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Helping to Change the World…Word by Word

The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Pitching » Page 11

Pitching

Five Ways Getting an Agent is Like Dating

By Bob Hostetleron May 30, 2018
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At a recent writers’ conference, I enjoyed my first “speed dating” experience.

Maybe I should clarify. “Yes, you should,” says my wife.

These were “speed dating for writers” sessions, in which writers sat down for rapid-fire five-minute appointments with editors, agents, and authors (many conferences provide writers with the opportunity to sign up for fifteen-minute appointments, which pass quickly enough, but five minutes?). I was assigned a table where I met with writers to hear a pitch or answer a question as completely as possible before a whistle (yes, an actual whistle) signaled the end of the encounter. In three fifty-minute sessions, I met about thirty fellow writers.

It was fun, once the copious amounts of coffee I consumed before and during the sessions kicked in. And it got me thinking (which is seldom a good thing) about some of the ways in which obtaining a literary agent is like dating:

  1. First impressions are important.

Dating can be brutal, partly because first impressions can make or break you. So it is with writers and agents. It may not be fair, but if I see a hundred other agents in the “TO” field of your email, you just gave me an easy “no.” If I meet you at a conference and you repeatedly call me “Steve,” I’ll feel insulted (I think I look a lot younger than Steve). If my first acquaintance with you is on Twitter and your tweets are toxic or rude, I’m unlikely to greet your book idea favorably.

  1. There’s no accounting for taste.

Agents are people. And readers. And, as in the dating world, not everyone is attracted to the same thing. So, no matter how desperately you may want to get an agent, if I’m not excited by your genre or style or hook or plot, you want me to say “no thanks.” You don’t want an agent who doesn’t care all that much for superhero fiction. Or senior citizen romances. It doesn’t mean that your writing stinks, it means this one agent is not a good match for you. You want an agent who “gets” you, someone who is excited by you and what you do. And some of that is subjective.

  1. It pays to listen.

On my first date with the woman who became my wife, we took a long walk and then sat on a bench and talked. Well, she did. I listened. Okay, I was mostly waiting for her to stop talking so I could try to kiss her. But I listened, too, because I was enchanted. You may not be enchanted by a prospective agent, but you should listen. Closely, in fact. Pay attention to his or her guidelines and preferences. Don’t send a query if she says she prefers full proposals. Don’t pitch a fantasy, saying, “I know you say you don’t represent fantasy, but I think you’ll change your mind when you read this.” I’m always amazed at pitches and submissions and authors that seem to pay no attention to what I say.

  1. Courtesy and respect go a long way.

The best and longest-lasting relationships are based on mutual courtesy and respect. So I’m occasionally mystified when, having replied to an unsolicited submission with a polite “no thank you,” I am accused in a follow-up email of not having read it or not giving it the time it deserved or not grasping its genius. I find it especially strange when my accuser pleads for me to take another look! If I did so badly the first time, why would you want me as your agent? And why would I want as a client someone who makes such accusations? Take heart, however; such responses make a short, courteous, and respectful “thank you” more impressive and memorable—and indicative of possible future success.

  1. First base is only first base.

I suppose there may come a time when I meet a writer for the first time, see a gem of a proposal, and say, “Here’s a contract!” But it hasn’t happened yet. The typical process, like a dating relationship, involves a lot of getting to know, understand, and like each other. It also typically requires some tutoring, like my wife patiently teaching me which side of a sidewalk I was supposed to walk on, and more. Much, much more. But you get the idea. Similarly, when I see a promising proposal from a writer, we may go back and forth for weeks—even months—before we tie the knot, so to speak. In fact, I checked back into a few clients I’ve signed; it took an average of nine-and-a-half weeks for a submission to result in an agency agreement. And then, of course, it could take nine months or more for the first “baby” to come. But that’s a different metaphor entirely.

