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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writing Craft » Page 33

Writing Craft

Brainstorming: How and With Whom?

By Steve Laubeon August 13, 2018
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Brainstorming is one of the fun parts in the development of your book. There are two keys to making it a productive experience.

Willing to Listen

The key is a willingness to hear other ideas. If someone says “your idea won’t work” the first impulse is to be defensive and take offense. That isn’t brainstorming. Instead look at it as an exercise in creativity. No one is saying you have to accept any of the ideas that come up in the discussion. But there might be something there that can improve your work.

Finding the Right People

The second, and a more critical key, is discovering those with whom you should brainstorm. Those people need to be willing to have their ideas rejected in the discussion and be willing to let an idea they create to be used by someone else. It takes a special person…often a professional…to achieve that.

I’ve heard complaints from some authors who try this in a critique group only to be frustrated. Egos get in the way or the ideas generated are singularly unhelpful. Or the discussion doesn’t move the project forward, instead it gets sidetracked by numerous differing opinions on the direction of the piece. More than once I’ve had an author claim, after I’ve pointed out a structural error in their manuscript, that “this was what my critique group thought should happen.”

That is not to say that critique groups are bad. Hardly. Only that some authors have experienced frustration if the mix in their group is not helpful.

If you have a good relationship with your editor they can be a great sounding board for ideas (but be considerate of that editor’s time). Your agent can also be a safe place to play with concepts. While sometimes the two heads can bump into each other…painfully…the ensuing friction usually creates a spark…the spark of creativity and not contention.

All Genres

This is an exercise for both fiction and non-fiction. Many times a non-fiction writer needs a nudge to redirect the focus of their work to give it strength and a stronger punch.  Or the realization that the book idea is actually a better magazine article. Brainstorming isn’t just an exercise for novelists.

Examples

Years ago, at a writers conference, a well known author gathered a number of published writers together in the late evening and declared, “I have a new book contract and need a better plot than what I have, can you guys help?” Over the next couple hours that group created a dynamite storyline (which is now in print!). That is brainstorming with a group at its best.

I once sat in a publisher’s conference room while a novelist and two editors plotted out the storyline for the author’s next book. Words and phrases were thrown on a white board, often striking out ones that no longer fit. When complete, the sequence of events were transferred to notecards and the board was erased to start the next section. At the end of the day the stack of cards was rather thick. The author quickly numbered each card, slapped a rubber band around it, and declared, “Now all I have to do is write it!” (In case you are wondering, this author liked to write from physical note cards. That doesn’t work for everyone.)

A few weeks ago I had the privilege of visiting a client in her home. After a wonderful dinner with her husband we sat in the living room and brainstormed a critical part of her next novel. We created dozens of ideas and discussed what worked and what didn’t. We also thought through the implication of those ideas for the third book in her series. In the end we didn’t necessarily settle on a specific direction, but what it did was unleash her to create freely. I look forward to reading what she comes up with. There may be echoes of our discussion in the final version, but the exercise alone was kindling for the fire of creativity.

Your Turn:

Where do you go for your brainstorming sessions?

Do you have a successful brainstorm session you can describe to us?

 

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Category: Book Proposals, Writing CraftTag: brainstorming, Creativity, Editors, Ideas, Pitching, Writing Craft

Same Message, Different Reader

By Dan Balowon August 7, 2018
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When a published book is successful (sells well), the publisher and author begin pondering how to be successful again with the next book. Often times, the solution to the repeat-success puzzle in non-fiction is having a similar message but aimed at a different audience. You’ve seen it happen many times, whether you realized it was intentional or not. Examples of branded book lines which have been …

Read moreSame Message, Different Reader
Category: Book Business, Creativity, The Writing LifeTag: Book Business, Book Sales, Career, Creativity, Nonfiction, The Writing Life

The Slush Pile: Enter at Your Own Risk

By Steve Laubeon August 6, 2018
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The publishing world is divided between those who have read the slush pile and those who have not. If you have, then you can understand some of the cynicism and jaded eyes you see behind the glasses of an editor or an agent.

If you have not, then it is difficult to comprehend the unbelievable variety of ideas that can cross our desks.

