• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » The Publishing Life » Page 2

The Publishing Life

Penalty Flag: Illegal Use of an Exception

By Dan Balowon February 20, 2018
Share
Tweet
13

Maybe using the word “illegal” is a bit over the top, but at least it grabbed your attention!

Because book publishing can be such a subjective or borderline mysterious field of endeavor, many authors respond to the uncertainty by hanging their hopes for success on something which could best be described as an exception to whatever rules seem to exist.  If indeed there are any rules in book publishing.

If this were a sporting event (and all of life relates to sports in some form), the referee would be forced to blow a whistle, stop the action and call a foul or penalty for improper use of an exception.

Agents and publishers often feel light-headed for constant whistleblowing after reading proposals all day.

If you use anything about C.S. Lewis or Charles Dickens to prove why your story is viable and valuable, you will be flagged.

Comparing your manuscript to a once-a-generation bestselling book or author is most often treated by publishing professionals somewhere between humor and delusion.

Basing your writing future on the necessity of a one-in-a-million exception makes little sense. For certain, JK Rowling’s success completely messed up a generation of fantasy writers.

“So, you’re telling me there’s a chance?”

There are less egregious penalties called when an author uses a once-in-a-blue-moon example of a marketing success which worked for one book, making a case for it working again. Oprah selected about a hundred titles for her book club over the years. That’s 100 among millions of books published over the same period.

Oprah’s book club did no favors to those promoting 99.99% of all books which needed to find ways to sell without the mega-endorsement.

Not only are you banking on lightning striking in a certain place or time, but you also want the hopes and dreams of hundreds of thousands of other authors to be placed on hold to make room so your book is targeted for a bolt from the heavens.

I’ll repeat this for new readers of this blog, but there are hundreds of thousands of new books published in the US every year (close to a million if you count self-publishing). Sheer competition for attention is always present and there are few or no guarantees to anything.

You can spend $200,000 in an attempt to buy your way onto a bestseller list and fail dramatically, or be the recipient of an unexpected free endorsement from someone you don’t know, triggering big sales of your book.

Go ahead, try and make this a science.

In the Christian publishing world, we have another set of issues weighing on authors’ minds.  And these issues are embedded deep in theology and long-standing Christian belief.

It could be argued only the apostle Paul had the theological credentials to write New Testament text and he needed to be first blinded, humbled by God and sent away for nine years to re-boot his thinking before being allowed to speak and write on behalf of God.

Improper exception – you excuse your lack of theological credentials as similar to those who wrote Scripture, like Peter or Matthew.

Why is this an issue? Because their words are considered God-breathed and once the canon of Scripture was settled, any writing which would add or subtract from it is considered false teaching.

Don’t you find it interesting when you truly feel led by the spirit to write something it is always infused with existing Scripture? Or some new revelation about God is not new at all, but only new to you as your eyes were opened to the truth?

When an author says God led them to write something, it is not as dramatic a statement as you think. The Spirit lives inside a believer so one could assume their words are guided by it.

Every Christian writer submitting to the leading of God is guided by the Spirit within them.

Claiming any special extra-biblical revelation is heresy.

Penalty flag thrown, whistle blown. Illegal claim you are the exception.

While you might think your book and your voice deserves to be treated as an exception in some way, most success in publishing is unexpected and due mostly to things not under your control.

Especially for authors of Christian books.

Leave a Comment
Category: Agents, Book Business, Book ProposalsTag: book proposals, The Publishing Life, The Writing Life

Losing Track of Time

By Tamela Hancock Murrayon February 15, 2018
Share
Tweet
41

When I first started sending books and articles to editors in hopes of being selected for publication, the passage of time possessed few markers. For example, the mail arrived once a day. There was no trail like this on the touchtone wall phone: Wednesday, 10 AM: Your Amazon order was received. Wednesday, 8 PM: Your Amazon order was shipped. Thursday, 11 AM: Your Amazon package is scheduled for …

Read moreLosing Track of Time
Category: The Publishing Life, The Writing LifeTag: The Publishing Life, The Writing Life, Trends

Marketing to Younger Readers

By Dan Balowon February 6, 2018
Share
Tweet
13

A challenge for book promoters is trying to market to a narrow group of people and discovering they are not easily distinguished one from another.  People are born every day and there is no definable space between demographic markets. Generational identifiers are not scientific, but arbitrary for marketing convenience sake. In case you don’t know all the terms: Traditionalists – Born up to 1945 …

Read moreMarketing to Younger Readers
Category: Marketing, The Publishing Life, The Writing Life, TrendsTag: Marketing, readers, The Publishing Life

Our Rapidly Changing Culture

By Steve Laubeon November 13, 2017
Share
Tweet7
31

Every year Beloit College creates a "Mindset List" which reflects the culture that the incoming Freshman class have grown up experiencing. It helps their faculty know how to relate to these incoming students. Click here for this year's Mindset List.

I download this list every year and read it with increasing wonder at the speed of our cultural changes.

