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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Reviews: The Spread I Like to See

By Tamela Hancock Murrayon September 17, 2015
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No, it’s not what Daddy calls, “middle-age spread” but the spread of starred ratings on sites such as Amazon.

When I see a book reviewed, believe it or not, I don’t like to see ten five-star reviews and then nothing else. An author might ask, “Why not? Doesn’t that mean everyone loved the book?”

Yes. All of your friends and family loved your book.

I’m not saying those five-star ratings aren’t sincere. I think they are.

But I’m also saying when a book receives ratings from across the board, it usually means that people who don’t know or care about the author are rating the book. It means the book is being read widely.

Low ratings can also mean that an author is being attacked unfairly. But people reading reviews are smart. I, for one, can tell the difference between, “Right-wing tripe,” and “Flawed research,” as the basis for a one-star review.

I also feel terrible for authors whose scores are dragged down by one-stars given by people saying only, “Book arrived damaged.” Ummm, that has nothing to do with the author’s writing.

My point in writing this post? Here’s what I don’t want you as an author to do:

  • Beg your friends to go online and write a 5-star review. And only a 5-star review. Let these reviews happen naturally. If they don’t, they don’t. If they do, great. But if you start a campaign and end up with a bunch of 5-star reviews and nothing else, you’ll look like a popular author with a bunch of friends willing to write 5-star reviews. Believe me, I understand how cool this is. But it doesn’t add to the credibility of your book.
  • Don’t stress over one-star reviews. Yes, they hurt. Yes, sometimes they are unfair. Read them and cry, throw a pillow at the couch, and then go back later and re-read the reviews. Try to learn from them, if the criticism is constructive. If not, pray for the jerks who have nothing better to do than vent their frustrations on you. And thank the Lord that your book is definitely being read by people who have no investment in you. This means that your publisher is doing his job and getting your book out far and wide. That is a good thing.
  • Don’t stress out about 2-and-3-star reviews, which are painful in their own way. Try to learn from those as well. And remember that anyone willing to give you 2 stars is a stranger, too. Yay for your publisher once again!
  • Failed to achieve perfection with a 4-star? Well, you almost made it. These reviews can be the most instructive. Or they may be from people who just don’t give five stars. Sort of like those teachers who never gave perfect scores. You know the ones.

Whatever your spread is, God is in control. Just keep writing, and keep publishing to His glory.

Your turn:

Do you review books online?

Have you ever given a book a one-star review?

Are you influenced by reviews?

Leave a Comment
Category: CareerTag: Career, reviews

Write from the Deep Places

By Karen Ballon September 16, 2015
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Far down, under the ground many of us walk on day in and day out, are roads and buildings and the remnants of long-ago lives and loves. Underground cities, they’re called. I’ve visited the one in Seattle. Peered down through the dark and dust and imagined people, horses, carriages…life. Under our feet. In the deep. I’ve been to other deep places, too, but these weren’t quick visits. Nor were they …

Read moreWrite from the Deep Places
Category: Book Business, Career, Communication, Craft, Creativity, Editing, Get Published, Inspiration, Marketing, Money, Platform, The Writing Life, Theology, Trends, Writing CraftTag: Encouragement, Inspiration, The Writing Life

And Now in the Center Ring…Dancing Authors!

By Dan Balowon September 15, 2015
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The music industry has turned upside down in the last fifteen years. For a very long time, music on the radio, DJ’s and vinyl records, cassettes or CD’s ruled the industry, but then along came the internet and everything changed. A recent online article by Jason Hirschhorn outlined the significant changes in the music industry.  A link to the full article is provided at the end of this post.  Some …

Read moreAnd Now in the Center Ring…Dancing Authors!
Category: Book Business, Branding, Marketing, PlatformTag: Marketing, Platform

Fun Fridays – Sept. 11, 2015

By Steve Laubeon September 11, 2015
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Isn’t this is EXACTLY how you feel when a great book is over? At least he is consistent! (see the frame at the 1:19 mark) What was the last book you read that made you wish it had not ended? https://www.youtube.com/watch?v=AIEeakeXvMM

Read moreFun Fridays – Sept. 11, 2015
Category: Fun Fridays

What Makes You Special?

By Tamela Hancock Murrayon September 10, 2015
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Authors have many reasons for writing a particular book. Sometimes those reasons feel so natural you don’t stop to think about them. However, in this market, it’s important to distinguish yourself from other authors and submissions. For nonfiction, you want to show you are an authority on your topic, or that an authority is willing to endorse you. Examples: You are a Christian psychologist using …

Read moreWhat Makes You Special?
Category: Book Proposals, Get PublishedTag: book proposals, Get Published, Qualifications

Rejection and Listening to the Right Voice

By Karen Ballon September 9, 2015
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I love hearing about surprise best-sellers. Those books that no one thought would sell, that the pros in publishing turned down, and that then went on to become bestsellers. Even classics. Anyone who has been in publishing for a considerable time has his or her story. The book we turned down. The one that went on to take the best-seller list by storm. Some surprise hits were published to fill an …

Read moreRejection and Listening to the Right Voice
Category: Get Published, RejectionTag: Bestsellers, perseverance, Rejection

Switching or Grinding Gears?

By Dan Balowon September 8, 2015
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Each year in the U.S. more titles are published indie/self-pub than by all traditional publishers combined. Some authors publish only indie or traditional, but some entrepreneurial folks are known as “hybrid” and use whatever model works best for the situation at the moment. Many clients of the Steve Laube Agency are hybrid authors and it works just fine. There are some things you do for an indie …

Read moreSwitching or Grinding Gears?
Category: Book Business, Career, E-Books, Economics, Editing, Marketing, The Publishing LifeTag: Hybrid Authors, Indie Publishing, The Publishing Life, Traditional Publishing

Fun Fridays – September 4, 2015

By Steve Laubeon September 4, 2015
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Travel back in time to 1947 and watch this documentary on how books are made. Fascinating. But remember it still starts with you, the author!

Read moreFun Fridays – September 4, 2015
Category: Get Published

My Favorite Childhood Favorite

By Tamela Hancock Murrayon September 3, 2015
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My favorite childhood favorite is Barbie Goes to a Party by Jean Bethell, illustrated by Claudine Nankivel. The story details how Barbie spends an afternoon consulting her mother and girlfriends, and how her mother and she advise Barbie’s friend Midge, about what to wear to a party. In the end, everyone wears the same outfit, as per Barbie’s suggestion. So they are all the best dressed …

Read moreMy Favorite Childhood Favorite
Category: ReadingTag: Childhood Favorite, Reading

Proposals: Comparing Your Writing to Icons

By Karen Ballon September 2, 2015
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Awhile ago, I was reviewing a proverbial stack of nonfiction and fiction proposals. As I read them, I noticed something. And I saw that something again just recently as I read over proposals during a series of 15-minute meetings with conferees at a writers’ conference. What was that something? In their proposals, more and more writers are comparing their work to icons in publishing. As in: “My …

Read moreProposals: Comparing Your Writing to Icons
Category: Book Proposals, Get PublishedTag: book proposals, Comparisons
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