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Helping to Change the World…Word by Word

The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » The Writing Life » Page 67

The Writing Life

Eternal Words

By Dan Balowon October 9, 2018
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Every time I read or hear a report of a prominent person’s life complicated by something they tweeted, posted or recorded a decade earlier, I hope the stories are a cautionary tale for anyone desiring to be a media communicator or public figure.

We used to be able to put our foolish, youthful or unwise days behind us.

But no longer.

The world in which we live is one where everything you write is forever saved on the internet. It is indexed and searchable for as long as we all shall live—and beyond.

Stories of people being terminated from their jobs for attempts at humor or expressions of anger in social media are common.

Restaurant servers using social-media posts to poke fun at a customer and subsequently fired. Then sued by the customer.

Employees criticizing their employer and terminated immediately. (As in “walked to their car by a security guard.”)

Prospective employees losing an opportunity for a job because they posted pictures of themselves in unprofessional poses on their personal Facebook sites.

Teachers poking fun at one or more students online and fired.

Racial remarks.

Inappropriate sexual comments.

Criticism of someone’s appearance.

And church pastors are not immune.

I am sure more than a few Christians weren’t hired for certain positions when their opinions, though completely true to God’s Word, made an employer uncomfortable enough to avoid hiring them. (If this happens, I have to think they weren’t the right fit for the Christ-follower anyway.)

Everything you write and create sticks to you like a metaphorical fly to an actual No-Pest Strip.

And it is the book that becomes words chiseled in stone for all to see … forever.

Beginning when words in a book were digitized and uploaded or scanned into whatever search engine used at the time, the words you write have become eternal words, not because they are so important or accurate but because the internet made them eternal, for better or for worse.

And then we add to this situation the current hypersensitivity of the world’s culture where seemingly everyone is offended at something, which up until a few years ago was laughed off or allowed to pass without comment.

Now, words seemingly always cause hurt and many respond by picking up sticks and stones to hurl back.

The issue is one of the many reasons why I caution people for expressing opinions in social media that are not part of their author platform.

Not only will an opinion expressed or joke told offend some of your followers; but the comments will also follow you forever, poisoning the well for years and costing you potential audience members for your words.

Christian authors should always stand up for what their faith says is right, knowing you might offend a number of people. (They killed Jesus you know.)

But authors are performers, media performers. No one has to buy your book. You should do everything to draw as many people to your next performance (new book) as possible.

If you write about healing relationships, growing in one’s faith or even the need to come into a relationship with Christ, why jeopardize your credibility and potential for impact by going off-topic in your author platform and shrinking your audience?

Delete hurtful comments made by others from your social media. Unfollow someone who could damage your profile. Be careful of your online impression as much as you might take care of your in-person impression.

Right or wrong, everything you write is now eternal (humanly speaking of course). The very technology that allows an author to sit in a comfortable chair with a laptop and communicate with millions of readers also tracks and maintains a record of every word you write, every recorded word you speak and every opinion you express for all to see, hear and remember.

Don’t waste words.

Instead, make them to be eternally worthwhile.

 

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Category: Branding, Career, Marketing, Platform, Social Media, The Writing Life

Why I Left My (Insurance) Agent

By Tamela Hancock Murrayon October 4, 2018
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The number-one complaint I hear from authors about their agents is that they don’t communicate with them. My understanding of this was renewed when I was on the side of needing an insurance agent to respond to me. I needed an adjustment to my policy that will mean I’ll pay the company more money. Alas, and alack, the agency I’d been with for decades (which has been sold twice, by the way) never …

Read moreWhy I Left My (Insurance) Agent
Category: Agency, Agents, Communication, The Writing Life

When Can I Call Myself a Professional Writer?

By Bob Hostetleron October 3, 2018
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I’m occasionally asked the question at writers conferences and via other means: “When can I call myself a writer?” That’s an easy one to answer. “Do you write?” I ask. “Well, yeah.” “Then you’re a writer. Writers write.” Another question, almost as common, is a little more complicated to answer: “When can I call myself a professional writer?” I can think of at least three reasonable ways to answer …

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Category: The Writing Life

000 – Teaser & What is a Podcast?

By Thomas Umstattd, Jr.on October 2, 2018
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Welcome to the first episode of the Christian Publishing Show brought to you by the Steve Laube Agency! I’m your host, Thomas Umstattd Jr. This episode is a teaser for the show to come.
You can listen to this episode 000 – Teaser & What is a Podcast? on Christian Publishing Show.

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Category: The Writing Life

000 – Teaser & What is a Podcast?

By Thomas Umstattd, Jr.on October 2, 2018
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Welcome to the first episode of the Christian Publishing Show brought to you by the Steve Laube Agency! I’m your host, Thomas Umstattd Jr. This episode is a teaser for the show to come. You can listen to this episode 000 – Teaser & What is a Podcast? on Christian Publishing Show.www.NovelMarketingConference.com Support the show

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Category: The Writing Life

Competing for Attention

By Dan Balowon September 25, 2018
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Everything in our world is competing for our attention. Where you finally give your attention is a combination of what you want to pay attention to and what caught your eye at the moment. No matter how you publish your book, either through a traditional publishing method or through some other author-controlled method, you are competing for attention with other books, products and events. For …

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Category: Book Business, Marketing, The Publishing Life, The Writing Life

8 Ways to Write Like Shakespeare (Part 2)

By Bob Hostetleron September 19, 2018
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I started a post last week about how much I owe as a writer to Shakespeare. We never met, of course (I’m old, just not that old); but in addition to the four lessons I listed last week, I also learned these crucial and valuable lessons from the Bard of Avon: Do something new. Shakespeare started his career where others did—imitating Chaucer, Milton, Spencer, and others. He not only borrowed and …

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Category: The Writing Life, Writing Craft

8 Ways to Write Like Shakespeare (Part 1)

By Bob Hostetleron September 12, 2018
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I learn something new in every article or book I write, but perhaps never as much as I learned while composing my book The Bard and the Bible: A Shakespeare Devotional, a book of daily reflections drawn from a quote from Shakespeare and a verse from the King James Bible. Even after more than forty books, hundreds of articles, and thousands of blog posts, I learned from the Bard of Avon at least …

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Category: The Writing Life, Writing Craft

Author Profiling

By Dan Balowon September 11, 2018
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The issue of profiling can be an inflammatory concept when applied in law enforcement, but the concept is regularly practiced in just about every other walk of life. Prospective employees vying for a position at a company are categorized (profiled) by their experience, education, and references.  First impressions mean a lot to the interviewer. Their personal appearance and demeanor are used to …

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Category: Agents, The Writing Life

A Writer’s Worst Enemy?

By Bob Hostetleron September 5, 2018
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If you’re a writer, what would you say is your worst enemy? Distraction? Procrastination? Starvation? I admit, those are all candidates. And thank you for not saying “agents.” Unless you did. But I doubt that I am alone in thinking that my worst enemy, as a writer, is hurry. Don’t misunderstand. I work on deadlines. Daily, in fact. Book deadlines. Article deadlines. Blog-post …

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Category: The Writing Life
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