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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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How to Engage Your Reader: Guaranteed!

By Karen Ballon July 9, 2014
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I have been a fiction fan for a lot of years—basically, as long as I’ve been reading. But lately, the books I’m drawn to are more memoirs and what I’d call creative nonfiction. Nonfiction message in a creative, unexpected format. As I’ve read these books, I’ve been asking myself why I’m drawn to them. No, more than that… Why I’m drawn into them.

Lately I picked up another memoir, whose title shall remain nameless, and opened the cover, expecting the same rush of anticipation, the sense of being transported inside someone else’s life and mind and skin.

It didn’t happen.

Oh, I stuck with the book for about 35 pages, but life is just too short to stick with a book that doesn’t speak to you. So I closed the cover and tossed the book into my “At-least-I-can-give-it-to-charity-and-claim-a-deduction” bag. And I started to wonder. What made the difference? Why was I left cold by that book?

The answer was actually pretty simple: The author wasn’t sharing his (which I’m using here just to avoid the dreaded his/her or painfully incorrect thus utterly unusable their, but I’m not saying the author of this book was, in reality, a him-person) story. He was, in fact, reporting it.

From a distance.

I wasn’t engaged because the author wasn’t engaged. He wasn’t in the story. No, I don’t mean his name wasn’t in it. It was. But there was no sense of him, or of any of the people he mentioned, or of the place… He wasn’t close enough, so I didn’t care. He talked about people, but didn’t show them to me. He mentioned events, but there was no sense of how those events affected his heart or mind or soul. He just gave the information, as though that was sufficient and the reader would be transformed by it.

But having a strong message is only one part of the equation. Connecting with your readers is as much about HOW you share the message as anything else. In fact, I believe it’s the most important element of writing a book that will astonish, entertain, enlighten, and change readers.  All writers, fiction or nonfiction, need to be storytellers. We need to get into the heart and grit and emotion of what we’re writing, sharing our stories in such a way that the reader sees, feels, smells it, hears, and tastes it.

“But my message is hard,” you say. “And those experiences that taught me about it were even harder. The things I saw, the things I did…I don’t want to go through them again.”

Well then, don’t write a book about them. Because if you’re not pouring yourself, heart and soul, into what you’re writing…if you’re not willing to, as they say, cut a vein and bleed on the page…if you’re afraid to dig into the dark places as well as savor the light…then friend, don’t write a book. Give a report. Share an account. Make a chart. Pin it, Tweet it, Instagram it. But don’t, for the love of Poughkeepsie, write a book. Because what’s the point if it’s not going to change you as well as your readers?

Years ago I wrote a novel based on the struggles my husband and I had experienced in our marriage. When I was ready to write, Don and I were in a good place. We’d been through years of counseling and were becoming friends as well as spouses. As I contemplated writing the novel, I admit I was afraid. God had brought us through so much. We’d had some terrible times. Dark times. Angry, spiteful, bitter times. It was only God’s work in our hearts that saved our marriage. And frankly, I didn’t want to go through all that again. What if it made me mad at Don again? What if it set us back? I took those fears to God, and He did two things. Reminded me that I really wanted to encourage people struggling in their marriages, to speak truth to them in the face of all the non-truth the world spouts. And then He gave me the idea to put together some picture frames with pictures I loved of Don. You know what? When I dug into the writing, it was hard. And yes, I felt a lot of those emotions again. But every time I did I looked at those pictures, and what I saw wasn’t the bad times, it was the miracle of redemption and restoration. And when I finished the book, I was more in love with Don than ever. That novel, The Breaking Point, debuted on the bestseller list. I’ve received letter after letter from men and women thanking me for being willing to write such an authentic story, letting them know they weren’t alone and that God could heal what seemed irrevocably broken.

So that’s my challenge for you, writers. Especially for you wonderful folks crafting nonfiction. Get closer. Dig deep. Open up. Let it pour out of you, splashing on the page in all it’s glorious messiness and reality. Feel as you write. Be invested. Be in your words.

Then let me know when your book is done. Because that’s a book I want to read.

