What Makes You Click?

what makes you clickBelow is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently…umm, Google didn’t even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable facts).

210 billion emails sent per day? I think I get half of those. <!>
20 hours of YouTube videos uploaded every minute?

We swim in a sea of data. So how do you discern what to read or view? In other words, what makes you buy or click?

Take that same mindset and apply it to your next book idea or article. What would make the consumer buy or click it, especially when faced with a plethora of competing options? If your idea, your novel, your insight, can withstand  competitive scrutiny then you have a chance to impact this world. Obscurity equals no audience. That is why publishers are pushing agents and authors to make their “platform” bigger.

Internet Statistics
Via: OnlineSchools.org

Thank you to Tim Challies‘ blog for posting this information.

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Is Print Dead?

There is an unsettling myth being perpetuated about the death of print books. The news of print’s demise is simply not true. It sounds a bit like Mark Twain having to write a note to a reporter saying “The report of my death was an exaggeration.”

To fully explain I need to start with the music industry.
The impression is that all sales are now digital. And iTunes has killed the physical CD. This is not true.

Approximately 12 songs fit on a CD. And since individual songs can be downloaded, the only way to compare physical CD sales with download sales is to divide the number of songs downloaded by 12. That way you have a one-to-one comparison.

With that assumption in place, Apple is the #1 retailer of CDs in America. No surprise. The surprise is that they only comprise 25% of sales. Walmart is #2 at 14% and Best Buy is #3 (my guess is that Amazon.com is #4 but wasn’t mentioned in the article).

Why is that surprising? Because that means 75% of all sales are still “hard copy.” Physical CDs. It is significant that Apple’s share has increased as a percentage of all sales from 21% in 2008, up from 14% in 2007. But it still means the physical product is outselling the digital by 3 to 1. (In total dollars, across all forms of music, digital downloads comprise only 35% of all music sales.)

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Incoming Proposals

To your left is an actual picture of the pile of proposals our office has received since December 1, 2009. About 30 days worth of incoming mail…during a slow time of the year. The stack of books next to the pile include books sent for review (consideration) and recent publications that I want to look at.

That does not include the myriad of email submissions we get (many simply ignoring our guidelines regarding email submissions)…inquiries from those who use the contact form on our web site (many of those ignoring the request to “Please do not copy and paste your entire manuscript into this form.“)

Or the poor soul that failed to proofread their email before sending this sentence, “I would like to send you my quarry letter….”

Nor does it include those that do an Internet search and call us. Recently we got a call that went something like this:
Agency: This is the Steve Laube Agency…
Caller: What kind of agency are you?
Agency: We are a literary agency.
Caller: What does that mean?

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A Year in Review

This is one of my favorite times of the year. The Christmas glow is still present and since the publishing world is, in essence, on vacation, it is a perfect time to to reflect on the past twelve months.

This was a hard year for many as the economy touched everyone in some way. And yet, despite the ominous cloud of doom and gloom, there were many exciting things to celebrate.

On a personal level our middle daughter was married at the end of June. What a joy to see God at the center of the ceremony. And our oldest daughter had a blast playing keyboards for Alice Cooper (singing “School’s Out”) in front of 50,000 people at the ASU graduation ceremony in May.

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Art of War for Writers

Periodically I plan to recommend a title or two for you to read. I’ve always enjoyed this form of “word-of-mouth” marketing, thus I will “pay it forward.” 🙂

Yesterday afternoon I received James Scott Bell’s The Art of War for Writers: fiction writing strategies, tactics, and exercises (published by Writer’s Digest Books). With interest I took the book home and devoured it. Not literally of course, as I’m not sure what the pages would have tasted like with extra cheese. But I could not keep from turning the pages with delight.

James Scott Bell has done an immeasurable service to writers everywhere. This little book is chock full of sage advice. Loosely based on the ancient classic The Art of War he consistently nudges the reader with nuggets of wisdom that are hard to assail.

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Do you Facebook?

The following article appeared in the UK on November 5th, “Facebook Users Spend Three Solid Days a Year on the Site.”

