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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 22

Marketing

News You Can Use – May 29, 2012

By Steve Laubeon May 29, 2012
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Self-Publishing: Under 10% Earn a Living – An article out of Australia makes a bold claim. I would claim, however, that only 10% of traditionally published writers earn a living too. Of course that depends on your definition of “a living.”

100 Best First Lines from Novels – In honor of the last two weeks where we talked about “first lines” I found this article from the American Book Review that chooses the top 100.

Stephen King’s 20 Tips for Becoming a Frighteningly Good Writer – Jon Morrow extracts the best parts from King’s book on writing and then applies it to the blogger.

Six Ways Copyeditors Make Your Book Better – Linda Jay Geldens makes an excellent point. Never skip this step before putting your work out in the public.

The No-Tears Guide to Podcasting – There are many who say podcasting is an excellent way to extend your platform and engage your readers.

Two Excellent Articles about Commas: Their use and misuse – written by Ben Yagoda
Fanfare for the Comma Man
The Most Comma Mistakes

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Category: Craft, Grammar, Marketing, News You Can Use, SteveTag: commas, copyediting, Editing, Grammar, podcasting, Self-Publishing

The Keys to a Great Book Proposal

By Tamela Hancock Murrayon May 17, 2012
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"I think book proposals are one of the most difficult things to write, second only to obituaries."

When I received this email from one of my authors, Sherry Gore, (and yes, I have permission to quote her), I could relate. I've never written obituaries, even though writing one's own is a popular goal-setting exercise. But I have written and read many book proposals so I know they aren't easy to …

Read moreThe Keys to a Great Book Proposal
Category: Book Proposal Basics, Book Proposals, Branding, Get Published, Marketing, TamelaTag: book proposals, Get Published, Marketing

Writing to Market: Bad Advice?

By Tamela Hancock Murrayon May 10, 2012
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Throughout my career I've seen various responses to the advice that declares "Write to market!" In other words "write what sells" because that is what is most important for a writer. Is this good advice or bad advice?

It is both.

Here is when it's bad advice: When you're made to feel you have to write a certain type of book just to break into the market, any market.

If you think, for …

Read moreWriting to Market: Bad Advice?
Category: Book Business, Get Published, Marketing, Tamela, Writing CraftTag: Marketing, passion, Rejection

News You Can Use – May 8, 2012

By Steve Laubeon May 8, 2012
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Traditional Advertising is Truly Dead - Not sure I agree with the over the top headline, but the article does make some excellent points. A quote from the article:
"The equation used to be: money x media = business.
The new equation is: time x media = business.
In other words, every company is a media company."
Microsoft has invested in Barnes & Noble's Nook - But before everyone gets …

Read moreNews You Can Use – May 8, 2012
Category: Marketing, News You Can UseTag: fiction, Marketing, Twitter

Three Steps to Freedom!

By Karen Ballon April 18, 2012
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It’s The Most Wonderful/Terrible Time of the Year

It comes every year, and every year we wait for it with a mixture of excitement and dread. No, I’m not talking about taxes.

I’m talking about the award season.

From the ECPA Book of the Year awards to the Christy’s, the Genesis to the RITA, the Golden Heart to the Carol, and all the gazillion contests and awards in-between, online groups, …

Read moreThree Steps to Freedom!
Category: Encouragement, Get Published, Karen, Marketing, Writing CraftTag: Awards, contests, Encouragement, News

7 Ways Agents Measure Social Media

By Steve Laubeon February 20, 2012
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Guest Blog by Thomas Umstattd We are thrilled to have Thomas Umstattd as our guest today. His company built our web site and we unabashedly recommend their services. Thomas built his first website at the age of 13 and taught his first web design class at only 16 years old. He has been helping authors and small businesses use the web ever since. Thomas currently serves as the CEO of Castle Media …

Read more7 Ways Agents Measure Social Media
Category: Agency, Book Business, Branding, Guest Post, Marketing, Social Media, SteveTag: Branding Platform Agents, Facebook, Marketing, Social Media, Trends

Fresh Formulas

By Tamela Hancock Murrayon February 2, 2012
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Some have a hard time appreciating the talent involved in writing genre fiction. By genre fiction, I mean novels that fall into a defined category such as contemporary romance, historical romance, romantic suspense, or cozy mystery. Many of these novels are published by mass market publishers (like Harlequin) and fit in lines they have formed for the sole purpose of selling the genre.

These are …

Read moreFresh Formulas
Category: Agency, Branding, Craft, Creativity, Genre, Get Published, Romance, Tamela, Trends, Writing CraftTag: Book Business, Craft, Genre, Ideas, Proposals, Romance, Tamela, Writing Craft

Your Brand is Not a Limitation

By Tamela Hancock Murrayon January 19, 2012
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It is All About Expectations What if you bought a recording from a music group expecting their usual collection of ballads, only to hear guitar anthems? Or what if you picked up a book with a pink cover that promised a love story but ended up reading a novel where hapless and nameless victims suffered gunshot wounds on every page? You’d be disappointed, right? I would be. You don’t …

Read moreYour Brand is Not a Limitation
Category: Book Business, Book Business, Branding, Career, Get Published, TamelaTag: Book Business, Branding, Marketing, Tamela, Writing Craft

The Perils of Social Media

By Steve Laubeon January 9, 2012
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Facebook. Twitter. Shoutlife. LinkedIn. Dopplr. Google+. Plaxo. Blogger. WordPress. Shelfari. Goodreads. Writer's loops. Conference loops. Endless loops.

By the time I finish updating my status, writing my blogs, tweeting, pasting my bulletins, my newest pictures, my URLs and YouTube links, recruiting friends, recommending friends, sharing reads, rating reads, ranking reads, ranking friends, …

Read moreThe Perils of Social Media
Category: Book Business, Get Published, Guest Post, Humor, Marketing, Social Media, Writing CraftTag: Agents, Facebook, Marketing, Social Media, Time Management, Writing Craft

A Matter of Taste

By Tamela Hancock Murrayon November 3, 2011
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I always enjoy reading comments on our blog posts. Recently a reader posted a provocative question:
In this time of great emotional upheaval, instability, and unrest, aren't we ready for something more solid and inspiring than just different types of romance novels?
Those of you familiar with my career know that I am the author of many romance novels and stories -- and Bible trivia books!

And …

Read moreA Matter of Taste
Category: Book Business, Genre, Marketing, Romance, Tamela, Writing CraftTag: Get Published, Marketing, Romance, Tamela, Traditional Publishing
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