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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Career » Page 29

Career

Publishers are From Mercury, Authors are From Pluto

By Dan Balowon August 19, 2014
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Next time someone tells you that Christianity is not as valid as science, just remind them that not many years ago, Pluto was assumed to be a planet, but in 2006 was determined not to be one, but instead was a “dwarf planet”, of which there a several dozen in our solar system alone.

If you took a test in grade school and answered, “How many planets are there in our solar system” with the number “eight” and were marked incorrect and the grade from that test prevented you from attending college, you have grounds for a lawsuit against the scientific community.  (so says my attorney Rich Suethemall)

Ten years ago, Pluto was a planet and Jesus Christ was the Son of God who came to save us from our sin.  Today, Pluto is not a planet and Jesus is still the same. So tell me, which is more reliable, science or our Christian faith?

For the record, I answered “nine” on the grade school test about how many planets orbited our sun.  So, I was admitted to college under false pretenses. Thankfully the statute of limitations on recalling diplomas has passed.

Of course, I titled this blog post to get your attention, with credit to John Gray and his Women are from Venus, Men are from Mars book from many years ago.  My point is that publishers and authors are usually not on the same planet either. (DISCLAIMER: Placing authors on a now-defunct planet was for effect only. My attorney did a legal reading of this post and recommended I make sure that was clear.)

More often than not, authors (especially never-before published authors) are writing books on subjects that publishers are not interested in publishing.  Of course, book publishing is not a science, but a mix of science and art, which makes publishers a moving target, or orbiting planet, as far as authors are concerned.

Publishers have publishing strategies (science), but if they see a proposal their intuition says will sell (art), they will deviate from their strategy. Their heart might trump their head.

Authors, especially new authors, will write from their heart (art), crafting a manuscript based on something that is important to them, or inspired by something in their lives. Because most new authors are writing from the perspective of what they want to communicate and not from a study of market trends, authors become planets in their own trajectory.

So, how do these two planets eventually get into a closer orbit?  More often than not they do not find each other.  To prove this point, note that a couple years ago, the number of self-published titles began to outnumber the titles published by traditional publishers.

Literary agents want to sell books to publishers. So, we listen to publishers and evaluate potential new authors through the perspective of what we know of publishers’ preferences.  If publishers are not looking to buy a certain type of book and you present that same type of book that has been a passion of yours, don’t be offended when they don’t see things the way you do.  Agents are the literary equivalent to a dating service, trying to match up authors and publishers, but even eHarmonycom isn’t 100% successful.

Most authors, whether they are published or not-yet-published, rarely consider the issue of what publishers are looking for when they sit down to write.

Imagine this…you are asked to give a speech to a student assembly at your local high school. Excited about the opportunity, you set off to craft a speech that you want to deliver.  Teens these days have no respect for authority, drugs and alcohol are bad for them, sex is intended for marriage, work hard so you can get into a good college, stop putting toilet paper on the trees in my neighborhood, etc.  You plan a one-hour speech.

Upon arriving at the school, prepared to set everyone straight once and for all, you discover that the assembly is 25 minutes long and the purpose was to encourage the students following the tragic death of a popular teacher.

If only you had asked on what planet the students were living, you probably would have been more effective.

Knowing your audience is the first rule of effective communication. If you never consider what publishers are looking for, don’t be surprised or offended if you are rejected.

Agents strive to see the world through the eyes of publishers, because we want to match up authors and publishers. When we decline to represent an author, it is because we can’t envision a publisher who is looking for what you wrote.

Authors should pay attention to what readers, agents and publishers want rather than focusing only on what you want to say. All three groups want to publish books and since publishers haven’t mastered space travel yet, it is the responsibility of authors to travel to a planet a little closer to Mercury.

Agents? We live on a starship and travel to every planet on a regular route. Each of us has a phaser (set to stun) and a pet Tribble to keep us company.

