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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 6

Book Business

Writers Beware! Protect Yourself

By Steve Laubeon July 9, 2018
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The writing profession starts off as a private venture. Creating ideas and stories in the privacy of your own home. But those of you who become serious about the work and slowly become more visible need to address the issue of personal protection.

These days, the danger of identity theft and cyber-stalking is real. I cannot emphasize enough that you must take precautions. In the early 90s I began working as an editor for Bethany House, but I worked from home. I never considered the need to keep my home address out of the public eye until I had three separate writers show up at my front door, with manuscript in hand, asking to see me. Very quickly I secured a box at a local mail service, changed my business cards, and have never made that mistake again.

I thought it appropriate to discuss a few of the simple steps you can take to protect yourself from your adoring public. Much of this may seem like common sense, but each idea comes from the need to shut a particular door somewhere.

I asked Ellie Kay to write down some of the ideas she has used. She started writing and speaking twenty years ago as a stay-at-home mom. Since that time her platform has grown to national proportions.

“Be as wise as serpents and gentle as doves.” As many of you know, I’m on national, mainstream media weekly (both radio and TV) and I’m so thankful I have these safeguards set up. Before I did this, I was stalked a couple of times!

I would encourage writers to do a few basic security checks:

1) Set up a PO Box – Or use a mail service (like a UPS store) that has a physical address where you can received packages. You should never list your physical home address on any materials.

2) Set up an Online Contact Form — This uses code that the person will have to enter in order to send your office (or you) a note. Never have your email address listed openly on a website as there are cyber-spiders that crawl the internet, harvesting these addresses and sells them to spammers. [Google Forms makes it easy to set up. But you must have a gmail account first.]

3) Set up an Assistant Account — This should be where your online contact form sends mail. Even if you cannot afford a assistant, set up this account. Then, if you feel compelled to respond to fringe people, your assistant can do it first and there’s another layer of protection.

4) Consider having a separate phone number for your business. Imagine your personal cell number getting out into the wild. That opens you up to texting from strangers and any number of other stalking activities.

5) Do Not Engage — Chuck Swindoll says he never reads an anonymous letter, I take his advice. He said, “If they don’t have the courage to put their name on it, then it’s not worth my time.” The same applies to email, you don’t have to respond or engage a looney. If you get a bad feeling about the person, then do not feel you (or your assistant) has to respond to the fringe. Pray for wisdom and act accordingly.”

Thank you Ellie! Those are excellent ideas.

Other ideas include:

1) Be careful what apps you download on your cell phone. If they can share your ID, location, etc. your privacy is at risk.

2) One way to keep your cell number private is to create a Google Voice phone number. This is a number that can be made public but you control what phone number rings when it is called. It will also transcribe the call and send the text to your email address if you like.

3) Discipline what personal information you share, especially in social media.

4) Consider having a private family Facebook account for sharing things among extended family. Then set up an author page which can be accessed by fans. Do this early in your career as it is hard to switch later.

5) It has been suggested you use a disposable email address for your online forms or use an email alias. I have a separate email just for online transactions and another just for newsletter subscriptions or registrations. This keeps that sort of stuff out of my business related in-box.

In addition, consider setting up your writing business under an LLC (limited liability corporation). This will help separate your personal income from your business income. I did this for our agency at the very beginning and also did the same when creating The Christian Writers Institute. Ask your tax accountant for advice on how to set it up and use it. The easiest book to digest on this subject is Limited Liability Companies for Dummies by Jennifer Reuting (3rd edition). The process varies by state so ask for help if you don’t understand how it works.

A couple of our clients have gone a step further and incorporated by creating an S-Corporation (This is when you can add the Inc. to the business name). This is a much more complicated procedure but has distinct advantages and protections, especially if you get sued. Again, consult experts in these areas before doing anything on your own. The best book I’ve read on the subject is Inc. Yourself by Judith McQuown. Make sure to buy the Eleventh edition (published 2014) as the laws continue to change.

If you plan to sell books from your home or office don’t forget to obtain a sales license for your city and state (each city and state have different laws and procedures on this). Why? Because if you sell books to anyone in your state you must collect state and local sales tax. Even if you don’t want to charge tax at your book table, you are still liable for those taxes. Again, this varies widely by state. Just make sure you are doing the right thing where you live.

In the near future the law in your state will probably change with regard to selling your books out-of-state. Before you didn’t have to pay sales tax on inter-state commerce but a recent Supreme Court decision could change that where you live. Pay attention so you don’t get a surprise tax bill some year.

Your Turn

If there are other idea you have or questions on these issues feel free to post below and I will try my best to help.

 

[An earlier version of this article was posted in July 2010.]

