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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 4

Marketing

Why I Bought the Book: Consumer Edition

By Tamela Hancock Murrayon October 6, 2021
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I’m a literary agent, but I’m also a reader. As a reader, I have reasons for buying a book.

  1. Nonfiction Topics: The topic must address a need or want I’m feeling at that time. For example, if I’m cooking for someone who’s a vegan, I’ll search for books with ideas for vegan dishes.
  2. Fiction Topics: Some topics simply don’t appeal to me as a reader. Authors may note that some readers have triggers and will avoid certain topics. Two of my relatives, for example, can’t abide entertainment containing violence of any kind.
  3. I’m a Fan: I may buy an author’s entire list of books when I’m a fan.
  4. A Striking Front Cover: When I see a book cover over and over, I recognize and may even bond with the book before I open it. Once a reader opens the book, the author is on the way to a sale.
  5. Back Cover Copy: This should tell me if I like where the book will go and what questions the book poses and answers. This applies both to fiction and nonfiction.
  6. Repeated Ads: If everyone is talking about a book, even through paid ads, the book takes on worth in the reader’s mind.
  7. Professional Reviews: Even reviews that point out a book’s flaw(s) can be better than the book not being mentioned at all. I’ll often read books despite a number of one-star reviews.
  8. Reader Reviews: Because I’m a literary agent, I have made the personal decision not to leave reviews on popular sites. However, I enjoy reading the thoughts of others.
  9. Opening: Grabbing readers with that first sentence is critical. Once the reader passes the first sentence, then the second, then finishes the first page, the author should have the reader hooked.
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Category: Book Sales, Marketing, Reading

Start with Your Winning Argument

By Tamela Hancock Murrayon September 23, 2021
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A few years ago, I received a call from someone who otherwise never contacts me. “You need to pay expenses for Dick and Jane. They’ve done so much for us!” Dick and Jane had done a lot for the caller, but they had done nothing for anyone I love. While I’m not so coldhearted as to hang up the phone based on this flawed opening, the caller had opened with an unconvincing pitch. Writers can make the …

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Category: Book Proposals, Marketing, Pitch, Pitching

Searching for Books

By Dan Balowon September 8, 2021
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Online search engines are immensely powerful, often anticipating what you want and asking, “Did you mean _____?” when it doesn’t locate what you typed. This is very helpful because making your book as findable online as possible is critical since online book sales are pretty important! Making your book discoverable online is all about keywords. Read a good explanation of them by clicking on the …

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Category: Book Sales, Branding, Marketing, Self-Publishing, The Publishing Life, The Writing Life

Visual Marketing for Your Books

By Steve Laubeon August 2, 2021
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Yesterday, August 1, was the 40th anniversary of the launch of MTV. Back in 1981 Music Television (MTV) debuted on a cable channel initially only available in New Jersey. It eventually changed the way music was consumed in the pre-Internet era. It quickly became a vital part of the music industry and worked its way into pop culture. A number of years ago, many authors began using video trailers as …

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Category: Branding, Marketing, Trends

Should I Time My Novel’s Release to a Past Event?

By Tamela Hancock Murrayon July 1, 2021
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Novelists often ask me about timing their stories to the anniversary of a significant historical event. As with most questions, no definitive right or wrong answer exists. Here are a few thoughts. Does the event capture the public’s imagination? Since most Americans make yearly plans for the July 4th holiday, that event can offer perennial plots for novelists. But to time a novel to celebrate the …

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Category: Book Proposals, Marketing, Pitching

Platform Planning

By Dan Balowon May 26, 2021
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The never-ending struggle of an aspiring author to meet the requirement of publishers for a big enough “platform” can be frustrating at best, or worse, discourage someone from writing at all. Platforms are always built on content, not the container. Social media doesn’t give you a platform; it is the content that causes it to grow–or not. All medias are simply channels to people, and using …

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Category: Branding, Marketing, Platform

Where Do Your Readers Come From?

By Guest Bloggeron May 24, 2021
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Today’s guest writer is Carla Laureano. She is a two-time RITA® award-winning author of over a dozen books, spanning the genres of contemporary romance and Celtic fantasy. A graduate of Pepperdine University, she worked in sales and marketing for more than a decade before leaving corporate life behind to write full-time. She currently lives in Denver, Colorado, with her husband, two sons, …

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Category: Book Review, Book Sales, Branding, Indie, Marketing, Self-Publishing, The Writing Life

Your Reader

By Tamela Hancock Murrayon April 8, 2021
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Not long ago, I met with a group of publishing professionals who broached the topic of audience. A couple of them discussed how their company envisions their reader. They went so far as to identify the reader by the name they had given her. They knew her age and discussed preferences that would dictate whether she would like a specific book. As a writer, perhaps you would be helped by working to …

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Category: Branding, Editing, Marketing, The Writing Life

What the 2021 Facebook Changes Mean for Authors

By Guest Bloggeron February 22, 2021
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Thomas Umstattd, Jr. wrote this post as part of his podcast at AuthorMedia. I asked permission to make it available to you as well. This is extremely important to understand for authors and publishers trying to use Facebook as part of their marketing efforts. Check out the great work Thomas is doing to help authors navigate the labyrinth called “publishing” at AuthorMedia.com. …

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Category: Marketing, Social MediaTag: Facebook

Judicious Sharing

By Tamela Hancock Murrayon February 4, 2021
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As a writer, you’ll face times of profound despair and, I hope, massive victory. When successful, you’ll want to share your news with your supporters. But I recommend muting your enthusiasm with your detractors. And we all have those. To my surprise, a person who never speaks to me or contacts me except to ask a favor linked me to a lengthy fluff piece touting sundry accomplishments. I sent …

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Category: Career, Marketing, The Writing Life, Theology
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