• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Marketing » Page 9

Marketing

What is Inspirational Romance?

By Guest Bloggeron May 24, 2018
Share
Tweet
40

Our guest blogger today is Angela Breidenbach. She is a Montana author & Christian Authors Network president, is the host of Lit Up! on Toginet Radio and Apple Podcasts. Angela went back to college for genealogical studies w/specialties in English & Scottish Records. She’ll graduate in 2019 as a professional genealogist.

Find her at:
AngelaBreidenbach.com
Facebook/Twitter/Pinterest/Instagram: @AngBreidenbach
Apple Podcasts/iTunes: Lit Up! with Angela Breidenbach
Sign up for her newsletter too!

_____________________________

What does “clean”, “sweet”, and “inspirational” mean?

My name is Angela Breidenbach and I’m a multi-published author in the inspirational romance category, both traditional and indie. I’d like to help you understand what Christian romance is and dispel seven myths about the Christian romance market.

Myth 1: There’s no physical attraction or even any kissing!

The truth: Yes, you can show physical attraction and be published by traditional Christian publishers. My characters notice physical attributes, touch, cuddle, and have sky rocket kiss moments. They talk to their friends and family about their attraction the way normal people do in the real world. Christian authors use emotional words to draw readers into the scene to move the story forward. We keep faith involved in the characters’ decisions creating the holistic person who is more dimensional and interesting.

Myth 2: All Christian publishers are the same.

The truth: In the inspirational romance market each publisher is different and has different business goals. Learning about publishers helps you see the variety of depth, entertainment, and topics they focus imprints on for readers.

Genres also vary widely from contemporary to romantic suspense, historical crosses centuries from biblical times to WWII, Amish to Southern, and many more. Stories range from novellas to long sagas. Christian romance is so diverse it’s hard to choose.

Myth 3: Christian publishers and readers don’t like sex.

The truth: Romantic tension is not the same as sex. Romantic tension is what builds between two people and pulls them together physically. Part of romance, but not all of it. In the Christian inspirational (inspy) romance market, a lot of relationship and conflict builds before the “I love you” scene. The act of sex in inspy romance is handled more like that coffee date with a friend where you tell each other the romantic story of how you met your loved one. It’s not common to tell a friend the blow-by-blow details that happen behind your bedroom door. We tend to keep those parts of our lives personal and private in the real world. And yet those personal stories are highly charged with emotion and romance. That’s what reading a Christian romance is like for readers, the romance and story without the invasion of privacy.

Myth 4: Conversion scenes and “Bible thumping” are demanded by publishers.

The truth: No, publishers want a good, cohesive story. If I’m referring to anything biblical, it’s done in dialogue and paraphrased as we do in common conversation. Deep conversations between two people discuss hard life choices, how they share empathy and love. Think of a time you when you hurt deeply. What did that friend say to you to help you through the pain? That’s more like what would happen in a Christian romance.

Myth 5: Clean, sweet, and inspirational tags mean b-o-r-i-n-g and that means sex is a “dirty” word.

The truth: Sex between married people is important to a good marriage and beautiful to Christians. As a norm, there’s no gratuitous sex, violence, or blue language. “Clean” means clean language to readers. “Sweet” means sex is only between married people and behind the bedroom door, unseen and “off screen”. It might be inferred, as in my story, Bridal Whispers in the Lassoed By Marriage Romance Collection. The characters were married, but had obstacles in the way of fulfilling their vows. We know he carried her across the bedroom threshold, and then the door closes. Privacy is respected. Sexual and story tension are important. Christian publishers and readers want that tension. Books are rejected without enough tension.

This readership does call books “clean”, “sweet”, “inspirational”. There are always jargon words in any industry. These are the jargon words in the Christian publishing industry. They have to do with language content, explicit sexual content, and whether the story is from the Christian worldview. Meaning, the book inspires you to live a better life and turn away from things that are harmful. That’s why if risk-taking behavior happens in a Christian book (yes, these do get written into inspirational romances) the character expressing the risky behavior has to have a consequence shown in the story that results from that behavior.

Myth 6: Christian readers don’t like real life problems. They want cotton candy and fluff.

The truth: Christian readers are voracious readers. They love settings of places they want to visit, characters who struggle through real life problems that they’re trying to figure out themselves, and strong women that set an example of going after their goals.

There’s quite a varying degree of what Christian romance readers want to read from fun fluff to deep literary works. For me, it depends on my mood as is likely the same for others. The average age is 45 and up. They want to learn something from the stories and feel good at the end. These readers love learning how to work through relational conflict in positive ways, love to laugh, love to cry with the main characters, and love to win the goal with them at the end.

Myth 7: It’s easy to write a Christian romance.

The truth: Writing a good story, good enough to get published, is complicated. Entire organizations, conferences, and online education systems exist to teach fiction, including Christian romance. These books are character and/or plot driven, but the story is prime and must hold the tension for the reader through characterization and storytelling. The healing in a Christian romance can be from a trauma that resulted from risk-taking behavior or abuse. Even suicide, rape, drug addiction, marital affairs are written—the stuff of real life struggles. But these books are written for readers that want to learn how to heal from trauma while reading a good story. As our characters go through the journey, the reader does, too. No, writing Christian romance is not easy with the additional dimensions added to the mix. But it is fulfilling.

Consider reading across the wide variance from different publishing houses and their various imprints. There are some similarities, but a whole lot of differences between publishers as with the ABA traditional publishers. Both Lynette Eason and Susan May Warren write great romantic suspense for Revell and Harlequin Love Inspired. Both Roseanna White and Elizabeth Camden write historical romance for Bethany House. If you love biblical romantic fiction, try reading Mesu Andrews or Connilyn Cossette who write for Waterbrook and Bethany House respectively. Personally, I write historical romance for Barbour Books and have quite a few indie romances that range from the American Revolution (Captive Brides Collection) to the great fire of 1910 (The Second Chance Brides Collection) for settings. The list of great authors and entertaining Christian romance would take far too long. Time to get started!

