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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform » Page 6

Platform

Good and Bad Advice on The Writing Life

By Dan Balowon June 19, 2018
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After graduation from college, I got an entry level job at a radio station, programmed with call-in talk shows. I carried out the trash, conducted regular “Frosty-runs” to Wendy’s for the news director, painted the sales office, screened callers for the shows during off-hours, took transmitter readings, got coffee for the hosts, and anything else the boss wanted. Once in a while, they let me push a button on the control panel.

While there is a fascinating mix of opinions expressed by callers, my favorite talk show caller-type will always be,

“Yes, thank you for taking my call. I have a question for the guest today. I think you are wrong.”

Was there a question in there somewhere?

A couple themed call-in shows featured experts answering questions about personal finance and another on medical issues.

After about an hour, I was certain I could fill in for the financial or medical experts, even as a 21-year-old recent college grad with no background in finance or medicine.

Almost all of the answers to questions were, “Ask your financial advisor,” or “Ask your doctor.” Once in a while they tossed in, “It depends on your situation.”

I discovered early on, the least valuable advice is the same advice given to everyone.

For instance, the best advice and worst advice for an aspiring author is:

“Quit your day job and write full time.”

More than likely, if you start out on a writing career, you will need to do a little bit of everything, accounting for all 24 hours in a day and 168 hours in a week with some sort of productive activity.

You need to write a few hours, work 7-8 hours, sleep 6-7 hours, connect with others for an hour here and there, clean up, take care of yourself, commute to work, handle relationship or family responsibilities, etc.

If you could convert all the hours devoted to employment to writing and reading, think how much fun life would be?

It rarely works the way you’d like. Professional writing is never convenient, even for successful writers.

You spend years writing for no money, then if you become reasonably successful, earning $20,000 a year from writing, you cannot support your life or a family on this amount alone, especially in the U.S. in the 21st Century. At best, you might be able to pay for a mortgage or rent on a living space.

Actually, the writing life fits into one of these models:

–You work at a job providing a paycheck and benefits, then write when you can, and the two roles combined allow you to live reasonably.

–You write full-time, earning some money, but you have another source of income (not from your personal employment) supplementing it.

–You write full-time, earning some money, live an extremely meager life, living day- to-day.

–You write full-time and are successful, but you find yourself working more than full-time managing your marketing platform, doing speaking engagements, product sales and public ministry management. The pressure is on to perform. Hardly the quiet, solitary, literary life you imagined.

Other models would be exceptions to the majority of situations. They might include:

–Author writes a book, sells a million copies and stops writing. (The “One-hit-wonder author.”)

–Famous person “writes” a book with help of a ghost-writer and book sells well. (The “Fifteen minutes of fame author.”)

Mostly, the world of the professional author is one of long-hours, hard work and relentless demands for their time from little* things like family, community, church and life in general.

If you want to pursue professional writing, put on your full armor and take a deep breath, it’s neither simple or convenient.

Some aspiring authors have an idea the writing life is like some unreal world, but is just the opposite, it is very real and demanding.

After all, Mayberry, North Carolina doesn’t exist, the mosquitoes on Walden Pond are terrible and a dead racoon is stuck in the fireplace flue of your lovely getaway writing cabin.

So, should you quit your day job and write?

It depends.

*Wink*

 

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Category: Career, Contracts, Economics, Marketing, Platform, The Writing LifeTag: Career, The Writing Life

Starting an Author Newsletter Before Winning a Book Contract

By Tamela Hancock Murrayon June 14, 2018
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Writers often wonder how to start a newsletter before their book is released. The process might not seem to make sense when you’re publishing a newsletter to promote yourself as an author. However, since a newsletter is meant to establish a relationship with potential fans, being in communication with readers is a great idea. Here are some strategies: Include personal tidbits. You aren’t an author …

Read moreStarting an Author Newsletter Before Winning a Book Contract
Category: Branding, Marketing, Platform, Social Media, The Writing LifeTag: Marketing, Newsletters, Platform

