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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Business » Page 9

Book Business

A Year in Review: A Look at 2021

By Steve Laubeon January 10, 2022
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Every year at this time it can be strange to reflect on all that has happened over the past 12 months. I suspect that we all have a bit of selective memory and often forget to count our blessings. Instead, we target the difficult times. Why is that? I’ll do my best to recite a bit of both in this review of the past year.

The Industry
We spent the first quarter of 2021 waiting for things to “open up” after enduring months of a pandemic shutdown. Meanwhile, book sales continued to percolate. What everyone is watching carefully are the new buying habits of consumers. An even larger percentage of sales has shifted online, for obvious reasons. This becomes a challenge for marketing and reaching the consumer with new or unfamiliar books.

Supply-chain issues ravaged the opportunity for even greater sales in 2021. We had a number of books delayed to a later release because of the difficulty in getting books printed overseas. But even books printed in the U.S. were delayed. In one case a client’s book sold out its entire print run before the publication date. But the publisher could not replenish the warehouse until three days before Christmas. Another had a Christmas-themed book sell out in October and had to cancel all promotional activities planned for November because there weren’t any books to buy.

I talked with multiple publishers about this situation throughout the latter part of the year, and the problems were industry wide. For one printer, the normal time to bring a book off the press was 4-6 weeks in 2019. Today that same printer needs 14 weeks to get books off the press. The entire industry will be dealing with this issue throughout 2022 and maybe beyond. Scarcity in paper, shipping logjams, lack of trucking, sick or quarantined workers all create a storm of challenges for printing books.

Authors who derive a significant part of their livelihood from speaking engagements found some relief. We can only hope for those opportunities to grow despite the recent issues with Covid variants.

The Department of Justice filed to stop the merger of Simon & Schuster with Penguin Random House. With that hearing scheduled for late Summer 2022, we won’t know what will happen until you read this update a year from now!

There was the continued shifting and changes in editorial and marketing departments. I seem to write about them every year. But they affect our work in pitching new editors. Without having frequent opportunities to meet in person, we are meeting more of them virtually. I’m grateful that technology has provided for these opportunities.

Our Agency
The agency continues to have the privilege of working with nearly 300 authors. Our efforts secured contracts for over 200 new books, a half dozen of them from first-time authors. We secured many audio, large-print, film-option, and foreign-rights licensing deals. We also had two books hit the top five on the ECPA bestseller charts in nonfiction and another client with multiple titles in the top 20 all year in the children’s bestseller list.

Tamela, Bob, and Dan are great agents who pour themselves into their clients’ work. I am honored to have them as part of our team. We all continue to find new opportunities, give guidance, and troubleshoot a wide variety of issues.

Both Tamela and Dan lost a parent in 2021 (Tamela’s mom and Dan’s dad.) And Bob had a client tragically killed. These losses cut close to the heart. We all continue to pray for grace and peace.

What was most encouraging was our publishing partners continued acquisitions. Remember that publishing is a long process. Contracts signed this past year were not only for books releasing in 2022 but for those to be published as far out as 2026.

Some of our clients were honored by various awards:

  • We had eight finalists for the Christy Award (Lynn Blackburn, Connilyn Cossette, Amanda Cox, Sharon Hinck, Michelle Schoklee, Kara Swanson, Amanda Wen, and Roseanna White). Amanda Cox won for best first novel. Roseanna White won for best historical novel. Sharon Hinck won for best speculative novel for the second year in a row.
  • Amanda Cox was awarded the Christy Award Book of the Year!
  • Three of our authors won the Carol Award: Connilyn Cossette for best historical romance, Nancy Mehl for best mystery/suspense/thriller, and Lisa Carter for best short novel.
  • Nancy Mehl won the Daphne du Maurier Award for Excellence in Mystery/Suspense
  • Kara Swanson won the Realm Makers award for best fantasy. And, also, she won their Alliance Award, which is a reader’s-choice award.
  • The ECPA Bronze Book Award for more than 100,000 copies sold was given to Dallas Jenkins, Amanda Jenkins, and Dr. Douglas Huffman (What Does It Mean to Be Chosen? published by David C. Cook).

