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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 5

Marketing

Guaranteed Time-Saving Tips for Social Media

By Dan Balowon January 10, 2017
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Written with tongue firmly planted in cheek…

Managing your social media is a meaningless treadmill of work with no real purpose.

While it seems to be one of the most efficient and effective ways to promote books and authors, really, who needs it?

Sure, every publisher wants authors with strong social media numbers and self-published authors find it critical to their success, but other than these two examples, author platform is pointless.

There are ways to deal with all this, so I am going to show how you can rid yourself of the work and the frustration of having an author platform built on social media.

What I suggest is magic. It will make your social media and the accompanying work completely disappear.

By year-end (or sooner), you won’t need to trouble yourself with an author platform and be able to focus everything on writing books or whatever else you like.

NOTE: These social media suggestions also work for publishers, organizations or companies using social media.

In accelerating order, here are some sure-fire platform-killers, making social media unnecessary since you won’t have anyone following you anyway.

Step One – Starting Slow

  • Uneven posting – Blog Tuesday this week, Thursday the following week and then whenever you think about it after that. Don’t be predictable or consistent. Variety is the spice of life.
  • Stop creating new content – the world has enough voices and they don’t need yours. Use old stuff you did long ago and repeat it. New content is like new wine…not very tasty.
  • 100% Re-posts – stop using your content entirely and simply use your social media as a conduit for other peoples’ stuff.
  • Binge Re-posting – ignore your social media all week, then from 10:30-11:00am on Thursday, find fifty-three things to re-post. You will take over your friend’s social media home pages. You will get many, many un-friend/un-follows. Victory is yours.
  • Social media holidays – the best part of these is you can make it sound noble and right. It is a good thing not to be engaged with your social media because it is evil and bad. And, you will have fewer followers when you get back, which reduces your work! Mission accomplished.

Step Two – Make Audience-Loss an Art Form

  • Do not plan anything – Intentionally do things at the last minute, with no plan or idea of its effect.
  • Branding Shmanding – Sure you are known for providing help and inspiration to dog owners, but the video of the cat caught on the ceiling fan is just too funny. Then there’s the clip from Britain’s Got Talent and the article on best recipe for calorie-free brownies. It’s all good.
  • Politics – let your opinions shine through. Politics are great because no matter what stance you take, you are guaranteed to lose some readership. Those dog owners who buy your books will run away like they were chasing a Frisbee. Talk about magic.
  • Want cheese with that whine? – Never a lack of stuff to complain about. It’s an endless, always-replenished reservoir of great material. This might just be the end of the line for your social media. You numbers might approach zero.

Step Three – Finishing the Job (For those few followers who remain)

  • Re-post something with NSFW (not-safe-for-work) content – the best part is you don’t need to work hard to find inappropriate content to send along. It’s everywhere. And as an added bonus, you don’t need to review it beforehand and pollute your mind! Just send it on!

And finally, the Pièce De Résistance of social media killers…

Step Four – Obliterate with an Epic Rant

  • “I’ve held my tongue long enough…” – As the last step to killing your social media platform (or the first step if you don’t want to do the above activities) starting off an epic rant on any subject you like (preferably something related to religion, politics or sports) will finish your platform for good.

So there you have it, the time-saving techniques of the 21st century author. I hope these were helpful.

The big decision now is what you will do with all the extra time!

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Category: Career, Marketing, Platform, Social Media, The Writing LifeTag: Marketing, Platform, Social Media

Writers Learn to Wait

By Steve Laubeon December 5, 2016
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Good publishing takes time. Time to write well. Time to edit well. Time to find the right agent. Time to find the right publisher. Time to edit again and re-write. Time to design well. Time to market well. While there can be a lot of activity it still feels like “time” is another word for “wait.” No one likes to wait for anything. Our instant society (everything from …

Read moreWriters Learn to Wait
Category: Book Business, Contracts, Get Published, Indie, Marketing, Steve, The Publishing Life, The Writing LifeTag: Agents, Book Business, Contracts, Editors, Get Published, Marketing, Traditional Publishing

Should I Push Romance into my Story?

