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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Choosing Your Words Wisely, Part 1

By Dan Balowon April 25, 2017
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There are a number of reasons for the apparent decrease in reading in the world, from attention-span changes brought on by reader’s addiction to various “screens” to climate change.

But it might simply be a vocabulary problem.

The first time this concept came to me was about 25 years ago in a New York City taxi when a very talkative driver and I discussed local sports, politics and society in general all within the confines of a 25 minute drive from the airport to my hotel.

I am pretty certain we solved all the world’s problems with the exception of climate change, which wasn’t covered in our mobile summit conference.

Without going into specifics, he used one certain word of the “curse phylum” to describe every person, athletic team, politician, event, traffic light, pothole, bridge, tunnel, other driver, toll booth and piece of luggage. Apparently, even the football used by one of the local teams was not above being described with this word since no one could seemingly hold on to it to his satisfaction.

Fortunately, I escaped being described in this manner as I left a good tip along with the fare, which could arguably be described as “enabling” his bad behavior.

The man had a vocabulary problem. And he was just the tip of the iceberg.

So, you know, today, we literally, seriously like have this ridiculous problem with words used over and over so we get literally obsessed with certain ones. Seriously, like, so you know what I mean? So I literally heard yesterday book reading is so literally decreasing and seriously no one knows why, literally no one.

So you seriously know what I mean?

It could be a vocabulary issue. More and more people are using fewer and fewer words and we end up with reading problems. Maybe people don’t understand the variety of words found in books?

(Pause to cleanse brain…wait for it, wait for it…)

Okay, enough of this.

A few years ago, I attended a conference for authors in the broader market (not just Christian) and many of the attendees embraced the language and vocabulary of the day in their writing and found both growing readership and financial success.

For example, what this meant to those writing to teenagers is they included profanity, sexual innuendo and even blatant sexual and violent descriptions in their work, hoping to draw readers. Their deep scholarly research evidently indicated boys and girls entering puberty liked to read about sex.

Who would have figured?

I wish their word choices were limited to “so,” “I mean,” “literally,” “you know” and “obsessed.”

Instead, many writers choose the lowest common denominator and write to it. They don’t write books to transport the reader from the mire, they write to join them in the hole they are digging.

At the risk of repeating myself, this further explains the wide canyon, which separates general/broader market publishing and Christian books. For the most part, they are very far apart in just about every imaginable aspect.

Maybe my “limited vocabulary” hypothesis is not the reason book reading is in decline, but it does mean we shouldn’t join the world in the deep hole they dig with language.

Christian authors write into a world not controlled by Psalm 19 where words of one’s mouth and the meditations of one’s heart are desired to be acceptable to God.

But this doesn’t excuse the Christian writer from desiring God’s acceptance for their choice of words. And they are very different.

Literally.

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Category: Craft, CreativityTag: Creativity, Vocabulary, Writing Craft

Five Lessons from the Road to Publication

By Guest Bloggeron April 24, 2017
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Our guest post is by Ginny L. Yttrup who is the award-winning author of five novels including her latest, Home, which released earlier this month. She writes contemporary women’s fiction and enjoys exploring the issues everyday women face. “Publishers Weekly” dubbed Ginny’s work “as inspiring as it is entertaining.” When not writing, Ginny coaches writers, …

Read moreFive Lessons from the Road to Publication
Category: Conferences, Get Published, The Writing LifeTag: Get Published, The Writing Life, Writing Conference

A Writer’s Digest Accolade

By Steve Laubeon April 22, 2017
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Last week at the Mt. Hermon Christian Writers Conference Bob Hostetler came up to me and said, “Congratulations!” I looked at him blankly and said, “For what?” His smile lit up, “For being named as one of the top websites by ‘Writer’s Digest!’” Bob later showed me the May-June 2017 issue he had with him and there we were on page 39 (see below). Thank you Writer’s Digest for including us. (For …

Read moreA Writer’s Digest Accolade
Category: Awards

Fun Fridays – April 21, 2017

By Steve Laubeon April 21, 2017
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The secret behind the New York Time Bestseller list.

Read moreFun Fridays – April 21, 2017
Category: Fun Fridays

Repeal and Replace

By Tamela Hancock Murrayon April 20, 2017
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Writers live full and demanding lives. Let’s become more focused and productive with my unscientific version of Repeal and Replace! Repeal: Exhaustion. Replace: Go to bed earlier. Even fifteen minutes can help. If you like how you feel, shave off a few more minutes until you find that perfect bedtime. The more often enough rest helps you be vibrant the next day, the more you realize how little you …

Read moreRepeal and Replace
Category: Personal, The Writing LifeTag: The Writing Life

Pushing and Pulling Your Book

By Dan Balowon April 18, 2017
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The marketing and promotion of books differs somewhat from other forms of product marketing, but not as much as you might think. Basic marketing principles, which work for toothpaste and automobiles, also work for books. The greatest changes in publishing over the last 10-20 years have been brought on by the Internet, which unlocked a previously difficult and expensive connection directly to …

Read morePushing and Pulling Your Book
Category: Book Business, MarketingTag: Book Business, Marketing, Platform

How Do I Grow My Market?

By Steve Laubeon April 17, 2017
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I work with a ministry that self-publishes its own books. These are posted on our website, displayed at ministry-related conferences, and mentioned to donors via print and email. How can we expand our market? It depends. (For those of you following this blog regularly, I hope that made you smile.) It depends on a number of factors. In this case the question is more specific to non-fiction authors, …

Read moreHow Do I Grow My Market?
Category: Branding, MarketingTag: Branding, Marketing

Dark Friday

By Steve Laubeon April 14, 2017
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Contemplate the sacrifice. Contemplate the mystery. While you contemplate, listen to this instrumental piece called “Gethsemane” from Jeff Johnson’s album “No Shadow of Turning.” A new version of the piece can be found on Jeff’s album “Thin Places” You can listen to it at this link. Then please listen to this classical song “Go to Dark …

Read moreDark Friday
Category: Christian, Personal, TheologyTag: Christian, Theology

Maundy Thursday

By Tamela Hancock Murrayon April 13, 2017
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Today is Maundy Thursday, a special day during Passion Week. As you feel led, visit this passage regarding The Last Supper, and meditate upon it. I can never read this passage without thinking about how often I have disappointed Christ. And no matter how much I deny it, no matter how much I wish I were perfect, I am not. I will wretchedly and miserably betray Him again. And yet He forgives. I am …

Read moreMaundy Thursday
Category: Theology

The Danger of Discouragement

By Karen Ballon April 12, 2017
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Some days, I have to admit, it feels like I’ve been working and working, doing everything I’m supposed to, and yet, nothing ever changes—unless it’s for the worse. The struggles are still dragging me down. The sense that no matter what I do, nothing will change, weighs on my spirit. It’s days like that when the questions start… What’s wrong with me that I can’t get anywhere? How can I be losing …

Read moreThe Danger of Discouragement
Category: The Writing Life, TheologyTag: Discouragement, The Writing Life, Theology
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