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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 9

Platform

Gather ‘round The Platform

By Dan Balowon February 23, 2016
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The issue of authors needing large social media platforms before they can be considered by certain publishers (and therefore agents) has been a source of frustration for some and a challenge for others. For few, it is an energizing, motivating pursuit.

Agents at this agency have blogged about it here for years. We’ve all given presentations at conferences on the subject. Questions about platform come to us almost every day. We recommend books or articles to read, seminars to attend and suggestions to follow. For those who are individually successful at developing a strong author platform, a common occurrence is they spend almost as much time on it as they do writing. It is neither fast or simple. Platform development and maintenance can become the proverbial tail that wags the dog.

But it is the omnipresent issue every author must address sometime. And it will never, ever go away.

Getting published is never about the manuscript or idea alone. Content and writing matter, but not in isolation of everything else, such as assembling a group of “followers” beforehand, which is what a platform is.

Universal truth about author platform: No single approach works for everyone.

(Sounds like the common argument of the universal truth there is no universal truth…and ‘round and ‘round we go)

I am going to suggest something today that is not for everyone, but maybe for someone.

Have you noticed that this agency blog has four writers contributing to it? Sometimes we will even add others to guest-blog. If Steve Laube continued to try to blog regularly on his own without contributions from the others, he would not be enjoying it.

Group blogging and social media might be the answer to some yearning to solve the problem of author platform.

But it involves giving up a little of your own personal identity and agenda and accepting being less of the focal point.

Click here for the listing of the top 300 Christian blogs as of a year ago. (http://churchrelevance.com/resources/top-church-blogs/)

Note that eleven of the top twenty blogs have multiple contributors.

How this would work:

  • Have a clear idea of your “message platform” Click here for my post on what that means. https://stevelaube2.wpengine.com/author-platforms-101-part-one-message-platform/
  • Find other people that have a generally similar message
  • Connect with those people and tell them you have an idea that the sum of your parts would be greater than the individual. (Actually, introduce yourself and get to know them a little first. Blurting out something about “the sum of your parts” could weird them out)
  • Create a social media and website presence reflecting the agenda of the group.
  • Pick one person as managing editor and set deadlines, etc.
  • Share any costs equally.
  • Hold hands and sing, “Kum Bah Yah” followed by a rousing chorus of “It Only Takes a Spark.”
  • Get to work.

Seriously though, a group needs a coordinator, so whoever has the spiritual gift of administration wins that job.

So how do you find people to do this?

You don’t. Unless you are ready to admit you need to join a group and are willing to give up some of your agenda for the sake of the group. No one will want to join you on the group platform if they sense it is a tool to sell one of the members’ books above all else. It must be a group effort for the general group benefit.

Sure, there might be a dominant person, but the burden is placed at their feet to serve the group and not be overly controlling.

OK, so how do you find people to do this?

Start with one person who you know who might fit with you and then ask them to recommend others. Any aspiring author should know a few other people in their general category they can ask. Start with two, then add more as you grow.

So how would you determine the theme of the group?

Consider general themes like:

  • Practical living
  • Genuine relationships
  • Radical spirituality
  • Racial reconciliation
  • Financial stewardship
  • Inspiring stories
  • Positive living amidst the negative

If it is new, make the theme of the group something that comes out of the group consensus.  If you are established, ask people to join you and share the spotlight.

The key is to give up a little to gain a lot.

Group platforms create a larger effort that probably has a longer life rather than an individual platform. You will know when you are successful when people are asking to join you and there is a waiting list.

A good analogy would be a magazine. Articles and features centered around a certain general theme for a specific audience.

Give it a shot. Might be just the thing for you.

