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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 9

Platform

Enjoying the Journey of Publishing

By Dan Balowon April 12, 2016
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The issue of competition requires regular reminders to everyone who is currently working or desires to be part of the book industry, so I am walking in the same footsteps of previous posts.

An element of competition is involved in every aspect of publishing, down to the smallest detail.

One need not be obsessed or discouraged by the competitive environment, rather the opposite, with eyes wide open, strengthen your resolve, work harder, learn more, continually improve, never give up and be laser-focused.

Competition in general teaches competitors how to handle adversity, how to handle success and the importance of teamwork. In addition, the outcome of whatever endeavor is secondary to the lasting effect of the lessons learned in the process leading up to the competition.

The journey teaches more than the goal.  How you handle the journey says more about you than anything.

A number of professional athletes and performers have said in effect, “They pay me to practice. I play for free.”

Few authors truly understand their book is swimming in a virtual sea of other books.  Until you expose your work to the wider world, you never really understand how competitive it is.

I wonder how many high school choirs have been encouraged to go professional because they did such a good job performing High School Musical for the spring production? The parents and grandparents were so proud.

However, if you had ever seen a real Broadway production, you would never make the suggestion. They are spectacular. The best of the best performing with the best.

What is great in your hometown school or church, probably would not compete well in the intense and often ruthless competitive world of the professionals. This is true for authors, musicians, churches (yes, churches), business and the most commonly discussed competitive environment, sports.

The worst week of any high school sport season is the first round of the state playoffs, when the undefeated, conference championship team gets to play outside of its area against another undefeated, conference champion and they lose in a lopsided manner, discovering they aren’t as good as their all-school assembly thought. Dreams are dashed by halftime.

I heard a story recently about a highly touted basketball player going to his first practice for a college team and in the first minutes of practice, the star player on the team dunked over him as if to say, “Are you ready for this?”

The new player quit after the first practice.

I’ve traveled to many cities and countries, visited churches and heard pastors in many settings. I have the highest regard for people in church ministry. I’m related to some of them.

But not every pastor of every church should be writing books. They should stick to their main thing…shepherding their flock.

In fact, often it is pastors or leaders of large local ministries who feel the greatest sting when they believe because five hundred people love their teaching, maybe 500,000 will buy their book. They are deeply disappointed when it doesn’t happen.

The aspiring author, getting rave reviews from relatives and friends steps out of that comfort zone and sends their work to an agent or publisher to start a competitive process. Few truly understand how competitive.

While many authors have put in the time to train, develop, practice and hone their skill, many do not. To some, writing is a hobby or maybe a way to pick up a little spending money. They are in for a rude awakening.

Writing is not easy and it does not come naturally. You better be ready for the rejection and criticism. Relatives and friends are terrible judges of your ability.

Developing a “thick skin” is an under-appreciated aspect of competing well, no matter what the competition might be. In a sense, you will be dunked over and asked, “Are you ready for this?”

Best-selling author Jerry Jenkins has this to say about discouragement and rejection.
http://www.jerryjenkins.com/how-to-survive-when-discouragement-slaps-you-in-the-face/

Yes, once in a while an author seems to “hit the jackpot” on the first try at writing a book. But the vast majority of books are written by those who labored in relative obscurity for a lengthy time, put forth the effort, honed their skills and then, got a chance to see what they could do to a larger audience.

Jerry Jenkins wrote dozens and dozens of books before he wrote Left Behind with Tim LaHaye in the mid-90’s. He wrote books for other people, with other people, on his own, fiction, non-fiction, and kids books, whatever he needed to write. Certainly God blessed the epic series with Dr. LaHaye in a unique manner, but for Jerry, it was part of a long writing-road with turns, detours, construction zones and potholes that made an eventual international bestseller all the sweeter.

While you get paid when someone agrees to publish your book, in reality the payment should be applied to the journey that led up to publication.

Attitudes toward the journey would be much different if it was viewed as an important and necessary process, rather than a necessary evil.

Of course, you pay for your training, not a publisher, but maybe authors everywhere would lower their blood pressure a bit adopting the attitude, “The money I received for the book paid me for the hours working alone, to attend writers’ conferences and critique sessions. I wrote the book for free.”