The Christian Writers Institute and The Christian Writers Market Guide
The Christian Writers Institute continues to provide opportunities for writers to further their education via our online audio and video courses.

The new 2022 edition of The Christian Writers Market Guide is available right now in ebook and online. The paperback will be ready later this month. (Supply-chain issues caused a delay in publication.) There is nothing like it on the market—a curated listing of resources for the Christian writer. I am committed to releasing the new paperback/ebook edition each year and keeping the online version updated throughout the year.

A reminder that this Wednesday, January 12th (5pm EST), Thomas Umstattd Jr. and I will be doing a free Q&A session online. All who register will be sent a link for later viewing if you cannot make the actual event.
Register by Clicking Here.

Enclave Publishing
Enclave Publishing is a traditional publishing company devoted to the publication of speculative fiction written by authors who have a Christian worldview. I created the following description to describe the type of books we publish: “Enclave Publishing helps create out-of-this-world stories informed by a coherent theology.”

We released 12 new titles in 2021. Half of them were under our YA imprint, Enclave Escape. Look for a new hardcover release each month throughout 2022! These are all tremendous books that are gaining attention as you can see from the awards they collected.

Two of our titles won the Christy Award (Forsaken Island by Sharon Hinck and Mortal Sight by Sandra Fernandez Rhoads). This is the third year in a row Enclave has won a Christy! Mortal Sight also won a Carol Award. Kara Swanson’s Dust won the Realm Makers award for best fantasy novel. She also won the Alliance Reader’s Choice award. In addition, Kristen Young’s Apprentice won for best science fiction and also The Book of the Year!

But the biggest news of all was selling Enclave Publishing to Oasis Family Media at the end of the year. This move allows Enclave to grow with the support of an experienced organization. It is best known for the audio division, Oasis Audio. They happened to win the Realm Marker award for best audio for their recording of Story Raider by Lindsay Franklin.

Oasis will retain our entire editorial, production, and marketing team with me continuing as publisher. I am very grateful for the partnership and look forward to publishing to infinity and beyond.

The Future
2021 was a year of continued turmoil and uncertainty. We thought all would go back to “normal,” but various forces have conspired to destabilize what we consider “normal.” I wrote the below thoughts last year, and they still hold true:

Why should we be surprised? A world beset by sin and evil only reveals the need for a Savior. Principalities and Powers are those “various forces” that have “conspired to destabilize what we consider ‘normal.’”

Hebrews 12: 25-29 (CSB):
See to it that you do not reject the one who speaks. For if they did not escape when they rejected him who warned them on earth, even less will we if we turn away from him who warns us from heaven. His voice shook the earth at that time, but now he has promised, yet once more I will shake not only the earth but also the heavens. This expression, “Yet once more,” indicates the removal of what can be shaken—that is, created things—so that what is not shaken might remain.

Therefore, since we are receiving a kingdom that cannot be shaken, let us be thankful. By it, we may serve God acceptably, with reverence and awe, for our God is a consuming fire (emphasis mine).

The world needs your nonfiction insights to counter the ills of a society careening toward self-destruction. We need your great stories to fill the fiction market and offer an alternative to the dour stories being told by the world. Our culture staggers from crisis headline to crisis headline, but the Church and all believers must steadily pursue Christ. Books and studies are a key help in this pursuit.

Soli Deo Gloria

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Category: Awards, Book Business, The Publishing Life, The Writing Life

Enclave Publishing Has Been Sold!

