• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Platform » Page 7

Platform

Why I Use That Dirty Word … PLATFORM

By Bob Hostetleron September 6, 2017
Share
Tweet
110

It’s a dirty word to aspiring writers. It is even unpopular among many agents and editors. It elicits snarls and sneers from people who just want to write great stuff and get their writing published.

I’m talking, of course, about the word “Platform.”

It refers to the extent of a writer’s influence. It answers the questions, “How big is your audience? How many people are already reading what you write? How many people are in your sphere of influence?” It helps a prospective publisher weigh not only on the quality of a person’s writing but also whether that person is capable of partnering with a publisher in the Herculean task of getting recognition and readers for a new book.

In one of my first blog posts as an agent, I wrote:

I am looking for people who are already having an impact. They are writing blog posts that a lot of people read, share, and subscribe to. They are connecting and engaging with large numbers of people on social media. They are speaking at events large and small, far and wide. They are not waiting for readers, listeners, and followers to come to them, they are already engaging with people about their genre and topic.

To some people, however, that’s an unfair standard. Numerous aspiring authors have expressed dismay at my insistence on a healthy and growing platform. One replied to my coaching efforts by saying, “I am not a ‘celebrity’ and have no desire to be. My sole goal is to be faithful, not famous.”

What kind of commercial publisher—who has a responsibility to owners, board members, shareholders, employees, and future customers—would be anxious to sign and publish someone who doesn’t understand that obscurity is not a selling point? That “A good name is better than fine perfume” (Ecclesiastes 7:1, NIV)? That a worthwhile message doesn’t have to wait until a book release to start having an impact?

If you owned a publishing house, would you look for writers who are waiting for their books to be published before building a following? Or would you want someone who is clearly passionate about a message and already networking with people, gathering a tribe, honing a message, experimenting with new technology, and using every resource available to say important things in impactful ways?

I think the question answers itself. As an agent, I’m willing to wait for a writer to demonstrate the willingness to learn, the desire to improve, and the ability to communicate well that will inspire blog or email newsletter subscribers, Facebook and Twitter followers, seminar audiences, radio listeners, and whatever else will say to an editor and publisher, “My sole goal is to reach people, even if that means I end up being famous.”

That is why I use the word platform. And why I look for writers who are building one.

 

Leave a Comment
Category: Marketing, PlatformTag: Marketing, Platform

Frustrated by Rejection or No Response? Try This

By Tamela Hancock Murrayon March 30, 2017
Share
Tweet
22

Last week I wrote about authors who send agents submissions despite the fact those agents clearly state that they don’t represent those categories. When this happens, I sense one of three things from the author: exuberance, ignorance, or frustration. Exuberance An author who’s been successful for decades still can be exuberant about her work. That’s not what I mean here. In this case, the author …

Read moreFrustrated by Rejection or No Response? Try This
Category: Book Proposals, Pitch, Pitching, PlatformTag: Agents, book proposals, Frustration, Pitching

Life Hands You A Platform

By Dan Balowon March 28, 2017
Share
Tweet
20

Every writer’s conference or gathering includes at least one presentation about developing or maintaining an author-marketing platform. Social Media, public speaking, blogging, newsletters…everything working together to establish and support your personalized and unique author “brand.” This agency and other publishing blogs address various elements of the issue on a regular basis. If you are …

Read moreLife Hands You A Platform
Category: Branding, Career, Marketing, PlatformTag: Branding, Marketing, Platform

Author Platforms Can Destroy Your Life (aka Making Money from Friends)

By Dan Balowon March 7, 2017
Share
Tweet
11

American society contains a very interesting subculture built around using your friends and relatives to make money, either as a primary or secondary source of income. I must admit it bothers me when an individual will view those around them mainly as a revenue source instead of relationships to experience and serve. It is also interesting that a number of the most successful multi-level marketing …

Read moreAuthor Platforms Can Destroy Your Life (aka Making Money from Friends)
Category: Book Business, Branding, Marketing, Platform, Self-Publishing, Social Media, The Writing LifeTag: Book Business, Marketing, Platform

Guaranteed Time-Saving Tips for Social Media

By Dan Balowon January 10, 2017
Share
Tweet
6

Written with tongue firmly planted in cheek… Managing your social media is a meaningless treadmill of work with no real purpose. While it seems to be one of the most efficient and effective ways to promote books and authors, really, who needs it? Sure, every publisher wants authors with strong social media numbers and self-published authors find it critical to their success, but other than …

Read moreGuaranteed Time-Saving Tips for Social Media
Category: Career, Marketing, Platform, Social Media, The Writing LifeTag: Marketing, Platform, Social Media

When Your Book Doesn’t Sell

By Steve Laubeon November 14, 2016
Share
Tweet2
38

You have spent years writing your book and now it has been published by a traditional publisher. It took a while for the publisher to bring it to market. But it is finally out there. Dreams have been realized. You. Are. A. Published. Author. But then the sales reports begin to appear. Sales have floundered. There isn’t any buzz. No one is even commenting on your Facebook page. It’s a …

Read moreWhen Your Book Doesn’t Sell
Category: Agents, Book Business, Book Sales, Career, Economics, Editing, PlatformTag: Book Marketing, Book Sales, Failure

An Author’s Journey

By Dan Balowon October 25, 2016
Share
Tweet
13

I wanted our agency client Scott Douglas LaCounte to guest-blog today because of the anniversary it represents (see below) and how God worked through the publishing process and journey to encourage a writer and his family.  Scott is quite modest. He is the head librarian for the Southern California Institute of Technology. Years ago, he was a regular contributor to the popular Christian humor …

Read moreAn Author’s Journey
Category: Agents, Creativity, Guest Post, PlatformTag: Agents, Creativity, Platform

Book Publishing Before the Internet

By Dan Balowon October 11, 2016
Share
Tweet
8

When I first started working in book publishing, Amazon was a river in Brazil and social media was a radio DJ holding a dance party at the local mall. The word “internet” either didn’t exist or was possibly some sort of technical term known only to commercial fishermen. Did the publishing industry actually exist in any meaningful form before 1995? Cringe. Certainly, the publishing landscape has …

Read moreBook Publishing Before the Internet
Category: Book Business, Platform, Publishing History, Technology, The Publishing LifeTag: Platform, Technology, The Publishing Life

Work First, Book Second

By Dan Balowon September 27, 2016
Share
Tweet
18

For successful authors of non-fiction, no one career or life-path is common. Family situations, upbringing, education and experiences are unique to each person. Listening to an author explain how they became successful is always a combination of things someone else could never duplicate perfectly. It’s like someone giving a business seminar titled, “This is how I did it.” It is rarely an exact …

Read moreWork First, Book Second
Category: Book Proposals, Branding, Marketing, Pitch, Pitching, PlatformTag: Nonfiction, Pitching, Platform

Two Types of Nonfiction Books: Which Are You Writing?

By Tamela Hancock Murrayon September 22, 2016
Share
Tweet3
10

Broad Appeal I receive a number of emails each day advertising new books and older books being released as ebooks. Recently one notice contained summaries of several titles in a series. I thought the book on three views regarding remarriage after divorce sounded interesting. As faithful blog readers, you may gasp, “Is Tamela getting divorced?” The answer is a resounding, “No!” I credit my long …

Read moreTwo Types of Nonfiction Books: Which Are You Writing?
Category: Book Proposals, Branding, Marketing, PlatformTag: book proposals, Niche Books, Non-Fiction
  • Previous
  • Page 1
  • Interim pages omitted …
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Page 9
  • Interim pages omitted …
  • Page 12
  • Next
  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media