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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 6

Marketing

Marketing with the National Day Calendar

By Steve Laubeon June 29, 2020
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If you blog or post regularly, you know the challenge of coming up with new and fresh content. One idea might be to take advantage of NationalDayCalendar.com. This fun website has indexed over 1,500 national days, national weeks, and national months. Use this to find fun things you can write about!

Today is National Waffle Iron Day (no kidding!). Did you know the first patent for a waffle iron was submitted in 1869? Or that in 1918 (102 years ago) General Electric made the first electric waffle iron available to the public? You do now. That means you have to make waffles today in celebration!

Yesterday was National Alaska Day. Since I was born in Alaska, I found this one quite fun. Few realize how large Alaska is. If you cut the state in half, Texas would become the third largest state. It literally stretches the distance from California to Florida if you superimposed Alaska’s map on top of the contiguous 48 states.

Those of you who are romance writers should note that July 6 is International Kissing Day. I suspect you have a book that might be appropriate to promote this Monday.

See how easy it is to find things you can use to tie to your brand and your books?

Look up your birthday, and see what’s special about it. Find another day like an anniversary, a child’s birthday, or the day you signed your first book contract.

Can’t wait to see what you all can come up with!

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Category: Branding, Marketing

A Year in Review: A Look at 2019

By Steve Laubeon January 6, 2020
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It’s that time of year to reflect on the past year, to learn from our experiences, and to count our blessings. Here are some thoughts on the last tumultuous twelve months. The Industry The publishing industry seems to survive the bad press that loves to find the negative in everything. Each publisher continues to pursue the best content possible. The market is ever-changing, and some really smart …

Read moreA Year in Review: A Look at 2019
Category: Agency, Agents, Awards, Book Business, Book Sales, Christian Publishing Show, Christian Writers Institute, Contests, Conventions, Economics, Encouragement, Marketing, The Publishing Life, The Writing Life, Trends

Who’s Your Book For?

By Bob Hostetleron December 11, 2019
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A critical part of writing a good book—and a good pitch or proposal for a book—is defining your book’s audience. We all know, of course, that you shouldn’t try to write a book “for everyone.” But your book’s audience can be an elusive target. I suggest three distinct and mutually exclusive phases for the process, which apply primarily to nonfiction but could also be kept in mind for various forms …

Read moreWho’s Your Book For?
Category: Book Proposals, Marketing, Pitching, The Writing Life

I Have Plans to Write That Book

By Tamela Hancock Murrayon November 7, 2019
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Last week, I talked about a few reasons why I don’t plan to write a nonfiction book on style, mainly because I have no desire to develop a presence or platform as an expert on style. But what if you want to write a nonfiction book about a topic you know and love? Let’s look at the list, revised from last week, to help you decide if you should: Are you well-known outside of your immediate circle of …

Read moreI Have Plans to Write That Book
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing Life

Say It in a Sentence

By Steve Laubeon November 4, 2019
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Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

Entertainment
Information
Inspiration

If your book idea can make me …

Read moreSay It in a Sentence
Category: Book Proposals, Get Published, Marketing, Pitching, The Writing LifeTag: Marketing, Pitching, Trends, Writing Craft

7 Reasons Why Christian Authors Need to Embrace Podcasting Now

By Steve Laubeon September 16, 2019
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Podcasting is here to stay. Here are seven reasons you should take it seriously as an author.  1. Podcasting Is a Tool of Bestselling Authors Here is a list of the 10 bestselling Christian authors for September 2019. (A Bible study of Lysa TerKeurst’s book is actually #9, so I edited the list to remove the repetition.)  Girl, Wash Your Face by Rachel Hollis   The 5 Love Languages by Gary Chapman …

Read more7 Reasons Why Christian Authors Need to Embrace Podcasting Now
Category: Audio, Book Business, Marketing, Platform, Podcast, The Writing Life

I Have to Market My Own Book? That’s Not Fair!

By Tamela Hancock Murrayon August 1, 2019
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First of all, thank you so much for being a reader of my posts, whether you’re here for the first time or you’ve been reading my words for years. This wouldn’t be a blog community without you. A few weeks ago, someone commented to the effect that publishers expect an awful lot of authors as far as marketing. The author wants to spend time writing. As someone who wrote books for publication for …

Read moreI Have to Market My Own Book? That’s Not Fair!
Category: Marketing

Four Questions About Publicity

By Steve Laubeon July 29, 2019
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by Steve Laube

Publicity is the art of telling the world about you and your book. We recently received a few questions about publicity via the green button you see in the right hand column of our blog (yes, it really works).

1.) When should a writer hire a publicist?
I think an author should wait to see what their publisher will provide in this area. If you do hire a publicist make sure …

Read moreFour Questions About Publicity
Category: Marketing, The Publishing Life, The Writing LifeTag: Book Business, Marketing, Publicity

Picture-Perfect Personality

By Guest Bloggeron July 25, 2019
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Today’s guest writer is Emilie Haney, a freelance writer, photographer, and graphic designer living in Northern California. She’s a member of ACFW and writes young-adult fiction. She’s got a soft spot in her heart for animals and a love for the mountains of the Pacific Northwest. In her spare time, you can find her designing fun, bookish items for her Etsy and Society6 shops, all while …

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Category: Book Proposals, Branding, Marketing, Platform, The Writing Life

How to Make (Some) Agents and Editors Smile

By Bob Hostetleron June 26, 2019
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Believe it or not, agents and editors are people too. In my experience, at least. They’re not mean or grumpy—most of them. They’re not lying in wait for a chance to dash a writer’s dreams. They don’t enjoy saying no. They’re mostly a good sort. They like to be liked. And they truly appreciate and will often remember a few small things that writers do, whether in an email, in an appointment, or …

Read moreHow to Make (Some) Agents and Editors Smile
Category: Agency, Agents, Get Published, Marketing, Pitching, The Writing Life
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