The college graduating class of 2014 …

Read moreOur Rapidly Changing Culture
Category: Publishing A-Z, The Publishing Life, Trends, Writing CraftTag: Book Business, The Publishing Life, Trends, Writing Craft

Deadlines Born – Deadlines Made

By Steve Laubeon August 21, 2017
Share
Tweet
26

Deadlines. The bane of every writer’s existence. “A necessary evil.” “My nemesis.” I talked to an author who changed the internal time clock on his computer just so he could have three extra hours, claiming he was writing on the West coast (USA) instead of where his office was (East coast USA). Writing Without a Deadline (Deadlines Born) Not everyone, however, is …

Read moreDeadlines Born – Deadlines Made
Category: Get Published, The Writing LifeTag: Deadlines, The Publishing Life, The Writing Life

Someone Stole My Book Idea!

By Karen Ballon June 28, 2017
Share
Tweet
29

Years ago, a successful author friend of mine contacted a group of us, horrified at the discovery that another author’s most recent release centered on the very same little-known historical event as her just-turned-in book. What should she do? What if that author—or readers!–thought she’d stolen the other author’s story idea? We all assured her that, as crazy as it may seem, she was far from …

Read moreSomeone Stole My Book Idea!
Category: Book Business, The Publishing Life, The Writing LifeTag: Book Business, The Publishing Life, The Writing Life

Is Your Glass Half Empty?

By Steve Laubeon June 12, 2017
Share
Tweet
29

Over the decades it has been interesting to listen to and read the various pundits regarding the publishing industry. Typically those who spell out doom and gloom get the attention (fortifying the idea that “if it bleeds, it leads”). At the same time there is the optimist position which is often derided for being unrealistic. After awhile I’ve learned to smile and simply get back …

Read moreIs Your Glass Half Empty?
Category: Christian, Encouragement, Faith, Inspiration, Personal, The Publishing Life, The Writing Life, TheologyTag: Encouragement, Faith, The Publishing Life

Why Do Professional Reviewers Dislike Bestsellers?

By Dan Balowon May 30, 2017
Share
Tweet
15

One of the most interesting issues I’ve confronted in my years involved with traditional publishing is why some books sell well despite less-than-stellar reviews and why some with five star ratings barely move the sales needle. It would be similar to films which win Oscars or top honors at film festivals but are barely noticed in the marketplace. I recall attending a showing of a movie with my …

Read moreWhy Do Professional Reviewers Dislike Bestsellers?
Category: Book Sales, Reviews, The Publishing LifeTag: reviews, The Publishing Life

Trade Fiction Versus Category Fiction: What’s the Difference?

By Tamela Hancock Murrayon May 25, 2017
Share
Tweet
20

Often I’m asked, “What’s the difference between a trade book and a mass market category book?” Great question! Here are some primary differences and as always, the exception proves the rule. Trade books are: About 95,000 words in length, varying between 85,000 and 100,000. Trim size called “Trade Paperback” is usually 5.5″ x 8.5″ Not restricted by the rules of any category …

Read moreTrade Fiction Versus Category Fiction: What’s the Difference?
Category: Book Business, Romance, Romantic Suspense, The Publishing LifeTag: Book Business, The Publishing Life

Test Marketing Books

By Dan Balowon May 23, 2017
Share
Tweet
22

In the traditional book-publishing world, insiders often refer to the initial release of a book from a new author as a marketing test…more R&D than launching and promoting a known product. The self-publishing process can function in a similar role of market testing for a first time author. You won’t know for certain how it will be received, but it is worth the effort to try. Most authors …

Read moreTest Marketing Books
Category: Book Business, Indie, Marketing, Self-Publishing, The Publishing LifeTag: Indie, Marketing, Self-Publishing, The Publishing Life
  • Previous
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Interim pages omitted …
  • Page 6
  • Next

Sidebar

Get Blog Updates

Enter your email address to get new blog updates delivered via email. You can unsubscribe at any time.

You have Successfully Subscribed!

Grow as a Writer


Find Out More →

Popular Posts

Top Posts on Book Proposals
  • Hints for a Great Cover Letter
  • The Keys to a Great Book Proposal
  • What Steve Laube is Looking For
  • Book Proposals I’d Love to See – Tamela Hancock Murray
  • What I’m Looking for – Bob Hostetler
  • What I’m Looking for – Dan Balow
  • What I’m Looking for – Lynette Eason
  • What’s the Best Way to Submit My Self-Published Book?
  • What Is the Agent Doing While I Wait?
  • God Gave Me This Blog Post
Top Posts on The Business Side
  • When Your Book Becomes Personal
  • The Myth of the Unearned Advance
  • How Long Does it Take to Get Published?
  • What Are Average Book Sales?
  • Can You Plagiarize Yourself?
  • Never Burn a Bridge
  • Who Decides to Publish Your Book?
  • That Conference Appointment
  • Goodbye to Traditional Publishing?
  • Who Owns Whom in Publishing?
  • Ten Commandments for Working with Your Agent
  • Writers Beware! Protect Yourself
Top Series
  • Book Proposal Basics
  • Publishing A-Z
  • A Defense of Traditional Publishing
Top Posts on Rejection
  • The Slush Pile: Enter at Your Own Risk
  • Even the Best Get Rejected
  • Five Reasons Why You May Never Get Published
  • The Unhelpful Rejection Letter
  • Writers Learn to Wait

Blog Post Archives by Month

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media