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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Book Business » Page 19

Book Business

Real Life is Edgy

By Dan Balowon October 18, 2016
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A major topic of discussion among writers of all types of Christian books is the issue of how far is too far when showing someone’s life before they surrendered to Christ, and how real you show their journey of sanctification once they exit the broad road.

It’s called the “edge.” A lot of writers want to write with an edge, with real language and situations to make it more like real life. After all, the evil guy in a novel doesn’t say, “Excuse me sir, I feel you are incorrect in your assessment of my mother.”

To explore this issue, I’ll first give a simple “cop-out” answer to why Christian publishing is hesitant about edgy themes, and then I’ll get a little deeper in an attempt to unpack the issue.

The Cop-Out Explanation

Literary agents aren’t to blame since we listen to what publishers tell us and they mostly avoid profanity and sexual situations, which might make a book more “real” in some opinions.

Publishers aren’t to blame since they listen to their distribution channels and other than Amazon, just about every place selling Christian books tells them they want “clean” books. So publishers are off the hook.

Distribution channels (other than Amazon) aren’t to blame because they listen to their customers. Complaints from customers are never related to a lack of profanity and sexual situations. But when a book shows up with a mild profane word in it or a situation deemed inappropriate…the fireworks begin. Retailers want to avoid complaints.

Finally, customers are not to blame, because customers are always right.

The Complicated Explanation

Publishing is not about literary agencies, publishing companies, channels of distribution and customer segments as if they were machinery. It is easy to criticize a machine or industry.

But publishing is about the people who work at literary agencies, publishers, channels of distribution and the people who buy books.

In general, Christians seek to avoid putting things in their minds reminding them of a previous life when Christ held no influence over their life. As they cross over to the new life found as a Christ-follower, they desire to put new things into their minds.

Honorable things. Lovely things.

I recall sending a proposal to an editor on a very difficult theme…the suicide of a loved one. It was a great story of recovery. But the editor declined because it was too close to their personal experience. They simply couldn’t bear to work on a book, which mirrored their own personal pain.

So, was it a publishing company turning it down, or a person?  A person of course, just like it always is. People make decisions, not companies and because people in Christian publishing in general would rather avoid the “edge,” those books with an edge will have difficulty finding a publisher in the Christian market.

In a rather sweeping generality, Christian publishers have a corporate brand, which distinguishes them from the “world” by publishing books, which are not even close to what the world considers appropriate.

Christian publishers are generally pretty conservative, so authors who want to write edgy plots with language and certain situations included for impact and realism are generally going to be frustrated by the lack of interest in their work.

Oh, well, the issue will never be settled in this life, but it is worth a lively discussion.

I recall a debate from almost 40 years ago between two musicians over the issue of what made for good Christian music. It was frustrating to watch as a much-younger version of myself who was seeking a definitive answer to the question.

Now older, I’ve observed how God allows Christians to disagree on certain topics because he knows the true answer lies somewhere between the human viewpoints. The mild tug of war is how he allows his imperfect children to set boundaries in a fallen world where the answer to a particular question needs to be painted in a color neither black or white.

 

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Category: Art, Book Business, Book Proposals, Get Published, The Publishing Life, The Writing LifeTag: Edgy, The Publishing Life

Book Publishing Before the Internet

By Dan Balowon October 11, 2016
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When I first started working in book publishing, Amazon was a river in Brazil and social media was a radio DJ holding a dance party at the local mall. The word “internet” either didn’t exist or was possibly some sort of technical term known only to commercial fishermen. Did the publishing industry actually exist in any meaningful form before 1995? Cringe. Certainly, the publishing landscape has …

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Category: Book Business, Platform, Publishing History, Technology, The Publishing LifeTag: Platform, Technology, The Publishing Life

The Bestseller Code: Decoded

By Steve Laubeon September 26, 2016
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Last week, to great fanfare, a new book analyzing bestselling books hit the market. In my opinion, The Bestseller Code: The Anatomy of the Blockbuster Novel by Jodie Archer and Matthew L. Jockers is intriguing and provocative, but ultimately an exercise in futility. Every author wants a short cut to achieve bestseller success. What if there is an algorithm that, if followed, will produce a …

