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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Dan Balow » Page 22

Dan Balow

The Writer’s Responsibility

By Dan Balowon June 6, 2017
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When you decide to pursue writing as a career or even an avocation, you probably are unaware of the responsibility bestowed upon you by the decision. There is no official ceremony involved, but there should be.

This responsibility will change the way you interact with friends and relatives. It could even cause some friction between you and those close to you. Here’s the promise you make, which is part of being a serious writer:

“I do hereby promise not to encourage every person I meet to author a book. I promise to be kind and supportive of my friends and relatives, knowing most of them should not become writers.”

Once you know how much work is involved, when encouraging another writer, make certain you communicate the real world of writing to them. At least encourage them to visit a writer’s conference for new writers, giving them a glimpse into the marketplace of words and informing their perspective.

Why is this responsibility such a heavy burden? Because you might need to tell someone (in much kinder words than these):

You are not a good writer.

You don’t communicate with clarity or creativity.

You don’t have a compelling message readers will pay money to read.

You don’t have the credentials to write a book.

You haven’t yet put in the work.

In a creative world, the motto is often, “Where never is heard a discouraging word,” but if you follow my advice today, you will be the person others might avoid. (I hope I am wrong.)

Sometimes I feel bad writing tough things to readers of our agency blog, because you are not the problem. The simple fact you are reading about publishing, interacting with insightful comments, making every attempt to learn, improve and grow, means you are open to exploring the necessary sacrifice in order to become a writer people will spend time and money to read.

Anyone with a minute of experience in publishing knows there is much more to this writing “thing” than putting down your thoughts on a screen and printing it out.

But there are still some people out there telling everyone writing is easy, Microsoft Word spelling and grammar check replace the need for an editor and most important, anyone can make lots of money in publishing really fast.  After all, Amazon is a magic money-machine.

Encouraging someone to write who is not willing to put in the requisite work is not being kind and loving. This person is being set up for discouragement and the person handing out encouragement is not doing them a favor.

Mass encouragement without discernment can end up being a cruel joke, accomplishing the opposite of what was intended.

Once you have some knowledge of the work required to be a good writer and succeed in publishing, you have an obligation to communicate reality to those around you. There is some “fine print” in this vocation, draining some of the enjoyment, unless you are well prepared.

In high school I was an above-average musician who had fun playing an instrument in various music groups. Who wouldn’t want to keep having fun? I thought about music as a career.

In college, I met people who were serious about music as a career and I realized the fun from high school was pretty much over. Being professionally good at music required a level of commitment I was unwilling to undertake, and I was more interested in having fun than putting in the work. I chose another path instead where I was willing to put in the sacrifice and work.

Those who are committed to doing something really well know what is required and generally do not toss out encouragement to just anyone and everyone, unless they see the “spark” necessary to drive them to the next level.

Don’t become a serial discourager, but be wise in your encouragement about writing books. Genuine encouragement is much more powerful when those being encouraged know you don’t give it to everyone.

 

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Category: Encouragement, The Writing LifeTag: Discouragement, Encouragement, The Writing Life

Why Do Professional Reviewers Dislike Bestsellers?

By Dan Balowon May 30, 2017
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One of the most interesting issues I’ve confronted in my years involved with traditional publishing is why some books sell well despite less-than-stellar reviews and why some with five star ratings barely move the sales needle. It would be similar to films which win Oscars or top honors at film festivals but are barely noticed in the marketplace. I recall attending a showing of a movie with my …

Read moreWhy Do Professional Reviewers Dislike Bestsellers?
Category: Book Sales, Reviews, The Publishing LifeTag: reviews, The Publishing Life

Test Marketing Books

By Dan Balowon May 23, 2017
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In the traditional book-publishing world, insiders often refer to the initial release of a book from a new author as a marketing test…more R&D than launching and promoting a known product. The self-publishing process can function in a similar role of market testing for a first time author. You won’t know for certain how it will be received, but it is worth the effort to try. Most authors …

Read moreTest Marketing Books
Category: Book Business, Indie, Marketing, Self-Publishing, The Publishing LifeTag: Indie, Marketing, Self-Publishing, The Publishing Life

The Damaged Author

By Dan Balowon May 16, 2017
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Anyone can easily identify a person who has been damaged by life and in need of help. The same is true with damaged authors. If you are in this category, writing about your experiences and the lessons learned can be both cathartic and spiritually fruitful, but taking a damaged-life perspective into the professional world of book publishing will rarely work for anyone. If you know someone who is …

Read moreThe Damaged Author
Category: Book Proposals, Encouragement, Faith, Get Published, PitchingTag: Encouragement, Get Published

The Endangered Author

By Dan Balowon May 9, 2017
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There are many kinds of creative writing, for personal enjoyment to the type for which you are paid. As an agent earning a living selling book proposals to traditional publishers, I evaluate everything based both on whether it fits the type of content I want to represent, but also if it is commercially viable for those publishers.  Depending on where you are on the spectrum as an author, maybe …

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Category: Book Business, Career

Choosing Your Words Wisely, Part 2

By Dan Balowon May 2, 2017
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Here are some of my all-time favorite jokes: To get to the other side. Hugh and only Hugh can stamp out florist friars. Silly Rabbi, kicks are for Trids! Oh, my baking yak! Minnie was called, but Chew was frozen. I better run this through again! Give me a couple of eggs. Place one of these on every corner and wait for my signal! After all these years, those jokes still make me laugh. What? …

Read moreChoosing Your Words Wisely, Part 2
Category: Craft, CreativityTag: Language, Writing Craft

Choosing Your Words Wisely, Part 1

By Dan Balowon April 25, 2017
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There are a number of reasons for the apparent decrease in reading in the world, from attention-span changes brought on by reader’s addiction to various “screens” to climate change. But it might simply be a vocabulary problem. The first time this concept came to me was about 25 years ago in a New York City taxi when a very talkative driver and I discussed local sports, politics and society in …

Read moreChoosing Your Words Wisely, Part 1
Category: Craft, CreativityTag: Creativity, Vocabulary, Writing Craft

Pushing and Pulling Your Book

By Dan Balowon April 18, 2017
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The marketing and promotion of books differs somewhat from other forms of product marketing, but not as much as you might think. Basic marketing principles, which work for toothpaste and automobiles, also work for books. The greatest changes in publishing over the last 10-20 years have been brought on by the Internet, which unlocked a previously difficult and expensive connection directly to …

Read morePushing and Pulling Your Book
Category: Book Business, MarketingTag: Book Business, Marketing, Platform

“Response” Books

By Dan Balowon April 11, 2017
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When considering a topic for your next book, I suggest you avoid a response to another message in the media, especially in another book. Publishers and readers love books which are fresh, containing original thinking, and are well written, creative, with an identifiable purpose, a strong message and usually not springing from what someone else wrote. I am not talking about “connection” books, such …

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Category: Genre, TrendsTag: Trends

The Non-Partisan Author

By Dan Balowon April 4, 2017
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The political environment has been toxic for author branding since the Internet debuted over 20 years ago, but has gotten significantly worse and more dangerous as social media grows in the last decade. When expressing opinions became as easy as a mouse-click “like,” authors entered a danger-zone. Unless your author brand includes political commentary, or a focused societal issue, it is probably …

Read moreThe Non-Partisan Author
Category: Branding, Career, Marketing, Social MediaTag: Politics, Social Media
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