 

Leave a Comment
Category: Branding, Genre, Guest Post, Marketing, Romance, Romantic SuspenseTag: Christian, Genre, Romance

Make Much Ado of Your New Book

By Bob Hostetleron April 18, 2018
Share
Tweet1
30

(5 Ways to Plan a Success-Guaranteed Book Launch Event) I am no marketing genius, and though I’ve written fifty books, I still have much to learn about author and book publicity. But I nonetheless had a great time launching my book, The Bard and the Bible: A Shakespeare Devotional, a book of daily reflections drawn from a quote from Shakespeare and a verse from the King James Version of the Bible …

Read moreMake Much Ado of Your New Book
Category: Book Sales, Career, Marketing, Platform, The Writing LifeTag: Book Launch, Book Sales, Marketing, Platform

Book and Author – Traveling Companions

By Dan Balowon April 17, 2018
Share
Tweet
16

In publishing circles, we frequently refer to the “launch” of a new book when it is first published, but often tend to overlook the fact that it is not an unmanned rocket controlled at the publisher/mission control.  Books need a pilot. The author must travel with the book. I am uncertain if there ever was a time in the history of book publishing where an author didn’t need to join their book out …

Read moreBook and Author – Traveling Companions
Category: Branding, Career, Get Published, Marketing, PlatformTag: Book Launch, Getp Published, Marketing, Platform

I Couldn’t Think of a Good Title for This Post

By Bob Hostetleron March 21, 2018
Share
Tweet
20

Some writers love to come up with titles for their stories, articles, or books. Some hate it. Some are good at it, some are awful. But we all have to do it, like it or not. A title can make or break a pitch, even though editors will often change our titles. So here are my twelve top tips (try saying that ten times fast!) for titling your tomes: Know your market. If you’re writing for the Christian …

Read moreI Couldn’t Think of a Good Title for This Post
Category: Book Business, Book Proposals, Creativity, Get Published, Marketing, Pitch, Pitching, Self-PublishingTag: book proposals, Creativity, Titles

Getting Started in Social Media

By Dan Balowon March 20, 2018
Share
Tweet
15

Actually, the title was a bit of click-bait to entice aspiring authors and platform builders to open this post. Sorry. Getting started in social media is not a problem. It’s as simple as 1-2-3 and grade school children around the world do it every day. If you are having trouble getting started in social media, it could be your rotary-dial phone, thirty-year-old modem and Commodore 64 computer are …

Read moreGetting Started in Social Media
Category: Branding, Marketing, Platform, Social Media, Technology, The Writing LifeTag: Branding, Marketing, Platform, Social Media

Creative or Effective? You Decide

By Dan Balowon March 6, 2018
Share
Tweet
18

Very early in my working life, I was involved in advertising sales for a radio station.  Probably because I was pretty much a “blank slate” back then, I remember the first advertising seminar I attended like it was yesterday. People who know me well, might smile (or roll their eyes) when I’ll repeat a sales or marketing principle I learned decades ago.  They are “on to me.” At the first seminar, I …

Read moreCreative or Effective? You Decide
Category: Book Proposals, Branding, Marketing, Pitch, PitchingTag: book proposal, Cover Letter, Creativity, Marketing

Markets are Different Than You Think

By Dan Balowon February 13, 2018
Share
Tweet
39

Last week I addressed the issue of trying to be too specific or too general in identifying a reader-market and the need to continually address new generations. Today, let’s discuss the culture in the United States and the Christian writer. Here are some unavoidable things to keep in mind as you write: Ours is an “entertainment culture” where all forms of diversion are more important than just …

Read moreMarkets are Different Than You Think
Category: Communication, Marketing, The Writing LifeTag: Audience, Communication, readers, The Writing Life

Can Death Cleaning Spark Joy?

By Tamela Hancock Murrayon February 8, 2018
Share
Tweet
20

One of the most challenging aspects of being successful in nonfiction is choosing a topic general enough to interest a broad swath of readers, but unique enough to make them think of the question in a new way so they’ll want to buy your book. Take decluttering. I follow at least three decluttering blogs. My daughter says, “How about just cleaning instead of reading about it? Then you’d get it …

Read moreCan Death Cleaning Spark Joy?
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing LifeTag: Marketing, Nonfiction

Marketing to Younger Readers

By Dan Balowon February 6, 2018
Share
Tweet
13

A challenge for book promoters is trying to market to a narrow group of people and discovering they are not easily distinguished one from another.  People are born every day and there is no definable space between demographic markets. Generational identifiers are not scientific, but arbitrary for marketing convenience sake. In case you don’t know all the terms: Traditionalists – Born up to 1945 …

Read moreMarketing to Younger Readers
Category: Marketing, The Publishing Life, The Writing Life, TrendsTag: Marketing, readers, The Publishing Life

In Defense of Social Media

By Dan Balowon January 30, 2018
Share
Tweet
20

Today I am going to stick up for the poor, downtrodden multibillion dollar global public corporations behind social media. Blamed for everything from the breakdown of the family to the dissolution of meaningful personal relationships, they are supposedly the reason society is on a virtual brink of collapse. But for authors of books, social media is the simplest and quickest way to create an author …

Read moreIn Defense of Social Media
Category: Branding, Marketing, Platform, Social MediaTag: Marketing, Platform, Social Media
  • Previous
  • Page 1
  • Interim pages omitted …
  • Page 7
  • Page 8
  • Page 9
  • Page 10
  • Page 11
  • Interim pages omitted …
  • Page 23
  • Next
  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media