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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Career » Page 2

Career

4 Conference Success Secrets

By Steve Laubeon March 3, 2025
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I have been on the faculty of nearly 200 writers conferences over the years. Some might say that is the definition of insanity… !?! But I would not be where I am today if it were not for the fine people I have met over the years at those events. I am a firm believer in the purpose behind a writers conference and what can be accomplished.

After a while it became clear which writers were going to have a successful conference and those who weren’t. Let’s look at some tips to achieve conference success.

1. Set Appropriate Expectations. More often than not, first-timers have visions of grandeur, thinking they are going to be “discovered” and in short order would be flying in a private jet paid for by their publisher.

It has happened (not the jet part), but it is so rare they can be counted on one hand. It is wise to set expectations very low. Likely you will meet a couple of editors. You will get to practice your pitch a few times. But you will learn a lot of new things from the classes and from listening to others talk about the writing profession.

2. Be Prepared. You never know when you will suddenly be confronted with that agent or editor you’ve always wanted to meet but couldn’t get an appointment with. I have experienced it firsthand, watching recognition flow across the writer’s face … accompanied by their sudden inability to talk coherently.

Remember, we agents and editors want to meet and talk with new writers. Otherwise, we would not be at the conference! We want to talk to you! Don’t worry that you’ve been caught off guard; but if we do ask, “What are you working on?” be prepared to answer. You can even say, “You want to hear my sound-bite pitch?” Of course, we do. Take a deep breath and let ’er rip.

Understand that a writers conference is a safe place to fail. Your pitch may be poorly framed. Your idea may need to be reworked. Your pet project may be an echo of one that we just sold to a publisher. That is okay. See #1 above. If you set your expectations to zero, hitting a 1 on a scale of 1-10 (where 1 is the bottom) is a victory, no matter how small.

3. Keep a Positive Attitude. Don’t let your anxiety, lack of sleep, jet lag, or information overload ruin your experience.

I once stood behind two women who were arguing about which one would get the last appointment left on the schedule–with me. I had come to the table to see what the appointment schedule was like and came upon this potentially ugly scene. They were starting to do a little hip-checking at each other and angrily saying things like “I drove six hours to get here to see him and I got here first.” The conference had not even started yet, and two people were already on edge.

I leaned in, lightly touched their shoulders, and said, “Maybe I can help.” One of them turned pale and wide-eyed. The other turned beet red. We all laughed nervously and figured out a way where they both could have an appointment.

Remember that while you are in public, there are eyes that may see you in action. Eyes that see how you treat conference staff or hotel staff or restaurant employees.

You have invested a lot of time and a lot of money to attend the conference. But while that is true, keeping a light heart and a willing smile will make the experience so much more enjoyable.

4. Ours Is a Small Industry. If you are going to regale those around your lunch table about how awful your editor is at So&So Publishers, be aware that there are others within earshot of your tale.

Awful rumors can start at conferences. I once had an editor call to find out why I was shutting down the agency; he thought we were successful. ??? After stammering for a moment, I had to ask, “Whatever gave you that impression?” It seems he had overheard someone at a conference saying something to that effect. I was quick to correct his error. I’m grateful he called to verify the veracity of the story and had not spread the rumor.

Remember that we agents and editors know one another, some with relationships that go back many decades. And we do talk to one another on occasion. So, be careful with your words and your complaints. Often what you say is not heard with precision, and the new version becomes the story that is retold.

Your Turn

Any secrets of success you want to add?

 

 

 

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Category: Career, ConferencesTag: Success, writers conferences

How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’” I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We …

Read moreHow Do You Know What Will (or Will Not) Sell?
Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers

The Anatomy of the Publishing Cycle

By Steve Laubeon November 25, 2024
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If you ask an editor or an agent, “What’s hot right now?” you are too late with the question. The nature of the publishing business is that what you see selling today are books that were conceived, written, published, and marketed over the past couple of years or more. That is why we, on this side of the table, avoid making pronouncements on current trends. In some ways, the agent and the …

Read moreThe Anatomy of the Publishing Cycle
Category: Book Business, Branding, Career, Creativity, Indie, Marketing, TrendsTag: publishing, The Publishing Life, Trends

Publishing Advice Is Like Political Polling

By Dan Balowon October 17, 2024
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Whenever you encounter information about any subject, the first step is to check the source. Unsurprisingly, a favorable political poll sometimes (often?) originates from a source with a vested interest in or closely aligned with the group most likely to benefit from the good news. There are relatively few unbiased, objective sources of polling research. For the same reason, the first question you …

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Category: Career, Get Published, Trends

My Best Reading Advice

By Bob Hostetleron October 16, 2024
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My wife and I, newly married and preparing to enter training for ministry, hosted a seasoned pastor in our home for one of our entrance interviews. He asked what sorts of books we’d been reading, and we answered. I expected him to be impressed with my answer. After all … well, never mind. But he smiled kindly. “May I offer a piece of advice?” What were we going to say? “No”? So we gave the …

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Category: Book Review, Career, Encouragement, Inspiration, Reading

Writing History Too Soon

By Dan Balowon October 2, 2024
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Over six and a half years ago, I wrote a blog for this space on the necessity for authors to be students of history. Awareness of past events is important to determine a current context, a healthy perspective, and a sense of how things change (or not). Sometimes, the long-term implications of an event are quite different than initially thought. Most of us can look back on life events with a …

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Category: Career, Personal, The Writing Life

When You Don’t Feel Like Writing

By Steve Laubeon September 23, 2024
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Multi-colored paperclips

“I don’t feel like writing today.” Ever said that to yourself? I’m saying it today. But if I followed through on the impulse, this page would be blank. Why You Won’t Write Today (1) Physical Illness can strike without warning. And some people suffer from chronic conditions. I have clients who pray for a “good” day so they can put a few words on the page. …

Read moreWhen You Don’t Feel Like Writing
Category: Career, Craft, The Writing LifeTag: Career, The Writing Life, Writing Craft

Self-Improvement for Writers: Setting Goals and Embracing Growth

By Megan Brownon August 29, 2024
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As writers, we often find ourselves deeply entrenched in our craft, focusing on penning the perfect prose or creating compelling narratives. However, one crucial aspect that often gets overlooked is self-improvement and planning to grow as a leader. Developing as a leader is essential for any writer because leadership involves the ability to influence and impact others positively. Whether you’re a …

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Category: Career

Christian Authors Are Special

By Dan Balowon August 28, 2024
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Since the author’s worldview and perspective are significant elements of a book’s content, whatever that worldview happens to be, books written by Christians are not like those written by those who are not. The core message of a book written by a Christ-follower is special. Their acknowledgment of Genesis chapters 1 and 3, and their belief that God sustains the world and has a plan for …

Read moreChristian Authors Are Special
Category: Career, Christian, Encouragement, Inspiration

Write Your Passion

By Tamela Hancock Murrayon August 21, 2024
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When authors approach me with several ideas, I enjoy hearing their thoughts. I appreciate the tremendous creativity that goes into developing many books. I always give authors with tons of ideas the same advice: Write your passion. What if the book of your heart has no chance of being sold to a publisher, though? Write it anyway. Write with abandon, for your eyes only. Then write the next book, …

Read moreWrite Your Passion
Category: Book Proposals, Career, Pitching
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