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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 23

Marketing

Conference Proposal Requests

By Tamela Hancock Murrayon October 6, 2011
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The recent ACFW conference (attended by nearly 700 writers and industry professionals) has writers, agents, and editors in overdrive as we all attempt to follow up on conference proposal requests. Writers are working feverishly to get proposals to editors. Some are thinking, “Surely the editor who seemed so excited about my proposal is checking email at least once or twice a day looking for it. I must, must, must get the proposal out today!”

Not so fast

Our word is our bond, and we feel responsible when we promise to submit a proposal as soon as we can. Accountability is to be commended. Editors and agents appreciate conscientious writers. However, most of us are looking for a writer’s proposal under certain conditions, and those conditions are usually quite urgent in the careers of writers already established with us. From my perspective, conference requests are different. Here are a few examples:

1.) The editor seemed so excited! Why did I get a email form letter rejection ten minutes after I sent my proposal?

This writer received what I consider a courtesy request. Think about it: no one likes to reject someone face-to-face. It is not easy to tell a person you’re not interested in a novel she’s worked on for months, perhaps even years. And it may be that you never showed them a stitch of your actual writing but only a one sheet or gave a pitch in a hallway. The softhearted editor probably liked the writer as a person, but used the quick form letter rejection to convey a hard truth after the fact.

2.) The editor seemed so excited about my one-sheet! Why did I get rejected?

The reasons are legion (see #1), but a one-sheet, while useful, has its limitations. Writers spend considerable time on one-sheets, honing to perfection. And the plot promised on the one-sheet is indeed delivered in the book — a plot perfect for the editor’s house. However, if the writing doesn’t sparkle, a perfect plot will not garner a contract.

3.) The editor seemed so excited by everything about me! Why haven’t I heard back from my submission after all this time?

Cyberspace is both an exhilarating and frustrating place to work. Few have any idea what it is like on the editor’s side of the desk. During the conference they can focus on the event and the people in it. But back in the office there are dozens of pre-existing issues and new hurdles that prevent the editor from responding immediately. The new submissions are rarely at the top of any editor or agent’s to-do list.

Perspective

At any conference, we’re running on coffee/diet soda/no sleep/adrenaline/unfamiliar food and we all want to make the best impression we can upon one another. And we are all pretty pumped. Editors and agents want to find the next bright star, and we want to be excited about you and your work.  So please forgive us when reality’s glare forces us to send you bad news after you return home.

My best advice is to be sure to follow up on any and all conference requests with your most superb work. Your agent will help you ensure your work is the very best it can be to submit to editors. When you receive feedback, take it seriously. Continue to write and hone your craft. Even if a conference doesn’t result in a contract this time, you have still made valuable and meaningful connections with writers, editors and agents. Persistence and willingness to learn are key. Any conference is only a part of the larger picture in your career. That’s my perspective. What’s yours?

 

 

 

 

 

 

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Category: Conferences, Get Published, Marketing, TamelaTag: Book Business, Conferences, Pitching, Rejection, Tamela, Writing Craft

En-TITLE-ment: Finding the Perfect Title (Part Three)

By Karen Ballon August 31, 2011
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Remember that old adage for retailers, “The customer is always right?” Well, for novelists seeking the perfect title, that should be “The audience is always right.”

Tip #4: Remember Your Audience! Novelists do a great job, on the whole, of keeping their audience in mind as they write. But sometimes when trying to come up with a catchy title or cover image, they go a bit far afield of that …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part Three)
Category: Book Business, Craft, Creativity, Get Published, Karen, Marketing, Writing CraftTag: Book Business, Karen, Titles

To Pay or Not to Pay: For Your Own Media Travel Costs

By Steve Laubeon August 29, 2011
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I have had the privilege of knowing Ellie Kay since I first found her book proposal in the slush pile while an editor at Bethany House. That proposal became the first of her fourteen published books. I later became her literary agent and together we have seen her wrestle with a number of issues related to a growing platform. From those humble beginnings in the late 90s Ellie has been on nearly …

