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Home » Marketing » Page 19

Marketing

Synopsis Made Easy – I Promise!

By Karen Ballon September 3, 2014
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Okay, fellow proposal peeps, it’s time to jump in and work together on crafting a perfect proposal. Many of you echoed what I’ve heard over and over through the years: “I hate writing the synopsis!”

This is especially painful because you need a short synopsis/summary that runs around 50-60 words—but still gives the gist of your story, mind you–and then a more detailed synopsis that can run a few pages long.

First, let’s tackle the really hard one: the Short Synopsis/Summary.

So, how do you encapsulate your wonderful book into so few words? Even more important, how do you make those words compelling? One way to do that is to consider movie trailers. Trailers are specifically designed to capture the core audience for movies. Even more than that, they’re crafted with the intent of leaving you, the audience, wondering how soon you can buy a ticket! How do they do that? Well, I watched a host of trailers as I prepared to write this blog (thanks for all that fun, folks!), and I have to say, those who produce movie trailers obviously know their core audience well. They know what matters to them, what will trigger a response, and what will get them to pull out the bucks for a ticket. And they all, regardless of genre, seem to use the following three elements. They give their audience:

  • Just enough of the character to form a connection
  • Just enough of the story to intrigue
  • Just enough of what’s at stake to make us feel we have to know what happens

The challenge for us is that we don’t have the visuals or sound tracks or actors to go along with our synopses. But we can (and should!) know our audience well. And we can use the three elements above to make our synopses powerful.

So, as an example, my book Shattered Justice is a suspense novel about a sheriff’s deputy who loses everything that matters to him, who now struggles to believe in God’s justice in the face of that loss. His struggle is resolved when the small mountain community where he lives now is overrun by some really bad people, and the townsfolk turn to Dan for help. Obviously, there’s a lot more to the story, but that’s the main gist. And I could just use what I wrote as a short synopsis, but it lacks…

Well, everything. It lacks punch and emotion. It won’t make anyone care all that much about the book. So now let’s apply the three elements:

Just enough of the character:

Sheriff’s deputy Dan Justice has spent his life seeking justice for others…

He’s in law enforcement. That means he helps those who are victims, those who’ve been hurt by others. The fact that he seeks justice for others implies he’s strong and honorable. A warrior. Right away we know he’s someone we can root for.

Just enough of the story:

but when everything he loves is ripped away

Notice the emotive words: everything that matters most. We’re wondering what those things are. His family? His faith? And he didn’t lose just a few of them, but all. Everything. What’s more, those things aren’t just taken away, they’re ripped away. And note that this is in present tense, not past tense. This is a recent trauma.

anger and despair take over.

Most of us can relate to that. Those are powerful, universal emotions. As is the idea of being taken over by dark emotions when your world is devastated.

Where is God’s justice for him?

A simple, powerful question. You can almost feel his rage, his demand that God give an accounting.

Just enough of what’s at stake:

Then a small town under assault turns to him for help.

So here are the first stakes. A small town in danger. Under assault. People who’ve probably known each other all their lives, now at risk. Needing to be saved. All the things he’s focused on as a lawman. Things we believe he can’t turn his back on.

Dan must do what he can, even if it costs him the only thing he has left to give…

Yay, for the hero! We knew he couldn’t resist answering the call!

His life.

And the greatest stakes of all. Life or death. Notice I didn’t use the old “non-question question” at the end. Something like: Can Dan overcome his anger to help those in need once more?  The reason we call that a non-question question is because the answer, obviously, will be yes. Let’s steer clear of those kinds of things. Instead, give us the real question, the real stakes, that will leave us hanging. And remember, this is a suspense novel. It’s possible dear ol’ Dan could give his life for these folks.

So here you have it, coming in at 63 words, my short synopsis for Shattered Justice,:

Sheriff’s deputy Dan Justice has spent his life seeking justice for others, but when everything he loves is ripped away, anger and despair take over.

Where is God’s justice for him?

Then a small town under assault turns to him for help. Dan must do what he can, even if it costs him the only thing he has left to give…

His life.

Now, the beauty of doing the short synopsis/summary first, is that you can then build on it for your longer story synopsis. Fill in the details, but be strategic. Only include the information what will add impact and emotion for the reader—namely the editor/agent reading your proposal. Include key characters, information that’s necessary, not extraneous, pivotal scenes. For Shattered Justice, I’d explain some of what Dan lost, and how he lost it. I’d include the fact that he has two sisters who are struggling to help him. Praying for him. I’d describe the people of the town who will come to mean something to Dan. And I’d include about the villain, then end with the resolution. And yes, you want to give away the ending in your proposal. This isn’t marketing copy, friends. This is what will let the editor/agent know that you’ve got the story figured out.

So, your turn. Give us a short synopsis, but keep it to 65 words or less.

Okay? Have at it!

