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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writing Craft » Book Business » Page 7

Book Business

Would You Buy Your Own Book?

By Steve Laubeon May 6, 2019
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While teaching about writing and publishing I have, on occasion, asked the question, “Would you buy your own book if you saw it on a shelf but didn’t know who you were?” I’m met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls.

The question is meant to provoke you into describing why your book idea is unique. Why it will stand out among the noise of the competition.

It is unfair to ask the author this question, of course. I assume you would buy your own book. There is no one who knows your book better than you. But that isn’t what I’m asking.

It is not a question of whether your book is important or valuable or even well written. Don’t hear it that way. It is actually a question of commercial viability.

The greatest problem of today’s writer is obscurity. The industry uses the word discoverability to describe how a book can be discovered. You may have heard that ebook piracy can be a problem for writers. But if no one knows about your book no one will steal it–and no one will buy it either!

This is why the competitive analysis portion of your book proposal is so important. Help the agent help the publisher create space on the physical or virtual shelf. Help them position your book, so it rises from obscurity into viability. With thousands of new books appearing online every day, there must be something that makes yours interesting.

Imagine you are standing in a physical bookstore. (I know it’s hard to imagine, but play along.) Go to your favorite section of the store. Now lightly run your finger along the spine of the various books shelved there. What makes you stop and pull that one down to look at it. The author? The title? The color? The binding? What magic is in that moment for you as the consumer. Then ask, “Why did I just do that?”

Would you buy your book if it wasn’t written by you?

This can be as “simple” as a dynamite title. Or it could be a strong platform that stands out in the crowd. Or the skill in the writing is so amazing that the book creates word-of-mouth buzz that spreads throughout the world.

You know the question is coming, so prepare your answer. Would you buy your own book if it was on the “shelf” next to an über-famous author on the same topic or in the same genre?

 

[An earlier version of this post ran in November 2011.]

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Category: Book Business, Book Proposals, Get Published, Marketing, Pitch, Pitching, Platform, The Publishing Life, Writing CraftTag: Marketing, Pitching, Proposals

Who Gets Paid in Publishing?

By Steve Laubeon March 18, 2019
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The economics of publishing is a bit of a mystery if you are just coming into the business. With all the talk about indie publishing vs. traditional publishing and the talk about how writers can get rich if they follow a certain plan, I got to thinking. Maybe we should do a quick look at the economics of publishing to see if anyone is making off like a bandit. Sorry for you non-numbers people, but …

Read moreWho Gets Paid in Publishing?
Category: Book Business, Get Published, Money, Writing CraftTag: Book Business, Contracts, Get Published, Money, Writing Craft

Checked Your Copyright Lately?

By Steve Laubeon September 17, 2018
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Have you checked your copyright lately? I mean, have you actually gone to the US Copyright Office web site and searched for your registration? You might be surprised at what you won't find. Here is the link to start your search.

Most publishing contracts have a clause that requires the publisher to register the copyright, in the name of the author, with the US Copyright Office. This is supposed …

Read moreChecked Your Copyright Lately?
Category: Book Business, Copyright, Legal Issues, Publishing A-ZTag: Book Business, Copyright, Legal Issues

Rumbles in CBA

By Steve Laubeon September 10, 2018
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News broke late last week that key staff people in CBA (aka Christian Booksellers Association) are no longer working for the association. In what appears to be a purge, Curtis Riskey, president for 11 years, is no longer working there. Other key people are either no longer with the organization or are on their way out. In addition the chairman of the CBA board resigned last month. According to an …

Read moreRumbles in CBA
Category: Book Business, Book Business, Publishing News, The Publishing Life

New Author Acronyms for The Oxford English Dictionary

By Steve Laubeon August 20, 2018
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Last week the Oxford English Dictionary (OED) added a bunch of new words to their august tome. What made news is that four of the words aren’t words at all but acronyms that have crept into our everyday communication via the Internet. “Words” like LOL, OMG, BFF, and IMHO.
In honor of this auspicious occasion I thought it would be fun to see if we can find other acronyms that should become part of …

Read moreNew Author Acronyms for The Oxford English Dictionary
Category: Book Business, Humor, Writing CraftTag: Humor

The Slush Pile: Enter at Your Own Risk

By Steve Laubeon August 6, 2018
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The publishing world is divided between those who have read the slush pile and those who have not. If you have, then you can understand some of the cynicism and jaded eyes you see behind the glasses of an editor or an agent.

If you have not, then it is difficult to comprehend the unbelievable variety of ideas that can cross our desks.

Read moreThe Slush Pile: Enter at Your Own Risk
Category: Book Business, Book Proposals, Get Published, Writing CraftTag: Agents, Book Business, Editors, Get Published, Pitching, Rejection, Writing Craft

Amazon Rank Obsession

By Steve Laubeon July 30, 2018
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Admit it. You've checked your Amazon.com sales ranking at least once since your book was published. You feel the need to have some outside confirmation of the sales of your book. And Amazon's ranking are free to look at.

I've even seen book  proposals where the author has gone to great lengths to include the Amazon ranking for each title that is competitive with the one the author is proposing. …

Read moreAmazon Rank Obsession
Category: Book Business, Marketing, Publishing A-ZTag: Amazon, Bookselling, Get Published, Marketing

Create Magic with Words

By Tamela Hancock Murrayon July 12, 2018
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Years ago, I took my five-year-old daughter to Toys R Us to meet “Barbie.” “Barbie” turned out to be a cute and charming teenager who, yes, looked like the classic blonde image of the doll. She wore a pretty pink gown. I expected a lot more fanfare around this event. Like, maybe some cheap swag, a chance to win a Barbie doll or Barbie convertible, or at least a throne for Barbie. Maybe a stage …

Read moreCreate Magic with Words
Category: Book Business, Book Proposals, Creativity, Marketing, Pitch, The Writing Life, Writing CraftTag: Book Business, Creativity, Marketing, Writing Craft

Wronged in Business? When You Want to Hold a Grudge

By Tamela Hancock Murrayon June 21, 2018
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Even though we’re doing business in the Christian community, none of us is immune from feeling wronged at one time or another. Perhaps an editor should have bought your book instead of someone else’s. Maybe you know a publisher didn’t promote your book with sufficient enthusiasm. Someone who doesn’t understand you could be making negative comments about you.  Or someone could (intentionally or …

Read moreWronged in Business? When You Want to Hold a Grudge
Category: Book Business, Communication, The Writing LifeTag: Career, Grudge, The Writing Life

I Couldn’t Think of a Good Title for This Post

By Bob Hostetleron March 21, 2018
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Some writers love to come up with titles for their stories, articles, or books. Some hate it. Some are good at it, some are awful. But we all have to do it, like it or not. A title can make or break a pitch, even though editors will often change our titles. So here are my twelve top tips (try saying that ten times fast!) for titling your tomes: Know your market. If you’re writing for the Christian …

Read moreI Couldn’t Think of a Good Title for This Post
Category: Book Business, Book Proposals, Creativity, Get Published, Marketing, Pitch, Pitching, Self-PublishingTag: book proposals, Creativity, Titles
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