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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals » Page 6

Book Proposals

Two Mistakes Made in Some Book Proposals

By Steve Laubeon May 2, 2022
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Putting together a great book proposal takes a lot of work. I suggest writers look at it as if it were a job application, and it is. You are trying to get someone to pay you to write your book via a stellar “job application” or book proposal.

But every once in a while, we get something that is not going to work, for obvious reasons. Here are two mistakes:

Divine Attribution

Also known as the claim, “God told me to write this.” We once received a proposal with a line that claimed, “I literally hear from GOD,JESUS, AND THE HOLY SPIRIT.” (Capitalization and punctuation left intact.) One of the most widely read posts from our blog is titled “God Gave Me This Blog Post.” Please read the post, and please avoid this mistake in the future.

I also see authors write or hear authors say, “I know you don’t like it when we say it, but I really felt inspired by God while writing this.” Trust me, I understand. In fact, I believe you and don’t deny the validity of inspiration. But try not to make it sound like your book idea or sample writing is extra special because of it.

Résumé Puffing

With all the talk about platform and the need to have a major social-media presence or visibility, we are starting to see more writers attempting to inflate the value of their résumé in order to attract an agent or a publisher. This doesn’t mean you don’t or can’t list the various activities, awards, or social-media analytics; it simply means don’t exaggerate or lie.

I once saw a proposal where the author claimed to have won a Nobel Prize. I googled the name and the prize and found that the author had been on a large research team that was granted the prize. But the way it was written sounded like the author was the sole recipient. The claim was not inaccurate, but it felt like it. The author was right to be proud of being on such an extraordinary team, but the author should have described it as a team award.

When someone claims “best-selling author” status, I try to take the claim at face value. But if we are not familiar with your work, we will investigate the claim. If it cannot be verified or it comes to light that what has been described is only receiving a “#1 on Amazon” label in an obscure category, I’m not as inclined to be impressed. My annual Christian Writers Market Guide is often #1 on Amazon in the new release category of “Christian Encyclopedias.” Think about it. How many “new releases” in that category come out every week? Not many. So having that label in an obscure category may look nice, but I would certainly not claim to be a best-selling author because of it.

Awards are a little trickier. Here on our site, we have a section for author’s awards. (See the drop-down menu in the Authors section above.) We have tried to focus on those awards that are fairly national or have a strong measure of gravitas attached to their name that will be significant to a major publisher. It isn’t an exact science.

One author claimed to have been nominated for a major book award. Since I had been a consultant for that award, I knew the truth. The author’s publisher had “entered” the book in the contest. It was one of twenty books entered into that category. This author’s book was not a finalist nor was it “nominated” for anything. It had been entered, nothing more. I had to assume that the author was unaware of the difference, but it left the wrong taste when reading the proposal.

The hardest thing is listing social-media numbers. The fear is that what you have isn’t enough. But then what is enough? A mistake of late has been calculating “reach” and not actual numbers. One author claimed to have a “reach” of one million people. But what the author had done is calculate the social-media size of every person who followed them–added everyone’s “audience”–and then claimed their personal social media had a “reach” of 1,000,000. In reality, their actual number was less than 10,000.

“Reach” is a technique used in the media. See this linked article, where they correctly claim, “During an average week in June 2021, radio reached 88.1 percent of all American men aged between 35 and 64 years of age. All adults of this age group were the most exposed to radio, regardless of gender.” It doesn’t say any of that 88% were listening, only that they were “reached.”

Be careful about overstating your platform. We know the tricks.

The Real Secret

The secret to a successful book proposal? Write a GREAT book with a GREAT idea.

