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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Digital Books

Digital Books

What Makes You Click?

By Steve Laubeon April 29, 2019
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Out of curiosity, I researched recent Internet usage statistics. The following were found at The Statistics Portal (I’m assuming these are statistics for North American usage only):

Internet Usage Statistics PER MINUTE in June 2018

Forecast requests received by The Weather Channel 18,055,555
Text messages sent 12,986,111
Videos watched by YouTube users 4,333,560
Google searches conducted 3,788,140
Gigabytes of internet traffic generated by Americans 3,138,420
Snaps shared by Snapchat users 2,083,333
Songs streamed on Spotify 750,000
Tweets sent by Twitter users 473,400
Calls made by Skype users 176,220

Twenty-one years ago I wrote a chapter for a writing book on how to use the Internet for research. I reread that article recently–and laughed. Back then, Google didn’t even exist (founded in September 1998, after the book was published), much less Wikipedia (where the jury is still out if it is a reliable source for verifiable facts).

We swim in a sea of data. So how do you discern what to read or view? In other words, what makes you click? Feel free to discuss in the comments below.

Take that same mindset and apply it to your next book idea or article. What would make the consumer buy or click it, especially when faced with a plethora of competing options? Can your idea, your novel, your insight withstand  competitive scrutiny? Obscurity equals no audience. That is why publishers are pushing authors to make their platforms bigger before they will publish them.

 

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Category: Branding, Marketing, Pitch, Pitching, PlatformTag: Digital Books, Facebook, Internet Usage

Happy Birthday iTunes Store! Thanks for the Warning…

By Steve Laubeon April 27, 2015
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Twelve years ago this week (April 28, 2003) Apple announced the launch of a new way to buy digital music. The iTunes Store. (Click for the original press release.) It started with 200,000 songs available for purchase. (Today there are more than 26 million songs available for sale.) The iTunes software had been introduced a couple years earlier, but now it became a commercial venture. A place where …

Read moreHappy Birthday iTunes Store! Thanks for the Warning…
Category: Book Business, Economics, TrendsTag: Book Business, Digital Books, Economics, iTunes

News You Can Use – Jan. 24, 2012

By Steve Laubeon January 24, 2012
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The Secrets Behind the Bestseller List - Ever wonder how those lists are compiled? The Sacramento Bee takes a stab at uncovering the secret.

3 Important Questions about Digital that No One is Asking - Nick Atkinson adds to the ongoing discussion in a sharp manner.

Do Book Bloggers Still Matter? - Beth Kephart asks whether this form of marketing has any influence any more.

10 Bits of …

Read moreNews You Can Use – Jan. 24, 2012
Category: Book Business, News You Can Use, SteveTag: Bestsellers, Bookselling, Digital Books, E-Books, Publishing News, Trends

A Defense of Traditional Publishing: Part Two

By Steve Laubeon April 20, 2011
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CURATION

The word "curation" embodies one of the key activities of a traditional publisher. My understanding of this word has been forever enriched by Steven Rosenbaum, the author of the fantastic book Curation Nation: Why the Future of Content is Context. (You owe it to yourself to read this book.)

We usually associate the curator with a museum.

Read moreA Defense of Traditional Publishing: Part Two
Category: Book Business, Book Review, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Agents, Book Business, Digital Books, E-Books, Get Published, Traditional Publishing, Trends

A Defense of Traditional Publishing: Part One

By Steve Laubeon April 12, 2011
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INTRODUCTION

There has been a plethora of new developments in the publishing industry causing the blogosphere, writers groups, and print media to light up with opinions, reflections, and advice. Some of it has been quite brilliant, other parts, not so much.

I would like to attempt to address the positive elements of traditional (or legacy) publishing as a defense of the latest …

Read moreA Defense of Traditional Publishing: Part One
Category: Book Business, Career, Defense of Traditional Publishing, The Publishing LifeTag: Book Business, Digital Books, E-Books, Get Published, rumors, Traditional Publishing, Writing Craft

All About E

By Steve Laubeon December 17, 2010
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This was the year of the E word. "E-Books." The topic replaced the other "e" word...the Economy...as the number one topic among authors, editors, publishers and agents. And the news media reported every nuance with breathless excitement. The iPad, the iPhone4,  the Droid, the avalanche of tablets, the Kindle, the Nook, and a deluge of e-reading devices, all commanded our time and attention.

But …

Read moreAll About E
Category: Book Business, E-Books, Get Published, TrendsTag: Book Business, Digital Books, E-Books, Get Published, Trends

E-Books Redux: Behind the Stats

By Steve Laubeon July 21, 2010
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I had hoped to let yesterday's post put much of my thoughts to rest on the issue of e-books...at least for a while.

But today I came across this article "What Amazon Didn't Say About E-Books" by David Carnoy for CNET. In the article he makes some very strong statements regarding Amazon's claim of reaching a "tipping point" with regard to Kindle sales and its impact on e-book sales.

Do …

Read moreE-Books Redux: Behind the Stats
Category: E-Books, Publishing A-Z, TrendsTag: Digital Books, E-Books, Trends

Is This the End of Publishing?

By Steve Laubeon March 16, 2010
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You owe it to yourself to read the following links and then watch the embedded video. We are all quite aware that the book publishing industry is in the throes of considerable change. Sales channels are shifting and marketing channels have splintered.

Some folks are dismayed by this, and others see it as opportunity. But, as usual, a middle ground can be found. And that middle ground is …

Read moreIs This the End of Publishing?
Category: Publishing A-Z, TrendsTag: Digital Books, Get Published

Is Print Dead?

By Steve Laubeon January 21, 2010
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There is an unsettling myth being perpetuated about the death of print books. The news of print’s demise is simply not true. It sounds a bit like Mark Twain having to write a note to a reporter saying “The report of my death was an exaggeration.” To fully explain I need to start with the music industry. The impression is that all sales are now digital. And iTunes has killed the …

Read moreIs Print Dead?
Category: Publishing A-Z, TrendsTag: Bookselling, Digital Books, Get Published, Trends

The Wave of Digital Creativity in Books

By Steve Laubeon October 17, 2009
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I went to high school in Hawaii (I know.. a rough life) where I learned the joys and perils of body surfing. That experience is a great metaphor for the new "waves" of digital revolution we are seeing in the publishing world.

The key to great body surfing is waiting for the right wave and then time your push just right. The ride is exhilarating (I still remember riding inside the tube of a …

Read moreThe Wave of Digital Creativity in Books
Category: Creativity, Get Published, Publishing A-ZTag: Digital Books, Get Published, QR Code

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