Read moreThe Bestseller Code: Decoded
Category: Book Business, Book Proposals, Branding, MarketingTag: Bestsellers, Book Business

A Call for Entries in the 2017 Edition of The Christian Writers Market Guide

By Steve Laubeon September 19, 2016
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As announced earlier this year, I have taken over the responsibility of publishing The Christian Writers Market Guide. This is a huge undertaking, and I have secured the expertise of Lin Johnson to help compile the information in the next edition. Since it has been almost two years since the last edition, many things have changed. We are reaching out to those who were listed in the last edition to …

Read moreA Call for Entries in the 2017 Edition of The Christian Writers Market Guide
Category: Book Business, MarketingTag: Christian Writers Market Guide

Some Industry News – August 2016

By Steve Laubeon August 22, 2016
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Isn’t it a fact of life that when you go on vacation or try to slow down in summer or during the holidays that something is going to happen? Or do your family cars like to get flat tires or let their batteries die while in your driveway? Such was last week. (We had a car battery decide that it needed a permanent vacation while in the driveway the morning I was trying to go to work.) In the …

Read moreSome Industry News – August 2016
Category: Book Business, News You Can UseTag: Publishing News

Confusing Hindsight with Wisdom

By Dan Balowon August 2, 2016
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Book publishing is filled with people having substantial experience and who know a lot about how things work in the publishing world.  Authors, publisher staff, retailers and agents have a bevy of information and make informed decisions every day. But book publishing is a humility-building pursuit because a good amount of this great wisdom is nothing more than 20/20 hindsight. “I knew it wouldn’t …

Read moreConfusing Hindsight with Wisdom
Category: Agents, Book Business, Career, Marketing, The Publishing LifeTag: Book Business, Hindsight, The Publishing Life

One of These Days I am Going to Write a Book about Procrastination

By Dan Balowon July 26, 2016
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But not today, I’ve got too many things going on. Maybe tomorrow or the next day, but not today. One of the more insidious aspects of living in a world where constant change is the norm, is most change does not occur so quickly we need to change anything or do anything right now. Tomorrow we’ll decide. One of these days I’ll do something, but not today. I’ve got too much going on today. Tomorrow …

Read moreOne of These Days I am Going to Write a Book about Procrastination
Category: Book Business, CareerTag: Career, procrastination

Steve Laube Buys The Christian Writers Market Guide from Jerry Jenkins

By Steve Laubeon July 25, 2016
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(Phoenix, AZ) The owner and president of the Steve Laube Agency has announced his purchase of the rights to The Christian Writer’s Market Guide from bestselling author Jerry Jenkins. Laube will become Publisher of the 2017 edition. The Guide has been used as a resource in the inspirational market for over 30 years. It was created by writer Sally Stuart, who published it until 2012 when Jenkins …

Read moreSteve Laube Buys The Christian Writers Market Guide from Jerry Jenkins
Category: Book Business, Christian Writers Institute, News You Can UseTag: Book Business, Christian Writers Institute, Publishing News

ICRS Observations 2016

By Steve Laubeon July 11, 2016
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On the last week of June Dan Balow and I attended the 2016 International Christian Retail Show (ICRS) in Cincinnati. It was my 35th consecutive year attending…which only means I’m old… By now you may have heard some reports regarding the low attendance, which are true. There were only 2,114 registered attendees, nearly a 30% drop from last year. Fortunately the convention hall …

Read moreICRS Observations 2016
Category: Book Business, Conventions, ICRSTag: Book Business, Bookselling, ICRS, International Christian Retail Show Observations, Trends

Printing ≠ Publishing or Publishing > Printing

By Dan Balowon July 5, 2016
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Getting publishing’ definitions wrong can cause a complete disconnect in a conversation. “How many books are you going to publish?” “Maybe about 50 per year.” “Huh? That’s all? Don’t some publishers do thousands at a time?” Or “How many books are you going to print this year?” “About a million” “Wow, how many people do you have working there?” When a book is manufactured, it’s called printing. …

Read morePrinting ≠ Publishing or Publishing > Printing
Category: Book Business, The Publishing Life
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