Read moreThe Slush Pile: Enter at Your Own Risk
Category: Book Business, Book Proposals, Get Published, Writing CraftTag: Agents, Book Business, Editors, Get Published, Pitching, Rejection, Writing Craft

Amazon Rank Obsession

By Steve Laubeon July 30, 2018
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Admit it. You've checked your Amazon.com sales ranking at least once since your book was published. You feel the need to have some outside confirmation of the sales of your book. And Amazon's ranking are free to look at.

I've even seen book  proposals where the author has gone to great lengths to include the Amazon ranking for each title that is competitive with the one the author is proposing. …

Read moreAmazon Rank Obsession
Category: Book Business, Marketing, Publishing A-ZTag: Amazon, Bookselling, Get Published, Marketing

How to Annoy Your (Fiction) Readers

By Bob Hostetleron July 25, 2018
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Some people are more annoying than others—and you know who you are. And some writers are more annoying than others—and you may not know who you are. So I’m here to help. Here are six ways writers of fiction can annoy the heck out of the readers: Give your characters similar or hard-to-pronounce names Fantasy writers, I’m talking to you. How in the world am I supposed to pronounce Fleurxgh? Sure, I …

Read moreHow to Annoy Your (Fiction) Readers
Category: Craft, Writing CraftTag: fiction, Writing Craft

A Writer’s Beatitudes

By Bob Hostetleron July 18, 2018
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In the famous “Sermon on the Mount” passage in the Bible’s Gospel of Matthew, Jesus presented a series of eight “beatitudes.” Each was a saying that turned conventional wisdom on its head, showing how in God’s eyes the oppressed are blessed and the despised are prized. No one can improve on those inspired beatitudes, of course. But what if we tried to capture their perspective and redirected them …

Read moreA Writer’s Beatitudes
Category: Creativity, Inspiration, The Writing Life, TheologyTag: Creativity, Inspiration, The Writing Life

The Ultimate Sound Bite

By Steve Laubeon July 16, 2018
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Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today's crowded market.

You have less than a minute to make that hook work.

It is also called creating the "elevator pitch" or the "Hollywood pitch." The goal is get the marketing department to exclaim, "We …

Read moreThe Ultimate Sound Bite
Category: Book Proposals, Marketing, Pitch, Platform, Writing CraftTag: book proposal, Marketing, pitch, Pitching, Proposals, Rejection

Create Magic with Words

By Tamela Hancock Murrayon July 12, 2018
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Years ago, I took my five-year-old daughter to Toys R Us to meet “Barbie.” “Barbie” turned out to be a cute and charming teenager who, yes, looked like the classic blonde image of the doll. She wore a pretty pink gown. I expected a lot more fanfare around this event. Like, maybe some cheap swag, a chance to win a Barbie doll or Barbie convertible, or at least a throne for Barbie. Maybe a stage …

Read moreCreate Magic with Words
Category: Book Business, Book Proposals, Creativity, Marketing, Pitch, The Writing Life, Writing CraftTag: Book Business, Creativity, Marketing, Writing Craft

The Art of the Sentence

By Bob Hostetleron July 11, 2018
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A month or so ago I asked some social media friends what sentence from a book rocked their world. The replies were delightful, and I shared some of them in my June 27 post on this site, titled “In Praise of Memorable Sentences.” There were too many, however, to include them all at that time, so I offer the rest below, with  the author, title, and (in parentheses) the friend who …

Read moreThe Art of the Sentence
Category: Craft, Writing CraftTag: Craft, Sentences, Writing Craft

In Praise of Memorable Sentences

By Bob Hostetleron June 27, 2018
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In her book, The Writing Life, Annie Dillard tells the story of a well-known writer who was collared by a university student, who asked, “Do you think I could be a writer?” “Well,” the writer said, “I don’t know…. Do you like sentences?” Dillard continues: The writer could see the student’s amazement. Sentences? Do I like sentences? I am twenty years old and do I like sentences? If he had liked …

Read moreIn Praise of Memorable Sentences
Category: Language, Reading, The Writing Life, Writing CraftTag: Language, Reading, Writing Craft
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