 

 

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Category: Book Proposals, Craft, Creativity, Get Published, Marketing, Writing CraftTag: book proposals, Get Published, synopsis

Who is Your Audience?

By Tamela Hancock Murrayon August 21, 2014
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Recently I went shopping for a new watch. Thankfully, I later discovered I could have the old one repaired and am taking that route. However, since I’m a literary agent, I can relate everything to books, so here goes. At high end stores a salesperson was immediately available. While I was trying on watches, I was given statistics such as, “This watch is Swiss made. The band is solid 18 …

Read moreWho is Your Audience?
Category: Book Business, Branding, Craft, MarketingTag: Audience, Branding, Marketing

Discoverability

By Tamela Hancock Murrayon August 14, 2014
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One of the buzzwords you hear in publishing today is discoverability. Authors must be discovered by potential readers. To that end, even though obviously selling a car is much different from selling a book, I still think we might be able to learn some lessons from Maserati. I hadn’t thought about this automobile company except with the vague idea that they are an iconic Italian race car …

Read moreDiscoverability
Category: Book Business, Branding, MarketingTag: Branding, Marketing

Writer, Know Thyself!

By Karen Ballon August 13, 2014
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I recently spent four days with a wonderful group of writers. We meet every year to pray together, brainstorm each other’s books, and laugh uproariously. I always come home feeling like I’ve had a major ab workout from all the laughter! In the course of our discussions, I realized that with publishing changing in so many ways, writers can sometimes lose their focus on what they’re really …

Read moreWriter, Know Thyself!
Category: Branding, Craft, Creativity, Genre, Writing CraftTag: Branding, Craft, Genre

It’s Not Who You Know

By Dan Balowon July 8, 2014
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From the third season of the 90’s sitcom Seinfeld, this classic interchange: Car Rental Agent: I’m sorry, we have no mid-size available at the moment.  Jerry: I don’t understand, I made a reservation, do you have my reservation? Agent: Yes, we do, unfortunately we ran out of cars. Jerry: But the reservation keeps the car here. That’s why you have the reservation. Agent: I know …

Read moreIt’s Not Who You Know
Category: Branding, Platform, Social Media, TrendsTag: Marketing, Platform, Social Media

Actually, The World is Pretty Big

By Dan Balowon May 27, 2014
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At one time or another, every one of us have remarked how small the world is, usually caused by meeting someone by chance and finding out that you both know a certain person, or went to school with the person, are both reading the same books, are fans of the same team, etc. But you might be surprised how a “small” view of the world can alter your entire perspective. I am not referring to a …

Read moreActually, The World is Pretty Big
Category: Book Business, Branding, Dan, Get Published, Marketing, Platform, The Publishing Life, Trends, Writing CraftTag: publishing, The Publishing Life

The Seminar Test: A Simple Way to Discover if You Have a Viable Idea

By Dan Balowon May 20, 2014
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Today we are going to explore something I devised as a way to evaluate an opinion or approach to a particular issue. I came up with this method of determining message validity after years of hearing opinions expressed in media, business and even in the church. For lack of something more compelling, I title this method, The Seminar Test. The concept is simple. Take any strategy, opinion or approach …

Read moreThe Seminar Test: A Simple Way to Discover if You Have a Viable Idea
Category: Career, Creativity, Dan, Marketing, Writing CraftTag: Career, Marketing, Writing Craft

Myths of The Author Platform

By Dan Balowon May 13, 2014
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There are three myths about “Author Platform” that I want to address today.  Since I started my publishing career in marketing, I’ve seen the issue from a number of different angles and hopefully today’s post will be helpful. Myth #1 Author platform is a new issue in the last few years created by the use of social media.   There has never been a time when author platform was not important to …

Read moreMyths of The Author Platform
Category: Branding, Career, Dan, Get Published, Marketing, PlatformTag: Career, Marketing, Platform

But I Won a Contest

By Tamela Hancock Murrayon May 8, 2014
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Contests cost both time and money to enter. Not to mention effort. Are they worth it? Yes, they are. Becoming a finalist is one way to get noticed. Sometimes the first prize awarded the winner is publication with a certain publisher. But will a contest win always lead to publication? No. I have been and continue to be a judge for many different contests, and here are three reasons why I can tell …

Read moreBut I Won a Contest
Category: Awards, Get Published, Marketing, Platform, TamelaTag: contests, Get Published

Generally Speaking, Think of Someone in Particular

By Dan Balowon April 22, 2014
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  Any mode of communication requires an audience to justify itself.  Even someone shouting on a street corner will have someone hear them, if even in passing. An audience of one only goes so far. While everyone talks to themselves, if you do it too much, you will end up talking to a psychiatrist.  However, there are benefits of talking to yourself. Comedian George Carlin once said, “The …

Read moreGenerally Speaking, Think of Someone in Particular
Category: Branding, Communication, Dan, Platform, Writing CraftTag: Audience, Communication
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