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The Steve Laube Agency

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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Social Media » Page 3

Social Media

What Have You Outgrown?

By Tamela Hancock Murrayon July 23, 2015
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You can hardly swing a computer keyboard around (well, okay, I don’t recommend swinging a computer keyboard around, but anyway…) without seeing a chance to take a workshop on how to utilize social media. Taking a workshop on social media is a great idea. I’m a huge advocate of using social media for fun, to connect, and, while you’re at it, to let people know you’re a great writer.

But I was hardly the first one to the gate, or even out of the gate. Many were blogging, tweeting, on Facebook, and doing Google searches (and by the way, you perform a Google search — you don’t Google anything) long before I did.

And, like hanging on to an old pair of shoes way too long (It may be time to relegate those reliable running shoes to “yard work” status?) some columnists have outgrown the outlets where they are contributing.

If you are still writing for and about a genre you are no longer involved in, I’m talking to you. Or a topic that no longer has any meaning or place in your life, I’m talking to you. Sure, you may not want to disappoint your friends. But if you stop, you aren’t cutting them out of your life. Just their blog. And if they quit talking to you because you stop writing for their blog, they’re not your friends. (Yes, I sound like your mother. Call her. But only after you finish reading this blog.)

Why should you stop? Because by writing about topics and genres that don’t have anything to do with books you aren’t writing today, you are giving your current readers the wrong impression. Say you used to write Regencies. Now you’re writing sassy contemporaries. You need to ditch the Darling Mr. Darcy blog and write all about Saucy Suzy. Capture the readers you’re currently pursuing. Because  your writing has changed. And so must your image.

But what about your backlist? It’s still online.

Fine. Your old blogs are likely to be online, too. But your primary focus should be on your current publisher and your current work. The present is a gift. Open it.

Your turn:

Have you evaluated your online presence lately? Is it up to date?

How is your electronic housekeeping going?

What do you need to add to stay up to date?

 

Leave a Comment
Category: Branding, Career, Marketing, Social MediaTag: Career, Changes, Social Media

But I Don’t Like Social Media!

By Steve Laubeon May 19, 2015
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Today we have a guest post from Steve Laube Agency client Afton Rorvik. Her book, Storm Sisters released Fall, 2014 from Worthy Publishing. She has a growing relationship with social media that she wanted to share. My guess is that today’s post will resonate with many readers of this blog. Dan Balow _____________ I must confess something. I have held a grudge against social media. I resented her …

Read moreBut I Don’t Like Social Media!
Category: Guest Post, Social MediaTag: Social Media

For Beginners: Ideas for Managing Social Media

By Tamela Hancock Murrayon March 26, 2015
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One of the most common questions I receive from writers, especially writers just starting to build a platform, is how to handle social media. I don’t claim that my way is the only way or even the best way for everyone, but here are some of my ideas to get you started: Blogs Some writers ask if they should write one blog post a month. The consensus among industry professionals I know is that …

Read moreFor Beginners: Ideas for Managing Social Media
Category: Branding, Marketing, Platform, Social MediaTag: Marketing, Social Media

Are You Being Too Transparent?

By Karen Ballon October 29, 2014
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Have you seen the show Blue Bloods? Great show—I mean, how can it not be with Tom Selleck? Do I hear an amen??—that focuses on solid family connections and deals with tough, current issues. The most recent episode made me sit back and go, “Wow. I needed that reminder.” So I’m going to share the gist with you, because it’s something we all need to keep in mind. In the show, Tom Selleck plays Frank …

Read moreAre You Being Too Transparent?
Category: Book Business, Career, Communication, TrendsTag: Communication, Social Media, Transparency

It’s Not Who You Know

By Dan Balowon July 8, 2014
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From the third season of the 90’s sitcom Seinfeld, this classic interchange: Car Rental Agent: I’m sorry, we have no mid-size available at the moment.  Jerry: I don’t understand, I made a reservation, do you have my reservation? Agent: Yes, we do, unfortunately we ran out of cars. Jerry: But the reservation keeps the car here. That’s why you have the reservation. Agent: I know …

Read moreIt’s Not Who You Know
Category: Branding, Platform, Social Media, TrendsTag: Marketing, Platform, Social Media

Why You Shouldn’t Be Depressed by Facebook

By Tamela Hancock Murrayon May 29, 2014
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Lately I’ve been seeing articles about how some people find personal status updates on Facebook and other social media depressing. Apparently people put on their best “faces” so their lives seem better than yours. Most of these articles aren’t written from a Christian perspective, so they ignore the fact that most of us ask for prayer through social media. Truly, this is a …

Read moreWhy You Shouldn’t Be Depressed by Facebook
Category: Book Business, Career, Social Media, TamelaTag: Facebook, Social Media

My Amazing Fake Day

By Tamela Hancock Murrayon October 24, 2013
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I've been intrigued by some blogs and articles about how Facebook makes people depressed because everyone else's lives seem so perfect. I hope that no one thinks the sum of my life is reflected in two recent Facebook posts that my uncle killed a bear on our family farm in Southern Virginia and here in Northern Virginia, we are host a family of walking stick bugs. I took great comfort in the …

Read moreMy Amazing Fake Day
Category: Communication, Craft, Humor, Social Media, Tamela, Writing CraftTag: Facebook, Humor, Social Media, Twitter

Blogging Success

By Tamela Hancock Murrayon July 25, 2013
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Last week, I had a lot of fun reading the responses to my post on men versus women getting ready for travel. I appreciate my husband's sense of humor in not minding that I posted it, and in reality, I give him credit for taking care of our little family all the time.

In response to that post, I received a private email asking how we built our successful blog. Obviously, ours is only one of many …

Read moreBlogging Success
Category: Branding, Marketing, TamelaTag: blogging, Platform, Social Media

Changes or Opportunities?

By Tamela Hancock Murrayon February 7, 2013
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What are you doing to counter and grow from the ongoing changes in the marketing of books?

I don't look at the changes as something to counter, but opportunities to reach an ever-increasing audience with excellent books. I am becoming more savvy about social media, because effective marketing by publishers is becoming more reliant on this new phenomena. I am working more directly with marketing …

Read moreChanges or Opportunities?
Category: Agents, Get Published, Marketing, TamelaTag: Agent, Marketing, Social Media

A Few Tips on Social Media

By Tamela Hancock Murrayon July 5, 2012
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This may seem like an interruption to my series on writing proposals, but it is not. I plan to address the Marketing section of a proposal in the near future. However, before writers can think about marketing in general, they need to understand social media because an author who has mastered social media will be more attractive to a publisher. They want to partner with savvy authors. Thomas …

Read moreA Few Tips on Social Media
Category: Book Proposals, Get Published, Marketing, TamelaTag: book proposals, Social Media
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