 

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Category: Branding, Get Published, Marketing, PlatformTag: blogging, Marketing, Platform

Actually, It is Personal

By Dan Balowon December 1, 2015
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Sometimes when I hear certain statements spoken, what I understand is probably different than what was intended by the other person. I do a quick translation in my head, based on experience. For instance, whenever someone says to me, “It’s just business,” I prepare myself to be cheated, lied-to and taken advantage of. “It’s just business” is a disclaimer intended to make one party feel better …

Read moreActually, It is Personal
Category: Book Business, Marketing, PlatformTag: Marketing, Platform

Navigating Social Media Before You are Published

By Tamela Hancock Murrayon November 12, 2015
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Many new authors ask me a good question. “I don’t have a book to promote. How do I build a social media platform?” At this point, you’re becoming a friend to your potential readers. I like to use the example of my mother-in-law. Years ago, she adored watching Regis and Kathie Lee on television. To her, they were like friends. Of course, they weren’t, really. But to her and many others, they felt …

Read moreNavigating Social Media Before You are Published
Category: Marketing, Platform, Social MediaTag: Platform, Social Media

Arguments to Abandon on Facebook

By Tamela Hancock Murrayon October 8, 2015
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The expression “choose your battles” is a good one, especially in this time when authors must use social media to engage with potential readers. In fact, at a recent author gathering, one mentioned to me that she abandoned Facebook because she was tired of negative comments. I can understand that. Life is stressful enough without reading political screeds and pointless debates during …

Read moreArguments to Abandon on Facebook
Category: Career, Communication, Platform, Social MediaTag: Facebook, Social Media

Write from the Deep Places

By Karen Ballon September 16, 2015
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Far down, under the ground many of us walk on day in and day out, are roads and buildings and the remnants of long-ago lives and loves. Underground cities, they’re called. I’ve visited the one in Seattle. Peered down through the dark and dust and imagined people, horses, carriages…life. Under our feet. In the deep. I’ve been to other deep places, too, but these weren’t quick visits. Nor were they …

Read moreWrite from the Deep Places
Category: Book Business, Career, Communication, Craft, Creativity, Editing, Get Published, Inspiration, Marketing, Money, Platform, The Writing Life, Theology, Trends, Writing CraftTag: Encouragement, Inspiration, The Writing Life

And Now in the Center Ring…Dancing Authors!

By Dan Balowon September 15, 2015
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The music industry has turned upside down in the last fifteen years. For a very long time, music on the radio, DJ’s and vinyl records, cassettes or CD’s ruled the industry, but then along came the internet and everything changed. A recent online article by Jason Hirschhorn outlined the significant changes in the music industry.  A link to the full article is provided at the end of this post.  Some …

Read moreAnd Now in the Center Ring…Dancing Authors!
Category: Book Business, Branding, Marketing, PlatformTag: Marketing, Platform

Patience Please

By Dan Balowon August 25, 2015
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This could be Part Two to last week’s post, but I didn’t intend it that way. It just happened. Have you noticed how many things in our lives are overly dramatic? A generation or two ago when “news” was delivered a half-hour here and there and TV, radio and newspapers dominated, dramatic stories were covered and some of them were “manufactured” stories for ratings or circulation purposes. But in …

Read morePatience Please
Category: Book Business, Career, Platform, The Publishing Life, TrendsTag: Drama, Patience, The Publishing Life

Are You Writing Out of Order?

By Dan Balowon August 18, 2015
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Generally speaking, if you want to write a book, sitting down at a computer, opening a Word document and starting to write it is not the first thing you should do. Certainly, every writer should write and keep writing. In the same vein, every runner should run, every person interested in being a chef should prepare food and so on. But writing a book is not the first thing you should do if you …

Read moreAre You Writing Out of Order?
Category: Book Proposals, Career, Get Published, Platform, Writing CraftTag: Craft, Get Published, Platform

Bad Research

By Dan Balowon August 4, 2015
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After many years in another industry, a corporate CEO left to lead a large publishing company. After a month or so on the job, he grew unsettled at how different publishing was from the consumer product industry he was familiar with, especially the highly “intuitive” approach publishing utilized to make decisions. He recounted a key moment in his first month when he asked a long-time employee if …

Read moreBad Research
Category: Book Business, Book Proposals, Platform, The Publishing LifeTag: Research, The Publishing Life

How to Know When to Stop Writing

By Dan Balowon July 7, 2015
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At one time or another every person in the world must make a similar decision. We all need to decide when it is time to quit doing something. It is a metaphor-rich moment. Put your foot down. Put a fork in it. Walk away and don’t look back. The end of the road. Pack it in. Stop playing the game. Not going to take it any more. Close the book.         Uncle. How do you know when it is time to stop …

Read moreHow to Know When to Stop Writing
Category: Career, PlatformTag: Career
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