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Category: Writing CraftTag: Craft, show don't tell, Writing Craft

It’s Not Who You Know

By Dan Balowon July 8, 2014
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From the third season of the 90’s sitcom Seinfeld, this classic interchange: Car Rental Agent: I’m sorry, we have no mid-size available at the moment.  Jerry: I don’t understand, I made a reservation, do you have my reservation? Agent: Yes, we do, unfortunately we ran out of cars. Jerry: But the reservation keeps the car here. That’s why you have the reservation. Agent: I know …

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Category: Branding, Platform, Social Media, TrendsTag: Marketing, Platform, Social Media

ICRS 2014 – Observations

By Steve Laubeon July 7, 2014
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A couple weeks ago the industry gathered in Atlanta for the annual booksellers convention (I.C.R.S. – International Christian Retail Show). This was my 33rd consecutive event and have enjoyed every one. If I may I’ll mention a few of the meetings we attended and then make a few observations. 1) Tamela Hancock Murray and Dan Balow attended as well. We tried to do our meetings with …

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Category: ICRSTag: ICRS

Fun Fridays – July 4th, 2014

By Steve Laubeon July 4, 2014
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Enjoy your celebration today with family and friends! Happy Birthday USA! Below is a picture of the world’s largest single fireworks shell before it is fired into the sky. It is four feet in diameter and weighs over 900 lbs. It is fired 2,700 feet into the air before exploding (that is a half a mile!). When it explodes it cover 2,400 feet of space (a bloom diameter).   Here is one of …

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Category: Fun Fridays

Yes I Said That, But…

By Tamela Hancock Murrayon July 3, 2014
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In light of the fact that many of us are getting ready to go to conferences, or have just been to conferences, I thought I’d spend the next couple of blog posts on conferences. Today I’d like to talk about what you hear, what you think you hear, and applying what you hear. I love talking to writers and I love it even more when all of my appointment slots are filled at a conference. …

Read moreYes I Said That, But…
Category: Conferences

Fun with First Lines in a Novel

By Karen Ballon July 2, 2014
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A writers’ group I’m involved in often plays a game where we share the first line of our work-in-progress. I’m always so intrigued and impressed with what these talented writers share. So let’s do the same here. Whether your work is fiction or nonfiction, go ahead and share your first line! And please, ONLY the first line. It’s a great way to see if it’s effective. I’ll start: First line of my …

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Category: Writing Craft

Bestselling Books in 1974

By Dan Balowon July 1, 2014
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Starting today, and every six months, we are going to take a ride in the “way-back” machine (with special acknowledgment to Mr. Peabody and Sherman), traveling back in time to grab a snapshot of what books were selling on a particular date and year. To get an idea where publishing is today, it’s good to get an idea where we have been. Forty years ago this week, half-way through 1974 here were the …

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Category: Book Business, Dan, TrendsTag: Bestsellers, Books, Trends

Pardon Our Dust

By Steve Laubeon June 30, 2014
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We have been working for the last month on an updated look to our entire website, including the blog. It is great to see all it up and running this past weekend. Kudos to the team at AuthorMedia for their hard work! A number of features have been added or upgraded. The site is now completely mobile-friendly across all devices. This is not as easy as it sounds because there are thousands of screen …

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Category: Agency, Personal

Fun Fridays – June 27, 2014

By Steve Laubeon June 27, 2014
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Having just survived the 2014 International Christian Retail Show in Atlanta this video is somewhat illustrative of what happens when they hand out free stuff….

Read moreFun Fridays – June 27, 2014
Category: Fun Fridays, Steve

Do You Have a Great Title for Your Book?

By Tamela Hancock Murrayon June 26, 2014
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Several years ago, one of my daughters entered a photography contest at her school. One of her entries pictured our cat sitting with a plastic bag wrapped around her feet. We never will know how or why our cat did this — the pose just happened. We titled the funny picture, “Cat’s Out of the Bag!” But then we discovered the rules didn’t allow photographs to be titled. …

Read moreDo You Have a Great Title for Your Book?
Category: Book Proposals, Craft, Tamela, Writing CraftTag: Craft, Titles, Writing Craft
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