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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Marketing » Page 7

Marketing

Recent Questions I’ve Been Asked

By Bob Hostetleron May 1, 2019
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Since becoming a literary agent, I’ve been fairly impressed with myself. It became obvious, almost immediately, that (judging from people’s respect for and faith in me) my IQ climbed 20-30 points and my expertise tripled once I began accepting clients. So, as you might imagine, I field quite a few questions. And some I know the answers to. Here are a few examples of recent questions I’ve been asked and remarkably astute answers I’ve given:

Q: I learned another book has the same title as mine. Does that complicate things?

A: Not necessarily. A book title can’t be copyrighted, so it’s a judgment call as to how familiar the title is (I don’t recommend calling your next book The Catcher in the Rye) or how likely it is that your title will confuse or mislead readers.

Q: Would a traditional publisher be interested in publishing books 2-3 of my series (I self-published the first).

A: No, I don’t think so. That might happen; but it’s very unlikely unless the first sold thousands and thousands of copies in a short time, becoming something of a phenomenon. Otherwise, the assumption is that the sales of book #2 won’t exceed the sales of book #1, so if book #1 hasn’t already won a LOT of readers, book #2 has even less of a chance of success.

Q: I’m on a search for a literary agent to help with marketing and promotion for my published book.

A: I believe you want a publicist or marketing consultant, not a literary agent. Agents represent as-yet-unpublished works, while publicists and marketing people help with marketing and promotion.

Q: What does “first five pages” or “first fifty pages” mean? I’m sure a specific font size and spacing of those pages is assumed, but I don’t know what’s standard.

A: You’re right; the assumption is that the margins will be 1″ all around and the text on those pages will be 12 pt. Times New Roman, double-spaced (though a book proposal is single-spaced except for the sample chapters).

Q: I feel like my novel is so relevant, about one of the hottest issues in everybody’s mind right now. It’s frustrating that it takes so long to get an answer from a publisher.

A: No doubt about it, the wait can be frustrating. But there’s a downside to writing “relevant” or “current-issue” stories; and that is that by the time the thing is published, bought, and read, there are different “relevant” or “current” issues in everyone’s mind. So my advice is not to try to “time the market,” so to speak. Just focus on great stories compellingly told, and let God worry about the rest.

Q: I’m going to a large Christian writers conference soon; and while I’m working on my novel manuscript, I won’t have a complete manuscript until a few months after the conference. I can write a proposal for the story since I’m working from a detailed synopsis, but I’ve read where fiction editors only want to hear from debut writers with complete manuscripts. What should I do?

A: Take a one-sheet with you and, if you’re able, take a proposal too. You can show it around at the conference and gauge editors’ interest there. They might give crucial feedback and make valuable suggestions. And, if they show interest, you’ll be much more motivated to send the proposal once the manuscript is complete.

 

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Category: Book Proposals, Career, Marketing, Self-Publishing, The Writing Life

What Makes You Click?

By Steve Laubeon April 29, 2019
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Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently...umm, Google didn't even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable …

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Category: Branding, Marketing, Pitch, Pitching, PlatformTag: Digital Books, Facebook, Internet Usage

Write for Narcissists

By Bob Hostetleron March 27, 2019
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Every reader is a narcissist. Hold on, there. Don’t get all mad and sassy yet. Let me explain I often tell developing writers, “No one reads about other people; we read only about ourselves.” Go ahead and quote me, just be sure to give me credit and send me the royalties it produces. Seriously, I think it’s true. For example, I read several memoirs every year. And many of them are about writers …

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Category: Book Proposals, Craft, Creativity, Get Published, Marketing, Pitch, Pitching, The Writing Life

Understanding the Market

By Tamela Hancock Murrayon January 31, 2019
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My cousin has a new job selling irrigation systems. He understands this product and even bought one from the company himself. I know what an irrigation system is but that’s about it. Could I sell an irrigation system based on this knowledge? Well, I could try; but I’d have to do a lot of research and then only sell it based on abstract knowledge, not experience. My cousin understands the product …

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Category: Book Proposals, Get Published, Marketing

Lessons Learned As a Literary Agent

By Dan Balowon October 23, 2018
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Dan is leaving the agency at the end of this month to focus his attention on the work of Gilead Publishing, the company he started in 2016. Here are some parting thoughts. _____ I’ve been a literary agent for about 2,000 of the 13,000 total days spent working with and for book publishers over the last thirty-five years. It’s been a great experience, for sure; but as I look back at the thousands of …

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Category: Agents, Book Business, Branding, Career, Conferences, Craft, Creativity, Encouragement, Inspiration, Marketing, Personal, Pitch, Platform, Self-Publishing, Social Media, The Publishing Life, The Writing Life, Writing Craft

The Biggest Question About Your Book

By Dan Balowon October 16, 2018
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Authors are like small businesses. They have a finance department, a marketing department and an editorial wing. Then there’s the travel, human resources, IT and facilities management departments, all managed by one person, the author. While writing quality and author platforms are discussed at every writer’s conference, those aren’t the only factors contributing to the success or …

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Category: Book Proposals, Creativity, Marketing, Platform

Of Making Many Books There Is No End

By Steve Laubeon October 15, 2018
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This past week Bowker, the company that issues ISBN numbers for published books, released their annual statistics. They broke out the numbers for self-published books and revealed a stunning statistic. (If you want the history and explanation of the ISBN, read my scintillating post on the topic here. Each country issues their own ISBNs; Bowker is the one for the U.S.) The total number of ISBNs …

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Category: Book Proposals, Marketing, Platform, Self-Publishing, The Publishing Life, The Writing Life

Caution: Loose Platform Planks

By Tamela Hancock Murrayon October 11, 2018
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I love learning about authors on the internet. And as a literary agent, I enjoy the internet and find connections there that would be otherwise difficult to find and maintain. But as professionals, we must be cautious about what we share on any level. One reason is that we all know the internet is forever. Consider Blake Shelton’s recent woes over old tweets. He is not alone. When I was …

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Category: Branding, Career, Marketing, Platform

Eternal Words

By Dan Balowon October 9, 2018
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Every time I read or hear a report of a prominent person’s life complicated by something they tweeted, posted or recorded a decade earlier, I hope the stories are a cautionary tale for anyone desiring to be a media communicator or public figure. We used to be able to put our foolish, youthful or unwise days behind us. But no longer. The world in which we live is one where everything you write is …

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Category: Branding, Career, Marketing, Platform, Social Media, The Writing Life

Expert Training

By Dan Balowon October 2, 2018
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With so many types of media available to citizens of the 21st century, anyone can appear to be an expert in anything. Access to the internet makes everyone smart. Or at least appear to be smart. Fifteen years ago I searched online for the acronym LOL because I wasn’t cool enough to know what it meant. Now I know.  It means “left out letters” for people in a hurry to communicate. If you are going …

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Category: Book Review, Branding, Marketing, Platform
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