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Category: Book Proposals, Get Published, PlatformTag: book proposals, Get Published, Platform

How to Make Me Stop Reading

By Bob Hostetleron April 20, 2022
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Once upon a time, I finished every book I started reading. I had to. I felt an obligation. If I didn’t finish it, it wouldn’t “count” as a book I’d read. Right? Then, maybe ten, maybe twenty years ago, I changed. I think I realized how many books there are in the world that I want to read and how little time I had left in life to read them. And I reasoned that plowing through a book I’d lost (or …

Read moreHow to Make Me Stop Reading
Category: Book Proposals, Craft, Writing Craft

Watch the Jargon

By Dan Balowon February 17, 2022
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In early 2018, a corporate consulting firm, Grant Thornton, did a detailed analysis of Fortune 500 company websites, press releases, and social media. What they found was not surprising, but still proved how the use of business jargon (commonly used phrases) pervades the corporate world. What was the most commonly used phrase by Fortune 500 companies? “Best in class” Rounding out the top ten most …

Read moreWatch the Jargon
Category: Book Business, Book Proposals, Branding, Marketing, Pitch, Pitching, The Writing Life

Thank You for Your Submissions!

By Tamela Hancock Murrayon January 12, 2022
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Our office receives submissions every day, usually seven days a week, from authors hoping for representation. We know sometimes we take longer to respond than we’d like. For our delay, we apologize. We are well aware that writer time moves much more slowly than editor time or agent time. The rate of speed from manuscript submission to publication hasn’t improved much since writers mailed …

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Category: Book Proposals

A Peek at an Agent’s Emails

By Bob Hostetleron November 3, 2021
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As a literary agent, I send and receive a lot of emails. A lot. And that’s not even counting the emails offering my helpful diet tips and donut recipes. My emails aren’t always so practical, but it recently occurred to me that some weary or woeful writers might be helped by a peek at some of the wise and witty responses I’ve sent to clients and nonclients (because I’m just that kind of guy). Here …

Read moreA Peek at an Agent’s Emails
Category: Agency, Agents, Book Proposals, Career, Pitch, Pitching

Why I Represent the Author: Agent Edition

By Tamela Hancock Murrayon October 14, 2021
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My reasons for representing an author may differ from why I read a certain book. Content: When I see something fresh and different, but not so far out that no one can relate, an author has my attention. Talent: Although my office must decline talented authors every day, writing talent will get authors a close look. Proposal: A professional proposal shows me the author has taken the time to learn …

Read moreWhy I Represent the Author: Agent Edition
Category: Book Proposals, Career, Pitching, Platform

Books, Hooks, and Good Looks

By Bob Hostetleron September 30, 2021
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I love hooks. As a writer, I work hard on my hooks. When I was a magazine editor, the hook was often the best way for a writer to make a good first impression on me. And now, for me as a literary agent, the hook is the first and one of the most important criteria I use in evaluating a book pitch, proposal, or manuscript. A good book hook will often prompt me to give a project a more careful, …

Read moreBooks, Hooks, and Good Looks
Category: Book Business, Book Proposals, Career, Get Published, Pitch, Pitching, Platform, Self-Publishing, Social Media, The Writing Life

Start with Your Winning Argument

By Tamela Hancock Murrayon September 23, 2021
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A few years ago, I received a call from someone who otherwise never contacts me. “You need to pay expenses for Dick and Jane. They’ve done so much for us!” Dick and Jane had done a lot for the caller, but they had done nothing for anyone I love. While I’m not so coldhearted as to hang up the phone based on this flawed opening, the caller had opened with an unconvincing pitch. Writers can make the …

Read moreStart with Your Winning Argument
Category: Book Proposals, Marketing, Pitch, Pitching

Should I Personalize My Query?

By Bob Hostetleron September 1, 2021
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I’m frequently surprised by the things other industry professionals say. That could mean I’m still (and always) learning. Or it could be an indication that such people are much smarter than I am. Nah, that can’t be it. I was recently a tad nonplussed to see a fellow literary agent state that the personalization of a query or cover letter or email was a waste of a writer’s time. I must …

Read moreShould I Personalize My Query?
Category: Book Proposals, Pitching

Singing the Slushpile Blues

By Steve Laubeon August 30, 2021
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by Steve Laube

The unsolicited pile of proposals in my office (aka "the slushpile) taunts me every day.

"Come over here!" it says, tantalizing me with immanent possibilities. I say to myself, "Maybe it will be the next one I look at. That will be 'The One.'"

I've been told that many of you enjoy hearing some of the offbeat letters or intriguing proposals I see. Here is a sampling from …

Read moreSinging the Slushpile Blues
Category: Book Proposals, Creativity, HumorTag: Humor, slushpile
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