores. Sears and Kmart announced last Friday that they were closing another 63 stores in January, on top of the 358 they closed already this year. And the watchful vultures are …

Read moreRetail is Dead! Or is it?
Category: Book Business, Book Sales, Economics, Publishing History, Publishing News, TrendsTag: Book Business, Book Sales, Publishing News

Deadlines Are Friends, Not Nemeses

By Bob Hostetleron November 1, 2017
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When is your next deadline? What? You don’t have one? Why not? Aren’t you a writer? I know some writers create fine prose or poetry without deadlines—I just don’t know how they do it. “But,” you may protest, “I don’t have a contract yet. How can I have a deadline?” I suggest you always have a deadline, whether a publisher imposes it or not. No one is preventing you from making—and meeting—your own …

Read moreDeadlines Are Friends, Not Nemeses
Category: Book Business, Contracts, The Writing LifeTag: Book Business, Contracts, Deadlines

Variety is the Spice in an Agent’s Inbox

By Steve Laubeon October 23, 2017
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The other day a writer asked me, “Describe a typical work day for you.” I choked back a laugh and said, “There is no such thing as ‘typical’ in the day of a literary agent.” There are many things that repeat. Royalty statements, new deal negotiations, contract evaluations, reviewing client proposals, and the unsolicited inquiries. But within those is a constant variety. I wrote down a sample of …

Read moreVariety is the Spice in an Agent’s Inbox
Category: Agency, Agents, Book Business, The Publishing LifeTag: Agency, Agents

Be Published? or Be Read?

By Bob Hostetleron October 18, 2017
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Is your goal “being published” or “being read?” What pieces of writing and publishing advice do professional agents and editors wish would go away…forever? I asked that question of some of my friends in the industry (yes, I have friends, and most are much smarter than me). The last two weeks I have posted (here and here) some of their responses. But I’ve saved one more for last. One savvy, …

Read moreBe Published? or Be Read?
Category: Book Business, Book Sales, Career, Marketing, Platform, The Writing LifeTag: Book Business, Book Sales, Get Published, Marketing

You Gotta Know the Territory

By Bob Hostetleron September 27, 2017
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So you’re writing a book. In what genre? Don’t know? You must. My colleague, Dan Balow, recently wrote a valuable blog post (here) that touched on the many genre categories and sub-categories in today’s publishing world. You should read it—when you finish reading this, of course. “I don’t care about genre,” you may say. “I’m a writer, not an editor or publisher.” To which I say, “Tough.” If you’re …

Read moreYou Gotta Know the Territory
Category: Book Business, Book Proposals, Career, Genre

Vocabulary Word of the Day: Bifurcation

By Dan Balowon September 19, 2017
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Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it is simple to remember the number of parts involved. It is used in general science, medicine, law, …

Read moreVocabulary Word of the Day: Bifurcation
Category: Book Business, Conferences, The Writing LifeTag: Book Business, The Writing Life, Writers Conference
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