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Category: Book Business, Career, The Writing LifeTag: Book Business, Contracts, Internet Usage, Writing Craft

Best Advice for New Authors – For Working with Their Publisher

By Steve Laubeon July 2, 2018
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The idea to write this post came from a conversation this past week with a client who turned their manuscript in to the publisher a week early. The editor was thrilled! Thus began a short exchange on what every writer should endeavor to do in their career. This may seem simple but is important to reiterate. Do your best work. Always. No shortcuts. No “mailing it in.” No “sending …

Read moreBest Advice for New Authors – For Working with Their Publisher
Category: Book Business, Career, The Publishing Life, The Writing LifeTag: Book Business, Career, The Writing Life

Common Sense Publishing

By Dan Balowon May 22, 2018
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I will often use humor as a defense mechanism. It helps maintain my sanity, to some extent. However, I’ve noticed a number of times what might be considered a weak attempt at humor is actually true. I guess the common statement about most humor having a kernel of truth in it, might be accurate after all. I’ll frequently respond to someone questioning why something is happening by stating, “Oh, you …

Read moreCommon Sense Publishing
Category: Book Business, EconomicsTag: Book Business, Common Sense

Publishers and Theology

By Dan Balowon May 15, 2018
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One of the more complex aspects of publishing Christian-themed books is the publisher theological position or “grid” which covers whatever products they seek to publish. Just like all churches are not alike, Christian publishers are definitely not alike. Some may have groups or “imprints” focusing on a specific theological perspective, but for sure, theology is an issue in their decision-making …

Read morePublishers and Theology
Category: Book Business, Publishing History, TheologyTag: Book Business, Theology

Your Commitment to Your Reader

By Tamela Hancock Murrayon May 10, 2018
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When you’re working to get your book published, you feel you have lots of people to please. First, you have to be satisfied with your book. Then, you need to find an agent to partner with you to present your work to editors, who are her customers. Then the editor must sell your work to the editorial committee. Then it goes to the publishing committee. So along the way, you’ve had lots of people to …

Read moreYour Commitment to Your Reader
Category: Career, Editing, Inspiration, Writing CraftTag: Book Business, Career, readers, The Writing Life

Change, We’ve Seen You Before

By Dan Balowon April 24, 2018
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Change always seems to occur faster than you think but often slower than you think. Most things in society or life are at the same time dramatically different than they were a few years ago, but eerily similar to fifty years ago. If you are an observer or participant in the book publishing world, you can completely ignore certain trends and not be harmed at all. In fact, when you ignore the …

Read moreChange, We’ve Seen You Before
Category: Book Business, TrendsTag: Book Business, ebooks, Trends

The Bottom Line – Get It Done, Well

By Dan Balowon April 10, 2018
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Writing books is a performance business. At the end of the day, week or whatever time period applies, an author produces something on a schedule. I know many people write without any firm deadline as they are just starting out writing for illumination and enjoyment, but honestly, I can’t imagine working without a deadline and not self-imposing one. I’ll intentionally place myself in a position …

Read moreThe Bottom Line – Get It Done, Well
Category: Book Business, Career, Platform, The Writing LifeTag: Book Business, Career, Deadlines, The Writing Life

Don’t Sweat the Big Stuff?

By Dan Balowon March 27, 2018
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Author Richard Carlson and his 1996 book Don’t Sweat the Small Stuff encouraged a generation to put priorities in order and prevent someone from missing the forest for the trees. I am afraid many aspiring authors are doing just the opposite by not worrying about the big stuff either. Everything we write in this agency blog does not carry the same level of importance to everyone, but very often, …

Read moreDon’t Sweat the Big Stuff?
Category: Book Business, Career, Legal Issues, Money, The Publishing Life, The Writing Life, TrendsTag: Book Business, Career

It’s Not What You Know; It’s Who You Know

By Bob Hostetleron March 7, 2018
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It is usually said by someone who is not progressing as quickly as they would like in their career. It applies to writing for publication as much—or more so—as in other endeavors. You’ve heard it often: “It’s not what you know, it’s who you know.” It may sound cynical. It may be discouraging. You may not want to believe it. But it’s true. To some, of course, that means everyone else gets the …

Read moreIt’s Not What You Know; It’s Who You Know
Category: Book Business, Career, ConferencesTag: Book Business, Career, The Writing Life

Your Money is Your Business or Keep a Lid on How Much Money You Make

By Steve Laubeon March 5, 2018
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How much should author friends reveal to each other about contracts or other business dealings when they have business with the same publisher?

I think it is a huge mistake to reveal the amount of your advances to other authors. This is similar to finding out the salary of the co-worker in the office cubicle next to yours. When I was a retail store manager we had major problems when salaries …

Read moreYour Money is Your Business or Keep a Lid on How Much Money You Make
Category: Book Business, Career, Communication, MoneyTag: Book Business, Contracts, Facebook, Gossip, Money, rumors
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