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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 17

Book Business

The Endangered Author

By Dan Balowon May 9, 2017
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There are many kinds of creative writing, for personal enjoyment to the type for which you are paid. As an agent earning a living selling book proposals to traditional publishers, I evaluate everything based both on whether it fits the type of content I want to represent, but also if it is commercially viable for those publishers.

 Depending on where you are on the spectrum as an author, maybe some parts of this post today won’t be for you, but maybe some of the principles will apply, so you can make the connections to fit your situation.

Here is how you can tell if you are in trouble as an author. This includes both traditionally published and self-published authors.

The process of writing is distasteful

At the point you don’t enjoy the entire process of writing, reviewing, editing, honing, crafting, re-writing, reviewing again, re-editing, re-honing (is this a word?), and so on, you are in trouble as an author.

For successful authors, the writing process is the place where they feel most alive and energized. If this is the worst part of the process for you, you might need to take a break or move on to some other line of work.

You can’t think of anything to write

Inspiration is never on a schedule, however some would assert “writer’s block” is common only for those who have another means of financial support. Maybe desperation is the mother of creativity.

There are relatively simple remedies helping you push past temporary creative blocks. But a chronic lack of any ideas to write about could be an indicator writing books may be coming to an end for you. God is infinite, topics to write about are not.

Readers are a Pain in the Neck…or Worse

This is probably the greatest indicator of trouble. This would be like a human hating the air they breathe. Readers give good and poor reviews. They encourage and discourage. Some find your writing helpful and some find it pointless and tell you in no uncertain terms. Supporters can be silent and critics vocal.

An author’s relationship to readers can be complicated, and can easily wind its way to feelings of dislike. Still, authors need readers for better or worse.

Price is the most compelling reason to acquire your book

No product or business can sustain itself for long if the primary reason it exists is because it is cheap or free. Stores can offer price reductions for a short-term promotion in an attempt to cause increased interest, but if price is the compelling reason to buy anything, trouble is brewing.

Free eBooks have given false information to authors who consider 5,000 free downloads as “selling” their book because of high reader interest. Authors would be depressed if they knew what percentage of those 5,000 actually read any part of their book. It could be less than 10%. Maybe closer to 1% or less.

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So what do you do? Some suggestions to dealing with the above danger signs:

  1. Be a prayer partner with another writer and help them walk through the rough patches of the writing process. Helping someone else is one of the best ways to work through your tough moments.
  2. Be open to leading from others about what to write. Don’t dismiss the possibility God could be communicating to you through another person. Ideas can come from anywhere…even strangers. Or strange agents.
  3. Pray for your readers. It will calm your emotions and transform your perspective.
  4. Charge a reasonable price (not the cheapest or the most expensive) for your work, but always be open to be generous to a person who cannot afford it. The solution is not to make it “all about the money,” but recognize a proper balance and place for good financial stewardship in your work. Household bills require dollars to pay them, not units.

Turning a potential problem into a positive is always a good approach. Summer is coming, go ahead and make some lemonade from the lemons.

 

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Category: Book Business, Career

Are Agents Necessary?

By Steve Laubeon May 8, 2017
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Bill asked the question, “How necessary are agents in the modern publishing environment?” It depends. I have to smile when asked that question because asking an agent if agents are necessary it’s a bit obvious what the answer will be… However, there are some things that should go into your decision of whether to pursue representation or not. Goals What are your goals as a …

Read moreAre Agents Necessary?
Category: Agency, Agents, Book BusinessTag: Agents, Book Business

Criticizing the Reader

By Tamela Hancock Murrayon May 4, 2017
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Since I’ve been in publishing, I’ve heard rumblings of why can’t Christian novels be “edgy” or “better” in avoiding tropes, formulas, and the like. In other words, why can’t Christians write and publish great literature? Know that the definition of great literature varies from person to person. A Google search reveals many articles on this topic. But when an author submits what he labels …

