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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 6

Marketing

Should You Write Short Stories First?

By Tamela Hancock Murrayon August 20, 2020
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The “Your Questions Answered” Series

__________

What are your thoughts on writing some short stories before you jump into your first novel?

I don’t recommend writing short stories before jumping into your first novel IF your goal is to be a novelist. Writing where you don’t want your success to be is akin to the dieter craving a chocolate candy bar but eating a container of yogurt instead.

I’ve written articles, devotions, nonfiction books, novellas, short novels, and long fiction; and I can tell you that these projects have almost no relation to one another. For one, the shorter the project, the tighter the writing must be. And the longer the novel, the more intricacies and subplots you’ll need.

Also, the markets for each type of project differ. You’ll be pitching short stories to magazines and collections. You’ll be selling novels to book publishers. Most editors will be interested in demonstrated success in what you are writing for them, not someone else. A byline in a major magazine should be mentioned and is a plus, but a well-received magazine story doesn’t necessarily translate into sales of a novel. And even though book publishers publish novellas (typically around 30,000 words), generally editors choose the top authors from their list that they want to appear in any given collection and offer them the opportunity to write a novella for the set. A writer submitting a random novella probably won’t find a market in traditional publishing. The publishers who’ll consider a novella collection sent on its own by relatively unknown authors are few; and even then, those publishers won’t necessarily buy novels from their novella authors.

Some authors are successful across a kaleidoscope of projects. However, those authors started with one book; and for the most part, have a history of success and a large fan base willing to buy any book bearing their name.

Bottom line? Write where you want your success to be.

Your turn:

What authors do you see as being successful over many types of writing?

Who is your favorite nonfiction author who wrote a novel?

For the entire series, click here: “Your Questions Answered.”

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Category: Branding, Career, Craft, Creativity, Genre, Your Questions Answered Series

12 Steps to Publication

By Steve Laubeon August 10, 2020
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It takes 12 strikes to achieve a perfect game in bowling. (See last Friday’s video.) It made me think there are 12 things that need to happen in the publication process. Each must knock down all the pins to achieve publishing success. With that simplistic idea in mind, I came up with the following: Idea – A book has to start somewhere Write chapter – if not the whole book …

Read more12 Steps to Publication
Category: Book Proposals, Common Questoins, Editing, Get Published, Marketing, Pitching, Platform

Marketing with the National Day Calendar

By Steve Laubeon June 29, 2020
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If you blog or post regularly, you know the challenge of coming up with new and fresh content. One idea might be to take advantage of NationalDayCalendar.com. This fun website has indexed over 1,500 national days, national weeks, and national months. Use this to find fun things you can write about! Today is National Waffle Iron Day (no kidding!). Did you know the first patent for a waffle iron was …

Read moreMarketing with the National Day Calendar
Category: Branding, Marketing

A Year in Review: A Look at 2019

By Steve Laubeon January 6, 2020
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It’s that time of year to reflect on the past year, to learn from our experiences, and to count our blessings. Here are some thoughts on the last tumultuous twelve months. The Industry The publishing industry seems to survive the bad press that loves to find the negative in everything. Each publisher continues to pursue the best content possible. The market is ever-changing, and some really smart …

Read moreA Year in Review: A Look at 2019
Category: Agency, Agents, Awards, Book Business, Book Sales, Christian Publishing Show, Christian Writers Institute, Contests, Conventions, Economics, Encouragement, Marketing, The Publishing Life, The Writing Life, Trends

Who’s Your Book For?

By Bob Hostetleron December 11, 2019
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A critical part of writing a good book—and a good pitch or proposal for a book—is defining your book’s audience. We all know, of course, that you shouldn’t try to write a book “for everyone.” But your book’s audience can be an elusive target. I suggest three distinct and mutually exclusive phases for the process, which apply primarily to nonfiction but could also be kept in mind for various forms …

Read moreWho’s Your Book For?
Category: Book Proposals, Marketing, Pitching, The Writing Life

I Have Plans to Write That Book

By Tamela Hancock Murrayon November 7, 2019
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Last week, I talked about a few reasons why I don’t plan to write a nonfiction book on style, mainly because I have no desire to develop a presence or platform as an expert on style. But what if you want to write a nonfiction book about a topic you know and love? Let’s look at the list, revised from last week, to help you decide if you should: Are you well-known outside of your immediate circle of …

Read moreI Have Plans to Write That Book
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing Life

Say It in a Sentence

By Steve Laubeon November 4, 2019
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Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

Entertainment
Information
Inspiration

If your book idea can make me …

Read moreSay It in a Sentence
Category: Book Proposals, Get Published, Marketing, Pitching, The Writing LifeTag: Marketing, Pitching, Trends, Writing Craft

7 Reasons Why Christian Authors Need to Embrace Podcasting Now

By Steve Laubeon September 16, 2019
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Podcasting is here to stay. Here are seven reasons you should take it seriously as an author.  1. Podcasting Is a Tool of Bestselling Authors Here is a list of the 10 bestselling Christian authors for September 2019. (A Bible study of Lysa TerKeurst’s book is actually #9, so I edited the list to remove the repetition.)  Girl, Wash Your Face by Rachel Hollis   The 5 Love Languages by Gary Chapman …

Read more7 Reasons Why Christian Authors Need to Embrace Podcasting Now
Category: Audio, Book Business, Marketing, Platform, Podcast, The Writing Life

I Have to Market My Own Book? That’s Not Fair!

By Tamela Hancock Murrayon August 1, 2019
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First of all, thank you so much for being a reader of my posts, whether you’re here for the first time or you’ve been reading my words for years. This wouldn’t be a blog community without you. A few weeks ago, someone commented to the effect that publishers expect an awful lot of authors as far as marketing. The author wants to spend time writing. As someone who wrote books for publication for …

Read moreI Have to Market My Own Book? That’s Not Fair!
Category: Marketing

Four Questions About Publicity

By Steve Laubeon July 29, 2019
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by Steve Laube

Publicity is the art of telling the world about you and your book. We recently received a few questions about publicity via the green button you see in the right hand column of our blog (yes, it really works).

1.) When should a writer hire a publicist?
I think an author should wait to see what their publisher will provide in this area. If you do hire a publicist make sure …

Read moreFour Questions About Publicity
Category: Marketing, The Publishing Life, The Writing LifeTag: Book Business, Marketing, Publicity
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