By Tamela Hancock Murrayon November 17, 2016
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Whenever I go to a conference, I am privileged to hear about a wide range of stories and ideas. I always want the writer to succeed in marketing work to editors, so often I’ll ask how much romance the story has. Sometimes it has quite a bit. Other times, not so much. One writer told me that a male character was “intrigued” by a female character, but that was the extent of that thread, and more …

Read moreShould I Push Romance into my Story?
Category: Romance, Writing CraftTag: Marketing, Romance, Writing Craft

How to be a Woman?

By Tamela Hancock Murrayon October 13, 2016
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This will be our last trip down Memory Lane for a while. I hope you have fun with today’s post and think about how your female characters live. We’re bombarded with ads today and we were yesterday, too. How to be a woman? I was trying to figure all of this out as I was growing up. I knew I wanted to be a Proverbs 31 woman, but she was really embodied in my grandmother Bagley, Precious. (She …

Read moreHow to be a Woman?
Category: Craft, MarketingTag: Branding, Marketing

Marketing to Him and Her

By Tamela Hancock Murrayon October 6, 2016
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How do you market your books? Do you tend to market them to men or women? Obviously we want everyone to read our books, but many naturally fall into a female/male divide. With the exception of books with “Women” or “Men” in the title, I don’t see today’s book marketing to be especially drawn by these lines. Rather, the book is presented and the reader chooses what to buy. As with last week, let’s …

Read moreMarketing to Him and Her
Category: MarketingTag: Branding, Marketing

The Work of a Cover Designer

By Steve Laubeon September 12, 2016
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We have all heard the phrase “a book is judged by its cover.” And it is true. We all do it. Even when the cover is as small as a postage stamp in an online bookstore. It is the first impression of what’s inside. Rarely will you buy the book after you’ve read it. Instead you make the purchase before reading. What you are buying is the promise of the cover, and the title, and …

Read moreThe Work of a Cover Designer
Category: Art, Branding, MarketingTag: Book Covers, Branding, Marketing

Revolutionary Words for Your Publishing Success

By Steve Laubeon August 8, 2016
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Did that headline get your attention? It was intentional. There are two key words in it, “revolutionary” and “success,” that are trigger words to make you read what I have written. When the word “publishing” is added it targeted the readers of this blog. And to top it off it was made personal by using the word “your.” It is possible to make this …

Read moreRevolutionary Words for Your Publishing Success
Category: Book Proposals, Branding, MarketingTag: Copy Writing, Marketing

Should I Still Have a Website?

By Dan Balowon May 10, 2016
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Lately, I have read a number of articles and had a number of conversations addressing the importance or unimportance of author websites. Since social media sites are supposed to be the magic marketing-potion for every author, stodgy old websites seem to be the domain only of out-of-touch sluggards. You probably have an inkling where I stand on the issue. Should an author have a website?  Yes. If …

Read moreShould I Still Have a Website?
Category: Branding, Career, Marketing, PlatformTag: Marketing, Websites

Gather ‘round The Platform

By Dan Balowon February 23, 2016
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The issue of authors needing large social media platforms before they can be considered by certain publishers (and therefore agents) has been a source of frustration for some and a challenge for others. For few, it is an energizing, motivating pursuit. Agents at this agency have blogged about it here for years. We’ve all given presentations at conferences on the subject. Questions about platform …

Read moreGather ‘round The Platform
Category: Branding, Get Published, Marketing, PlatformTag: blogging, Marketing, Platform

Actually, It is Personal

By Dan Balowon December 1, 2015
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Sometimes when I hear certain statements spoken, what I understand is probably different than what was intended by the other person. I do a quick translation in my head, based on experience. For instance, whenever someone says to me, “It’s just business,” I prepare myself to be cheated, lied-to and taken advantage of. “It’s just business” is a disclaimer intended to make one party feel better …

Read moreActually, It is Personal
Category: Book Business, Marketing, PlatformTag: Marketing, Platform
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