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Home » Archives for Dan Balow » Page 20

Dan Balow

Why Do Professional Reviewers Dislike Bestsellers?

By Dan Balowon May 30, 2017
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One of the most interesting issues I’ve confronted in my years involved with traditional publishing is why some books sell well despite less-than-stellar reviews and why some with five star ratings barely move the sales needle.

It would be similar to films which win Oscars or top honors at film festivals but are barely noticed in the marketplace.

I recall attending a showing of a movie with my wife a couple years ago and after it was over, she commented that it was the worst movie she had ever seen. I didn’t particularly like it either, but I commented that it would probably win many awards and possibly a best-picture Oscar.

It did.  And that’s why I should be a voting member of the Academy.

The same issue applies in the Christian media marketplace. The most popular books often will not be reviewed well by professional reviewers and books receiving high marks from professional reviewers frequently (not always) do not sell particularly well. (I am not talking about online reviews, which are mostly reader-generated. I am referring to people who review books for a living.)

There is a parallel issue of professional reviewers commenting on a book, which is already selling well and dismissing it as less than worthy of being considered a good book. In general, high-volume books are not reviewed well by critics.

Why the disconnect? Here are some conclusions, which I have arrived at simply by observing:  (Translation: I could be wrong)

Professional reviewers are like anyone else

They have preferences for what they like and don’t like. It takes a unique person to look beyond their personal opinion and evaluate if a book is effectively doing what the author intended and if readers will enjoy it, or whether it will contribute to the society or not.

Professional reviewers are intelligent

Reviewers may view bestsellers as overly simplistic and not much of an intellectual challenge. Most bestselling books are written at a 6-8th grade reading level.  While certainly not a Christian author, Earnest Hemmingway routinely wrote at a 4th to 5th grade level, so it is no mystery why the literature pundits did not appreciate many of his works. (If you want to have some fun, click here  for a reading level analysis of some prominent authors and works.)

Professional reviewers are often trained in great literature

Bestsellers are a result of reaching a large audience, and most in society are not inclined to appreciate great literature. (Sorry if this offends…the whole “unwashed masses” issue again) Professional evaluations can be made based on a great classical literature standard and not on what a large number of readers will read. The two are often quite different.

All this explains some of the difficulty publishers have in deciding which books will sell well and which will not.  Editors at any publisher are intelligent, educated or readers of great literature and have personal opinions of what makes for a good book. Those who have succeeded in their work of acquiring for their publishers over a long period have learned to consider what the publisher sells well and what readers will enjoy and find most helpful.

In some cases they set aside their personal preferences.

This is about as subjective a process as I can imagine and explains why just about every bestselling book has been rejected by numerous publishers before it finds a publisher home.

There are many examples of bestselling authors who win sales awards and not literary quality awards and many who win literary awards but do not sell well. A few accomplish both, but not as many as you might think.

So why do professional book reviewers often dislike books which sell well?

Because they are human.

 

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Category: Book Sales, Reviews, The Publishing LifeTag: reviews, The Publishing Life

Test Marketing Books

By Dan Balowon May 23, 2017
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In the traditional book-publishing world, insiders often refer to the initial release of a book from a new author as a marketing test…more R&D than launching and promoting a known product. The self-publishing process can function in a similar role of market testing for a first time author. You won’t know for certain how it will be received, but it is worth the effort to try. Most authors …

Read moreTest Marketing Books
Category: Book Business, Indie, Marketing, Self-Publishing, The Publishing LifeTag: Indie, Marketing, Self-Publishing, The Publishing Life

The Damaged Author

By Dan Balowon May 16, 2017
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Anyone can easily identify a person who has been damaged by life and in need of help. The same is true with damaged authors. If you are in this category, writing about your experiences and the lessons learned can be both cathartic and spiritually fruitful, but taking a damaged-life perspective into the professional world of book publishing will rarely work for anyone. If you know someone who is …

Read moreThe Damaged Author
Category: Book Proposals, Encouragement, Faith, Get Published, PitchingTag: Encouragement, Get Published

The Endangered Author

By Dan Balowon May 9, 2017
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There are many kinds of creative writing, for personal enjoyment to the type for which you are paid. As an agent earning a living selling book proposals to traditional publishers, I evaluate everything based both on whether it fits the type of content I want to represent, but also if it is commercially viable for those publishers.  Depending on where you are on the spectrum as an author, maybe …

Read moreThe Endangered Author
Category: Book Business, Career

Choosing Your Words Wisely, Part 2

By Dan Balowon May 2, 2017
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Here are some of my all-time favorite jokes: To get to the other side. Hugh and only Hugh can stamp out florist friars. Silly Rabbi, kicks are for Trids! Oh, my baking yak! Minnie was called, but Chew was frozen. I better run this through again! Give me a couple of eggs. Place one of these on every corner and wait for my signal! After all these years, those jokes still make me laugh. What? …

Read moreChoosing Your Words Wisely, Part 2
Category: Craft, CreativityTag: Language, Writing Craft

Choosing Your Words Wisely, Part 1

By Dan Balowon April 25, 2017
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There are a number of reasons for the apparent decrease in reading in the world, from attention-span changes brought on by reader’s addiction to various “screens” to climate change. But it might simply be a vocabulary problem. The first time this concept came to me was about 25 years ago in a New York City taxi when a very talkative driver and I discussed local sports, politics and society in …

Read moreChoosing Your Words Wisely, Part 1
Category: Craft, CreativityTag: Creativity, Vocabulary, Writing Craft

Pushing and Pulling Your Book

By Dan Balowon April 18, 2017
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The marketing and promotion of books differs somewhat from other forms of product marketing, but not as much as you might think. Basic marketing principles, which work for toothpaste and automobiles, also work for books. The greatest changes in publishing over the last 10-20 years have been brought on by the Internet, which unlocked a previously difficult and expensive connection directly to …

Read morePushing and Pulling Your Book
Category: Book Business, MarketingTag: Book Business, Marketing, Platform

“Response” Books

By Dan Balowon April 11, 2017
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When considering a topic for your next book, I suggest you avoid a response to another message in the media, especially in another book. Publishers and readers love books which are fresh, containing original thinking, and are well written, creative, with an identifiable purpose, a strong message and usually not springing from what someone else wrote. I am not talking about “connection” books, such …

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Category: Genre, TrendsTag: Trends

The Non-Partisan Author

By Dan Balowon April 4, 2017
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The political environment has been toxic for author branding since the Internet debuted over 20 years ago, but has gotten significantly worse and more dangerous as social media grows in the last decade. When expressing opinions became as easy as a mouse-click “like,” authors entered a danger-zone. Unless your author brand includes political commentary, or a focused societal issue, it is probably …

Read moreThe Non-Partisan Author
Category: Branding, Career, Marketing, Social MediaTag: Politics, Social Media

Life Hands You A Platform

By Dan Balowon March 28, 2017
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Every writer’s conference or gathering includes at least one presentation about developing or maintaining an author-marketing platform. Social Media, public speaking, blogging, newsletters…everything working together to establish and support your personalized and unique author “brand.” This agency and other publishing blogs address various elements of the issue on a regular basis. If you are …

Read moreLife Hands You A Platform
Category: Branding, Career, Marketing, PlatformTag: Branding, Marketing, Platform
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