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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching » Page 9

Pitching

Say It in a Sentence

By Steve Laubeon November 4, 2019
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Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

  1. Entertainment
  2. Information
  3. Inspiration

If your book idea can make me want to read it, whether it is for entertainment, information, or inspiration, then you are well on your way to making a sale.

This isn’t only about your title (although your title is the quickest way to get someone’s attention); it is about your pitch. That 25-words-or-fewer sound bite that instantly conveys your message.

Create something that makes me, a cynical curmudgeon, say, “Now that is interesting.” (Which by the way will help sway the grumpy, “I’ve seen it all” person in the sales or marketing department at a publishing company.)

Your pitch becomes your editor’s pitch,
which becomes your publisher’s pitch,
which becomes your retailer’s pitch,
And the consumer’s buy-it pitch,
which becomes the word-of-mouth pitch.

Did the picture at the top of the post get your attention? Did it make you smile? Did it make you want a taco? If so, it was the perfect pitch.

 

[An earlier version of this post ran in October 2011.]

 

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Category: Book Proposals, Get Published, Marketing, Pitching, The Writing LifeTag: Marketing, Pitching, Trends, Writing Craft

First Lines in Fiction

By Steve Laubeon August 26, 2019
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The opening words of your novel may be all a prospective buyer will read before making their purchasing decision. Are yours an opening salvo; an opening punch; or an opening sigh, easily dismissed? They will also be the first words an agent or an editor reads when they see the sample chapters you have pitched. Every story starts somewhere. Even “once upon a time” is a beginning. I thought it would …

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Category: Pitching, Romance, Romantic Suspense, Writing Craft

Your Submissions Questions Answered

By Bob Hostetleron July 31, 2019
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Submitting your work to an agent can be scary. What if I get the secret handshake wrong? What if my attempt at humor falls flat? What if this agent really is the ogre he’s rumored to be? And those questions are only the beginning. There are so many. So, in an effort to ease your mind a little and help you along, I’ve decided to list a few submissions-related questions I’ve been asked as an agent, …

Read moreYour Submissions Questions Answered
Category: Agents, Book Proposals, Pitching

The Biggest Waste of Your Time

By Tamela Hancock Murrayon July 18, 2019
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Recently, my assistant has been besieged with submissions that wasted everyone’s time. We’re not sure what triggered this barrage; but if these words save anyone a few moments, they’re worth posting. Don’t submit works that agents aren’t seeking. Please. I realize that perhaps you think it’s worth taking a chance. That agent specializing in Christian fiction and nonfiction is great, so surely he …

Read moreThe Biggest Waste of Your Time
Category: Book Proposals, Pitching

How to Make (Some) Agents and Editors Smile

By Bob Hostetleron June 26, 2019
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Believe it or not, agents and editors are people too. In my experience, at least. They’re not mean or grumpy—most of them. They’re not lying in wait for a chance to dash a writer’s dreams. They don’t enjoy saying no. They’re mostly a good sort. They like to be liked. And they truly appreciate and will often remember a few small things that writers do, whether in an email, in an appointment, or …

Read moreHow to Make (Some) Agents and Editors Smile
Category: Agency, Agents, Get Published, Marketing, Pitching, The Writing Life

Would You Buy Your Own Book?

By Steve Laubeon May 6, 2019
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When I ask a room of writers if they would buy their own book if they saw it on the shelf at a major bookstore I am met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls. How would you answer that question?

But the question is meant to ask if your book idea is unique. Whether it will stand out among the noise of the competition.

It is not a question of …

Read moreWould You Buy Your Own Book?
Category: Book Business, Book Proposals, Get Published, Marketing, Pitch, Pitching, Platform, The Publishing Life, Writing CraftTag: Marketing, Pitching, Proposals

What Makes You Click?

By Steve Laubeon April 29, 2019
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Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently...umm, Google didn't even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable …

Read moreWhat Makes You Click?
Category: Branding, Marketing, Pitch, Pitching, PlatformTag: Digital Books, Facebook, Internet Usage

Write for Narcissists

By Bob Hostetleron March 27, 2019
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Every reader is a narcissist. Hold on, there. Don’t get all mad and sassy yet. Let me explain I often tell developing writers, “No one reads about other people; we read only about ourselves.” Go ahead and quote me, just be sure to give me credit and send me the royalties it produces. Seriously, I think it’s true. For example, I read several memoirs every year. And many of them are about writers …

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Category: Book Proposals, Craft, Creativity, Get Published, Marketing, Pitch, Pitching, The Writing Life

Etiquette When Submitting a Manuscript

By Steve Laubeon March 4, 2019
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L.D. asked some etiquette questions that may be of help to everyone: – How long do you wait before following up with an editor/agent once you’ve sent your requested manuscript to the editor/agent? – If you’ve already sent the proposal to the editor and they’re preparing to present it to the editorial board, but you have an article published from a highly respected …

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Category: Book Proposals, Pitching, The Writing Life

3 Things Never to Say to Agents and Editors

By Bob Hostetleron February 20, 2019
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Believe it or not, agents and editors are regular people. Some more regular than others, of course; but most of us are pretty easy to approach, whether via mail or email, at writers conferences, at church, or on the street—preferably without a visible weapon. But there are some things you should never say to an agent or an editor. Not in conversation. Not in a query or one-sheet. Not in a cover …

Read more3 Things Never to Say to Agents and Editors
Category: Agents, Book Proposals, Conferences, Pitch, Pitching
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