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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Marketing » Page 4

Marketing

The Grand Canyon of Crossover Writing

By Dan Balowon January 27, 2022
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A number of Christian writers desire to write a book published by a large publisher focused beyond the Christian market. The motivation and focus are well-intentioned, amplifying a Christian message to the larger world.

But while the author has this desire to reach a broader audience with a message of hope, companies that publish to the general population have an entirely different agenda, which for the most part does not include God or anything related to Scripture.

For sure, broader-market publishing has a wider creative bandwidth than Christian publishing. To illustrate, I refer to a daily summary of publishing deals available to professionals in the industry. From a recent single-day listing, here are nonfiction topics that received contracts:

–A story about an extraordinary herd of elephants and the woman dedicated to keeping them safe.

–A feminist exploration of Caesarean-section deliveries, investigating their use and misuse on “pregnant bodies,” the long-term impact on maternal health, and ways in which obstetric medicine routinely fails “pregnant people.”

–The story of America’s most important railroad and the region it defined, linked, and shaped.

–A collection of great American women who weren’t attractive, well-spoken, demure, and “sinless” enough to receive their rightful place in history.

–Coming-of-age tale of living with congenital adrenal hyperplasia, a syndrome that results in excess hair growth.

–Series of essays told through a bisexual lens, exploring the author’s coming-of-age in a world riddled with harmful messages about sex and sexuality, moving toward a place of embrace and celebration unencumbered by shame.

–A humorous look at the history, mythology, science, and magical touch that make whiskey taste like liquid gold.

And then the ones with a spiritual angle:

–A journey of personal development and spiritual awakening through witchcraft and conversations with nature and the cosmos.

–A memoir to inspire nonbelievers to be honest about their true beliefs and, in so doing, fight the reflexive deference that gives religious belief far too much cultural and political power.

–A narrative chronicling the author’s year-long journey of living as a practicing Wiccan, appealing to anyone dissatisfied with our current religious options.

–A modern tour of grief and grieving, braiding together the author’s experience with his own grief, the sociocultural history of grieving rites and beliefs, and the modern therapies and industry being built around grieving today.

–A book for millennials and Gen Zers, disrupting intergenerational social conditioning of “not enough,” and exploring how to build a joyful life and a more peaceful world grounded in the concept of innate self-worth, self-compassion, and social justice.

The list of fiction projects mentioned on the one day’s list were as diverse as you can imagine.

Publishers are not book factories, devoid of agendas. Just as Christian publishers have mission statements indicating their commitment to biblical content, general-market publishers have one, too. While not stating it directly, they avoid the Bible, unless it is to critique it. Of course, there are a few exceptions. If you are famous with a large media platform, you are given more latitude, since broader-market publishers really like selling lots of books.

As a writer, you need to decide your own purpose in writing, with a key decision about how overt you want to include God in what you write.

The difference is not a narrow crevice, but a wide canyon.

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Category: Book Business, Marketing, The Publishing Life

Why I Bought the Book: Consumer Edition

By Tamela Hancock Murrayon October 6, 2021
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I’m a literary agent, but I’m also a reader. As a reader, I have reasons for buying a book. Nonfiction Topics: The topic must address a need or want I’m feeling at that time. For example, if I’m cooking for someone who’s a vegan, I’ll search for books with ideas for vegan dishes. Fiction Topics: Some topics simply don’t appeal to me as a reader. Authors may note that some readers have triggers and …

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Category: Book Sales, Marketing, Reading

Start with Your Winning Argument

By Tamela Hancock Murrayon September 23, 2021
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A few years ago, I received a call from someone who otherwise never contacts me. “You need to pay expenses for Dick and Jane. They’ve done so much for us!” Dick and Jane had done a lot for the caller, but they had done nothing for anyone I love. While I’m not so coldhearted as to hang up the phone based on this flawed opening, the caller had opened with an unconvincing pitch. Writers can make the …

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Category: Book Proposals, Marketing, Pitch, Pitching

Searching for Books

By Dan Balowon September 8, 2021
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Online search engines are immensely powerful, often anticipating what you want and asking, “Did you mean _____?” when it doesn’t locate what you typed. This is very helpful because making your book as findable online as possible is critical since online book sales are pretty important! Making your book discoverable online is all about keywords. Read a good explanation of them by clicking on the …

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Category: Book Sales, Branding, Marketing, Self-Publishing, The Publishing Life, The Writing Life

Visual Marketing for Your Books

By Steve Laubeon August 2, 2021
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Yesterday, August 1, was the 40th anniversary of the launch of MTV. Back in 1981 Music Television (MTV) debuted on a cable channel initially only available in New Jersey. It eventually changed the way music was consumed in the pre-Internet era. It quickly became a vital part of the music industry and worked its way into pop culture. A number of years ago, many authors began using video trailers as …

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Category: Branding, Marketing, Trends

Should I Time My Novel’s Release to a Past Event?

By Tamela Hancock Murrayon July 1, 2021
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Novelists often ask me about timing their stories to the anniversary of a significant historical event. As with most questions, no definitive right or wrong answer exists. Here are a few thoughts. Does the event capture the public’s imagination? Since most Americans make yearly plans for the July 4th holiday, that event can offer perennial plots for novelists. But to time a novel to celebrate the …

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Category: Book Proposals, Marketing, Pitching

Platform Planning

By Dan Balowon May 26, 2021
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The never-ending struggle of an aspiring author to meet the requirement of publishers for a big enough “platform” can be frustrating at best, or worse, discourage someone from writing at all. Platforms are always built on content, not the container. Social media doesn’t give you a platform; it is the content that causes it to grow–or not. All medias are simply channels to people, and using …

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Category: Branding, Marketing, Platform

Where Do Your Readers Come From?

By Guest Bloggeron May 24, 2021
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Today’s guest writer is Carla Laureano. She is a two-time RITA® award-winning author of over a dozen books, spanning the genres of contemporary romance and Celtic fantasy. A graduate of Pepperdine University, she worked in sales and marketing for more than a decade before leaving corporate life behind to write full-time. She currently lives in Denver, Colorado, with her husband, two sons, …

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Category: Book Review, Book Sales, Branding, Indie, Marketing, Self-Publishing, The Writing Life

Your Reader

By Tamela Hancock Murrayon April 8, 2021
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Not long ago, I met with a group of publishing professionals who broached the topic of audience. A couple of them discussed how their company envisions their reader. They went so far as to identify the reader by the name they had given her. They knew her age and discussed preferences that would dictate whether she would like a specific book. As a writer, perhaps you would be helped by working to …

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Category: Branding, Editing, Marketing, The Writing Life

What the 2021 Facebook Changes Mean for Authors

By Guest Bloggeron February 22, 2021
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Thomas Umstattd, Jr. wrote this post as part of his podcast at AuthorMedia. I asked permission to make it available to you as well. This is extremely important to understand for authors and publishers trying to use Facebook as part of their marketing efforts. Check out the great work Thomas is doing to help authors navigate the labyrinth called “publishing” at AuthorMedia.com. …

Read moreWhat the 2021 Facebook Changes Mean for Authors
Category: Marketing, Social MediaTag: Facebook
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