 

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Category: Agents, Conferences, Get Published, PitchingTag: Agents, Get Published, Pitching

Don’t Put Everything in Your Book

By Dan Balowon May 29, 2018
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One reason platform-building is a such a problem for some authors is the feeling they must place everything important in their book, leaving little or nothing left to say for platform purposes. This puts an author in an awkward position where they either deviate from their core book-message for their platform (social media and other efforts) or they treat their platform only as a “teaser” or …

Read moreDon’t Put Everything in Your Book
Category: Branding, Career, Marketing, Pitching, PlatformTag: Branding, Marketing, Message, Platform

Your Author Photo

By Steve Laubeon April 30, 2018
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A number of questions were raised when I wrote about the “bio” portion of a book proposal and suggested that you include an author photo. Here are some practical considerations. Make it Look Professional Quality photographers will tell you that background, lighting, how you look at the camera, and what you are wearing have a great influence on how the photo appears. I once saw an …

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Category: Book Proposals, Pitch, Pitching, PlatformTag: Author Photos, book proposals

Three Reasons It’s Not Too Late to Submit

By Tamela Hancock Murrayon March 29, 2018
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Sometimes I meet authors who wonder if they’ve waited too long after they’ve met with me at a conference to submit to me. Without exception (at least, without any exceptions I can think of), the answer is no. It is never too late. Why not? If you’re going to conferences and taking classes to learn, I want to see what you apply. Writers attending conferences are, in part, students. Sometimes I …

Read moreThree Reasons It’s Not Too Late to Submit
Category: Book Proposals, Conferences, Pitch, PitchingTag: book proposals, Conferences, Pitching

When the Market Is Too Tight

By Tamela Hancock Murrayon March 22, 2018
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Previously I posted about sending rejections saying the market is too tight as a reason for the decline. Let’s take a closer look. Subjective? “The market is too tight,” sounds objective, doesn’t it? As in, “There isn’t enough room for your book because no one is buying this type of book.” However, this is one time we can get philosophical and admit this reason for a decline is actually the …

Read moreWhen the Market Is Too Tight
Category: Book Proposals, Genre, Get Published, Pitching, Platform, RejectionTag: book proposals, Get Published, Rejection

I Couldn’t Think of a Good Title for This Post

By Bob Hostetleron March 21, 2018
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Some writers love to come up with titles for their stories, articles, or books. Some hate it. Some are good at it, some are awful. But we all have to do it, like it or not. A title can make or break a pitch, even though editors will often change our titles. So here are my twelve top tips (try saying that ten times fast!) for titling your tomes: Know your market. If you’re writing for the Christian …

Read moreI Couldn’t Think of a Good Title for This Post
Category: Book Business, Book Proposals, Creativity, Get Published, Marketing, Pitch, Pitching, Self-PublishingTag: book proposals, Creativity, Titles

Creative or Effective? You Decide

By Dan Balowon March 6, 2018
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Very early in my working life, I was involved in advertising sales for a radio station.  Probably because I was pretty much a “blank slate” back then, I remember the first advertising seminar I attended like it was yesterday. People who know me well, might smile (or roll their eyes) when I’ll repeat a sales or marketing principle I learned decades ago.  They are “on to me.” At the first seminar, I …

Read moreCreative or Effective? You Decide
Category: Book Proposals, Branding, Marketing, Pitch, PitchingTag: book proposal, Cover Letter, Creativity, Marketing

Can Death Cleaning Spark Joy?

By Tamela Hancock Murrayon February 8, 2018
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One of the most challenging aspects of being successful in nonfiction is choosing a topic general enough to interest a broad swath of readers, but unique enough to make them think of the question in a new way so they’ll want to buy your book. Take decluttering. I follow at least three decluttering blogs. My daughter says, “How about just cleaning instead of reading about it? Then you’d get it …

Read moreCan Death Cleaning Spark Joy?
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing LifeTag: Marketing, Nonfiction

My 600-lb Book Life

By Bob Hostetleron November 22, 2017
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Recently I spent a few hours visiting a relative in rehab, and the television was tuned to an episode of the television series, My 600-lb Life. This is why I like to control the TV remote at all times. The episode focused on a fairly young mother of two children who weighed nearly six hundred pounds and was hoping to engage a surgeon for weight-reduction surgery. Her first several consultations …

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Category: Marketing, Pitching, Platform, The Writing LifeTag: Marketing, Platform, The Writing Life

Agents Share Their Pet Peeves

By Bob Hostetleron November 8, 2017
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Agents are people, too. Most literary agents, that is. And, like most people, we have our highs and lows. Our problems. Our irritations. Our pet peeves. I asked my fellow agents at The Steve Laube Agency to share their pet peeves with me for the purpose of this blog post. Boy, did that open a Pandora’s box. Tamela Hancock Murray, the “ACFW agent-of-the-year” award-winning agent, agreed to come …

Read moreAgents Share Their Pet Peeves
Category: Agents, Book Proposals, Get Published, Pitch, PitchingTag: Agency, Agents, Pet Peeves
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