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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Traditional Publishing

Traditional Publishing

How Many People Are Involved in Publishing Your Book?

By Steve Laubeon September 29, 2025
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Depending on your publisher, there can be quite a few people involved in getting your book to market. Even if you self-publish, there are still many functions that you may not do yourself.

Below is not an exhaustive list, but a rambling stream of consciousness when thinking about the various jobs and the people who are involved in the publishing process:

author (kinda important)
literary agent (we think this is kinda important too)
acquisitions editor
publisher (the boss of the editorial and acquisitions team)
editorial director (the one who hires the in-house editors)
contract department (legal)
substantive editor (aka developmental editor)
line editor
copy editor
proofreader (more than one?)
managing editor (the one who manages the editorial workflow for multiple books simultaneously)
production manager
ISBN agency
typesetter
cover designer
art director
interior layout designer
copywriter (back cover and catalog)
printer (there is another full team involved at the printer’s)
warehouse team
copyright office
chief financial officer
accountant (who pays the bills)
marketing director
publicity personnel
sales manager
salespeople (multiple in every publishing company)
special markets sales person
foreign rights manager
subsidiary rights manager (often the same person as above)
SEO manager (digital strategies)
metadata data entry (double-check all the details)
online store coordinator (each “store” has a different person)
brick & mortar store buyers
online or in-store merchandising manager
ad designer

AND the reader who buys one copy of what everyone above helped create.

Add any that I missed in the comments below.
By the way, none of the above jobs is done for free. Thus, the challenge of the economics of publishing.

If everything works well, the group can create this picture:

tumblr_nnxylyuQES1qz6f9yo5_500

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Category: Book Business, Book Business, Marketing, The Publishing LifeTag: Book Business, Traditional Publishing

The Platform Predicament: How to Connect With Readers Off Social Media With Mary DeMuth

By Thomas Umstattd, Jr.on March 12, 2024
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social media icons representing the author platform predicament

Learn how to navigate the author platform predicament and what you can do to help change the status quo in the publishing industry.

Read moreThe Platform Predicament: How to Connect With Readers Off Social Media With Mary DeMuth
Category: PlatformTag: Agents, Book Business, Platform, Traditional Publishing

R Is for Reserve Against Returns

By Steve Laubeon November 6, 2023
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Every traditionally published author needs to understand the principle of “Reserves Against Returns,” which is an integral part of publishing economics. It can reduce the amount of money an author receives in their royalty statement. It is usually a shock and elicits a phone call to their agent crying, “What happened to my money?” Did you realize that book publishing is the …

Read moreR Is for Reserve Against Returns
Category: Book Business, Publishing A-ZTag: Book Business, Contracts, Get Published, Money, Traditional Publishing

Who Owns Whom in Publishing?

By Steve Laubeon August 14, 2023
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Updated August 2023 (first created November 2011) For a comprehensive list, check out The Christian Writers Market Guide. Available in print at your favorite retailer or as an online subscription (updated frequently) at www.ChristianWritersMarketGuide.com. My emphasis in this post is the Christian publishing industry. There are many fine commercial publishers that do not publish Christian books …

Read moreWho Owns Whom in Publishing?
Category: Book Business, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Book Business, The Publishing Life, Traditional Publishing

The Myth of the Unearned Advance

By Steve Laubeon September 12, 2022
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[I wrote much of this article back in 2011. Upon review, I stand by the analysis. I’ve left the past comments to accentuate the discussion.] ______________ A common myth permeating the industry is that a book is not profitable if the author’s advance does not earn out. I would like to attempt to dispel this myth. First, let’s define the term “advance.” When a book contract is created between …

Read moreThe Myth of the Unearned Advance
Category: Book Business, Career, Money, Writing CraftTag: Agents, Book Business, Contracts, Get Published, Money, Traditional Publishing

Once in a Blue Moon Publishing

By Steve Laubeon February 5, 2018
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Someone called the other day and asked, “If I’ve self-published my book and want you to consider it for representation, should I even bother sending it? Or am I toast?” I answered, “It depends.” [For you regular readers, do you think that should become the motto of the Agency?] The question suggests it is an either/or proposition…determined by a set of rules that cannot be broken. The reality is …

Read moreOnce in a Blue Moon Publishing
Category: Book Proposals, The Publishing Life, The Writing LifeTag: Independent Publishing, Movie rights, Traditional Publishing

How Do You Count Lifetime Book Sales?

By Steve Laubeon January 22, 2018
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A key element in a book proposal is your sales history. Of course, you can ignore this if you’ve never published a book before. But if you have published, either with a traditional publisher or independently, your sales history must be included in your next book proposal. Here is an example: Sales History: The Bestest Book Ever (XYZ Publishers, 1996) – 12,449 sold The Other Bestest Book I Wrote …

Read moreHow Do You Count Lifetime Book Sales?
Category: Book Proposals, Book Sales, Get Published, MarketingTag: book proposals, Book Sales, Independent Publishing, Traditional Publishing

How Self-Publishing Has Changed Authors

By Dan Balowon January 24, 2017
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As a literary agent, not a day goes by when I don’t encounter the changes in thinking from authors caused by the expansion and availability of self-publishing. It’s understandable, because there are over twice as many books self-published every year in the United States than are published by traditional publishers. Traditional and self-publishing generate over one million new books every …

Read moreHow Self-Publishing Has Changed Authors
Category: Agents, Book Business, Book Proposals, Book Sales, Career, Economics, Get Published, Marketing, Self-Publishing, The Publishing LifeTag: Book Business, Self-Publishing, Traditional Publishing

Writers Learn to Wait

By Steve Laubeon December 5, 2016
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Good publishing takes time. Time to write well. Time to edit well. Time to find the right agent. Time to find the right publisher. Time to edit again and re-write. Time to design well. Time to market well. While there can be a lot of activity it still feels like “time” is another word for “wait.” No one likes to wait for anything. Our instant society (everything from …

Read moreWriters Learn to Wait
Category: Book Business, Contracts, Get Published, Indie, Marketing, Steve, The Publishing Life, The Writing LifeTag: Agents, Book Business, Contracts, Editors, Get Published, Marketing, Traditional Publishing

Thanking the Publishers

By Tamela Hancock Murrayon September 24, 2015
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When you’re an agent, you get to see a lot of what publishers do every day. At the same time, because you don’t actually work in their offices, you don’t know a lot about what they do. Since I’ve been an agent a long time, I don’t need to write a blog like this to butter up the publishers. They already know me. But because there’s such publisher bashing, I think now’s a good time to consider what …

Read moreThanking the Publishers
Category: Book Business, Defense of Traditional Publishing, The Publishing LifeTag: publishers, Thanks, The Publishing Life, Traditional Publishing
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