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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching » Page 11

Pitching

Author Says / Agent Hears

By Dan Balowon June 12, 2018
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Many aspiring authors communicate things they think are positive, or at least in the spirit of honesty and transparency, but end up being understood entirely different than the intended message.

In an attempt to show commitment, an aspiring author says, “I’ve been working on this book for ten years.”

An agent hears, “I am an extremely slow writer and once finished, enter a protracted spiral of self-editing which can take years. Don’t get your hopes up regarding deadlines.”

Hmm, doesn’t sound like a good prospect to represent, but I’ll still review what they have, only now with a skeptical eye.

Author says, “I already have the manuscript finished and the cover designed!”

Agent hears, “I know books can be published in two weeks once you have a manuscript and a cover finished.”

This is traditional publishing. It will take one to two years to get your book published, and the publisher decides if the book is finished and will design their own cover. Relax.

Author says, “I already hired an editor to edit my manuscript.”

Agent hears, “I’ll decide how the manuscript is edited, no one else.”

Again, this is traditional publishing. Publishers edit you. The manuscript is finished when they say so. Get ready to be in full collaboration mode.

Author says, “I don’t care about an advance or any royalties. I just want my book published.”

Agent hears, “I want you to work for me with no compensation.”

I often wonder if this author would ask a real estate agent to help them give away their home. Literary agents are paid when we sell something for money. Publishers make money by selling books for money, generating revenue and profit. There’s no need to forego advances or royalties. Writers should be paid…in money. If you want to give away all your earnings from writing, go ahead, but don’t expect everyone to do it.

Author says, “God told me to write this book.”

Agent hears, “I will be difficult to work with if you fail to sell my book or try to change anything.”

Honestly, I hate having to feel negative about this, but as the years pass, we all meet people who invoke the guidance of God when they simply want to eliminate discussion or disagreement. If I responded, “I don’t feel led by God to represent you,” an author might question whether I am truly discerning God’s leading. Let’s just assume believers are all on the same wavelength and leave it there. Then, write the book well and convince me why it is worthwhile, leaving out God’s endorsement.

Author says, “This book is for everyone.”

Agent hears, “I have no idea who this book is for.”

No book is for everyone. Not one. You might be able to make a case the Bible is for everyone, but even with the Bible, those who don’t believe in God and are not drawn by God have no idea what it means. And we don’t even address the language issue, which further limits readership. Most people in the world don’t read English.

Author says, “This book is for a crossover audience.”

Agent hears, “This book has objectionable stuff in it.”

Words matter. Those who write should be able to discern the meaning behind them, both obvious and not-so-obvious. When writing to a publisher or agent, spend as much care on the cover note and proposal, thinking about the reader, as you did writing the book.

Many a book has been torpedoed by a careless choice of words in the proposal or cover letter. I should know, I’ve done it myself.

 

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Category: Book Proposals, Get Published, Pitch, Pitching, The Writing LifeTag: Agents, book proposals, Get Published, pitch, Pitching

The Wild Pitch

By Steve Laubeon June 11, 2018
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In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip …

Read moreThe Wild Pitch
Category: Book Proposals, Get Published, Pitching, SteveTag: Get Published, Pitching, Proposals, Query Letters

Five Ways Getting an Agent is Like Dating

By Bob Hostetleron May 30, 2018
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At a recent writers’ conference, I enjoyed my first “speed dating” experience. Maybe I should clarify. “Yes, you should,” says my wife. These were “speed dating for writers” sessions, in which writers sat down for rapid-fire five-minute appointments with editors, agents, and authors (many conferences provide writers with the opportunity to sign up for fifteen-minute appointments, which pass …

Read moreFive Ways Getting an Agent is Like Dating
Category: Agents, Conferences, Get Published, PitchingTag: Agents, Get Published, Pitching

Don’t Put Everything in Your Book

By Dan Balowon May 29, 2018
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One reason platform-building is a such a problem for some authors is the feeling they must place everything important in their book, leaving little or nothing left to say for platform purposes. This puts an author in an awkward position where they either deviate from their core book-message for their platform (social media and other efforts) or they treat their platform only as a “teaser” or …

Read moreDon’t Put Everything in Your Book
Category: Branding, Career, Marketing, Pitching, PlatformTag: Branding, Marketing, Message, Platform

Your Author Photo

By Steve Laubeon April 30, 2018
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A number of questions were raised when I wrote about the “bio” portion of a book proposal and suggested that you include an author photo. Here are some practical considerations. Make it Look Professional Quality photographers will tell you that background, lighting, how you look at the camera, and what you are wearing have a great influence on how the photo appears. I once saw an …

Read moreYour Author Photo
Category: Book Proposals, Pitch, Pitching, PlatformTag: Author Photos, book proposals

Three Reasons It’s Not Too Late to Submit

By Tamela Hancock Murrayon March 29, 2018
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Sometimes I meet authors who wonder if they’ve waited too long after they’ve met with me at a conference to submit to me. Without exception (at least, without any exceptions I can think of), the answer is no. It is never too late. Why not? If you’re going to conferences and taking classes to learn, I want to see what you apply. Writers attending conferences are, in part, students. Sometimes I …

Read moreThree Reasons It’s Not Too Late to Submit
Category: Book Proposals, Conferences, Pitch, PitchingTag: book proposals, Conferences, Pitching

When the Market Is Too Tight

By Tamela Hancock Murrayon March 22, 2018
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Previously I posted about sending rejections saying the market is too tight as a reason for the decline. Let’s take a closer look. Subjective? “The market is too tight,” sounds objective, doesn’t it? As in, “There isn’t enough room for your book because no one is buying this type of book.” However, this is one time we can get philosophical and admit this reason for a decline is actually the …

Read moreWhen the Market Is Too Tight
Category: Book Proposals, Genre, Get Published, Pitching, Platform, RejectionTag: book proposals, Get Published, Rejection

I Couldn’t Think of a Good Title for This Post

By Bob Hostetleron March 21, 2018
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Some writers love to come up with titles for their stories, articles, or books. Some hate it. Some are good at it, some are awful. But we all have to do it, like it or not. A title can make or break a pitch, even though editors will often change our titles. So here are my twelve top tips (try saying that ten times fast!) for titling your tomes: Know your market. If you’re writing for the Christian …

Read moreI Couldn’t Think of a Good Title for This Post
Category: Book Business, Book Proposals, Creativity, Get Published, Marketing, Pitch, Pitching, Self-PublishingTag: book proposals, Creativity, Titles

Creative or Effective? You Decide

By Dan Balowon March 6, 2018
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Very early in my working life, I was involved in advertising sales for a radio station.  Probably because I was pretty much a “blank slate” back then, I remember the first advertising seminar I attended like it was yesterday. People who know me well, might smile (or roll their eyes) when I’ll repeat a sales or marketing principle I learned decades ago.  They are “on to me.” At the first seminar, I …

Read moreCreative or Effective? You Decide
Category: Book Proposals, Branding, Marketing, Pitch, PitchingTag: book proposal, Cover Letter, Creativity, Marketing

Can Death Cleaning Spark Joy?

By Tamela Hancock Murrayon February 8, 2018
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One of the most challenging aspects of being successful in nonfiction is choosing a topic general enough to interest a broad swath of readers, but unique enough to make them think of the question in a new way so they’ll want to buy your book. Take decluttering. I follow at least three decluttering blogs. My daughter says, “How about just cleaning instead of reading about it? Then you’d get it …

Read moreCan Death Cleaning Spark Joy?
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing LifeTag: Marketing, Nonfiction
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