 

 

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Category: Book Business, Career, Communication, The Publishing LifeTag: Authors, Book Business, publishers, The Publishing Life

8 Things Authors Should No Longer Ask Their Publisher

By Dan Balowon August 12, 2014
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Publishing is changing faster than ever before.  Book publishers have been wrenching to find new business models that make them more flexible, efficient and adaptable to the realities of the digital publishing age. Within this fast-change world, another group who has felt the pain of shifting tectonic plates are authors who have been around publishing for ten or more years.  Some issues that used …

Read more8 Things Authors Should No Longer Ask Their Publisher
Category: Book Business, CareerTag: Book Business, Career, publishing

The Morals of the Story

By Karen Ballon July 30, 2014
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As promised, here are the morals—and names—of the story of our young writer from last week. If you missed the post, please go back and read it. The young writer? None other than the gifted Lori Benton. Her second novel, The Pursuit of Tameson Littlejohn, released in April 2014. The first editor, who read her story from far, far away, and then became friends with Lori? Yours truly. But Lori isn’t …

Read moreThe Morals of the Story
Category: Awards, Career, Conferences, Creativity, Get Published, Writing CraftTag: Career, Get Published, Writing Craft

One Author’s Journey: A Tale of Publishing

By Karen Ballon July 23, 2014
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With all this talk of publishing and where it’s been and where it’s going, I thought I’d tell you a story. One that happened not years ago, in the much ballyhooed Golden Age, but recently. So gather round, settle in, and listen… Once upon a time, there was a young girl who wanted to write, who grew up to be a young woman who did write, creating stories she loved. Stories that made her heart soar. …

Read moreOne Author’s Journey: A Tale of Publishing
Category: Career, Conferences, Creativity, Get Published, Writing CraftTag: Get Published, perseverance, Writing Craft

A Matter of Experience

By Tamela Hancock Murrayon June 19, 2014
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Sometimes I’ll have one of those days where I’m minding my own business, when I pick up the phone to discover the author on the other end of the line is irate. (No, this is not a rerun of an article from the 20th century. I do still have a land line for my office). “Ohhh, Tamela! I know that Hell is indeed located on Earth and where is it? It’s at my publisher’s …

Read moreA Matter of Experience
Category: Book Business, Career, Communication, Tamela, The Publishing LifeTag: Book Business, Career, publishing, The Publishing Life

My Secret Writer’s Tool

By Karen Ballon June 18, 2014
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Guest post by Jennifer Sienes Jennifer Sienes, one of Karen’s clients, is a talented fiction writer who according to editors has a gift for bringing out the emotional power of the scene. She was recently named as a finalist in the 2014 Genesis contest with her novel Redemption. You can find out more and read her blog at www.jennifersienes.com   I’ve been reading the Steve Laube Agency …

Read moreMy Secret Writer’s Tool
Category: Career, Guest Post, The Writing LifeTag: Spouses, The Writing Life, Writing tools

And the Winner is…ME!

By Dan Balowon June 3, 2014
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Once upon a time, a man set out on the ocean in a small boat for a three-hour tour. The weather started getting rough, the tiny ship was tossed, if not for the courage of the fearless crew (of one) the boat would have been lost. The boat landed on an uncharted island and the man was stranded, but alive. Twenty years later, a larger ship happened upon the island and noticed a beautifully built …

Read moreAnd the Winner is…ME!
Category: Career, Communication, Dan, Personal, TheologyTag: Career, Communication

Why You Shouldn’t Be Depressed by Facebook

By Tamela Hancock Murrayon May 29, 2014
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Lately I’ve been seeing articles about how some people find personal status updates on Facebook and other social media depressing. Apparently people put on their best “faces” so their lives seem better than yours. Most of these articles aren’t written from a Christian perspective, so they ignore the fact that most of us ask for prayer through social media. Truly, this is a …

Read moreWhy You Shouldn’t Be Depressed by Facebook
Category: Book Business, Career, Social Media, TamelaTag: Facebook, Social Media

The Seminar Test: A Simple Way to Discover if You Have a Viable Idea

By Dan Balowon May 20, 2014
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Today we are going to explore something I devised as a way to evaluate an opinion or approach to a particular issue. I came up with this method of determining message validity after years of hearing opinions expressed in media, business and even in the church. For lack of something more compelling, I title this method, The Seminar Test. The concept is simple. Take any strategy, opinion or approach …

Read moreThe Seminar Test: A Simple Way to Discover if You Have a Viable Idea
Category: Career, Creativity, Dan, Marketing, Writing CraftTag: Career, Marketing, Writing Craft

Myths of The Author Platform

By Dan Balowon May 13, 2014
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There are three myths about “Author Platform” that I want to address today.  Since I started my publishing career in marketing, I’ve seen the issue from a number of different angles and hopefully today’s post will be helpful. Myth #1 Author platform is a new issue in the last few years created by the use of social media.   There has never been a time when author platform was not important to …

Read moreMyths of The Author Platform
Category: Branding, Career, Dan, Get Published, Marketing, PlatformTag: Career, Marketing, Platform
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