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The Steve Laube Agency

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Home » Pitching » Page 8

Pitching

Writing in Multiple Genres, Okay? Not Okay?

By Tamela Hancock Murrayon September 17, 2020
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The “Your Questions Answered” Series

__________

In a recent Q & A, Steve Laube talked about how writers will pitch different projects to him in the same meeting:  a novel, a nonfiction, a devotional, etc.  He said that writers need to decide “what they want to be when they grow up.”  I’d like some clarity on why writing in different genres is discouraged. 

As ideas come to me, some seem a good fit for a devotion, others for a worship drama, others for a longer work.  It seems that by focusing on only one area of writing, some potentially good ideas could be lost if they don’t fit in that area; or, by forcing an idea into something that isn’t a good fit, the result is a poorly developed piece of writing.

Steve Laube means that you want to build a consistent career based on becoming known for a particular type of writing. For example, a romantic-suspense author may be perfectly capable of writing other kinds of books. However, any author will work hard to develop an audience for romantic-suspense novels. For the author to branch out into, say, The Christian’s Guide to Budgeting, they’d have to interest a nonfiction editor in the project and show that they can bring a broad audience to their budgeting books. Some romantic-suspense readers might buy the author’s budgeting books, but probably not as many as you think. Those readers are looking for romantic-suspense novels, not necessarily budgeting books.

Let’s say the author manages to be successful with both types of books. They’d need to form two separate brands or identities even though they are the same person. The first author identity will be for romantic-suspense. The second will be as a money expert. Doing so could require extensive work to maintain different websites, to write and to publish different newsletters, to create varying social media interactions, and to cater to dissimilar audiences.  Not to mention, writing entirely different books and working with two sets of editors and two divergent marketing teams. I’m tired just thinking about all this extra work!

As for writing devotionals versus worship dramas, etc., my guess is that though these are dissimilar forms of writing, they fit within a unique scope; and there is audience overlap. Plus the author is not necessarily writing for publication. Going back to the money-expert example, I see the same money expert on television, writing books, and writing advice columns in magazines on the topic of–you guessed it–money. So you can take the same subject and write in different formats. So nothing is lost.

An author who’s determined to write across several genres for different audiences would do well to find an agent, so they can form a strategy together. And even then, the market and audience the author attracts will help determine the author’s ultimate path to success.

Your turn:

Do you write in more than one genre? Have you been successful in both?

What authors do you see as being successful in multiple genres?

For the entire series, click here: “Your Questions Answered.”

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Category: Agents, Genre, Pitching, Platform, Your Questions Answered Series

12 Steps to Publication

By Steve Laubeon August 10, 2020
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It takes 12 strikes to achieve a perfect game in bowling. (See last Friday’s video.) It made me think there are 12 things that need to happen in the publication process. Each must knock down all the pins to achieve publishing success. With that simplistic idea in mind, I came up with the following: Idea – A book has to start somewhere Write chapter – if not the whole book …

Read more12 Steps to Publication
Category: Book Proposals, Common Questoins, Editing, Get Published, Marketing, Pitching, Platform

How Long Should a Writer Wait for an Answer?

By Tamela Hancock Murrayon July 9, 2020
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The “Your Questions Answered” Series __________ How long should a writer wait after sending an agent a query email, bio, and book synopsis? Two weeks ago I sent these to an agent who was recommended to me. So how long do I wait and/or what should I do next? First, look on the agent’s website for guidelines. If the agency includes guidance regarding response times, they’ll run the gamut …

Read moreHow Long Should a Writer Wait for an Answer?
Category: Agents, Book Proposals, Pitching, Your Questions Answered Series

How Do You Know It’s Something That Will Be Published?

By Steve Laubeon July 6, 2020
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A common question we agents get is “How to you know?” Or as Bob Hostetler put it, “When you know, how do you know?” The answer is extremely subjective. And each agent, just like a consumer, will see an idea or read a book differently. After thinking about this question, I believe it comes down to three things. Instinct For me it is an instinct that comes from reading …

Read moreHow Do You Know It’s Something That Will Be Published?
Category: Agency, Agents, Book Proposals, Get Published, Pitch, Pitching, Rejection, The Publishing Life, The Writing Life

The Best Ways to Submit Your Work

By Bob Hostetleron June 17, 2020
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I started writing for publication back when dinosaurs roamed the earth. The process was fairly simple then, if unpromising of success. I wrote a query, article, or book proposal, put it into an envelope along with a self-addressed, stamped envelope (SASE) for its return, sealed it, and mailed it. And waited. And waited. And—you get the idea. That’s not how it’s done anymore. At least, not often. …

Read moreThe Best Ways to Submit Your Work
Category: Book Proposals, Pitching

Is It Ready to Submit?

By Bob Hostetleron April 29, 2020
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You’ve poured out your soul. You’ve written your heart out. You’ve struggled and sweated over how to say what you want to say. You’ve paced the floor, clicked your heels, and now you think maybe it’s ready to submit. But how do you know? Good question. “Good question” usually means you’re going to get a lousy answer. I won’t promise you anything different now, because it can be so hard to know if …

Read moreIs It Ready to Submit?
Category: Book Proposals, Editing, Grammar, Inspiration, Pitching

Who’s Your Book For?

By Bob Hostetleron December 11, 2019
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A critical part of writing a good book—and a good pitch or proposal for a book—is defining your book’s audience. We all know, of course, that you shouldn’t try to write a book “for everyone.” But your book’s audience can be an elusive target. I suggest three distinct and mutually exclusive phases for the process, which apply primarily to nonfiction but could also be kept in mind for various forms …

Read moreWho’s Your Book For?
Category: Book Proposals, Marketing, Pitching, The Writing Life

What Caught My Eye

By Steve Laubeon November 18, 2019
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Last week we talked about the hook, the sound bite, or the ability to "say it in a sentence." One reader asked for examples so I thought I'd give you a few.

Below are the short pitches of proposals that have caught my eye over the years from debut authors. Please realize that the sound bite is only one of many factors that goes into a great proposal. Ultimately it is the execution of the …

Read moreWhat Caught My Eye
Category: Book Proposals, Pitching, Writing CraftTag: Pitching

Write Like Paul

By Bob Hostetleron November 13, 2019
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Somerset Maugham wrote, “There is an impression abroad that everyone has it in him to write one book; but if by this is implied a good book the impression is false” (The Summing Up). Far be it from me to add to Maugham’s words, but I’m going to. So I guess it be not far from me, after all. I would say that many people (maybe not everyone) have a book in them, but relatively few have a marketable …

Read moreWrite Like Paul
Category: Book Proposals, Encouragement, Get Published, Pitching, The Writing Life

I Have Plans to Write That Book

By Tamela Hancock Murrayon November 7, 2019
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Last week, I talked about a few reasons why I don’t plan to write a nonfiction book on style, mainly because I have no desire to develop a presence or platform as an expert on style. But what if you want to write a nonfiction book about a topic you know and love? Let’s look at the list, revised from last week, to help you decide if you should: Are you well-known outside of your immediate circle of …

Read moreI Have Plans to Write That Book
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing Life
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