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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching » Page 5

Pitching

7 Tips for Pitching Your Idea

By Steve Laubeon August 29, 2022
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You have a chance to pitch your book idea to an editor or an agent at a conference. I’ve written about this before (see “That Conference Appointment”) but thought it may be helpful to come at the topic from a different direction. The pitch itself.

These tips can help whether or not your appointment is virtual or in-person.

1. Relax.

Seriously. Relax. This 15-minute appointment won’t make or break your career. It is merely another step along the journey. I’ve had people burst into tears the moment they sat down because of nerves. Others were visibly shaking, and then made it worse because they were embarrassed by their attack of nerves. Realize that we’ve done this before and are not there to crush you. We understand your nervousness. It’s okay.

But, if you can, try not to put all your emotional eggs into the basket of this short bit of time. To ruin the metaphor: Those eggs should be hardboiled ahead of time, so they don’t make a proverbial mess if they crack under pressure. (!!!)

2. Practice.

Sounds obvious but you’d be surprised how ill-prepared many people are. Imagine this is your audition for a big part in a show. I hope you treat this opportunity with the same fervor.

Consider recording yourself using your phone to see what you look like. Are your eyes looking up to the left or right while talking? What are you doing with your hands? Some people have looked like they are flailing at a cloud of circling flies with their hands. Others literally sit on their hands, which doesn’t look very natural!

The idea is to get comfortable with your pitch.

3. Keep it short but not too short.

Imagine you are standing at the water cooler at work or school. Someone asks, “What is your book about?” How long does that person want to stand there listening to you?

Now imagine the person to whom you are talking has started to fidget, obviously no longer interested. Do you just get louder? Do you double down with even more detail? I hope not.

At the same time, don’t make it so short that we still don’t know what is going on.

The back cover copy of your book (once published) will have a headline at the top. And then about 150 words.

That’s still quite short. Maybe too short for this discussion. Instead, think of 1-2 minutes.

You can include the inspiration for the story. The story or book concept itself. And, if nonfiction, even a bit about yourself and why you should be the one to write the book.

4. Avoid reading off a piece of paper.

The problem with this strategy is that you will sound like you are reading from a piece of paper. Monotone.

Yes, I know. It’s hard if you are not comfortable speaking in “public.” However, consider the reality that if you are to be a published author, you will be asked to talk about your book in public places (bookstores, events, podcasts, radio, even television). As a guest on a major TV talk show, you won’t be able to look at your index-card notes! Now is the time to start getting used to the emotional turmoil that comes with speaking.

You may also have handed the editor or agent a pitch sheet (one sheet) or a few manuscript pages and a proposal; and your pitch is now in front of us, ready to be read. But I want to hear you articulate it.

5. Ask questions.

You might be surprised to know that many editors and agents like to talk about their work! We love what we do, and we’ve accepted the invitation to be on the receiving end of a series of pitches.

Therefore, during the conversation (which is what a pitch session is), if you ask something related to your story or your nonfiction book, it creates fodder for a discussion.

I’ve been asked for advice like “Should I write this in first person present tense or leave it as is?” “Is there a preferred style for this genre?” “Should I include group discussion questions at the end of each chapter (nonfiction) or at the end of the book or not at all?” “What is your favorite book in this genre?”

Or questions like “How do I know when my manuscript is ready to show someone like you?” “My critique partners disagree about the length of my book; what do you think is ideal?”

6. Look me in the eye.

If yours is a virtual appointment, be careful. I’ve noticed that with the casual nature of Zoom-type calls, people start looking away from the camera as if something else is more important. Stay focused! Plan on someone keeping the kids out of the room. Or your pets. I may like Fido and Fluffy, but they can be distracting.

In person? Be natural (try to blink!) but stay on task in our conversation as if there is no one else more important in the world for these few minutes. We will try to do the same for you.

7. Take notes.

I’m amazed how rare this is done. I’ve been told that many people will leave the appointment and try to write it all down afterward. That’s fine, but the editor or agent may have said two dozen things that could help you. It’s not rude to ask, “Could you say that again?” while your pen is poised. Or ask, “What was the title of that book you referred to?”

Our side of the table

On our side of the table, we are obviously listening to your idea and reacting to its viability or unique qualities. At the same time, we are looking at you to get a sense of your ability to articulate your ideas. How do you respond to our questions or feedback (I’ve had writers begin to argue with me during the appointment) asking, “Is this person presenting themselves as a professional?”

