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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 19

Marketing

Writer, Know Thyself!

By Karen Ballon August 13, 2014
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I recently spent four days with a wonderful group of writers. We meet every year to pray together, brainstorm each other’s books, and laugh uproariously. I always come home feeling like I’ve had a major ab workout from all the laughter!

In the course of our discussions, I realized that with publishing changing in so many ways, writers can sometimes lose their focus on what they’re really writing. For example, a writer I know is crafting a novel that’s a departure from what she usually writes. It has a romance thread, but romance isn’t the primary focus of the story. She was calling it a romance, but the more I read it the more I saw it wasn’t really a romance. Romance readers have very specific expectations of romance novels, and her book didn’t meet those expectations. What she’s writing is, in fact, a supernatural, medical thriller with a strong romance thread.

So why was it important for her to know that? Because what you’re writing—the genre and reader expectations—affect everything about the book. Plot, pacing, character development and interaction, chapter hooks, title, cover focus, proposal information, what the readers expect of that story…it’s all impacted by the kind of story you’re writing. Had my friend put a romance title and cover on this book, the readers who bought it may well have been disappointed—or even frustrated—when they discovered it wasn’t at all what they expected.

So how do you know what you’re writing? Here are a few tips:

  1. Ask yourself:
    1. What is the primary message of this book?
    2. What is the primary plot of the story?
  2. Ask others:
    1. Give it to a group of those who love to read and ask them when they’re done, without giving any clues, what category they think it fits in.
    2. Do some research online. There are a number of places you can find good descriptions of genres to help you position your book correctly.

So for your sake, the editor’s sake, and your reader’s sake, be sure you know your genre and focus. You’ll all benefit!

 

 

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Category: Branding, Craft, Creativity, Genre, Writing CraftTag: Branding, Craft, Genre

It’s Not Who You Know

By Dan Balowon July 8, 2014
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From the third season of the 90’s sitcom Seinfeld, this classic interchange: Car Rental Agent: I’m sorry, we have no mid-size available at the moment.  Jerry: I don’t understand, I made a reservation, do you have my reservation? Agent: Yes, we do, unfortunately we ran out of cars. Jerry: But the reservation keeps the car here. That’s why you have the reservation. Agent: I know …

Read moreIt’s Not Who You Know
Category: Branding, Platform, Social Media, TrendsTag: Marketing, Platform, Social Media

Actually, The World is Pretty Big

By Dan Balowon May 27, 2014
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At one time or another, every one of us have remarked how small the world is, usually caused by meeting someone by chance and finding out that you both know a certain person, or went to school with the person, are both reading the same books, are fans of the same team, etc. But you might be surprised how a “small” view of the world can alter your entire perspective. I am not referring to a …

Read moreActually, The World is Pretty Big
Category: Book Business, Branding, Dan, Get Published, Marketing, Platform, The Publishing Life, Trends, Writing CraftTag: publishing, The Publishing Life

The Seminar Test: A Simple Way to Discover if You Have a Viable Idea

By Dan Balowon May 20, 2014
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Today we are going to explore something I devised as a way to evaluate an opinion or approach to a particular issue. I came up with this method of determining message validity after years of hearing opinions expressed in media, business and even in the church. For lack of something more compelling, I title this method, The Seminar Test. The concept is simple. Take any strategy, opinion or approach …

Read moreThe Seminar Test: A Simple Way to Discover if You Have a Viable Idea
Category: Career, Creativity, Dan, Marketing, Writing CraftTag: Career, Marketing, Writing Craft

Myths of The Author Platform

By Dan Balowon May 13, 2014
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There are three myths about “Author Platform” that I want to address today.  Since I started my publishing career in marketing, I’ve seen the issue from a number of different angles and hopefully today’s post will be helpful. Myth #1 Author platform is a new issue in the last few years created by the use of social media.   There has never been a time when author platform was not important to …

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Category: Branding, Career, Dan, Get Published, Marketing, PlatformTag: Career, Marketing, Platform

But I Won a Contest

By Tamela Hancock Murrayon May 8, 2014
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Contests cost both time and money to enter. Not to mention effort. Are they worth it? Yes, they are. Becoming a finalist is one way to get noticed. Sometimes the first prize awarded the winner is publication with a certain publisher. But will a contest win always lead to publication? No. I have been and continue to be a judge for many different contests, and here are three reasons why I can tell …

Read moreBut I Won a Contest
Category: Awards, Get Published, Marketing, Platform, TamelaTag: contests, Get Published

Generally Speaking, Think of Someone in Particular

By Dan Balowon April 22, 2014
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  Any mode of communication requires an audience to justify itself.  Even someone shouting on a street corner will have someone hear them, if even in passing. An audience of one only goes so far. While everyone talks to themselves, if you do it too much, you will end up talking to a psychiatrist.  However, there are benefits of talking to yourself. Comedian George Carlin once said, “The …

Read moreGenerally Speaking, Think of Someone in Particular
Category: Branding, Communication, Dan, Platform, Writing CraftTag: Audience, Communication

Should I Respond to a One-Star Review?

By Tamela Hancock Murrayon March 27, 2014
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    Have you ever received a one-star review? Or do you dread the day that might happen? Or perhaps you are hoping to be published so you can get a review. Any review. When you start receiving reviews, some of them might not be as stellar as you had hoped. So what, if anything, should you do? Good, Bad, Indifferent? When I look at reviews of sites such as Amazon, I think it’s healthy to …

Read moreShould I Respond to a One-Star Review?
Category: Career, Marketing, TamelaTag: Career, reviews

How to Be A Reader’s Favorite Author

By Dan Balowon March 18, 2014
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Last week in this space, I wrote about how you could become a publisher’s favorite author (other than selling millions of books).  Today, we’ll go a little different direction and talk about what you would need to do to become a favorite author to your readers. A key difference between how you relate to a publisher and how you relate to a reader is that one is business and one is personal.  An …

Read moreHow to Be A Reader’s Favorite Author
Category: Branding, Career, Communication, Craft, Creativity, Dan, Marketing, PlatformTag: Authors, Career, readers

How to Be A Publisher’s Favorite Author

By Dan Balowon March 11, 2014
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Three years ago, Seth Godin published his book Linchpin.  Since I follow Seth’s books and blog as a personal and professional challenge, I read it and was inspired by it’s concepts. In it, Godin speaks about some of the new realities in business relationships.  There used to be management and those who were managed.  But now, he says, there is a third group…linchpins.  These are people who make …

Read moreHow to Be A Publisher’s Favorite Author
Category: Book Business, Branding, Career, Dan, PlatformTag: Authors, Career, publishing
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