Don’t Put Everything in Your Book

By Dan Balowon May 29, 2018
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One reason platform-building is a such a problem for some authors is the feeling they must place everything important in their book, leaving little or nothing left to say for platform purposes. This puts an author in an awkward position where they either deviate from their core book-message for their platform (social media and other efforts) or they treat their platform only as a “teaser” or …

Read moreDon’t Put Everything in Your Book
Category: Branding, Career, Marketing, Pitching, PlatformTag: Branding, Marketing, Message, Platform

Your Author Photo

By Steve Laubeon April 30, 2018
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A number of questions were raised when I wrote about the “bio” portion of a book proposal and suggested that you include an author photo. Here are some practical considerations. Make it Look Professional Quality photographers will tell you that background, lighting, how you look at the camera, and what you are wearing have a great influence on how the photo appears. I once saw an …

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Category: Book Proposals, Pitch, Pitching, PlatformTag: Author Photos, book proposals

Make Much Ado of Your New Book

By Bob Hostetleron April 18, 2018
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(5 Ways to Plan a Success-Guaranteed Book Launch Event) I am no marketing genius, and though I’ve written fifty books, I still have much to learn about author and book publicity. But I nonetheless had a great time launching my book, The Bard and the Bible: A Shakespeare Devotional, a book of daily reflections drawn from a quote from Shakespeare and a verse from the King James Version of the Bible …

Read moreMake Much Ado of Your New Book
Category: Book Sales, Career, Marketing, Platform, The Writing LifeTag: Book Launch, Book Sales, Marketing, Platform

Book and Author – Traveling Companions

By Dan Balowon April 17, 2018
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In publishing circles, we frequently refer to the “launch” of a new book when it is first published, but often tend to overlook the fact that it is not an unmanned rocket controlled at the publisher/mission control.  Books need a pilot. The author must travel with the book. I am uncertain if there ever was a time in the history of book publishing where an author didn’t need to join their book out …

Read moreBook and Author – Traveling Companions
Category: Branding, Career, Get Published, Marketing, PlatformTag: Book Launch, Getp Published, Marketing, Platform

The Bottom Line – Get It Done, Well

By Dan Balowon April 10, 2018
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Writing books is a performance business. At the end of the day, week or whatever time period applies, an author produces something on a schedule. I know many people write without any firm deadline as they are just starting out writing for illumination and enjoyment, but honestly, I can’t imagine working without a deadline and not self-imposing one. I’ll intentionally place myself in a position …

Read moreThe Bottom Line – Get It Done, Well
Category: Book Business, Career, Platform, The Writing LifeTag: Book Business, Career, Deadlines, The Writing Life

Creative Boundaries

By Dan Balowon April 3, 2018
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Creative people usually don’t like being told what to create or what not to create. Similarly, explorers and researchers don’t like being told, “Don’t look there,” or “Explore over here.” By nature, they follow their training and instincts from place to place and thought to thought. As a writer, while the worst thing you could do is plagiarize someone else’ work, the worst thing someone else could …

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Category: Career, Communication, Creativity, Inspiration, PlatformTag: Career, Creativity, Faith, Inspiration, The Writing Life

When the Market Is Too Tight

By Tamela Hancock Murrayon March 22, 2018
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Previously I posted about sending rejections saying the market is too tight as a reason for the decline. Let’s take a closer look. Subjective? “The market is too tight,” sounds objective, doesn’t it? As in, “There isn’t enough room for your book because no one is buying this type of book.” However, this is one time we can get philosophical and admit this reason for a decline is actually the …

Read moreWhen the Market Is Too Tight
Category: Book Proposals, Genre, Get Published, Pitching, Platform, RejectionTag: book proposals, Get Published, Rejection

Getting Started in Social Media

By Dan Balowon March 20, 2018
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Actually, the title was a bit of click-bait to entice aspiring authors and platform builders to open this post. Sorry. Getting started in social media is not a problem. It’s as simple as 1-2-3 and grade school children around the world do it every day. If you are having trouble getting started in social media, it could be your rotary-dial phone, thirty-year-old modem and Commodore 64 computer are …

Read moreGetting Started in Social Media
Category: Branding, Marketing, Platform, Social Media, Technology, The Writing LifeTag: Branding, Marketing, Platform, Social Media
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