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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 5

Marketing

Should I Time My Novel’s Release to a Past Event?

By Tamela Hancock Murrayon July 1, 2021
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Novelists often ask me about timing their stories to the anniversary of a significant historical event. As with most questions, no definitive right or wrong answer exists. Here are a few thoughts.

Does the event capture the public’s imagination?

Since most Americans make yearly plans for the July 4th holiday, that event can offer perennial plots for novelists. But to time a novel to celebrate the 250th anniversary of America’s Declaration of Independence in 2026? The novelist would be well advised to start writing now and be confident of a publisher’s support that the public will be excited enough about this milestone anniversary for the novel to succeed. In my view, a better idea would be to write the book and have your agent pitch it. Then the publisher can decide if the novel needs a 2026 release date to maximize sales.

Would the story be impressive even without being tied to an anniversary?

This site lists several notable events that took place in July: History Extra.

In the first example, Henry VIII married Catherine Howard on July 28, 1540, as Thomas Cromwell was beheaded. An author writing to bring these events to life can be successful without waiting for the 500th anniversary of these events to occur in 2040.

We also learn that the bikini first arrived in July 1946. While that item could be of passing interest to fashionistas, building a powerful novel around this factoid may not be impossible but would prove a struggle for most authors.

Is my novel compelling?

The story itself needs to be strong enough not to rely on an anniversary to sell books. A compelling tale is worth reading regardless of its release date. Rather than timing to an anniversary, write your best novel that makes your heart race, that likewise will capture the hearts and minds of your readers.

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Category: Book Proposals, Marketing, Pitching

Platform Planning

By Dan Balowon May 26, 2021
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The never-ending struggle of an aspiring author to meet the requirement of publishers for a big enough “platform” can be frustrating at best, or worse, discourage someone from writing at all. Platforms are always built on content, not the container. Social media doesn’t give you a platform; it is the content that causes it to grow–or not. All medias are simply channels to people, and using …

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Category: Branding, Marketing, Platform

Where Do Your Readers Come From?

By Guest Bloggeron May 24, 2021
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Today’s guest writer is Carla Laureano. She is a two-time RITA® award-winning author of over a dozen books, spanning the genres of contemporary romance and Celtic fantasy. A graduate of Pepperdine University, she worked in sales and marketing for more than a decade before leaving corporate life behind to write full-time. She currently lives in Denver, Colorado, with her husband, two sons, …

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Category: Book Review, Book Sales, Branding, Indie, Marketing, Self-Publishing, The Writing Life

Your Reader

By Tamela Hancock Murrayon April 8, 2021
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Not long ago, I met with a group of publishing professionals who broached the topic of audience. A couple of them discussed how their company envisions their reader. They went so far as to identify the reader by the name they had given her. They knew her age and discussed preferences that would dictate whether she would like a specific book. As a writer, perhaps you would be helped by working to …

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Category: Branding, Editing, Marketing, The Writing Life

What the 2021 Facebook Changes Mean for Authors

By Guest Bloggeron February 22, 2021
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Thomas Umstattd, Jr. wrote this post as part of his podcast at AuthorMedia. I asked permission to make it available to you as well. This is extremely important to understand for authors and publishers trying to use Facebook as part of their marketing efforts. Check out the great work Thomas is doing to help authors navigate the labyrinth called “publishing” at AuthorMedia.com. …

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Category: Marketing, Social MediaTag: Facebook

Judicious Sharing

By Tamela Hancock Murrayon February 4, 2021
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As a writer, you’ll face times of profound despair and, I hope, massive victory. When successful, you’ll want to share your news with your supporters. But I recommend muting your enthusiasm with your detractors. And we all have those. To my surprise, a person who never speaks to me or contacts me except to ask a favor linked me to a lengthy fluff piece touting sundry accomplishments. I sent …

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Category: Career, Marketing, The Writing Life, Theology

A New Author Photo for a New Year?

By Bob Hostetleron February 3, 2021
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Not long ago, I signed one of my books for a friend. As he received it back from me, he turned to the back cover and pointed to my photo. “Who’s that?” he asked. He used to be a friend. So the book had been out for a few years, but truth be told (not that I’ve been lying up to now), the photo could have been more current. Much more. You may not age like I do (with the speed of a hare and grace of …

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Category: Branding, Career, Marketing

You Provide Our Audience!

By Tamela Hancock Murrayon December 10, 2020
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In speaking with a friend recently, she commented, “I don’t understand why Icabod gets invited to every event. Everyone knows who he is, but no one likes him.” I countered that, in attending every event, Icabod is providing a service. As an attendee, he is helping to make the party a success. Our readers provide an audience. They are our bookwormish partygoers. And though Icabod may be clueless as …

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Category: Book Proposals, Branding, Career, Marketing, The Writing Life

5 Social-Media Mistakes Writers Make

By Bob Hostetleron October 21, 2020
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There are many ways to shoot yourself in the foot as a writer. For example, using clichés, such as “shoot yourself in the foot.” The advent of social media (Facebook, Twitter, Tik Tok, Instagram, Pinterest, etc.) has definitely added to the list. Here are what I consider five of the most common mistakes authors and would-be authors make on social media:  Mistake #1: Don’t “do” social media I’m …

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Category: Marketing, Social Media

What Should Be in the Back Matter of a Book?

By Tamela Hancock Murrayon October 15, 2020
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The “Your Questions Answered” Series __________ Can you provide tips for what should go in the front or back matter pages that authors produce, such as:*acknowledgments*author notes*source citations in nonfiction Acknowledgments are optional but always appreciated by those acknowledged. Agents are often left off the acknowledgments list, believe it or not. Simply think about your team: critique …

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Category: Marketing, Your Questions Answered Series
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