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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 22

Marketing

News You Can Use – May 8, 2012

By Steve Laubeon May 8, 2012
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Traditional Advertising is Truly Dead – Not sure I agree with the over the top headline, but the article does make some excellent points. A quote from the article:

“The equation used to be: money x media = business.

The new equation is: time x media = business.

In other words, every company is a media company.”

Microsoft has invested in Barnes & Noble’s Nook – But before everyone gets excited, remember that Microsoft also invested in Yahoo in 2009 (in order to enhance the Bing search engine).

Ten Rules for Writing Suspense Fiction – In 1994 John Grisham credited this article for giving him the tools he needed to write The Firm. Save this one and refer to it often!

On Fiction and Literature – a great interview with Russell Moore. A quick quote from the interview:

“…good fiction isn’t a “waste of time” for the same reason good music and good art aren’t wastes of time. They are rooted in an endlessly creative God who has chosen to be imaged by human beings who create. Culture isn’t irrelevant. It’s part of what God commanded us to do in the beginning, and that he declares to be good. When you enjoy truth and beauty, when you are blessed by gifts God has given to a human being, you are enjoying a universe that, though fallen, God delights in as “very good.”

Why Men Should Read More Fiction! – a fascinating article. What do you think? Agree or disagree?

Design the Ultimate Home Page for your Blog – an extensive article with visual examples.

4 Ways to Grow a Twitter Following that Matters – an extensive article with numerous resources. Well done.

The top 10 most read books of the last 50 years (found on the First Things blog). Take heart, the Bible by itself was read more than the other top nine books combined:

 

 

 

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Category: Marketing, News You Can UseTag: fiction, Marketing, Twitter

Three Steps to Freedom!

By Karen Ballon April 18, 2012
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It’s The Most Wonderful/Terrible Time of the Year

It comes every year, and every year we wait for it with a mixture of excitement and dread. No, I’m not talking about taxes.

I’m talking about the award season.

From the ECPA Book of the Year awards to the Christy’s, the Genesis to the RITA, the Golden Heart to the Carol, and all the gazillion contests and awards in-between, online groups, …

Read moreThree Steps to Freedom!
Category: Encouragement, Get Published, Karen, Marketing, Writing CraftTag: Awards, contests, Encouragement, News

7 Ways Agents Measure Social Media

By Steve Laubeon February 20, 2012
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Guest Blog by Thomas Umstattd We are thrilled to have Thomas Umstattd as our guest today. His company built our web site and we unabashedly recommend their services. Thomas built his first website at the age of 13 and taught his first web design class at only 16 years old. He has been helping authors and small businesses use the web ever since. Thomas currently serves as the CEO of Castle Media …

Read more7 Ways Agents Measure Social Media
Category: Agency, Book Business, Branding, Guest Post, Marketing, Social Media, SteveTag: Branding Platform Agents, Facebook, Marketing, Social Media, Trends

Fresh Formulas

By Tamela Hancock Murrayon February 2, 2012
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Some have a hard time appreciating the talent involved in writing genre fiction. By genre fiction, I mean novels that fall into a defined category such as contemporary romance, historical romance, romantic suspense, or cozy mystery. Many of these novels are published by mass market publishers (like Harlequin) and fit in lines they have formed for the sole purpose of selling the genre.

These are …

Read moreFresh Formulas
Category: Agency, Branding, Craft, Creativity, Genre, Get Published, Romance, Tamela, Trends, Writing CraftTag: Book Business, Craft, Genre, Ideas, Proposals, Romance, Tamela, Writing Craft

Your Brand is Not a Limitation

By Tamela Hancock Murrayon January 19, 2012
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It is All About Expectations What if you bought a recording from a music group expecting their usual collection of ballads, only to hear guitar anthems? Or what if you picked up a book with a pink cover that promised a love story but ended up reading a novel where hapless and nameless victims suffered gunshot wounds on every page? You’d be disappointed, right? I would be. You don’t …

Read moreYour Brand is Not a Limitation
Category: Book Business, Book Business, Branding, Career, Get Published, TamelaTag: Book Business, Branding, Marketing, Tamela, Writing Craft

The Perils of Social Media

By Steve Laubeon January 9, 2012
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Facebook. Twitter. Shoutlife. LinkedIn. Dopplr. Google+. Plaxo. Blogger. WordPress. Shelfari. Goodreads. Writer's loops. Conference loops. Endless loops.

By the time I finish updating my status, writing my blogs, tweeting, pasting my bulletins, my newest pictures, my URLs and YouTube links, recruiting friends, recommending friends, sharing reads, rating reads, ranking reads, ranking friends, …

Read moreThe Perils of Social Media
Category: Book Business, Get Published, Guest Post, Humor, Marketing, Social Media, Writing CraftTag: Agents, Facebook, Marketing, Social Media, Time Management, Writing Craft

A Matter of Taste

By Tamela Hancock Murrayon November 3, 2011
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I always enjoy reading comments on our blog posts. Recently a reader posted a provocative question:
In this time of great emotional upheaval, instability, and unrest, aren't we ready for something more solid and inspiring than just different types of romance novels?
Those of you familiar with my career know that I am the author of many romance novels and stories -- and Bible trivia books!

And …

Read moreA Matter of Taste
Category: Book Business, Genre, Marketing, Romance, Tamela, Writing CraftTag: Get Published, Marketing, Romance, Tamela, Traditional Publishing

Study the Market

By Tamela Hancock Murrayon October 20, 2011
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What is the best way to find out what is successful in the current market?

This is a good question because while as an author, you don't want to chase the market, you also don't want to write books that are so far off from the current market that they have no chance of selling. First and foremost, marketing advice from any source assumes that authors submit their best, most polished, highest …

Read moreStudy the Market
Category: Get Published, Marketing, Tamela, Trends, Writing CraftTag: Get Published, Pitching, Tamela, Trends, Writing Craft

Writing Contests: Panacea or Waste?

By Tamela Hancock Murrayon October 13, 2011
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At a recent conference, a lovely writer who had finaled in a contest but wasn't chosen as the winner asked if she could still submit a proposal to me. I told her "Yes! Of course!"

Her question brought to mind the role contests play in a writer's career. I'm asked questions about contests at least once a month. I'll try to answer two key questions here.

Should I Enter?

When considering …

Read moreWriting Contests: Panacea or Waste?
Category: Book Business, Marketing, TamelaTag: Book Business, contests, Marketing, Tamela, Writing Craft

Conference Proposal Requests

By Tamela Hancock Murrayon October 6, 2011
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The recent ACFW conference (attended by nearly 700 writers and industry professionals) has writers, agents, and editors in overdrive as we all attempt to follow up on conference proposal requests. Writers are working feverishly to get proposals to editors. Some are thinking, "Surely the editor who seemed so excited about my proposal is checking email at least once or twice a day looking for it. I …

Read moreConference Proposal Requests
Category: Conferences, Get Published, Marketing, TamelaTag: Book Business, Conferences, Pitching, Rejection, Tamela, Writing Craft
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