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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Career » Page 18

Career

Guaranteed Time-Saving Tips for Social Media

By Dan Balowon January 10, 2017
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Written with tongue firmly planted in cheek…

Managing your social media is a meaningless treadmill of work with no real purpose.

While it seems to be one of the most efficient and effective ways to promote books and authors, really, who needs it?

Sure, every publisher wants authors with strong social media numbers and self-published authors find it critical to their success, but other than these two examples, author platform is pointless.

There are ways to deal with all this, so I am going to show how you can rid yourself of the work and the frustration of having an author platform built on social media.

What I suggest is magic. It will make your social media and the accompanying work completely disappear.

By year-end (or sooner), you won’t need to trouble yourself with an author platform and be able to focus everything on writing books or whatever else you like.

NOTE: These social media suggestions also work for publishers, organizations or companies using social media.

In accelerating order, here are some sure-fire platform-killers, making social media unnecessary since you won’t have anyone following you anyway.

Step One – Starting Slow

  • Uneven posting – Blog Tuesday this week, Thursday the following week and then whenever you think about it after that. Don’t be predictable or consistent. Variety is the spice of life.
  • Stop creating new content – the world has enough voices and they don’t need yours. Use old stuff you did long ago and repeat it. New content is like new wine…not very tasty.
  • 100% Re-posts – stop using your content entirely and simply use your social media as a conduit for other peoples’ stuff.
  • Binge Re-posting – ignore your social media all week, then from 10:30-11:00am on Thursday, find fifty-three things to re-post. You will take over your friend’s social media home pages. You will get many, many un-friend/un-follows. Victory is yours.
  • Social media holidays – the best part of these is you can make it sound noble and right. It is a good thing not to be engaged with your social media because it is evil and bad. And, you will have fewer followers when you get back, which reduces your work! Mission accomplished.

Step Two – Make Audience-Loss an Art Form

  • Do not plan anything – Intentionally do things at the last minute, with no plan or idea of its effect.
  • Branding Shmanding – Sure you are known for providing help and inspiration to dog owners, but the video of the cat caught on the ceiling fan is just too funny. Then there’s the clip from Britain’s Got Talent and the article on best recipe for calorie-free brownies. It’s all good.
  • Politics – let your opinions shine through. Politics are great because no matter what stance you take, you are guaranteed to lose some readership. Those dog owners who buy your books will run away like they were chasing a Frisbee. Talk about magic.
  • Want cheese with that whine? – Never a lack of stuff to complain about. It’s an endless, always-replenished reservoir of great material. This might just be the end of the line for your social media. You numbers might approach zero.

Step Three – Finishing the Job (For those few followers who remain)

  • Re-post something with NSFW (not-safe-for-work) content – the best part is you don’t need to work hard to find inappropriate content to send along. It’s everywhere. And as an added bonus, you don’t need to review it beforehand and pollute your mind! Just send it on!

And finally, the Pièce De Résistance of social media killers…

Step Four – Obliterate with an Epic Rant

  • “I’ve held my tongue long enough…” – As the last step to killing your social media platform (or the first step if you don’t want to do the above activities) starting off an epic rant on any subject you like (preferably something related to religion, politics or sports) will finish your platform for good.

So there you have it, the time-saving techniques of the 21st century author. I hope these were helpful.

The big decision now is what you will do with all the extra time!

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Category: Career, Marketing, Platform, Social Media, The Writing LifeTag: Marketing, Platform, Social Media

2017 Christian Writers Market Guide Now Online!

By Steve Laubeon December 26, 2016
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The 2017 edition of The Christian Writers Market Guide is officially available in print and ebook (paperback $22.99, ebook $9.99). Check your favorite bookstore or online retailer for a copy. Make sure you have a copy of this book in your arsenal! We are also very excited to announce that all the content of the guide is now available online via a subscription service (click here to see for …

Read more2017 Christian Writers Market Guide Now Online!
Category: Book of the Month, Book Proposals, Career, Christian Writers Institute, Get Published, Technology, The Writing LifeTag: Christian Writers Market Guide, Get Published

