Author Dan Balow

One Day at a Time Technology

Digital Touchdown with Cloud Computing

Computers are the perfect example of something we learn about and then must constantly update that knowledge. It’s like we have all had to become scientists or doctors. Just a few years ago, computer storage was measured in megabytes. Then it reached a thousand megabytes and we moved on to gigabytes. When we reach a thousand gigabytes we need terabytes.

As a public service, here is something to memorize so you can be as smart as a fourth grader:

1 Bit = Binary Digit

8 Bits = 1 Byte

1000 Bytes = 1 Kilobyte
1000 Kilobytes = 1 Megabyte
1000 Megabytes = 1 Gigabyte
1000 Gigabytes = 1 Terabyte
1000 Terabytes = 1 Petabyte
1000 Petabytes = 1 Exabyte
1000 Exabytes = 1 Zettabyte
1000 Zettabytes = 1 Yottabyte
1000 Yottabytes = 1 Brontobyte
1000 Brontobytes = 1 Geopbyte

In the 90’s when everyone needed to have a website, we all learned the same thing…that just having a website wasn’t enough.  We needed to update it every month, then every week, then every day just to keep the traffic growing.

Fast-forward to today and we have personal websites, Facebook, LinkedIn, Twitter, etc.  The principles learned in the 90’s are still there…update, add, change, update some more, etc.

The greatest deterrent for good use of the personal media is the myth that it must start great and get greater in order to draw friends or fans.  Rather, we must view all this as a marathon run one step at a time.

Marketing guru Seth Godin warns of never actually “shipping” anything because we wanted to get something perfect.  Justin Lloyd states it this way…”Perfection is the enemy of progress.”

Get started in social media.  Do a little today, add something small tomorrow, another couple things next week…build it brick by brick.  Strong buildings are built that way. It is like writing a book and publishing a page at a time…and that’s OK in the new media world.

Suggested reading are two books by Gary Vaynerchuk… Crush It and The Thank You EconomyGary is the king of social media.  First person to max-out his friends on Facebook…he has a waiting list.  There are principles in these books that can apply to any author or publisher using social media.

Leave a Comment

Art Wins

By Dan Balow

Over 25 years ago, one of my favorite magazines was a “geek” publication called “American Demographics.” The magazine doesn’t exist any longer, but the various contributors to the magazine continue to comment in other publications.

Almost every day, I think about one of the articles I read in AD from those many years ago. It was a tongue-in-cheek piece on the danger of “WIWAK” research …where a person will make a decision based on When I Was A Kid. The article was a call to make informed decisions based on facts, regardless of your personal biases.

A lot of publishing decisions are made because, “my son would never read this”, or “I don’t like books on…”

Successful publishing is almost always a result not of thinking “outside of the box”, but thinking outside of ourselves.

Read More

What Am I Looking For?

I started in Christian publishing in 1983 working in the telemarketing department for David C. Cook Publishers when they were located in Elgin, Illinois.   As a young guy working for a company that had been around for over 100 years, I was in awe.

Starting to work for Steve Laube and with professionals like Karen Ball and Tamela Hancock Murray, I am stunned once again.  We combine for over 100 years of experience in Christian publishing…but at least it is spread around to four people!

My years working in the industry not only have taught me the nuts and bolts of publishing, but also how to treat people.  We are people with specific strengths, gifted by God and passionate about communicating God’s grace and truth to the world.  I am excited to begin the journey.

What am I looking for?

Fiction and non-fiction with a core of great story.  Story is not limited to fiction, just as teaching lessons isn’t limited to non-fiction.   My early days were spent in advertising learning that the best advertising was engaging and interesting…not just information.  So, I have spent a lifetime being affected by stories…and feel that books need to have that element.

Read More