You might have other tips or tricks to help those who are new to this adventure. Please add them in the comments below.

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Category: Book Proposals, Conferences, Pitching

Make the Right Media Choice

By Dan Balowon July 6, 2022
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The study of communication through various methods fascinates me. Some media share audiences with other media and others have very select audiences. Each person consumes content differently. Those in education know students do not all learn at the same speed using the same tools. Fortunately, good teachers recognize those differences and adjust their methods. In the 1970s and 80s, educator Neil …

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Category: Pitching

4 Ways to Lose Me Quickly

By Bob Hostetleron June 22, 2022
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As a literary agent, I review a lot of book pitches. A lot. And, not to belabor the point, but a lot. Despite the overwhelming volume of submissions demanding my attention, I try to give each one a fair shake. Sure, if the recipient field of your email has a hundred email addresses in it, it makes it easier for me to say, “No thanks.” But, while that may be the quickest way to disinterest me, it …

Read more4 Ways to Lose Me Quickly
Category: Book Proposals, Common Questoins, Pitching

Ode to the Hefty Book

By Tamela Hancock Murrayon March 3, 2022
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Readers who love long books might want to check out the classics. I’m catching up on the classics as I write this post, which may take some time. Currently, I’m reading An American Tragedy by Theodore Dreiser. Unfortunately, I could only get my hands on a mass-market, paperback size, which makes reading a book of that heft less pleasurable than it should be. The audiobook runs 34 hours and 12 …

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Category: Get Published, Pitch, Pitching, The Writing Life

No Need to Be Insulting

By Tamela Hancock Murrayon February 23, 2022
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Recently, my husband and I decided to sell his Lincoln sedan. The vehicle had been driven only a few miles and was barely out of warranty. The dealership always sent a valet to drive the 40-mile round trip for scheduled maintenance. Kept in a garage, the car had no ding or scratch; and the interior was spotless. Who wouldn’t want this fantastic car? I called up a local used-car dealership. They …

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Category: Pitching, Rejection

Watch the Jargon

By Dan Balowon February 17, 2022
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In early 2018, a corporate consulting firm, Grant Thornton, did a detailed analysis of Fortune 500 company websites, press releases, and social media. What they found was not surprising, but still proved how the use of business jargon (commonly used phrases) pervades the corporate world. What was the most commonly used phrase by Fortune 500 companies? “Best in class” Rounding out the top ten most …

Read moreWatch the Jargon
Category: Book Business, Book Proposals, Branding, Marketing, Pitch, Pitching, The Writing Life

Rendered Speechless

By Steve Laubeon November 15, 2021
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Those of you who have followed our blog are aware of the rather “interesting” proposals or pitches we receive. After so many years of doing this, it is almost hard to be surprised. Until a recent telephone exchange. Me: This is Steve Laube.Caller: How do I go about getting an idea to your company?Me: Have you looked at our website? It’s all laid out there for anyone to …

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Category: Pitching

A Peek at an Agent’s Emails

By Bob Hostetleron November 3, 2021
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As a literary agent, I send and receive a lot of emails. A lot. And that’s not even counting the emails offering my helpful diet tips and donut recipes. My emails aren’t always so practical, but it recently occurred to me that some weary or woeful writers might be helped by a peek at some of the wise and witty responses I’ve sent to clients and nonclients (because I’m just that kind of guy). Here …

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Category: Agency, Agents, Book Proposals, Career, Pitch, Pitching

Why I Represent the Author: Agent Edition

By Tamela Hancock Murrayon October 14, 2021
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My reasons for representing an author may differ from why I read a certain book. Content: When I see something fresh and different, but not so far out that no one can relate, an author has my attention. Talent: Although my office must decline talented authors every day, writing talent will get authors a close look. Proposal: A professional proposal shows me the author has taken the time to learn …

Read moreWhy I Represent the Author: Agent Edition
Category: Book Proposals, Career, Pitching, Platform

Books, Hooks, and Good Looks

By Bob Hostetleron September 30, 2021
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I love hooks. As a writer, I work hard on my hooks. When I was a magazine editor, the hook was often the best way for a writer to make a good first impression on me. And now, for me as a literary agent, the hook is the first and one of the most important criteria I use in evaluating a book pitch, proposal, or manuscript. A good book hook will often prompt me to give a project a more careful, …

Read moreBooks, Hooks, and Good Looks
Category: Book Business, Book Proposals, Career, Get Published, Pitch, Pitching, Platform, Self-Publishing, Social Media, The Writing Life
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