Read moreTo Pay or Not to Pay: For Your Own Media Travel Costs
Category: Book Business, Career, Guest Post, MarketingTag: Book Business, Marketing

En-TITLE-ment: Finding the Perfect Title (Part Two)

By Karen Ballon August 24, 2011
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First, here are the answers to last week’s questions:

Name That Tone!
The Boneman's Daughters--chilling
Redeeming Love--romantic
The Shunning--Amish
The Riddlemaster of Hed--fantastical
A Vase of Mistaken Identity--whimsical
Without a Trace--suspensful
Three Weddings & a Giggle—humourous and romantic
Name that Genre!
Kidnapped--adventure
Sister Chicks Down Under—witty women’s …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part Two)
Category: Book Business, Creativity, Get Published, Karen, Marketing, Writing CraftTag: Karen, Marketing, Proposals, Titles

En-TITLE-ment: Finding the Perfect Title (Part One)

By Karen Ballon August 17, 2011
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One of the most difficult—and important—things we did when I worked in the publishing house was come up with titles for our authors’ novels. Sometimes it was a breeze, either because the author’s title was spot-on or because the story lent itself organically to a certain title. But more often than not, it was a long process of back-and-forth with the author, marketing, and sales. So how can you, …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part One)
Category: Get Published, Karen, Marketing, Trends, Writing CraftTag: Book Business, Craft, Karen, Pitching, Titles, Writing Craft

The Greatest Book (Ever) on Sales & Marketing

By Guest Bloggeron August 8, 2011
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by Jim Rubart

Today's guest post is from Jim Rubart. He and I first met at the Mt. Hermon writers conference where I infamously rejected him (see #10). A bit about Jim. Since 1994, Jim has worked with clients such as AT&T/Cingular, RE/MAX, ABC and Clear Channel radio though his company Barefoot Marketing, but his passion is writing fiction. His debut novel Rooms released in April 2010 …

Read moreThe Greatest Book (Ever) on Sales & Marketing
Category: Guest Post, MarketingTag: Marketing

Build it Before They Come

By Tamela Hancock Murrayon June 30, 2011
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If you want to be a published writer, realize that someone will look for you on the web. Agents will Google your name. I guarantee that editors and marketing folks will visit your web site to find out more about you.

Thus your web site needs to be both professional and effective. It is a bit like putting on your “Sunday Best” before going to an interview. That first impression is …

Read moreBuild it Before They Come
Category: Communication, Get Published, Marketing, Platform, TamelaTag: Author Websites, Book Business, Marketing, Platform, Tamela

Book Trailers: Vital or Wasteful?

By Steve Laubeon February 17, 2011
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Book trailers, if done well, can be a cool component to the marketing of your project. If done poorly or if done cheaply they do very little to impress a potential reader.

Most authors love to see their work done this way. In some ways if feels like the story has made it to the "big screen."

But does it sell books? When was the last time you clicked and then bought because of the trailer?

Read moreBook Trailers: Vital or Wasteful?
Category: Branding, Marketing, Platform, TrendsTag: book trailer, Trends

Book Tour Lesson: Listen to Publisher

By Steve Laubeon January 10, 2011
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Melanie Benjamin, author of Alice I Have Been, reflects on book tours, in an article for the Huffington Post.  Especially the difference between the one she put together herself several years ago and the one she is currently doing with the help of her publisher.
"I've also learned to listen to my publisher. When a bookstore contacts me personally about an appearance, I pass the request on to my …

Read moreBook Tour Lesson: Listen to Publisher
Category: Book Business, Career, MarketingTag: book tours, Marketing, publisher

Book Review – Inbound Marketing

By Steve Laubeon June 3, 2010
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In February I was in the Denver airport waiting for a flight. As usual I couldn't resist browsing the bookstore shelves. Something about the book Inbound Marketing by Brian Halligan and Dharmesh Shah caught my eye. So, on impulse, I bought the book and began reading it on the plane. I learned a lot about this phenomenon called social marketing and thought that it would be a great book for all …

Read moreBook Review – Inbound Marketing
Category: Book Business, Book Review, Guest Post, MarketingTag: Book Review, Facebook, Marketing
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