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The Steve Laube Agency

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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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News You Can Use – April 10, 2012

By Steve Laubeon April 10, 2012
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Pew Research Findings on E-Reading – If you want a sense of what’s happening, read this article. Then once you’ve digested it, read Mike Shatzkin’s evaluation of the data. Together the articles may take an hour to absorb.

The Perfect Elevator Pitch for a New Job – Interesting article with applications for a writer creating the perfect pitch for their book idea

Five Best Bluetooth Headsets – A link for you techies out there. If you have a favorite vote in the comment section.

Judging a Book by its Cover – A 17 minute lecture from the TED conference by a book cover designer (Chip Kidd has been a designer at Alfred A. Knopf since 1986). At turns amusing and enlightening. If you are an author and want to get inside the head of a designer in an entertaining way, consider watching.

Five Great Movies about Writing – Have to admit never seeing any of these. Am I an uncultured sloth? Don’t answer that question. Instead add your two cents in the comments below.

Infographic on how the Internet is ruining our brain:

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Category: News You Can UseTag: Facebook, Internet, pitch, Pitching, Twitter

News You Can Use – Mar. 20, 2012

By Steve Laubeon March 20, 2012
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Why Finish Books - I loved this essay! He had me at the picture of C.S. Lewis...

Why Your Book Isn't Selling - Suggestions from a book marketing expert.

The Publishing Industry May Not be Falling Apart After All - One author suggests that today's crisis sound awfully familiar. And underneath all the talk of seismic changes and Amazon, she has a valid point. If you click all the way through …

Read moreNews You Can Use – Mar. 20, 2012
Category: News You Can UseTag: Book Business, Estate Planning, Facebook, Get Published, Marketing, Reading, Twitter, Word of Mouth

News You Can Use – Mar. 6, 2012

By Steve Laubeon March 6, 2012
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Your Average Facebook Post Only Reaches 12% of Your Friends - Exposing yet another challenge to the world of marketing, either through traditional means or through social media.

New French Law Seizes Digital Rights - "Any book published in France--which would include translated foreign-language books--that went out of print in France--not necessarily elsewhere--before 2001, can be scanned into …

Read moreNews You Can Use – Mar. 6, 2012
Category: News You Can Use, SteveTag: Copyright, Creativity, Curation, Facebook, Marketing, novels, press releases, Writing Craft, Writing tools

7 Ways Agents Measure Social Media

By Steve Laubeon February 20, 2012
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Guest Blog by Thomas Umstattd We are thrilled to have Thomas Umstattd as our guest today. His company built our web site and we unabashedly recommend their services. Thomas built his first website at the age of 13 and taught his first web design class at only 16 years old. He has been helping authors and small businesses use the web ever since. Thomas currently serves as the CEO of Castle Media …

Read more7 Ways Agents Measure Social Media
Category: Agency, Book Business, Branding, Guest Post, Marketing, Social Media, SteveTag: Branding Platform Agents, Facebook, Marketing, Social Media, Trends

News You Can Use – Feb. 14, 2012

By Steve Laubeon February 14, 2012
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It has begun - The Welcome Assault on Costly Textbooks- But is this the best way to do it? Free online publisher-quality textbooks for five of the country’s most-attended college courses. Funded by big charitable organizations like The Bill & Melinda Gates Foundation. It could change the economic future of some major textbook publishers. I fear the homogenization of Education or the control of …

Read moreNews You Can Use – Feb. 14, 2012
Category: Book Business, News You Can Use, SteveTag: Book Business, E-Books, Facebook, Marketing, Pinterest, Publishing News, Self-Publishing

News You Can Use – Feb. 7, 2012

By Steve Laubeon February 7, 2012
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Author Says McGraw-Hill Cheats on Royalties - Details of a pending lawsuit.

What is Pinterest? -  The latest craze in Social Media Networks. AuthorMedia shows you the simple steps to sign up and tips on how to use it in the next article below.

Three Ways an Author Can Use Pinterest - Last week an editor told me how she was following a couple of her authors on Pinterest and how much she liked …

Read moreNews You Can Use – Feb. 7, 2012
Category: Book Business, News You Can UseTag: Book Business, Contracts, Facebook, Get Published, Grammar, Legal, Marketing, Social Media, Trends, Writing Craft

The Perils of Social Media

By Steve Laubeon January 9, 2012
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Facebook. Twitter. Shoutlife. LinkedIn. Dopplr. Google+. Plaxo. Blogger. WordPress. Shelfari. Goodreads. Writer's loops. Conference loops. Endless loops.

By the time I finish updating my status, writing my blogs, tweeting, pasting my bulletins, my newest pictures, my URLs and YouTube links, recruiting friends, recommending friends, sharing reads, rating reads, ranking reads, ranking friends, …

Read moreThe Perils of Social Media
Category: Book Business, Get Published, Guest Post, Humor, Marketing, Social Media, Writing CraftTag: Agents, Facebook, Marketing, Social Media, Time Management, Writing Craft

Lawsuit over Hyperlink?

By Steve Laubeon December 20, 2010
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In Canada a man is suing another person for linking to allegedly damaging web content on a web site (the suit is currently before the Canadian Supreme Court).  A big "thank you" to Mac Slolcum for writing about this issue last week. In his article Mac asks the pertinent question, "Is a link on your web site equivalent to an endorsement of that content?" Think about it for a second. If you click …

Read moreLawsuit over Hyperlink?
Category: Book Business, Legal IssuesTag: Endorsements, Facebook, Internet Usage, Marketing

Book Review – Inbound Marketing

By Steve Laubeon June 3, 2010
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In February I was in the Denver airport waiting for a flight. As usual I couldn't resist browsing the bookstore shelves. Something about the book Inbound Marketing by Brian Halligan and Dharmesh Shah caught my eye. So, on impulse, I bought the book and began reading it on the plane. I learned a lot about this phenomenon called social marketing and thought that it would be a great book for all …

Read moreBook Review – Inbound Marketing
Category: Book Business, Book Review, Guest Post, MarketingTag: Book Review, Facebook, Marketing
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