The Writer’s STEP

By Karen Ballon November 30, 2016
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As some of you know, I have asthma. As does one of my very best friends. And you know what these two…ahem…”seasoned” asthmatics love to do? Hike! Yup. We plod along, coughing and wheezing and laughing (or, to be more accurate, gasping) about how they’ll find our poor deceased selves on the path, but that’s okay, because at least we went out doing what we love. I realize that people who don’t know …

Read moreThe Writer’s STEP
Category: Career, Encouragement, Faith, Get Published, Inspiration, The Writing LifeTag: Encouragement, Faith, The Writing Life

Giving Thanks for Lessons Learned

By Dan Balowon November 22, 2016
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Throughout my life in the church, from earliest Sunday school lessons to the current day, whenever I encounter Bible stories about people who have done less-than-good things, I have grown less judgmental of them than I might have in the past. The Israelites in the desert for forty years are actually a picture of just about every believer I know, including me. God does great things, but at the …

Read moreGiving Thanks for Lessons Learned
Category: Agents, Book Proposals, Career

Author Seven Deadly Sins

By Dan Balowon November 15, 2016
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Every profession has its list of “sins” which can forever taint a person, group or organization guilty of committing one or more of them. Singers who are revealed to lip-sync to someone else’s vocalization are never taken seriously again. Athletes found to be taking performance-enhancing drugs are forever flagged with an asterisk next to their accomplishments. A political leader who violates the …

Read moreAuthor Seven Deadly Sins
Category: Book Business, Career, Writing CraftTag: Career, Failure, plagiarism

When Your Book Doesn’t Sell

By Steve Laubeon November 14, 2016
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You have spent years writing your book and now it has been published by a traditional publisher. It took a while for the publisher to bring it to market. But it is finally out there. Dreams have been realized. You. Are. A. Published. Author. But then the sales reports begin to appear. Sales have floundered. There isn’t any buzz. No one is even commenting on your Facebook page. It’s a …

Read moreWhen Your Book Doesn’t Sell
Category: Agents, Book Business, Book Sales, Career, Economics, Editing, PlatformTag: Book Marketing, Book Sales, Failure

Announcing “The Christian Writers Institute”

By Steve Laubeon October 24, 2016
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I am very excited to announce the launch of The Christian Writers Institute! Come visit at www.christianwritersinstitute.com. Over three years ago I began thinking of the need for a place where writers could find the best teachers all in one spot. The idea percolated for awhile until this year when its development began in earnest. It is great to see it finally become a reality. This new online …

Read moreAnnouncing “The Christian Writers Institute”
Category: Book Proposals, Career, Christian Writers Institute, Conferences, Craft, Creativity, Editing, Get Published, Grammar, The Publishing Life, The Writing LifeTag: Christian Writers Institute, education, writers conferences, Writing Craft

In Praise of Slow Writing

By Steve Laubeon August 29, 2016
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It seems counter-intuitive that an agent would suggest that writers slow down. After all, isn’t the volume of output one of the keys to an author’s success? There is a measure of truth in that, but today I’d like to explore the concept of Slow Writing. Think of it as a leisurely walk in the woods as a child. I remember strolling through sticks and leaves exploring the forest …

Read moreIn Praise of Slow Writing
Category: Career, Craft, Writing CraftTag: Craft, Writing Craft

Worth the Money?

By Tamela Hancock Murrayon August 25, 2016
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As a businesswoman, I have to decide what’s worth paying for and what isn’t. Anyone in business is barraged with opportunities to purchase software, gadgets, and all sorts of pretty office supplies in cool shapes in colors. High heeled shoe tape dispenser, anyone? Well, okay, no office supply store I know of is giving away tape dispensers so you have to buy those. But what about other options, …

Read moreWorth the Money?
Category: Career, MoneyTag: Career, Money, Technology

Actually, It IS Rocket Science

By Dan Balowon August 16, 2016
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I love rockets and space travel stuff. I grew up watching Mercury, Gemini and Apollo manned missions to space and built plastic models of various rockets and capsules. The technology still awes me. At age twelve I watched liftoffs of manned missions and wrote down the comments of the flight announcer who updated how high and fast the rocket was flying. I’d calculate speed in miles per hour from …

Read moreActually, It IS Rocket Science
Category: Book Business, CareerTag: Career
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