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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 6

Platform

The Bottom Line – Get It Done, Well

By Dan Balowon April 10, 2018
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Writing books is a performance business. At the end of the day, week or whatever time period applies, an author produces something on a schedule.

I know many people write without any firm deadline as they are just starting out writing for illumination and enjoyment, but honestly, I can’t imagine working without a deadline and not self-imposing one. I’ll intentionally place myself in a position where I need to get something done by a certain date. Frankly, I don’t trust myself enough to do otherwise.

When in college, I voluntarily committed to something which required I complete a certain task every day by a certain time, with no excuses. It related to something I hoped would be a career path, but the self-discipline proved to be very helpful and instructive long term.

The successful author-life is equal parts creativity and discipline, make-believe and real-life, story-telling and deadline-meeting.

An aspiring author must come to grips with the fact this profession has a bottom line to it. The bottom line is this:  Get things done well, by the agreed deadline, even if the deadline is self-imposed or inconvenient.

Everything else about being an author can orbit around this fact, distracting the author with shiny objects and funny videos, but in the end, you need to get something written by the deadline and by the way, it should be done well.

There are some authors who have ruined any chance at a sustainable or successful career by their inability to hit a deadline, or they didn’t manage their time well enough and turned in a manuscript on time, but poorly written.

Health, personal issues, creative issues, relationships, computer problems, good reasons or just excuses, they couldn’t get the job done on time while maintaining the necessary quality.

Writing is a performance business and they didn’t show up or didn’t perform well.

And like anything within the competitive performance world, once someone fails to meet expectations, someone else is right behind to take their place.

Very few authors can survive a sustained lack of quality and deadline-meeting.

In the Gospel of Luke, the fourteenth chapter, Jesus tells a couple parables and then sums them with a “count the cost” statement which could be taken any number of ways, I suppose, but relates to a person living life as a believer. Have no illusions, there is a cost.

Any author, including Christian authors need to do something similar and count the cost of being a writer.

If the spectrum of the author-life is at one extreme a calm, creative life of drinking tea, sitting in a comfy chair with a laptop, staring at clouds and musing about life all day, the opposite extreme would be a pressure packed stadium of fans yelling for a certain athlete to “run faster” or “play harder.”

The successful author life resides somewhere between the two. While still a solitary endeavor, the pressure to perform from editors, agents and readers can be too much for some to withstand.

“We want you to write something great by next Tuesday at 4pm. Write faster! Work harder!”

Authors need to do the work, hit the deadlines, do the platform stuff, make the contacts with the right people, maintain relationships with others and keep your creative “edge,” while also doing everything else in their life.

Every once in a while, one of the agents for this agency will blog about something similar to this. Our goal is not to discourage anyone, but just the opposite, to encourage those who have the desire to be an author with a vision of what the future might bring. Successful authors already counted the cost and decided it was worth it.

You still want to write books?  Count the cost. Do the work well by the deadline.

It’s the bottom line.

 

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Category: Book Business, Career, Platform, The Writing LifeTag: Book Business, Career, Deadlines, The Writing Life

Creative Boundaries

By Dan Balowon April 3, 2018
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Creative people usually don’t like being told what to create or what not to create. Similarly, explorers and researchers don’t like being told, “Don’t look there,” or “Explore over here.” By nature, they follow their training and instincts from place to place and thought to thought. As a writer, while the worst thing you could do is plagiarize someone else’ work, the worst thing someone else could …

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Category: Career, Communication, Creativity, Inspiration, PlatformTag: Career, Creativity, Faith, Inspiration, The Writing Life

When the Market Is Too Tight

By Tamela Hancock Murrayon March 22, 2018
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Previously I posted about sending rejections saying the market is too tight as a reason for the decline. Let’s take a closer look. Subjective? “The market is too tight,” sounds objective, doesn’t it? As in, “There isn’t enough room for your book because no one is buying this type of book.” However, this is one time we can get philosophical and admit this reason for a decline is actually the …