 

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Category: Book Business, Career, Platform, The Writing LifeTag: competition, The Writing Life

The Credibility Gap

By Dan Balowon March 22, 2016
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This was a tough post to write. I felt at times that I was arguing with myself on these issues, but maybe in today’s “journey” through the topic of author credibility you will sense the struggle that Christian authors confront and maybe some truth with be revealed in the process. If you were a mathematics professor at a junior college and had a revolutionary insight related to something about …

Read moreThe Credibility Gap
Category: Book Business, Career, Platform, The Publishing LifeTag: Career, Credentials, The Publishing Life

Gather ‘round The Platform

By Dan Balowon February 23, 2016
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The issue of authors needing large social media platforms before they can be considered by certain publishers (and therefore agents) has been a source of frustration for some and a challenge for others. For few, it is an energizing, motivating pursuit. Agents at this agency have blogged about it here for years. We’ve all given presentations at conferences on the subject. Questions about platform …

Read moreGather ‘round The Platform
Category: Branding, Get Published, Marketing, PlatformTag: blogging, Marketing, Platform

Actually, It is Personal

By Dan Balowon December 1, 2015
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Sometimes when I hear certain statements spoken, what I understand is probably different than what was intended by the other person. I do a quick translation in my head, based on experience. For instance, whenever someone says to me, “It’s just business,” I prepare myself to be cheated, lied-to and taken advantage of. “It’s just business” is a disclaimer intended to make one party feel better …

Read moreActually, It is Personal
Category: Book Business, Marketing, PlatformTag: Marketing, Platform

Navigating Social Media Before You are Published

By Tamela Hancock Murrayon November 12, 2015
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Many new authors ask me a good question. “I don’t have a book to promote. How do I build a social media platform?” At this point, you’re becoming a friend to your potential readers. I like to use the example of my mother-in-law. Years ago, she adored watching Regis and Kathie Lee on television. To her, they were like friends. Of course, they weren’t, really. But to her and many others, they felt …

Read moreNavigating Social Media Before You are Published
Category: Marketing, Platform, Social MediaTag: Platform, Social Media

Arguments to Abandon on Facebook

By Tamela Hancock Murrayon October 8, 2015
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The expression “choose your battles” is a good one, especially in this time when authors must use social media to engage with potential readers. In fact, at a recent author gathering, one mentioned to me that she abandoned Facebook because she was tired of negative comments. I can understand that. Life is stressful enough without reading political screeds and pointless debates during …

Read moreArguments to Abandon on Facebook
Category: Career, Communication, Platform, Social MediaTag: Facebook, Social Media

Write from the Deep Places

By Karen Ballon September 16, 2015
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Far down, under the ground many of us walk on day in and day out, are roads and buildings and the remnants of long-ago lives and loves. Underground cities, they’re called. I’ve visited the one in Seattle. Peered down through the dark and dust and imagined people, horses, carriages…life. Under our feet. In the deep. I’ve been to other deep places, too, but these weren’t quick visits. Nor were they …

Read moreWrite from the Deep Places
Category: Book Business, Career, Communication, Craft, Creativity, Editing, Get Published, Inspiration, Marketing, Money, Platform, The Writing Life, Theology, Trends, Writing CraftTag: Encouragement, Inspiration, The Writing Life

And Now in the Center Ring…Dancing Authors!

By Dan Balowon September 15, 2015
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The music industry has turned upside down in the last fifteen years. For a very long time, music on the radio, DJ’s and vinyl records, cassettes or CD’s ruled the industry, but then along came the internet and everything changed. A recent online article by Jason Hirschhorn outlined the significant changes in the music industry.  A link to the full article is provided at the end of this post.  Some …

Read moreAnd Now in the Center Ring…Dancing Authors!
Category: Book Business, Branding, Marketing, PlatformTag: Marketing, Platform

Patience Please

By Dan Balowon August 25, 2015
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This could be Part Two to last week’s post, but I didn’t intend it that way. It just happened. Have you noticed how many things in our lives are overly dramatic? A generation or two ago when “news” was delivered a half-hour here and there and TV, radio and newspapers dominated, dramatic stories were covered and some of them were “manufactured” stories for ratings or circulation purposes. But in …

Read morePatience Please
Category: Book Business, Career, Platform, The Publishing Life, TrendsTag: Drama, Patience, The Publishing Life

Are You Writing Out of Order?

By Dan Balowon August 18, 2015
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Generally speaking, if you want to write a book, sitting down at a computer, opening a Word document and starting to write it is not the first thing you should do. Certainly, every writer should write and keep writing. In the same vein, every runner should run, every person interested in being a chef should prepare food and so on. But writing a book is not the first thing you should do if you …

Read moreAre You Writing Out of Order?
Category: Book Proposals, Career, Get Published, Platform, Writing CraftTag: Craft, Get Published, Platform
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