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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 13

Book Business

Six Easy Steps to Publishing Success

By Dan Balowon November 7, 2017
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Success in publishing is actually quite simple. Honestly I am surprised more people aren’t more successful financially as an author. So many conference workshops are making this entire publishing thing far more complicated than it needs to be.

Today, here are six fast, easy, no risk steps to being a successful author in any type of writing. We will all be shaking our heads at the end for missing these simple actions.

I also want to apologize on behalf of this agency for making success at publishing sound difficult and complicated.  We have been misleading you for a long time and this blog post today is about to set the record straight.

So, here are six fast, easy, no risk steps to being a successful author:

  1. Quit your day job today and live off your savings for the three weeks necessary to accomplish steps 2-6.
  2. Become a good writer while writing your first book. (Ten days max.)
  3. Establish your author platform (Three days.)
  4. Develop a creative voice and style like none other to stun and create awe in the hearts of readers. (Two days.)
  5. Get an agent. (Another two days.)
  6. Get published and start making money (Four days.)

I almost feel embarrassed we haven’t covered this earlier. Of course, we have a vested interest as agents to make it sound more difficult than it really is, to justify our jobs and careers. But now, the cat is out the bag.

Yes, this was written tongue-in-cheek (keyboard-in-cheek?). If career success at writing were easy, then anyone could do it and of course, everyone cannot do this.

In fact, the six steps above happen approximately in years, not days. Ten years (or more) to work on writing, several years each on platform building, style development, getting an agent and getting published.

Even success at self-publishing, while skipping some of the steps, requires working on the craft, the platform and years of marketing yourself through the platform.

By the way, if you think author platform is important only for the traditional publishers, just try to be successful at self-publishing without it. Your opinion will change in a hurry when sales of your book don’t meet expectations because your book goes unnoticed amidst the avalanche of new books from traditional and other self-published authors.

About two thousand new books release every day in the US, including weekends. (Traditional and self-published combined.)

Really, it is pretty easy to be published. But it is very difficult to be published well.

Those two things, being published and being published well are often entirely different paths.

So you want a quick list of things on becoming a successful author? Things that don’t take years? Try this list on for size:

  1. Care deeply about what you write, but not so deeply you reject editing or suggestions.
  2. Treat deadlines as important, even those self-imposed. They aren’t set just for fun. Deadlines make things happen.
  3. Recommend books to others, which are not written by you. They’ll believe you more when you tell them about your new book.
  4. Care about other people more than yourself…or a copy of your new book.
  5. Give courage to other aspiring authors. Courage is currency given one to another. (Where do you think “encourage” came from?)
  6. Decide how you want to be remembered. Conduct yourself accordingly.

I’ve always liked lists. Making them, reading them, using them or having fun with them.  And sometimes they may even make me think.

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Category: Book Business, Get Published, Marketing, PlatformTag: Get Published, Marketing, Platform

Retail is Dead! Or is it?

By Steve Laubeon November 6, 2017
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You’ve read the news. This calendar year bankruptcies or total closures were announced by Toys R Us, Gymboree, Bebe, American Apparel, Guess, Rue 21, The Limited, Gander Mountain, Vitamin World, and Family Christian Stores. Sears and Kmart announced last Friday that they were closing another 63 stores in January, on top of the 358 they closed already this year. And the watchful vultures are …

Read moreRetail is Dead! Or is it?
Category: Book Business, Book Sales, Economics, Publishing History, Publishing News, TrendsTag: Book Business, Book Sales, Publishing News

Deadlines Are Friends, Not Nemeses

By Bob Hostetleron November 1, 2017
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When is your next deadline? What? You don’t have one? Why not? Aren’t you a writer? I know some writers create fine prose or poetry without deadlines—I just don’t know how they do it. “But,” you may protest, “I don’t have a contract yet. How can I have a deadline?” I suggest you always have a deadline, whether a publisher imposes it or not. No one is preventing you from making—and meeting—your own …

Read moreDeadlines Are Friends, Not Nemeses
Category: Book Business, Contracts, The Writing LifeTag: Book Business, Contracts, Deadlines

Variety is the Spice in an Agent’s Inbox

By Steve Laubeon October 23, 2017
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The other day a writer asked me, “Describe a typical work day for you.” I choked back a laugh and said, “There is no such thing as ‘typical’ in the day of a literary agent.” There are many things that repeat. Royalty statements, new deal negotiations, contract evaluations, reviewing client proposals, and the unsolicited inquiries. But within those is a constant variety. I wrote down a sample of …

Read moreVariety is the Spice in an Agent’s Inbox
Category: Agency, Agents, Book Business, The Publishing LifeTag: Agency, Agents

Be Published? or Be Read?

By Bob Hostetleron October 18, 2017
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Is your goal “being published” or “being read?” What pieces of writing and publishing advice do professional agents and editors wish would go away…forever? I asked that question of some of my friends in the industry (yes, I have friends, and most are much smarter than me). The last two weeks I have posted (here and here) some of their responses. But I’ve saved one more for last. One savvy, …

Read moreBe Published? or Be Read?
Category: Book Business, Book Sales, Career, Marketing, Platform, The Writing LifeTag: Book Business, Book Sales, Get Published, Marketing

You Gotta Know the Territory

By Bob Hostetleron September 27, 2017
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So you’re writing a book. In what genre? Don’t know? You must. My colleague, Dan Balow, recently wrote a valuable blog post (here) that touched on the many genre categories and sub-categories in today’s publishing world. You should read it—when you finish reading this, of course. “I don’t care about genre,” you may say. “I’m a writer, not an editor or publisher.” To which I say, “Tough.” If you’re …

Read moreYou Gotta Know the Territory
Category: Book Business, Book Proposals, Career, Genre

Vocabulary Word of the Day: Bifurcation

By Dan Balowon September 19, 2017
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Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it is simple to remember the number of parts involved. It is used in general science, medicine, law, …

Read moreVocabulary Word of the Day: Bifurcation
Category: Book Business, Conferences, The Writing LifeTag: Book Business, The Writing Life, Writers Conference

Confessions of a Book Club Dropout

By Tamela Hancock Murrayon September 14, 2017
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Lots of publishing professionals belong to book clubs. That makes perfect sense, since we read lots of books. Why not meet with a group to discuss them? Awhile ago I joined a book club of Christian women who read general market books I normally don’t read. I thought reading along with them would broaden my horizons. The first month, I couldn’t get through the book although I tried. The nonfiction …

Read moreConfessions of a Book Club Dropout
Category: Book Business, Personal, ReadingTag: Book Clubs, Reading

Publishing is a Global Business

By Steve Laubeon September 11, 2017
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Recently a list of the world’s largest publishers was posted by “Publisher’s Weekly.” It reminded me again of how large the publishing business really is and how easy it is to forget that fact. Below is the top ten listed along with their sales revenue. Rank 2017 Publishing Group or Division Parent Company Parent Country 2016 Revenue (in $M) 1 Pearson Pearson PLC UK $5,617 2 RELX …

Read morePublishing is a Global Business
Category: Book BusinessTag: Book Business, publishing, World

We Need More Reader Segments

By Dan Balowon August 22, 2017
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In the bookselling world, books are categorized with a coding system developed by a collaborative industry organization called the Book Industry Study Group (BISG). They own and manage the BISAC codes, an acronym for “Book Industry Standards and Communications.” No matter how you are published, you will be required to categorize your book in one of the fifty-two primary categories, then by second …

Read moreWe Need More Reader Segments
Category: Book Business, Branding, MarketingTag: Book Business, Branding, Marketing, readers
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