Read moreWhen the Market Is Too Tight
Category: Book Proposals, Genre, Get Published, Pitching, Platform, RejectionTag: book proposals, Get Published, Rejection

Getting Started in Social Media

By Dan Balowon March 20, 2018
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Actually, the title was a bit of click-bait to entice aspiring authors and platform builders to open this post. Sorry. Getting started in social media is not a problem. It’s as simple as 1-2-3 and grade school children around the world do it every day. If you are having trouble getting started in social media, it could be your rotary-dial phone, thirty-year-old modem and Commodore 64 computer are …

Read moreGetting Started in Social Media
Category: Branding, Marketing, Platform, Social Media, Technology, The Writing LifeTag: Branding, Marketing, Platform, Social Media

Can Death Cleaning Spark Joy?

By Tamela Hancock Murrayon February 8, 2018
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One of the most challenging aspects of being successful in nonfiction is choosing a topic general enough to interest a broad swath of readers, but unique enough to make them think of the question in a new way so they’ll want to buy your book. Take decluttering. I follow at least three decluttering blogs. My daughter says, “How about just cleaning instead of reading about it? Then you’d get it …

Read moreCan Death Cleaning Spark Joy?
Category: Book Proposals, Branding, Marketing, Pitching, Platform, The Writing LifeTag: Marketing, Nonfiction

In Defense of Social Media

By Dan Balowon January 30, 2018
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Today I am going to stick up for the poor, downtrodden multibillion dollar global public corporations behind social media. Blamed for everything from the breakdown of the family to the dissolution of meaningful personal relationships, they are supposedly the reason society is on a virtual brink of collapse. But for authors of books, social media is the simplest and quickest way to create an author …

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Category: Branding, Marketing, Platform, Social MediaTag: Marketing, Platform, Social Media

Author Platform and The Laws of Attraction

By Dan Balowon December 5, 2017
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Whenever someone communicates anything in any form, the message will either attract or repel readers, listeners or viewers. All communication is like a magnet, with north and south poles. What you do in social media or blog for your author platform will either cost or earn readers. No matter what you do, the best you can hope for is a net positive, with more people friending, following and …

Read moreAuthor Platform and The Laws of Attraction
Category: Marketing, Platform, Social Media, The Writing Life, TheologyTag: Faith, Marketing, Platform, Theology

My 600-lb Book Life

By Bob Hostetleron November 22, 2017
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Recently I spent a few hours visiting a relative in rehab, and the television was tuned to an episode of the television series, My 600-lb Life. This is why I like to control the TV remote at all times. The episode focused on a fairly young mother of two children who weighed nearly six hundred pounds and was hoping to engage a surgeon for weight-reduction surgery. Her first several consultations …

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Category: Marketing, Pitching, Platform, The Writing LifeTag: Marketing, Platform, The Writing Life

Six Easy Steps to Publishing Success

By Dan Balowon November 7, 2017
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Success in publishing is actually quite simple. Honestly I am surprised more people aren’t more successful financially as an author. So many conference workshops are making this entire publishing thing far more complicated than it needs to be. Today, here are six fast, easy, no risk steps to being a successful author in any type of writing. We will all be shaking our heads at the end for missing …

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Category: Book Business, Get Published, Marketing, PlatformTag: Get Published, Marketing, Platform

Be Published? or Be Read?

By Bob Hostetleron October 18, 2017
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Is your goal “being published” or “being read?” What pieces of writing and publishing advice do professional agents and editors wish would go away…forever? I asked that question of some of my friends in the industry (yes, I have friends, and most are much smarter than me). The last two weeks I have posted (here and here) some of their responses. But I’ve saved one more for last. One savvy, …

Read moreBe Published? or Be Read?
Category: Book Business, Book Sales, Career, Marketing, Platform, The Writing LifeTag: Book Business, Book Sales, Get Published, Marketing
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