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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » The Publishing Life » Page 11

The Publishing Life

A Book Loved By Everyone Hasn’t Been Written

By Dan Balowon January 31, 2017
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There is no such thing as a book everyone likes and this problem is only magnified if it covers religion, politics, sports or anything else where people are deeply divided.

If you think you are going to write a book, which unites all Christian believers worldwide, you better take a deep breath and realize no matter what you write, you will have detractors.

While the Bible is the Holy Spirit-inspired written “hub” around which all believers unite, it is also a lightning rod of controversy among many Christians. We first argue over specific Bible translations then we get into details about what the Scriptures are trying to tell us regarding various issues. That’s when the real divisions among us reveal themselves.

The assumption of the statement “preaching to the choir” is the churchgoing community is an easily reached, agreeable audience not worth the effort because they are already aboard the train.

It’s a myth.

Christian authors find the better their books sell, they become a bigger target for disagreement and critics. Evidently, some seem to feel if a Christian book sells a lot, it must have something wrong with it theologically.

Some examples from the recent past:

 The Prayer of Jabez by Bruce Wilkinson sold close to ten million copies, but had a number of detractors within the church.

The Shack by William Paul Young sold twenty million copies, but many churches and leaders spoke out against it. Some Christian retailers would not carry it.

The Purpose Driven Life by Rick Warren sold over thirty million copies, but not every church or Christian leader liked Rick’s approach.

The Left Behind fiction series by Tim LaHaye and Jerry Jenkins sold over 65 million copies, was criticized for its portrayal of the end times events by various segments of Christianity and theologians.

Name any prominent current best-selling Christian author and there is a list of critics and retailers who will not endorse what is taught and won’t sell their books, respectively.

It is impossible to publish a Christian book accepted by everyone.  So don’t worry about trying to write one. And don’t be disappointed when critics appear.

Good news:  Prominent person has agreed to review your book.

Bad news: They dislike it and are going to tell everyone specifically why on their blog once your book is on sale.

And you were so excited when review copies were finally sent out.

Even though you might be preaching to the choir, you quickly discover not all choirs are singing the same song.

Disagreements about creation to the last words of Revelation occur every day among Christians. (If you want to guarantee really angry responses from readers, quote a lot from the apostle Paul’s writings.)

Marriage roles, money, success, politics, health, race, raising children, worship styles, preaching styles, social justice and the work of the Holy Spirit in one’s life, as well as many other issues can generate polarized responses from within the church community.

Even though we might never directly express it, Christian agents or publishers reject some book proposals because they disagree with the author’s position on some issue. We may say, “This isn’t my cup of tea” or “It’s not part of our current plan,” but sometimes it means, “I disagree with you and want to avoid an argument.”

Christian writers need to understand they are writing controversial material, which will elicit a variety of responses, some angry, from fellow Christians, or at least those identifying themselves as Christian.

Write with eyes wide open to the effect of your words. Be humble enough to acknowledge some may disagree and those critics might not be hell-bound at all.

Not only should you feel deeply about your mission to write, but you should also be prepared for the response, which can be a combination of support, encouragement and kindness, but also anger, discouragement and unkind words, not to mention condemnation.

There will be days you won’t enjoy engaging with your social media. It’s a messy life, this world of ours.

And this doesn’t even begin to address the issue of writing to non-church people.

 Be on your guard; stand firm in the faith; be courageous; be strong. (1 Corinthians 16:13 NIV)

 Instead, you must worship Christ as Lord of your life. And if someone asks about your Christian hope, always be ready to explain it. (1 Peter 3:15 NLT)

 

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Category: Book Review, Reviews, The Publishing Life, The Writing LifeTag: Faith, The Publishing Life, The Writing Life

How Self-Publishing Has Changed Authors

By Dan Balowon January 24, 2017
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As a literary agent, not a day goes by when I don’t encounter the changes in thinking from authors caused by the expansion and availability of self-publishing. It’s understandable, because there are over twice as many books self-published every year in the United States than are published by traditional publishers. Traditional and self-publishing generate over one million new books every …

Read moreHow Self-Publishing Has Changed Authors
Category: Agents, Book Business, Book Proposals, Book Sales, Career, Economics, Get Published, Marketing, Self-Publishing, The Publishing LifeTag: Book Business, Self-Publishing, Traditional Publishing

