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Home » Marketing » Page 23

Marketing

Writing Contests: Panacea or Waste?

By Tamela Hancock Murrayon October 13, 2011
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writing-contests

At a recent conference, a lovely writer who had finaled in a contest but wasn’t chosen as the winner asked if she could still submit a proposal to me. I told her “Yes! Of course!”

Her question brought to mind the role contests play in a writer’s career. I’m asked questions about contests at least once a month. I’ll try to answer two key questions here.

Should I Enter?

When considering whether to enter a contest, think about your career goals. Does the contest make sense for the type of book you write? A quick look at past winners may give you a clue as to the value of the particular contest for you. If you write science fiction but the winners are consistently writers of Westerns, then another contest makes more sense for you. Also, look at the prestige of the contest. Will being a finalist or even a winner be of benefit to you? Winning or being a finalist in large contests such as the ACFW Genesis contest for new authors, an ACFW Carol Award for published authors, or an RWA Rita Award gives an author credibility with publishers and the marketplace. Other contests that authors can enter on their own offer prestige. Some contests such as the The Christy Awards or The Christian Book Awards can only be entered through an author’s publisher.  Do your own research and ask your agent for guidance on which contests to enter. Consider your budget, time, and how many copies of your book you have available to devote to contests.

Will a contest win guarantee publication for a new author?

No. Granted, a contest final or win may put you near the top of an agent or editor’s slush pile. However, just because an entry gains contest recognition doesn’t mean the project is right for the current market. Eligible contest entries are judged regardless of quality. Obviously the best go to the top. But even the most outstanding writing may not be able to overcome market considerations. If you are a contest winner but can’t understand why this recognition hasn’t resulted in a contract after vigorous submitting, the best advice I can offer is to work on a different project that is closer to the type of work finding success in the current market. Keep up the fine level of writing but tweak so you can find your place in the market. When editors and agents offer advice on how to do that, take it. Contest recognition offers you a degree of name recognition in the industry. What you do with that recognition is up to you.

Your turn…

Share your contest experience. Did a win or final in a contest help you? Which contests do you recommend for both fiction and nonfiction?

And if you want another perspective on writing contests make sure to read Carolyn Howard-Johnson for further insights.

 

 

 

 

 

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Category: Book Business, Marketing, TamelaTag: Book Business, contests, Marketing, Tamela, Writing Craft

Conference Proposal Requests

By Tamela Hancock Murrayon October 6, 2011
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The recent ACFW conference (attended by nearly 700 writers and industry professionals) has writers, agents, and editors in overdrive as we all attempt to follow up on conference proposal requests. Writers are working feverishly to get proposals to editors. Some are thinking, "Surely the editor who seemed so excited about my proposal is checking email at least once or twice a day looking for it. I …

Read moreConference Proposal Requests
Category: Conferences, Get Published, Marketing, TamelaTag: Book Business, Conferences, Pitching, Rejection, Tamela, Writing Craft

En-TITLE-ment: Finding the Perfect Title (Part Three)

By Karen Ballon August 31, 2011
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Remember that old adage for retailers, “The customer is always right?” Well, for novelists seeking the perfect title, that should be “The audience is always right.”

Tip #4: Remember Your Audience! Novelists do a great job, on the whole, of keeping their audience in mind as they write. But sometimes when trying to come up with a catchy title or cover image, they go a bit far afield of that …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part Three)
Category: Book Business, Craft, Creativity, Get Published, Karen, Marketing, Writing CraftTag: Book Business, Karen, Titles

To Pay or Not to Pay: For Your Own Media Travel Costs

By Steve Laubeon August 29, 2011
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I have had the privilege of knowing Ellie Kay since I first found her book proposal in the slush pile while an editor at Bethany House. That proposal became the first of her fourteen published books. I later became her literary agent and together we have seen her wrestle with a number of issues related to a growing platform. From those humble beginnings in the late 90s Ellie has been on nearly …

Read moreTo Pay or Not to Pay: For Your Own Media Travel Costs
Category: Book Business, Career, Guest Post, MarketingTag: Book Business, Marketing

En-TITLE-ment: Finding the Perfect Title (Part Two)

By Karen Ballon August 24, 2011
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First, here are the answers to last week’s questions:

Name That Tone!
The Boneman's Daughters--chilling
Redeeming Love--romantic
The Shunning--Amish
The Riddlemaster of Hed--fantastical
A Vase of Mistaken Identity--whimsical
Without a Trace--suspensful
Three Weddings & a Giggle—humourous and romantic
Name that Genre!
Kidnapped--adventure
Sister Chicks Down Under—witty women’s …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part Two)
Category: Book Business, Creativity, Get Published, Karen, Marketing, Writing CraftTag: Karen, Marketing, Proposals, Titles

En-TITLE-ment: Finding the Perfect Title (Part One)

By Karen Ballon August 17, 2011
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One of the most difficult—and important—things we did when I worked in the publishing house was come up with titles for our authors’ novels. Sometimes it was a breeze, either because the author’s title was spot-on or because the story lent itself organically to a certain title. But more often than not, it was a long process of back-and-forth with the author, marketing, and sales. So how can you, …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part One)
Category: Get Published, Karen, Marketing, Trends, Writing CraftTag: Book Business, Craft, Karen, Pitching, Titles, Writing Craft

The Greatest Book (Ever) on Sales & Marketing

By Guest Bloggeron August 8, 2011
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by Jim Rubart

Today's guest post is from Jim Rubart. He and I first met at the Mt. Hermon writers conference where I infamously rejected him (see #10). A bit about Jim. Since 1994, Jim has worked with clients such as AT&T/Cingular, RE/MAX, ABC and Clear Channel radio though his company Barefoot Marketing, but his passion is writing fiction. His debut novel Rooms released in April 2010 …

Read moreThe Greatest Book (Ever) on Sales & Marketing
Category: Guest Post, MarketingTag: Marketing

Build it Before They Come

By Tamela Hancock Murrayon June 30, 2011
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If you want to be a published writer, realize that someone will look for you on the web. Agents will Google your name. I guarantee that editors and marketing folks will visit your web site to find out more about you.

Thus your web site needs to be both professional and effective. It is a bit like putting on your “Sunday Best” before going to an interview. That first impression is …

Read moreBuild it Before They Come
Category: Communication, Get Published, Marketing, Platform, TamelaTag: Author Websites, Book Business, Marketing, Platform, Tamela

Book Trailers: Vital or Wasteful?

By Steve Laubeon February 17, 2011
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Book trailers, if done well, can be a cool component to the marketing of your project. If done poorly or if done cheaply they do very little to impress a potential reader.

Most authors love to see their work done this way. In some ways if feels like the story has made it to the "big screen."

But does it sell books? When was the last time you clicked and then bought because of the trailer?

Read moreBook Trailers: Vital or Wasteful?
Category: Branding, Marketing, Platform, TrendsTag: book trailer, Trends

Book Tour Lesson: Listen to Publisher

By Steve Laubeon January 10, 2011
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Melanie Benjamin, author of Alice I Have Been, reflects on book tours, in an article for the Huffington Post.  Especially the difference between the one she put together herself several years ago and the one she is currently doing with the help of her publisher.
"I've also learned to listen to my publisher. When a bookstore contacts me personally about an appearance, I pass the request on to my …

Read moreBook Tour Lesson: Listen to Publisher
Category: Book Business, Career, MarketingTag: book tours, Marketing, publisher
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