Three full 24 hour days on Facebook per year! Or nearly two full work weeks if you count a work week as 35-40 hours a week. And I suspect the statistics hold true in the U.S. as well.

Not all writers are full-time. Some must juggle day jobs or home-life responsibilities around their writing. So let’s say the average writer is cramming 20 hours a week of actual writing into their craft.

Thus if you are a writer AND you “Facebook” (is that a verb now?) this would mean the average writer is spend nearly a month’s worth of work time…on Facebook.

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The Wave of Digital Creativity in Books

I went to high school in Hawaii (I know.. a rough life) where I learned the joys and perils of body surfing. That experience is a great metaphor for the new “waves” of digital revolution we are seeing in the publishing world.

The key to great body surfing is waiting for the right wave and then time your push just right. The ride is exhilarating (I still remember riding inside the tube of a perfect wave off the beaches of Kauai). BUT if you catch the wrong wave or mistime the push, there is no ride. Or worse, catch a wave that throws you wildly into a bunch of rocks…

But unless you are in the water and making attempt after attempt you will never achieve the perfect ride.

I see this metaphor applied to the new world of digital publishing. It is really fun to play a small part, but even more fun to watch others be extremely creative in their experiments. There are some very bright and exciting people trying new things in merging the traditional book with all things “interactive.”

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Book Manufacturing

If you ever get the chance to visit a printing press, do it. I’ve had the privilege to visit two of them. The first was Standard Publishing’s printing press in Cincinnati. Their plant is quite large and they do a wide variety of printing, everything from books to curriculum to Star Wars coloring books.

The other plant was Bethany Press International in Bloomington, MN. During my years with Bethany House Publishers I visited this plant many times since their building is about 100 yards from the back door of the publishing house! I watched them move from the old “film” method of processing to a completely digital technology.

The beauty of watching the books being printed is partly the fascination of cool machines, but also an insight into all of the incredible details that go into the manufacturing process.

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2009 ICRS Observations

Like many going into the 2009 ICRS convention (aka CBA or the Christian Booksellers Association convention) I was wondering what would be found. It was great to see that instead of the projected doom and gloom there was light and hope. (Yes, that is Bob the Tomato and Larry the Cucumber in the photo to the left – courtesy of Christian Retailing Magazine.) A few observations:

1) The total convention exhibit floor was about 30% smaller than in past years and the middle section, housing CBA’s events and displays was HUGE. In fact you could walk through the entire book section very rapidly for the first time in years. Everything seemed condensed.

2) The net effect of the smaller sales floor was that you felt the crowds. There was noise, energy, and excitement in the air. This was a major change over previous years where it always felt so quiet.

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ICRS / CBA Bookseller’s Convention

Today is the official opening of the convention in Denver. This year will be my 28th consecutive ICRS (International Christian Retail Show) or CBA as we veterans still call it (Christian Booksellers Association Convention). I absolutely love the experience. I’ve attended as a retailer, as an exhibitor, and now as an “industry professional.” I find it amusing that each name badge is color-coded to help exhibitors know whether the person in their booth is a bookseller (and thereby a potential customer) or a browser, like me. What makes it particularly fun is that the “agent” color is black….the color of an agent’s soul.

PRO: There is nothing like the experience of walking the floor of the world’s largest Christian bookstore. Everything is there, the good, the bad, and the outrageous (like the balloon art crucifix or the painting of a junkie shooting heroin into the arm of Jesus). The spirit is electric. It can be overwhelming, but ultimately it is a picture of God at work. As a writer you can meet key people, network with fellow writers, collect catalogs (those that aren’t digital), and simply increase knowledge of what the industry is all about.

CON: Unrealized expectations. Too many writers think the convention should be all about them. It isn’t. Disappointment is palatable with some folks at the end of the experience. Their publisher didn’t pay enough attention to them; not enough people came to their signing; no editor was available for an appointment…etc. Go to the convention with modest expectations and the chance of disappointment with be minimized.

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