• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Platform » Page 2

Platform

How Much Platform Do I Need for Fiction?

By Tamela Hancock Murrayon January 10, 2024
Share
Tweet
22

[Due to an unfortunate technological malfunction, this post did not go out correctly late last year. The content answers a common question, so we are reposting it again for those who missed it the first time around.]

As a novelist, making a solid connection with your readers is better than building thousands of followers, if half may be bots. Make readers excited about you and your book. Buyers of nonfiction are looking for self-help or study, so the author’s topic and authority are critical. In contrast, a novelist doesn’t need an MDiv but needs to possess the gift to write a God-honoring, entertaining, edifying, and meaningful novel. A novelist must convince readers that reading a story is a good use of their leisure time. Readers who are invested in you will be more likely to read your fables. How do you show agents and editors that readers relate to you?

Can We Find You?

Experienced and competent agents and editors search the Internet to find the author when considering proposals that pique their interest.

Website

Not every author will have an extensive, glamorous site that immediately pops up after we type a couple of letters in a search bar. For fun, I searched Stephen King and got the correct hit after typing Stephe. Even then, Stephen King showed up after basketball player Stephen Curry, but he showed up quickly. We don’t expect such prominent positioning with a new author; but, like potential readers, we ask to spend little time finding an author’s website. We understand we may have to type Ima Writer Christian Author, especially if you share your name with several doctors and real estate agents. But please make sure your site appears quickly when we search.

By the way, your website is your identification online. This is a place where you can shine and tell us all about yourself!

Social Media

Agents and editors, as well as your readers, would like to find you easily on social media. As I’ve mentioned in previous posts, choose one or two formats you enjoy and focus on those. Keep track of the number of followers you have, and share those in the proposal. Some authors hire an assistant to handle social-media posts on Facebook, Instagram, X, and other platforms. If you prefer to avoid the business side of social media, an assistant can help you manage your image while you tend to your writing.

When was the last time you were active with your social media? We often search an author’s site or social media and discover an abandoned account. Once, Steve Laube said he came across a blog on an author’s site where the last entry was seven years prior. If you don’t enjoy blogging regularly, deleting the dates of the blog posts could be helpful. We still recommend that you write blogs occasionally since your writing and ideas have no doubt matured over time.

How About a Newsletter?

Do you have a newsletter that appears weekly, monthly, or even quarterly? Publishing updates is an excellent opportunity to reach readers in a meaningful way. Provide the number of subscribers in your proposal. We understand that building a newsletter readership takes time. This step does show that you are serious about being a known author.

The Book!

The point of platform for novelists is to show that they can reach their readers and how they are doing so. Novelists are demonstrating that they can be great partners with their publishers. Still, the book itself is the primary consideration. Concentrate on your novel while you grow your platform. With a winning combination, a book contract may be in your future.

 

Leave a Comment
Category: Platform

Are You Sure You Want That Brand?

By Dan Balowon December 6, 2023
Share
Tweet
14

Several years ago, I spoke with an aspiring Christian author who had several good book ideas on a wide range of projects for children to adults but, first, wanted to write about their lifelong struggle with a certain sin issue. Once it was published, they would move on with their life and be a beacon for biblical truth on all sorts of other projects. My initial reaction when they explained their …

Read moreAre You Sure You Want That Brand?
Category: Book Business, Career, Platform, The Writing Life

Building Partnerships: A Better Way to Navigate Publishing

By Megan Brownon November 8, 2023
Share
Tweet
8

In the ever-evolving landscape of the writing and publishing industry, aspiring authors often find themselves caught in the alluring web of building a platform. This platform, commonly characterized by high numbers of social-media engagement and followers, has become a coveted status symbol. But what if I told you that new authors can achieve far more by valuing partnerships over platforms? …

Read moreBuilding Partnerships: A Better Way to Navigate Publishing
Category: Career, Platform

You Gotta Have Friends … and Strangers Too

By Tamela Hancock Murrayon May 31, 2023
Share
Tweet
10

No one likes to see negative book reviews. However, if you earn a negative review or two out of many, don’t despair. This event likely means strangers who have no personal interest in you, but are reading books only for themselves, are engaged with your work. That’s great news! Where Are the Readers? Keep in contact with potential readers so they’ll be amenable to your books and eager …

Read moreYou Gotta Have Friends … and Strangers Too
Category: Branding, Marketing, Platform

Don’t Wait for Retirement

By Bob Hostetleron February 23, 2023
Share
Tweet
26

It seems as if it happens at least once at every writers conference I attend. Someone will say, “Once I retire, I’ll be able to write.” I get it. It’s hard to find the time to write—and build or expand a platform of speaking or podcasting or blogging and more—while you have an actual job for which you’re supposedly being paid. But I can’t say this strongly enough: Don’t wait for retirement to …

Read moreDon’t Wait for Retirement
Category: Agents, Platform

Ways to Delight a Literary Agent

By Steve Laubeon February 13, 2023
Share
Tweet
14

Last week I highlighted some things that tend to annoy a literary agent. Let’s flip that around and reflect on a few things that get our attention. Another drum roll please: 1. Follow the guidelines on an agency’s website. (Those are there for a reason. It helps sift, at one level, those who are wanting to be professionals and those who aren’t. Note they are …

Read moreWays to Delight a Literary Agent
Category: Agency, Agents, Book Proposals, Conferences, Pitch, Pitching, Platform, The Writing Life

Free Webinar: How to Start Building a Rejection-Proof Author Platform

By Steve Laubeon November 28, 2022
Share
Tweet
2

It is undeniable that readers out there who would gobble up your book if only they knew it existed. (Note the post-Thanksgiving pun?) “Discoverability” is a buzzword that describes the effort to have those readers able to discover your book before it is published.  The more your target audience knows you exist, the more successful you will be as an author. Your mission is to connect …

Read moreFree Webinar: How to Start Building a Rejection-Proof Author Platform
Category: Platform

G Is for Great

By Steve Laubeon August 8, 2022
Share
Tweet
19

“There are a lot of good manuscripts out there. What we want are those which are great.” I’ve said this many times but thought I should elaborate. Please note the following information applies mostly to nonfiction projects. When it comes to the nonfiction books that attract major publishers, I believe the author must have at least two of three “great” things: Great Concept Great Writing Great …

Read moreG Is for Great
Category: Book Business, Craft, Creativity, Platform, Publishing A-Z, Writing CraftTag: Concept, Platform, Writing Craft

Two Mistakes Made in Some Book Proposals

By Steve Laubeon May 2, 2022
Share
Tweet
12

by Steve Laube

Putting together a great book proposal takes a lot of work. I suggest writers look at them as if they were a job application, and they are. You are trying to get someone to pay you to write your book via a stellar "job application" or book proposal.

But every once in a while we get something that is not going to work, for obvious reason. Here are two mistakes:

1. Divine …

Read moreTwo Mistakes Made in Some Book Proposals
Category: Book Proposals, Get Published, PlatformTag: book proposals, Get Published, Platform

Disciplined Creativity: The Key to Platform Development

By Dan Balowon March 10, 2022
Share
Tweet
8

An ever-present part of developing an author platform is the content in it. List all the various media an author can use to connect with potential book readers, and one quickly realizes they are nothing but empty containers until filled with something. Some media are better than others for certain types of messages to certain audiences, but without a clear idea of what you want to communicate, you …

Read moreDisciplined Creativity: The Key to Platform Development
Category: Platform
  • Previous
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Interim pages omitted …
  • Page 12
  • Next
  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media