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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 2

Platform

Are You Sure You Want That Brand?

By Dan Balowon December 6, 2023
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Several years ago, I spoke with an aspiring Christian author who had several good book ideas on a wide range of projects for children to adults but, first, wanted to write about their lifelong struggle with a certain sin issue.

Once it was published, they would move on with their life and be a beacon for biblical truth on all sorts of other projects.

My initial reaction when they explained their plan was that no matter what they did from that point on, they would be known as someone with that “sin issue” and, very likely, never be able to get beyond it.

I suggested they write the memoir they mentioned and put it aside in a folder on their computer. More often than not, writing a difficult personal story is cathartic, as it documents God’s faithfulness through shadowy valleys.

But published for the world to read for the rest of your life? You would never be allowed to close that drawer and lock it away.

We are not talking about how God sees you through his righteousness given to you when you were saved. We are talking about how readers view you.

Books never go away, just like everything else on the internet. And there is a difference between sharing a piece of your life in every book you write and writing a book about your life with all the gory details.

Your first few books establish your brand, whether intentionally or unintentionally. Getting some personal things off your chest might be therapeutic. But unless you want to continue that brand for a very long time, you might want to think more about it before jumping headlong into something that the world will use to define you forever.

Ricardo Sanchez of Times Square Church in New York wisely said, “The Devil knows your name, but calls you by your sin. God knows your sin, but calls you by your name.”

Readers are not the Devil; but mostly, they will call you by your sins. Readers are not dogs or pigs either, but there are some who will tear you to pieces as Jesus says in the first six verses of Matthew 7:

“Do not judge, or you too will be judged. For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.

“Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye? How can you say to your brother, ‘Let me take the speck out of your eye,’ when all the time there is a plank in your own eye? You hypocrite, first take the plank out of your own eye, and then you will see clearly to remove the speck from your brother’s eye.

“Do not give dogs what is sacred; do not throw your pearls to pigs. If you do, they may trample them under their feet, and turn and tear you to pieces (NIV).

Any counselor or pastor warns a person with a difficult past to be careful with whom you share your story.

The same works for books, where anything you write can and will be used to define you forever in the world’s eyes.

Thank God we have a heavenly father who doesn’t.

 

 

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Category: Book Business, Career, Platform, The Writing Life

Building Partnerships: A Better Way to Navigate Publishing

By Megan Brownon November 8, 2023
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In the ever-evolving landscape of the writing and publishing industry, aspiring authors often find themselves caught in the alluring web of building a platform. This platform, commonly characterized by high numbers of social-media engagement and followers, has become a coveted status symbol. But what if I told you that new authors can achieve far more by valuing partnerships over platforms? …

Read moreBuilding Partnerships: A Better Way to Navigate Publishing
Category: Career, Platform

You Gotta Have Friends … and Strangers Too

By Tamela Hancock Murrayon May 31, 2023
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No one likes to see negative book reviews. However, if you earn a negative review or two out of many, don’t despair. This event likely means strangers who have no personal interest in you, but are reading books only for themselves, are engaged with your work. That’s great news! Where Are the Readers? Keep in contact with potential readers so they’ll be amenable to your books and eager …

Read moreYou Gotta Have Friends … and Strangers Too
Category: Branding, Marketing, Platform

Don’t Wait for Retirement

By Bob Hostetleron February 23, 2023
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It seems as if it happens at least once at every writers conference I attend. Someone will say, “Once I retire, I’ll be able to write.” I get it. It’s hard to find the time to write—and build or expand a platform of speaking or podcasting or blogging and more—while you have an actual job for which you’re supposedly being paid. But I can’t say this strongly enough: Don’t wait for retirement to …

Read moreDon’t Wait for Retirement
Category: Agents, Platform

Ways to Delight a Literary Agent

By Steve Laubeon February 13, 2023
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Last week I highlighted some things that tend to annoy a literary agent. Let’s flip that around and reflect on a few things that get our attention. Another drum roll please: 1. Follow the guidelines on an agency’s website. (Those are there for a reason. It helps sift, at one level, those who are wanting to be professionals and those who aren’t. Note they are …

Read moreWays to Delight a Literary Agent
Category: Agency, Agents, Book Proposals, Conferences, Pitch, Pitching, Platform, The Writing Life

Free Webinar: How to Start Building a Rejection-Proof Author Platform

By Steve Laubeon November 28, 2022
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It is undeniable that readers out there who would gobble up your book if only they knew it existed. (Note the post-Thanksgiving pun?) “Discoverability” is a buzzword that describes the effort to have those readers able to discover your book before it is published.  The more your target audience knows you exist, the more successful you will be as an author. Your mission is to connect …

Read moreFree Webinar: How to Start Building a Rejection-Proof Author Platform
Category: Platform

G Is for Great

By Steve Laubeon August 8, 2022
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“There are a lot of good manuscripts out there. What we want are those which are great.” I’ve said this many times but thought I should elaborate. Please note the following information applies mostly to nonfiction projects. When it comes to the nonfiction books that attract major publishers, I believe the author must have at least two of three “great” things: Great Concept Great Writing Great …

Read moreG Is for Great
Category: Book Business, Craft, Creativity, Platform, Publishing A-Z, Writing CraftTag: Concept, Platform, Writing Craft

Two Mistakes Made in Some Book Proposals

By Steve Laubeon May 2, 2022
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by Steve Laube

Putting together a great book proposal takes a lot of work. I suggest writers look at them as if they were a job application, and they are. You are trying to get someone to pay you to write your book via a stellar "job application" or book proposal.

But every once in a while we get something that is not going to work, for obvious reason. Here are two mistakes:

1. Divine …

Read moreTwo Mistakes Made in Some Book Proposals
Category: Book Proposals, Get Published, PlatformTag: book proposals, Get Published, Platform

Disciplined Creativity: The Key to Platform Development

By Dan Balowon March 10, 2022
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An ever-present part of developing an author platform is the content in it. List all the various media an author can use to connect with potential book readers, and one quickly realizes they are nothing but empty containers until filled with something. Some media are better than others for certain types of messages to certain audiences, but without a clear idea of what you want to communicate, you …

Read moreDisciplined Creativity: The Key to Platform Development
Category: Platform

What’s Your Platform Identity?

By Dan Balowon November 18, 2021
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A mistake for authors is defining their author platform as a list of people to market their next book on social media. Can you imagine a pastor of a church looking out over their congregation during a sermon and primarily thinking who among them would make good contacts when the new building finance program is announced the following week?  Maybe some do, but I cannot imagine a worse way to …

Read moreWhat’s Your Platform Identity?
Category: Platform
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