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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 7

Marketing

How to Make (Some) Agents and Editors Smile

By Bob Hostetleron June 26, 2019
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Believe it or not, agents and editors are people too.

In my experience, at least. They’re not mean or grumpy—most of them. They’re not lying in wait for a chance to dash a writer’s dreams. They don’t enjoy saying no.

They’re mostly a good sort. They like to be liked. And they truly appreciate and will often remember a few small things that writers do, whether in an email, in an appointment, or across the cafeteria table at a writers conference. If you want to make them smile (and possibly hold onto a positive memory of you), try doing these few simple things:

  1. Get his or her name right.

Sure, I get frequent emails with the salutation to “Steve.” That’s mostly understandable, since I am a serf—er, I mean representative—of The Steve Laube Agency. But I’ve also been addressed as “Ben,” “Bob Harrison,” and “Mr. Hostetzer,” among others. Believe me, I understand the ease of cut-and-paste and also how easy it is to misspell a name. (I once signed a book to a guy who said his name was Bob, and then handed it back to me, telling me it was spelled “Bobb.” Well, okay.) But whether in speech or writing, getting the name right is an elementary ingredient of a good first impression.

  1. Express curiosity.

Remember, editors and agents are (mostly) normal. Like most people, they feel honored and valued when someone asks questions about their life and work. So express curiosity. Ask, “What’s your favorite part of your job?” “What book are you most excited about right now?” and “What would you really love to see from writers that you’re not seeing?”

  1. Follow instructions.

Pay attention to editors’ and agents’ guidelines and preferences. If he says he prefers to see a full proposal, don’t send a query. If she says she’s not looking for fantasy, don’t say, “I know you say you don’t represent fantasy, but I think you’ll change your mind when you read this.” On the other hand, when you say something like, “I’ve benefited often from your blog posts so you may recognize my name as a frequent commenter” or “I noticed that your blurb in the conference mentioned a love for historical fiction,” you might get a nod, a smile, and a listening ear.

  1. Say “thank you.”

The cynic says, “It’s not what you know, it’s who you know.” I say, “Publishing, like the rest of life, is all about relationships.” So even if your idea didn’t result in a parade or confetti shower, a sincere “thank you” is always a good idea, whether it’s in person, via email, or in a handwritten note (remember those?). And in my case, a “Donutgram” is always a good way to say “thank you.”

Sure, these are all elementary. But you would probably be surprised at how rare these things are. Rare enough to elicit a smile from an overworked editor or agent.

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Category: Agency, Agents, Get Published, Marketing, Pitching, The Writing Life

Familiar, Reliable, and Beautiful

By Tamela Hancock Murrayon June 20, 2019
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Recently, I had the chance to shop in a clothing store in Europe. Basking in novelty, I noted that my observations sharpened. Reading the names of the designers as I passed, I realized I didn’t know many of them. Not that I’m exceptionally knowledgeable about designers, but I have a good idea about fashion visions from many stocked in my haunts back in the States. I dismissed well-crafted, …

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Category: Marketing

How Long Does It Take to Get Published?

By Steve Laubeon June 3, 2019
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How long does it take to get published? I came to the publishing business from the retail bookstore side of the equation. In the beginning, the biggest adjustment was understanding how long the process for traditional publishing takes. In retail there is instantaneous gratification (customer walks in, buys something, and walks out). With indie publishing there can be nearly instantaneous …

Read moreHow Long Does It Take to Get Published?
Category: Book Business, Book Business, Book Proposals, Contracts, Get Published, Marketing, Publishing A-Z, Self-Publishing, The Publishing Life, The Writing LifeTag: Agents, Book Business, Contracts, Editors, Proposals, waiting

Why Is Writing a Hook So Hard for Me?

By Bob Hostetleron May 22, 2019
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I love hooks. As a writer, I work hard on my hooks. As a magazine editor, the hook was often the best way for a writer to make a good first impression on me. And, as an agent, the hook is the first and one of the most important criteria I use in evaluating a book pitch, proposal, or manuscript. “Hook” is a fairly flexible term in writing and publishing. It can mean: The overall unique appeal of an …

Read moreWhy Is Writing a Hook So Hard for Me?
Category: Book Proposals, Marketing, Pitch, The Writing Life

Would You Buy Your Own Book?

By Steve Laubeon May 6, 2019
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When I ask a room of writers if they would buy their own book if they saw it on the shelf at a major bookstore I am met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls. How would you answer that question?

But the question is meant to ask if your book idea is unique. Whether it will stand out among the noise of the competition.

It is not a question of …

Read moreWould You Buy Your Own Book?
Category: Book Business, Book Proposals, Get Published, Marketing, Pitch, Pitching, Platform, The Publishing Life, Writing CraftTag: Marketing, Pitching, Proposals

Recent Questions I’ve Been Asked

By Bob Hostetleron May 1, 2019
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Since becoming a literary agent, I’ve been fairly impressed with myself. It became obvious, almost immediately, that (judging from people’s respect for and faith in me) my IQ climbed 20-30 points and my expertise tripled once I began accepting clients. So, as you might imagine, I field quite a few questions. And some I know the answers to. Here are a few examples of recent questions I’ve been …

Read moreRecent Questions I’ve Been Asked
Category: Book Proposals, Career, Marketing, Self-Publishing, The Writing Life

What Makes You Click?

By Steve Laubeon April 29, 2019
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Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently...umm, Google didn't even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable …

Read moreWhat Makes You Click?
Category: Branding, Marketing, Pitch, Pitching, PlatformTag: Digital Books, Facebook, Internet Usage

Write for Narcissists

By Bob Hostetleron March 27, 2019
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Every reader is a narcissist. Hold on, there. Don’t get all mad and sassy yet. Let me explain I often tell developing writers, “No one reads about other people; we read only about ourselves.” Go ahead and quote me, just be sure to give me credit and send me the royalties it produces. Seriously, I think it’s true. For example, I read several memoirs every year. And many of them are about writers …

Read moreWrite for Narcissists
Category: Book Proposals, Craft, Creativity, Get Published, Marketing, Pitch, Pitching, The Writing Life

Understanding the Market

By Tamela Hancock Murrayon January 31, 2019
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My cousin has a new job selling irrigation systems. He understands this product and even bought one from the company himself. I know what an irrigation system is but that’s about it. Could I sell an irrigation system based on this knowledge? Well, I could try; but I’d have to do a lot of research and then only sell it based on abstract knowledge, not experience. My cousin understands the product …

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Category: Book Proposals, Get Published, Marketing

Lessons Learned As a Literary Agent

By Dan Balowon October 23, 2018
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Dan is leaving the agency at the end of this month to focus his attention on the work of Gilead Publishing, the company he started in 2016. Here are some parting thoughts. _____ I’ve been a literary agent for about 2,000 of the 13,000 total days spent working with and for book publishers over the last thirty-five years. It’s been a great experience, for sure; but as I look back at the thousands of …

Read moreLessons Learned As a Literary Agent
Category: Agents, Book Business, Branding, Career, Conferences, Craft, Creativity, Encouragement, Inspiration, Marketing, Personal, Pitch, Platform, Self-Publishing, Social Media, The Publishing Life, The Writing Life, Writing Craft
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  • About
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    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
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