Media Changes and The Writer

By Dan Balowon January 17, 2017
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The other day, a copy of the new Yellow Pages and phone directory was delivered to our house.  As I picked it up off the front step, I was reminded it has been years since I even looked at one. The recycling container has it now. I suppose I will regret tossing it if I lose internet access for a long time, or if I need to level a wobbly table, but the fact a Yellow Pages edition is still produced …

Read moreMedia Changes and The Writer
Category: Book Business, Marketing, Social Media, Technology, The Publishing Life, The Writing Life, TrendsTag: Book Business, Technology, The Publishing Life

2016: A Year in Review

By Steve Laubeon January 2, 2017
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It is time to take a look at our past year and reflect on all the things that have happened. It is a recitation of good things and not so good things. But all were under the sovereignty of God and as such we give all glory to Him. (If you’d like to look at previous annual reports they can be found here: 2015, 2014, 2013, 2012, 2011, 2009.) The Agency Continues to Have Success We (the four of us) …

Read more2016: A Year in Review
Category: Agency, Book Business, Personal, Publishing News, The Publishing Life, The Writing LifeTag: Book Business, Year in Review

Writers Learn to Wait

By Steve Laubeon December 5, 2016
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Good publishing takes time. Time to write well. Time to edit well. Time to find the right agent. Time to find the right publisher. Time to edit again and re-write. Time to design well. Time to market well. While there can be a lot of activity it still feels like “time” is another word for “wait.” No one likes to wait for anything. Our instant society (everything from …

Read moreWriters Learn to Wait
Category: Book Business, Contracts, Get Published, Indie, Marketing, Steve, The Publishing Life, The Writing LifeTag: Agents, Book Business, Contracts, Editors, Get Published, Marketing, Traditional Publishing

Who are the Major Retail Outlets for CBA Books?

By Steve Laubeon November 28, 2016
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[This post had to be updated and revised in March 2017 and again in August 2019 due to numerous changes in the industry.] The question came up recently asking which retail store is the most important to a CBA publisher for selling print editions of their books? And to which store are the most books sold? CBA is a label to describe the Christian book market. It used to be an acronym for Christian …

Read moreWho are the Major Retail Outlets for CBA Books?
Category: Book Business, Book Business, Book Sales, Economics, Marketing, Publishing History, The Publishing Life, The Writing Life

Announcing “The Christian Writers Institute”

By Steve Laubeon October 24, 2016
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I am very excited to announce the launch of The Christian Writers Institute! Come visit at www.christianwritersinstitute.com. Over three years ago I began thinking of the need for a place where writers could find the best teachers all in one spot. The idea percolated for awhile until this year when its development began in earnest. It is great to see it finally become a reality. This new online …

Read moreAnnouncing “The Christian Writers Institute”
Category: Book Proposals, Career, Christian Writers Institute, Conferences, Craft, Creativity, Editing, Get Published, Grammar, The Publishing Life, The Writing LifeTag: Christian Writers Institute, education, writers conferences, Writing Craft

Real Life is Edgy

By Dan Balowon October 18, 2016
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A major topic of discussion among writers of all types of Christian books is the issue of how far is too far when showing someone’s life before they surrendered to Christ, and how real you show their journey of sanctification once they exit the broad road. It’s called the “edge.” A lot of writers want to write with an edge, with real language and situations to make it more like real life. After …

Read moreReal Life is Edgy
Category: Art, Book Business, Book Proposals, Get Published, The Publishing Life, The Writing LifeTag: Edgy, The Publishing Life

Book Publishing Before the Internet

By Dan Balowon October 11, 2016
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When I first started working in book publishing, Amazon was a river in Brazil and social media was a radio DJ holding a dance party at the local mall. The word “internet” either didn’t exist or was possibly some sort of technical term known only to commercial fishermen. Did the publishing industry actually exist in any meaningful form before 1995? Cringe. Certainly, the publishing landscape has …

Read moreBook Publishing Before the Internet
Category: Book Business, Platform, Publishing History, Technology, The Publishing LifeTag: Platform, Technology, The Publishing Life

Confusing Hindsight with Wisdom

By Dan Balowon August 2, 2016
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Book publishing is filled with people having substantial experience and who know a lot about how things work in the publishing world.  Authors, publisher staff, retailers and agents have a bevy of information and make informed decisions every day. But book publishing is a humility-building pursuit because a good amount of this great wisdom is nothing more than 20/20 hindsight. “I knew it wouldn’t …

Read moreConfusing Hindsight with Wisdom
Category: Agents, Book Business, Career, Marketing, The Publishing LifeTag: Book Business, Hindsight, The Publishing Life
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