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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Career » Page 17

Career

The Non-Partisan Author

By Dan Balowon April 4, 2017
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The political environment has been toxic for author branding since the Internet debuted over 20 years ago, but has gotten significantly worse and more dangerous as social media grows in the last decade. When expressing opinions became as easy as a mouse-click “like,” authors entered a danger-zone.

Unless your author brand includes political commentary, or a focused societal issue, it is probably best to stay away from political expression in your communication. Even a “like” can be a problem to some of your followers who might leave you because they disagree.

The divisive political environment across the entire world makes it tempting to express yourself and take sides, simply because you so easily can.

But again, unless your author brand focuses on political interplay, or a focused societal issue, it would be wise to consider refraining from commenting on them.

Or liking, or happy/frowny-facing them.

The question is simply this; do you want to sell books to anyone and everyone, or just to those who agree with you on everything? The number of the latter is a small fraction of the former.

Don’t assume your social media followers all see eye-to-eye on anything, because they don’t.

And yet, every day authors who have no standing to speak about politics jeopardize their author platforms just to get something off their chest.

This is about the business of publishing, branding and selling books, not some sort of First Amendment/integrity/freedom topic in the US or a global human rights stand.

You want to sell books to as many people as possible? Be very careful if you want to express yourself politically. (Unless politics and societal issues are your brand.)

There are some societal problems where any reasonable Christian or moral person should stand united.

Human trafficking is evil and wrong.

Child pornography is evil and wrong.

Killing people for their religion is evil and wrong.

Terrorism is evil and wrong.

We could come up with many more with very little thought.

But this still doesn’t mean you should venture into the political arena. Your readers sincerely want you to deliver the message for which you are best known. That’s all.

You might be surprised how many readers of Christian books are not on the same page regarding abortion, homosexuality, immigration, refugees, the role of government, elections, tax laws, welfare, health care, public schools, military action, patriotism and a myriad of other matters.

Just because you think Christians should all be unified on a certain subject, doesn’t mean they are.

The best way to avoid any potential problems is simply to stick to your brand and give your readers what they expect and nothing more. I would guess they are not looking for your political opinions, unless your books and brand relate to subjects covered by partisan politics or certain societal issues.

Swerving out of your branded lane of traffic is okay, just realize:

The lack of self-discipline in your author platform and declining book sales are related.

Again, all this doesn’t matter if your readers are expecting you to rage against society in some way, or you are not an author. But if you desire to develop and grow a large author platform and sell as many books as possible, you need to be relatively non-partisan politically in social media and other external communications.

 

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Category: Branding, Career, Marketing, Social MediaTag: Politics, Social Media

Life Hands You A Platform

By Dan Balowon March 28, 2017
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Every writer’s conference or gathering includes at least one presentation about developing or maintaining an author-marketing platform. Social Media, public speaking, blogging, newsletters…everything working together to establish and support your personalized and unique author “brand.” This agency and other publishing blogs address various elements of the issue on a regular basis. If you are …

Read moreLife Hands You A Platform
Category: Branding, Career, Marketing, PlatformTag: Branding, Marketing, Platform

Bland on Facebook?

By Tamela Hancock Murrayon March 2, 2017
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Recently I posted a photo of roses my husband had given me. One of my daughters said, “Mommy, you know you’re desperate to be noncontroversial when you post a picture of roses.” She has also observed that part of my workday is posting “noncontroversial” updates on Facebook. Guilty as charged. But why? Why not be exciting on Facebook? Here’s why: I try to represent my faith with my words. I’m far …

Read moreBland on Facebook?
Category: Career, Marketing, Social Media, The Writing LifeTag: Facebook, Social Media, The Writing Life

The Isolated Writer

By Dan Balowon February 14, 2017
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In general, writers do not do their best work in a group. The very nature of creative writing is a solitary pursuit, but without taking great care, can morph into a feeling of isolation. And this can occur whether an author lives in a quiet rural town or in midtown Manhattan. (The one in New York, not Kansas) So, how does an author, feeling isolated and alone stay motivated? How do they develop …

Read moreThe Isolated Writer
Category: Career, Encouragement, Social Media, The Writing LifeTag: Career, Encouragement, The Writing Life

Should I Join a Professional Organization?

By Tamela Hancock Murrayon February 9, 2017
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Thinking about joining a professional organization? This post is geared to the writer who has decided what type of books to write and wonders if memberships would enhance the proposal. Those who are undecided would be better served by attending a few conferences as a nonmember to discern career direction. When investigating professional organizations, I recommend asking yourself questions: Can I …

Read moreShould I Join a Professional Organization?
Category: Career, Conferences, The Writing LifeTag: Career, The Writing Life

The Extroverted Writer

By Steve Laubeon February 6, 2017
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Since we looked at the introverted writer last week it is only appropriate that we address the extroverted writer. Before we go further it is important to understand the intrinsic weakness of any label. People are much more complex then introvert or extrovert. At the same time such labels can help us understand each other’s inclinations and limitations. Extroverted can mean many things. …

Read moreThe Extroverted Writer
Category: Career, The Writing LifeTag: Career, The Writing Life

The Introverted Writer

By Steve Laubeon January 30, 2017
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Here is a question from Trisha: I consider myself a deeply introverted person. I write because I can express myself on paper so much better than in conversational settings. When it comes to getting published, how do you think the personality of the author is weighed in respect to publishers and agents considering an author for publication? In other words, does a more bubbly personality get …

Read moreThe Introverted Writer
Category: Career, Social Media, The Writing LifeTag: Career, Introvert, The Writing Life

Comparisons: A Losing Proposition

By Tamela Hancock Murrayon January 26, 2017
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Do not compare one person with another: it is a hateful thing to do. – St. Teresa of Avila I think this is one of the hardest of St. Teresa’s 69 maxims. After all, we make comparisons between others every day. Some are not healthy, such as, “Who is my favorite in-law?” Does it matter? Should you form an opinion to justify treating one person better than another? Or worse, use an unfavorable …

Read moreComparisons: A Losing Proposition
Category: Career, Christian, The Writing LifeTag: Career, The Writing Life

How Self-Publishing Has Changed Authors

By Dan Balowon January 24, 2017
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As a literary agent, not a day goes by when I don’t encounter the changes in thinking from authors caused by the expansion and availability of self-publishing. It’s understandable, because there are over twice as many books self-published every year in the United States than are published by traditional publishers. Traditional and self-publishing generate over one million new books every …

Read moreHow Self-Publishing Has Changed Authors
Category: Agents, Book Business, Book Proposals, Book Sales, Career, Economics, Get Published, Marketing, Self-Publishing, The Publishing LifeTag: Book Business, Self-Publishing, Traditional Publishing

Unreliable Statistics

By Tamela Hancock Murrayon January 19, 2017
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Facts can lie…depending on how that are presented or understood. Today I’ll keep this blog post focused on writers choosing a literary agent, based on one question. When choosing a literary agent, authors need to make assessments. Some authors ask agents questions such as, “How many deals did you make last year?” or other questions requiring a response involving some sort of number. …

Read moreUnreliable Statistics
Category: Agents, Book Business, Book Sales, CareerTag: Agents, Book Business
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