By Steve Laubeon December 6, 2021
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Enclave Publishing has been sold to Oasis Family Media! Many of you know of my love for the speculative fiction genre. Almost eight years ago, I purchased a small company called Marcher Lord Press and rebranded it as Enclave Publishing. Through many twists and turns, Enclave has been successfully positioned as a strong outlet for quality speculative fiction from authors with a Christian worldview. …

Read moreEnclave Publishing Has Been Sold!
Category: Book Business, News You Can Use, Personal, Publishing HistoryTag: Enclave Publishing, Publishing News

Hidden Retail Economics

By Steve Laubeon October 18, 2021
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I find the world of retail and bookselling economics fascinating. Doesn’t make for scintillating party conversations, but I digress. Below is a video that you should watch first as I have a few thoughts related to its content below the video. (If you cannot see the video in your newsletter feed, please visit the blog on our website where it is embedded.) This particular video is a few years …

Read moreHidden Retail Economics
Category: Book Business, Economics

The Secondary Market for Books: Friend or Foe?

By Tamela Hancock Murrayon September 15, 2021
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Understandably, most artists want to earn the highest royalties for their hard work. Remember how Garth Brooks wanted a secondary royalty on his music, thereby kicking off a feud with secondary-market retailers? (See the article linked here.)  So, as an author, do you feel that the secondary market is a friend or foe? I think this market is our friend. Here are a few reasons why: …

Read moreThe Secondary Market for Books: Friend or Foe?
Category: Book BusinessTag: Used Books

Supply Chain Blues

By Steve Laubeon September 13, 2021
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Two weeks ago I wrote of the Slushpile Blues. Today is another scintillating topic. Supply chain blues. By “supply chain” I mean the various steps along the way for a vendor to have a final product to sell to a consumer. For electronics, like your phone, it means collecting various pieces before assembly: the battery, the camera lens, the transistors, the memory chip, the glass, and more. If any …

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Category: Book Business

What Goes on the Copyright Page?

By Steve Laubeon August 9, 2021
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I have an odd habit born of being in this industry for four decades. Whenever I pick up a physical book, I look at the front cover, back cover, and then the copyright page. I know, it’s a rather nerdy thing to do; but you would be surprised what information can be found there and what it means. The copyright page is placed after the title page and should always be on the left-hand side …

Read moreWhat Goes on the Copyright Page?
Category: Book Business, Common Questoins, Copyright Issues, Indie, Publishing A-Z

The Pressure Is Off

By Dan Balowon August 5, 2021
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Last week, I wrote about the pressure on writers to write well and compelling enough to gain and keep readers. Today, I promise to take some pressure off. For Christian writers only, if you feel the pressure to affect a reader’s life rests entirely on your own ability to write well, here are some red-letter words direct from the Creator God. From the Old Testament book of Job, chapter 38, verses …

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Category: Book Business, Inspiration, The Writing Life, Theology

The Pressure Is On

By Dan Balowon July 28, 2021
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For anyone creating material in any media, pressure is high, not only to gain users but to keep users. Just because someone subscribes or buys what you create doesn’t mean they are using it. I’ve seen several studies indicating for an average book only 60% that are purchased are ever opened. Let that statistic sink in. And since dedicated e-book devices and smartphones are two-way communicators, …

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Category: Book Business, Technology, The Publishing Life, The Writing Life

Coping With Publishing Conflict

By Dan Balowon July 7, 2021
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Here’s a big secret about book publishers: Human beings work there. Even literary agencies have humans working for them. The myth circulating that asserts agents are ET beings using AI processes is greatly exaggerated. So, for the time being, since humans are still involved in the publishing process, the best way to cope with conflict (author vs. editor, author vs. publisher, author vs. author, …

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Category: Book Business, The Writing Life

Antitrust Issues and Big Tech in Publishing

By Steve Laubeon June 21, 2021
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On June 11, after a 16-month investigation into antitrust issues in the digital marketplace, the U.S. House of Representatives Committee on the Judiciary introduced five bipartisan bills to the House seeking to curtail some of the business practices used by Big Tech companies. The companies in question are primarily Amazon, Apple, Facebook, and Google. Each bill has both a Republican and Democrat …

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Category: Book Business, Publishing News, The Publishing Life
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