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Home » Archives for Dan Balow » Page 21

Dan Balow

The Challenge for American Christian Authors

By Dan Balowon September 26, 2017
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The majority of Christian books published every year are written in English by authors in the United States. U.S. Christian publishers in a billion dollar industry publish many thousands of new titles every year.

Still, I am not sure all American authors who desire to have their books spread across the globe and translated into various languages have the credentials nor the global insight to be telling the rest of the world how to live and grow in their faith.

How’s that for a cheery perspective?

An American perspective on the Bible is not always a universal one, applicable to every people group, language and country. This is why relatively few Christian books published in the United States find their way into translated editions or exported around the world.

Even the Bible has portions, which need to be seen through the eyes of a Middle Eastern, Mediterranean culture before it can be truly understood.

Here are a variety of anecdotal pieces of information, which I believe create barriers to American Christian authors when they attempt to speak to the world:

During World War II, from 1939-1945, over 3% of the population of the world died either directly or indirectly as a result of the war. The United States lost 1/10th of this percentage or around one third of one percent. If the US followed the average of the rest of the world, we would have had over four million people killed. Certainly the 400,000 who died were far too many, but maybe we should have a little more understanding for the permanent damage to culture for countries like Russia who lost between 10-15% of their entire population, or the Philippines, who lost over 500,000 of their 16 million citizens and Ukraine who lost close to seven million people, a sixth of their population at the time.

Life has been difficult everywhere. Comparatively speaking it has been far less difficult in the United States. Treat other peoples with respect and understanding.

Middle class America is not something experienced by the vast majority of the world’s Christians. Since most Christian authors in the US come from this group, this fact alone should build in a great deal of humility and caution for Christian writers.

When you write globally, consider yourself less important and entitled than you might be accustomed. More Scripture, less you.

American Christians experience a level and variety of religious freedom largely unknown in the rest of the world. We have more Christian books, Bibles and Christian media than the rest of the world combined. The total number of Christian books published in a month in America outnumbers the total number of Christian books ever published in some languages and countries. American access to the Bible and places of worship is unparalleled.

American Christians have comparatively little to complain about. Be careful when addressing issues of Christian persecution and difficulties.

So, what is the point of this counter-perspective today?

When writing from their experience alone, American Christian authors have very little to say to the rest of the world’s Christians. If an American Christian author desires to write for believers in other languages and countries, they need to see their faith on a deeper level, writing from great humility and a Scripture-focused perspective.

Still, the American Christian perspective is not always a universal one.

Authors can write about anything they want in this country. You don’t need to apologize for your life or experience. But if your desire is to write to help believers in other languages or countries, you need to see your work and message from their perspective.

If you use examples to illustrate your points about the stress of driving your SUV five miles to the Home Depot to pick up building materials for the pergola over your backyard patio, your spiritual point and credibility will be lost among the shaking heads.

The writing of Christian books to people culturally similar to you is a great privilege and responsibility. Writing to encourage people not like you is an even more daunting task.  Walk carefully and with great spiritual humility.

 

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Category: Communication, Publishing History, The Publishing Life, The Writing LifeTag: Christian, Communication, Culture, Faith, The Writing Life

Vocabulary Word of the Day: Bifurcation

By Dan Balowon September 19, 2017
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Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it is simple to remember the number of parts involved. It is used in general science, medicine, law, …

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Category: Book Business, Conferences, The Writing LifeTag: Book Business, The Writing Life, Writers Conference

Perfect Christian Book Titles

By Dan Balowon September 12, 2017
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Once in a while, an author and/or publisher come up with the perfect title for a Christian book. Not just something which explains the contents, but the perfect title. No wasted words. It just leaves you speechless. The best title ever (in my humble opinion) was Joel Osteen’s bestseller, Your Best Life Now. It’s perfect. It’s not about someone else, it’s about you. It doesn’t promise a “better …

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Category: Book Proposals, Humor, MarketingTag: Book Titles, Humor

God Does Not Need Your Book

By Dan Balowon September 5, 2017
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The creator of everything, who spoke things into existence, who threw the planets across the solar system, tossed solar systems around the galaxy and blew galaxies across the universe like so many dandelion seeds, does not need anything. God does not need you to serve him in any way. He does not need your money. Or your prayers. God does not need your worship. Or your speaking ministry. God …

Read moreGod Does Not Need Your Book
Category: The Writing Life, TheologyTag: Faith, The Writing Life, Theology

Books are Not Mass Media

By Dan Balowon August 29, 2017
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A hundred years ago, the most powerful media in the world were newspapers. Newspaper writers and editors were society’s thought-leaders and political kingmakers. The day-to-day influence of a major newspaper was unchallenged, no matter what city or country. They were the first truly mass media, defined as broadly available to everyone at a nominal cost and holding an extremely high level of …

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Category: Branding, Craft, MarketingTag: Branding, Christian Market, Marketing, Message

We Need More Reader Segments

By Dan Balowon August 22, 2017
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In the bookselling world, books are categorized with a coding system developed by a collaborative industry organization called the Book Industry Study Group (BISG). They own and manage the BISAC codes, an acronym for “Book Industry Standards and Communications.” No matter how you are published, you will be required to categorize your book in one of the fifty-two primary categories, then by second …

Read moreWe Need More Reader Segments
Category: Book Business, Branding, MarketingTag: Book Business, Branding, Marketing, readers

Writing Thoughtful Books

By Dan Balowon August 15, 2017
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There has always been a hierarchy in fiction distinguishing “literary” from “popular” books, with lines drawn between both topics and reading levels.  Authors of each are different, somewhat like actors who work on stage versus those who work on screen. Comparisons of literary vs. popular and stage vs. screen are often done in a derogatory manner. Christian authors describing non-fiction might use …

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Category: Art, Faith, The Writing Life, TheologyTag: Faith, fiction, Nonfiction, Theology

Overselling Yourself

By Dan Balowon August 8, 2017
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When I was a kid, if you really wanted to let people know you in the area, you took a couple garden-variety clothespins (the spring-loaded kind) and two of your lowest-value baseball cards, and attached them to the frame of your bike in contact with the spokes of your wheels. When you set out to ride, they created an unearthly sound. Until the cards completely fell apart from the abuse, your …

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Category: MarketingTag: Marketing, Overselling

Overselling Your Book

By Dan Balowon August 1, 2017
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I recall a television advertisement a few years ago touting a company as “#1 in Chicago.” After seeing the ad a few times, I focused on the fine print at the bottom of the screen and noted the claim was based on a “company conducted internet survey.” I started to feel some skepticism at the validity of the “#1” ranking. Overselling a product, service, store, company, movie, church, theme park or …

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Category: MarketingTag: Marketing, Overselling, reviews

Actually, It Is About Money

By Dan Balowon July 25, 2017
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It is well-documented, Jesus spoke about money more than any other subject, as recorded in Scripture. He knew it was part of everyone’s life and used it often to teach a myriad of lessons. Still, money can be a polarizing topic. One of my favorite sports books is Moneyball: The Art of Winning an Unfair Game by Michael Lewis. It is the story of Billy Beane, the general manager of the Oakland A’s …

Read moreActually, It Is About Money
Category: Book Business, Marketing, MoneyTag: Marketing, Money, The Writing Life
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