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Category: Book Business, ReadingTag: Book Business, Literary Fiction, Reading

Print and Prejudice

By Steve Laubeon May 1, 2017
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For the last ten years, since the unveiling of the Kindle reader, there has been a constant conversation about reader’s preferences. Print or Ebook? While ebook sales grew exponentially and paper sales stagnated many declared victory for the ebook. I have a number of friends who have not purchased a paper edition of a book for quite some time. Some libraries have removed all their books and gone …

Read morePrint and Prejudice
Category: Book Business, E-Books, Personal, ReadingTag: Book Business, ebooks, Reading

Pushing and Pulling Your Book

By Dan Balowon April 18, 2017
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The marketing and promotion of books differs somewhat from other forms of product marketing, but not as much as you might think. Basic marketing principles, which work for toothpaste and automobiles, also work for books. The greatest changes in publishing over the last 10-20 years have been brought on by the Internet, which unlocked a previously difficult and expensive connection directly to …

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Category: Book Business, MarketingTag: Book Business, Marketing, Platform

A Ghostwriting Masterpiece

By Steve Laubeon March 6, 2017
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The Christian Writers Institute has just released a marvelous book by Cec Murphey, Ghostwriting: the Murphey Method. It is a wonderful look behind the scenes in how so many bestselling books are created. Cec is the writer who helped craft many bestselling books including Gifted Hands by Ben Carson and 90 Minutes in Heaven by Don Piper. In the book he turns back the curtain and through dozens of …

Read moreA Ghostwriting Masterpiece
Category: Book Business, Book Review, Christian Writers Institute, Contracts, Reading, The Writing LifeTag: Book Review, Ghostwriting, Reading

Family Christian Stores Closes All Locations

By Steve Laubeon February 27, 2017
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Last Thursday Family Christian Stores (FCS) announced they will be closing all 240 locations in 36 states, liquidating their inventory, and laying off over 3,000 employees. It is a sad day for Christian retail. In this case, the only surprise is that it came so soon after their previous bankruptcy reorganization. In February 2015 FCS suddenly declared bankruptcy and it was not until June of that …

Read moreFamily Christian Stores Closes All Locations
Category: Book Business, Economics, Legal Issues, Publishing History, Publishing NewsTag: Book Business, Economics, Family Christian, Publishing News

Is Your Writing Controlled by Fate?

By Dan Balowon February 21, 2017
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I was going to title this blog post something along the lines of “Calvinist vs. Arminian Authors,” or “Predestination vs. Free Will in Publishing,” but these titles inferred an entirely different angle than I intended. Every author believes their book, if published and promoted enough has the potential to sell well. No author writes a book feeling deeply it will sell 349 copies. Someone messed up …

Read moreIs Your Writing Controlled by Fate?
Category: Book Business, Book Proposals, MarketingTag: Book Business, book proposals

What is Your Writing Worth?

By Dan Balowon February 7, 2017
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The entire book publishing industry, both traditional and self-published, is dependent upon creating books other people will pay money for in sufficient number to make it worthwhile. Just about everything discussed on this agency blog is intended for people involved in revenue-generating publishing. Most authors can write something and give it away for free. Fewer can write something, which others …

Read moreWhat is Your Writing Worth?
Category: Book Business, MoneyTag: Book Business, Money

How Self-Publishing Has Changed Authors

By Dan Balowon January 24, 2017
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As a literary agent, not a day goes by when I don’t encounter the changes in thinking from authors caused by the expansion and availability of self-publishing. It’s understandable, because there are over twice as many books self-published every year in the United States than are published by traditional publishers. Traditional and self-publishing generate over one million new books every …

Read moreHow Self-Publishing Has Changed Authors
Category: Agents, Book Business, Book Proposals, Book Sales, Career, Economics, Get Published, Marketing, Self-Publishing, The Publishing LifeTag: Book Business, Self-Publishing, Traditional Publishing
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